Vous êtes sur la page 1sur 7

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 1 of 7

From User

Tweet Time Just about ready to get started for tonite's #storyappchat: who else is out there? Show of brooks_jones hands? Mon, 18 Mar 2013 01:00:37 +0000 DeclicKids @brooks_jones Hi there #storyappchat Mon, 18 Mar 2013 01:01:27 +0000 mindouglas Hello :) #storyappchat Mon, 18 Mar 2013 01:01:29 +0000 Here! :) RT @brooks_jones: Just about ready to get started for tonites #storyappchat: who iPad_storytime else is out there? Show of hands? #storyappchat Mon, 18 Mar 2013 01:01:49 +0000 artsylliu @brooks_jones hello #Storyappchat Mon, 18 Mar 2013 01:01:51 +0000 DavidBFox Hi all, welcome #storyappchat Mon, 18 Mar 2013 01:02:41 +0000 Julia_Brannon Hello everyone #storyappchat Mon, 18 Mar 2013 01:03:33 +0000 @DeclicKids @DavidBFox @mindouglas @iPad_storytime @Julia_Brannon Welcome to brooks_jones #storyappchat tonite! Always great to have you all :) Mon, 18 Mar 2013 01:04:14 +0000 brooks_jones @artsylliu Welcome to #storyappchat! Long time no see, hope you are doing well. Mon, 18 Mar 2013 01:04:40 +0000 roxiemunro Hi folks. #Storyappchat Mon, 18 Mar 2013 01:04:52 +0000 @Julia_Brannon Was hoping you'd show up, as one of our marketing experts, am sure you brooks_jones have some wisdom to share during #storyappchat tonite! Mon, 18 Mar 2013 01:05:21 +0000 brooks_jones @roxiemunro Welcome to #storyappchat tonite! Looking forward to next week! :) Mon, 18 Mar 2013 01:05:43 +0000 Julia_Brannon @brooks_jones Thanks, I'll try my best (: #storyappchat Mon, 18 Mar 2013 01:06:04 +0000 roxiemunro @brooks_jones same here, Brooks ;-)) #Storyappchat Mon, 18 Mar 2013 01:06:42 +0000 I appreciate that you chose this website topic for #storyappchat tonight. I have a lot to learn - KarenNemethEdM am supporting three sites right now Mon, 18 Mar 2013 01:07:02 +0000 Tonight we are talking about ways to turn a website into a powerful app marketing tool brooks_jones #storyappchat Mon, 18 Mar 2013 01:07:36 +0000 RT @brooks_jones: @Julia_Brannon Was hoping you'd show up, as one of our marketing mindouglas experts, am sure u have some wisdom to share #storyappchat Mon, 18 Mar 2013 01:07:51 +0000 I'm actually in the process of creating the @telpmedia website this month. It's not an easy Julia_Brannon job. #storyappchat Mon, 18 Mar 2013 01:08:08 +0000 @Julia_Brannon Websites can be tricky, for sure. But I love how the publishing part is brooks_jones instant! #storyappchat Mon, 18 Mar 2013 01:10:52 +0000 @Julia_Brannon Creating a website is no easy feat ... it can be a lot of work to maintain too, iPad_storytime depending on your goals. #storyappchat Mon, 18 Mar 2013 01:11:04 +0000 roxiemunro should be a separate site for each app? #Storyappchat Mon, 18 Mar 