NOTE: These exemplars do not fully show Grade Score Marking (GSM) because of

the small sample of student scripts involved, and the absence of a cut score meeting
to determine grade boundaries. In 2012, level 1 2011 examination papers will have
exemplars marked fully in accordance with GSM. These will be published on the
NZQA website when the assessment schedules are published.
EXEMPLAR FOR MERIT
The candidate identies a media product and
aspect of product used to target the Im audience.
Candidate expIains how and why product successfuIIy targets audience with the specic audience.
The candidate provides a further exampIe of how the media
product deveIoped to the target audience's fear, with a
statement of the effect on audience and a specic exampIe.
M5
NOTE: These exemplars do not fully show Grade Score Marking (GSM) because of
the small sample of student scripts involved, and the absence of a cut score meeting
to determine grade boundaries. In 2012, level 1 2011 examination papers will have
exemplars marked fully in accordance with GSM. These will be published on the
NZQA website when the assessment schedules are published.
EXEMPLAR FOR MERIT
The candidate identies production
eIements used to target an audience
and the need to adapt these to
changing audiences.
The candidate identies the media product and the aspect used to target the audience.
The candidate expIains why production eIements were used to target
the specic audience, with a supporting exampIe.
The candidate expIains why the aspect of convention within
Im appeaIed to audiences, with specic exampIe from the
media product.
The candidate deveIops an expIanation to address how /
why production eIements changed in order to target
changing audiences, with a supporting exampIe.
The candidate provides an expIanation
of the reIationship between the media
product (and producers) and the audience.
The candidate shows in-depth understanding of how /
why audiences have changed and the effect of this on
the media product.
The candidate provides a detaiIed
expIanation, which further expIores how /
why the aspect of media product changes to
continue to target changing audiences.
The candidate cIearIy demonstrates an in-depth understanding
of evoIving audiences and how media products must evoIve to
successfuIIy target such markets.
M6