2013 01:11:30 +0000 Anybody want to take a stab at starting a list of best practices for creating a good website brooks_jones for promoting digital media? #storyappchat Mon, 18 Mar 2013 01:11:43 +0000 brooks_jones @roxiemunro Some say yes, I'm not sure I agree. #storyappchat Mon, 18 Mar 2013 01:11:59 +0000 RT @roxiemunro: should be a separate site for each app? #storyappchat that's what I was KarenNemethEdM wondering, too Mon, 18 Mar 2013 01:12:17 +0000 @roxiemunro That's a really good question. I think a series of apps deserves their own DavidBFox website, but maybe not one for each #storyappchat Mon, 18 Mar 2013 01:12:31 +0000 DavidBFox @roxiemunro or if they're all within the same target audience or theme #storyappchat Mon, 18 Mar 2013 01:12:52 +0000 @brooks_jones @roxiemunro #storyappchat I was thinking maybe it would be better for KarenNemethEdM brand identity to have your apps link to one site? Mon, 18 Mar 2013 01:12:57 +0000 It depends on how you set up the brand: agree with @DavidBFox if same target keep same Julia_Brannon site #storyappchat Mon, 18 Mar 2013 01:13:36 +0000 RT @Julia_Brannon: It depends on how you set up the brand: agree with @DavidBFox if mindouglas same target keep same site #storyappchat Mon, 18 Mar 2013 01:14:02 +0000 MT @DavidBFox: @roxiemunro I think a series of apps deserves their own website, but JulieFHedlund maybe not one for each #storyappchat Mon, 18 Mar 2013 01:14:23 +0000 I wrestled with this issue when I decided to start working on craft books last year. Ultimately brooks_jones decided to keep 1 site only... #storyappchat Mon, 18 Mar 2013 01:14:52 +0000 roxiemunro Seems to me the developer and creator's sites may be enough #Storyappchat Mon, 18 Mar 2013 01:15:12 +0000 JulieFHedlund Hi everyone! Just joined. Need all the #app marketing help I can get! #storyappchat Mon, 18 Mar 2013 01:15:19 +0000 brooks_jones ...at least for now. #storyappchat Mon, 18 Mar 2013 01:15:20 +0000 brooks_jones @JulieFHedlund Welcome to #storyappchat tonite! Glad to have you with us, as always. Mon, 18 Mar 2013 01:15:43 +0000 Each app has a series of pages w/Trailers, how it was made, helpful info, press releases, roxiemunro screen shots, links #Storyappchat Mon, 18 Mar 2013 01:16:36 +0000 If you have a lot of traffic on your publisher's site, featuring it there might be enough. We do DavidBFox some of each... #storyappchat Mon, 18 Mar 2013 01:16:49 +0000 I have my app on my own website under "Children's Books" and then on the Publisher's site. JulieFHedlund Need more? Not sure... #storyappchat Mon, 18 Mar 2013 01:17:37 +0000 I like a website for the developer/creator, to explore other apps by the same team, w/ clear iPad_storytime links to each app's info ... #storyappchat Mon, 18 Mar 2013 01:17:37 +0000

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 2 of 7

But all this info would be on dev's site, plus creator, if not the same, like writer/artist, etc #Storyappchat Mon, 18 Mar 2013 01:17:50 +0000 @roxiemunro Wow - that's a lot of content to create and maintain! Anything you posted KarenNemethEdM that didn't work and you took it down? #storyappchat Mon, 18 Mar 2013 01:18:03 +0000 @roxiemunro Our publisher site http://t.co/albFg9tkOo shows images/blurbs of our DavidBFox apps/books but directs 2 our other sites #storyappchat Mon, 18 Mar 2013 01:18:08 +0000 theipodteacher Jon smith here late. #storyappchat Mon, 18 Mar 2013 01:18:38 +0000 RT @iPad_storytime: a website for the developer/creator, to explore other apps by same roxiemunro team, w/ links to each apps info ... #Storyappchat Mon, 18 Mar 2013 01:18:45 +0000 ruBORED @brooks_jones #storyappchat. Hi everybody. Like the theme tonight Mon, 18 Mar 2013 01:19:10 +0000 other than our main site, and @Annie_Fox's site, we have Middle School Confidential and DavidBFox Raymond and Sheila sites #storyappchat Mon, 18 Mar 2013 01:19:16 +0000 brooks_jones @theipodteacher Hi Jon, great to have you here for #storyappchat as usual! :) Mon, 18 Mar 2013 01:19:17 +0000 I also think it matters how many websites you can realistically maintain & promote. Easier to iPad_storytime do one if apps are related. #storyappchat Mon, 18 Mar 2013 01:19:28 +0000 brooks_jones @ruBORED Welcome to #storyappchat tonite! Nice to see you here again :) Mon, 18 Mar 2013 01:19:39 +0000 roxiemunro @KarenNemethEdM we have all that, plus reviews #storyappchat Mon, 18 Mar 2013 01:19:41 +0000 roxiemunro It's not that hard to put a lot of background info up #Storyappchat Mon, 18 Mar 2013 01:20:20 +0000 RT @iPad_storytime: it matters how many websites you can realistically maintain & mindouglas promote. Easier to do one if apps r related. #storyappchat Mon, 18 Mar 2013 01:20:40 +0000 Plus, the good thing about a website is you can start with just the basic, then add brooks_jones bells/whistles (like videos) when you can #storyappchat Mon, 18 Mar 2013 01:21:12 +0000 ruBORED @brooks_jones #storyappchat thanks. Nice to be here again Mon, 18 Mar 2013 01:21:35 +0000 MT @iPad_storytime: it matters how many websites you can realistically maintain & Julia_Brannon promote...do one if apps are related. #storyappchat Mon, 18 Mar 2013 01:21:39 +0000 RT @brooks_jones: good thing about a website is you can start with the basic, add roxiemunro bells/whistles (like videos) when you can #Storyappchat Mon, 18 Mar 2013 01:22:04 +0000 roxiemunro Once it's up, it's done. Just update reviews & awards #Storyappchat Mon, 18 Mar 2013 01:22:54 +0000 Julia_Brannon basics: about us, app description, download button, social media buttons... #storyappchat Mon, 18 Mar 2013 01:23:05 +0000 RT @Julia_Brannon: basics: about us, app description, download button, social media SftwareSmoothie buttons... #storyappchat Mon, 18 Mar 2013 01:23:26 +0000 But, #storyappchat do any of you use sites to encourage membership, build relationships, KarenNemethEdM invite input/participation? Mon, 18 Mar 2013 01:23:53 +0000 RT @Julia_Brannon: basics: about us, app description, download button, social media roxiemunro buttons... Plus trailers, reviews, awards #Storyappchat Mon, 18 Mar 2013 01:24:01 +0000 Julia_Brannon more basics: video demo w/ link to youtube (sharable) #storyappchat Mon, 18 Mar 2013 01:24:10 +0000 @brooks_jones Hi, just joining in. I think the website approach is a great one. Could you technobayo share success stories pls? #storyappchat Mon, 18 Mar 2013 01:24:23 +0000 Julia_Brannon basics: email signup form! #storyappchat Mon, 18 Mar 2013 01:24:29 +0000 brooks_jones @technobayo Welcome, great to have you join us tonite! #storyappchat Mon, 18 Mar 2013 01:24:51 +0000 @KarenNemethEdM Yes, I would like more of that. We have trouble with spam comments mindouglas on the blog and often turn off comments. #storyappchat Mon, 18 Mar 2013 01:24:54 +0000 I recommend a media kit on your site so that reviewers can pull images, screenshots, etc. Julia_Brannon #storyappchat Mon, 18 Mar 2013 01:24:58 +0000 roxiemunro Have to keep it updated. Reviews and YouTube trailer a must. #Storyappchat Mon, 18 Mar 2013 01:25:23 +0000 @roxiemunro Yes, reviews and rewards are great for showing the quality/credibility of your Julia_Brannon app. #storyappchat Mon, 18 Mar 2013 01:25:38 +0000 RT @roxiemunro: Have to keep it updated. Reviews and YouTube trailer a must. theipodteacher #storyappchat Mon, 18 Mar 2013 01:25:50 +0000 Yes, please! RT @Julia_Brannon: I recommend a media kit on your site so that reviewers can iPad_storytime pull images, screenshots, etc. #storyappchat Mon, 18 Mar 2013 01:25:53 +0000 @KarenNemethEdM @Annie_Fox uses her blog, fb, and twitter to build relationships... not DavidBFox much of that on her main website #storyappchat Mon, 18 Mar 2013 01:25:54 +0000 Julia_Brannon And then there's the blog. Do any of your have a blog on your app site? #storyappchat Mon, 18 Mar 2013 01:26:00 +0000 RT @Julia_Brannon: I recommend a media kit on your site so that reviewers can pull images, mindouglas screenshots, etc. #storyappchat Mon, 18 Mar 2013 01:26:02 +0000 roxiemunro Right...screenshots, press releases, icon available. #Storyappchat Mon, 18 Mar 2013 01:26:24 +0000 brooks_jones @Julia_Brannon I do (have a blog on my site) #storyappchat Mon, 18 Mar 2013 01:26:37 +0000 mindouglas @Julia_Brannon Yes - advice about the blog? #storyappchat Mon, 18 Mar 2013 01:26:47 +0000 JulieFHedlund @Julia_Brannon No but I blog on my regular site. And my publisher blogs. #storyappchat Mon, 18 Mar 2013 01:27:00 +0000 RT @mindouglas: RT @Julia_Brannon: I recommend a media kit on your site so that JulieFHedlund reviewers can pull images, screenshots, etc. #storyappchat Mon, 18 Mar 2013 01:27:11 +0000 roxiemunro

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 3 of 7

DavidBFox iPad_storytime Julia_Brannon DavidBFox DavidBFox technobayo roxiemunro brooks_jones mindouglas roxiemunro mindouglas technobayo DavidBFox brooks_jones Julia_Brannon DavidBFox roxiemunro brooks_jones roxiemunro mindouglas DavidBFox Annie_Fox roxiemunro brooks_jones DavidBFox brooks_jones Annie_Fox iPad_storytime roxiemunro roxiemunro mindouglas Julia_Brannon Annie_Fox DavidBFox roxiemunro

@Julia_Brannon don't have a blog on our app sites - just as part of @Annie_Fox's main site #storyappchat Mon, 18 Mar 2013 01:27:36 +0000 I like seeing indie dev blog posts RT @Julia_Brannon: & then there's the blog. Do any of your have a blog on your app site? #storyappchat Mon, 18 Mar 2013 01:28:11 +0000 I think people are genuinely interested as to what goes on behind the app so to speak: great to blog about it #storyappchat Mon, 18 Mar 2013 01:28:21 +0000 We use the websites for static content (or updated with reviews) and the blog for new content. #storyappchat Mon, 18 Mar 2013 01:28:27 +0000 @Annie_Fox is now doing a "blog tour" to get more exposure for her parenting book http://t.co/bWoeVRawAt #storyappchat Mon, 18 Mar 2013 01:28:54 +0000 @brooks_jones I agree with keeping 1 site. I'm personally looking to get a Wordpress template for ease of updates. Any ideas? #storyappchat Mon, 18 Mar 2013 01:29:06 +0000 RT @Julia_Brannon: people are genuinely interested as to what goes on behind the app so to speak: great to blog about it #Storyappchat Mon, 18 Mar 2013 01:29:16 +0000 @technobayo Many of us here (myself included) use Wordpress. Easy and free. Some limitations though #storyappchat Mon, 18 Mar 2013 01:30:05 +0000 @technobayo We just updated our website using a WP template - made things much easier #storyappchat Mon, 18 Mar 2013 01:30:32 +0000 We have lots of info on the website how each app was made, with images and captions...quite fun #Storyappchat Mon, 18 Mar 2013 01:30:59 +0000 RT @roxiemunro: We have lots of info on the website how each app was made, with images and captions...quite fun #Storyappchat Mon, 18 Mar 2013 01:31:16 +0000 @brooks_jones oh! Do please share the limitations. I reckon it's the route to go for blogs, screen shots and even trailers. #storyappchat Mon, 18 Mar 2013 01:32:09 +0000 @brooks_jones We're using a local install of Wordpress for @Annie_Fox's blog. That's free too, no limitations. #storyappchat Mon, 18 Mar 2013 01:32:52 +0000 @technobayo I use http://t.co/sxZKQ5OQuP, which is free, so they frown on commercial uses. They prohibit outright $$-making #storyappchat Mon, 18 Mar 2013 01:33:47 +0000 How will that blog tour work @DavidBFox? #storyappchat Mon, 18 Mar 2013 01:33:51 +0000 @DavidBFox If we were building the main website now, I'd probably use WP for it too so Annie can update as needed. #storyappchat Mon, 18 Mar 2013 01:34:04 +0000 So, the consensus is that you have to have a website associated with the app, and the more content on it the better. #Storyappchat Mon, 18 Mar 2013 01:34:32 +0000 @DavidBFox So you are hosting it yourself, and you need some technical knowledge for that, right? #storyappchat Mon, 18 Mar 2013 01:35:18 +0000 Don't you think website is more important w/more info & easier than only a blog? Course blog also! #Storyappchat Mon, 18 Mar 2013 01:36:03 +0000 @Julia_Brannon Yes, I'd like to know more about @Annie_Fox blog tour, too @DavidBFox #storyappchat Mon, 18 Mar 2013 01:36:22 +0000 @Julia_Brannon check out her tour info page: http://t.co/dcanXKBIom #storyappchat Mon, 18 Mar 2013 01:37:09 +0000 Hi guys! #storyappchat Mon, 18 Mar 2013 01:37:16 +0000 @DavidBFox so Wordpress would host the app website? How does that work? #Storyappchat Mon, 18 Mar 2013 01:37:30 +0000 @roxiemunro Wordpress lets you do more than just create a blog--includes lots of site- building features too #storyappchat Mon, 18 Mar 2013 01:37:30 +0000 @Julia_Brannon I think @Annie_Fox is coming online so she can tell you how she's doing the tour #storyappchat Mon, 18 Mar 2013 01:37:36 +0000 @Annie_Fox Welcome to #storyappchat! And congrats on your successful promo! Good for you :) Mon, 18 Mar 2013 01:37:58 +0000 I see there are several ppl interested in setting up a blog tour, etc. I'm happy to answer specific questions. Got 16 stops! #storyappchat Mon, 18 Mar 2013 01:38:04 +0000 @roxiemunro Website w/info is essential 4 each app (can use blog software to create). Real blogging is an extra+ to me. #storyappchat Mon, 18 Mar 2013 01:38:31 +0000 Would the URL be from Wordpress? #Storyappchat Mon, 18 Mar 2013 01:38:40 +0000 RT @brooks_jones: @Annie_Fox Welcome to #storyappchat! And congrats on your successful promo! Good for you :) #Storyappchat Mon, 18 Mar 2013 01:38:52 +0000 @Annie_Fox Hi, welcome :) #storyappchat Mon, 18 Mar 2013 01:39:02 +0000 @Annie_Fox Do tell...how did this come about? #storyappchat Mon, 18 Mar 2013 01:39:14 +0000 @brooks_jones Hi Brooks! We've been having fun promoting Raymond & Sheila. Always fun when things take off, right? #storyappchat Mon, 18 Mar 2013 01:39:17 +0000 @roxiemunro we have our own server (Hostgator) & installed a copy of Wordpress there so have full control w/our own URLs #storyappchat Mon, 18 Mar 2013 01:39:29 +0000 @iPad_storytime and a GREAT blog it is! ;-)) #Storyappchat Mon, 18 Mar 2013 01:39:31 +0000

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 4 of 7

brooks_jones

@Annie_Fox Awesome! I love Raymond & Sheila too :) #storyappchat Mon, 18 Mar 2013 01:39:49 +0000 When you put in a ton of effort and things don't get recognized... not so much fun!:( Annie_Fox #storyappchat Mon, 18 Mar 2013 01:39:53 +0000 Annie_Fox @mindouglas Hi Mindy! Hope you're well. #storyappchat Mon, 18 Mar 2013 01:40:14 +0000 The idea of a blog tour only makes sense if you like to write and you've got something Annie_Fox written (like a book) to promote #storyappchat Mon, 18 Mar 2013 01:40:47 +0000 I challenged myself to create new content for each of the 16 "stop" on the tour. Didn't want Annie_Fox to rehash a "stump" speech. #storyappchat Mon, 18 Mar 2013 01:41:34 +0000 DavidBFox @roxiemunro Annie's blog url is http://t.co/sfo3Fe9EH8 #storyappchat Mon, 18 Mar 2013 01:41:51 +0000 roxiemunro How does a blog tour work? #Storyappchat Mon, 18 Mar 2013 01:42:00 +0000 By creating new content at each "stop" on the blog tour, you encourage ppl to follow along Annie_Fox with you... they get new content #storyappchat Mon, 18 Mar 2013 01:42:02 +0000 RT @Annie_Fox: The blog tour only makes sense if you like to write and youve got mindouglas something written (like a book) to promote #storyappchat Mon, 18 Mar 2013 01:42:12 +0000 roxiemunro RT @DavidBFox: @roxiemunro Annies blog url is http://t.co/ltr7Xfw7op #Storyappchat Mon, 18 Mar 2013 01:42:22 +0000 RT @roxiemunro: RT @DavidBFox: @roxiemunro Annies blog url is http://t.co/BQoto2uZLn mindouglas #storyappchat Mon, 18 Mar 2013 01:42:53 +0000 So you have to decide: Is this something I want to do? Basically, @Roziemunro, it's a virtual Annie_Fox book tour. Just UR presence #storyappchat Mon, 18 Mar 2013 01:43:03 +0000 @brooks_jones @Annie_Fox Raymond & Sheila...is that an app? Sounds interesting technobayo #storyappchat Mon, 18 Mar 2013 01:43:07 +0000 Great! RT @DavidBFox: @roxiemunro Annie's blog url is http://t.co/WzyQyQhsGi brooks_jones #storyappchat Mon, 18 Mar 2013 01:43:15 +0000 iPad_storytime RT @DavidBFox: @roxiemunro Annie's blog url is http://t.co/sfo3Fe9EH8 #storyappchat Mon, 18 Mar 2013 01:43:30 +0000 I've offered those hosting a "stop" on the tour a guest post (by me) plus my willingness to Annie_Fox respond to all of their comments #storyappchat Mon, 18 Mar 2013 01:43:41 +0000 roxiemunro @DavidBFox will check it out(Annie's blog tour link) #Storyappchat Mon, 18 Mar 2013 01:43:45 +0000 brooks_jones @technobayo Raymond & Sheila are a very cute series of children's books #storyappchat Mon, 18 Mar 2013 01:43:55 +0000 technobayo RT @DavidBFox: @roxiemunro Annie's blog url is http://t.co/sfo3Fe9EH8 #storyappchat Mon, 18 Mar 2013 01:44:03 +0000 Julia_Brannon RT @DavidBFox: @roxiemunro Annies blog url is http://t.co/Wpeys2poWu #storyappchat Mon, 18 Mar 2013 01:44:04 +0000 I also offer them traffic from my followers and 3 free copies of the #ebook as a giveaway. It's Annie_Fox really a win-win situation #storyappchat Mon, 18 Mar 2013 01:44:17 +0000 @technobayo check out http://t.co/4fCqlVeqcd -- it's a picture book series in print, Kindle, DavidBFox apps #storyappchat Mon, 18 Mar 2013 01:44:19 +0000 @brooks_jones @technobayo, Thank you! We love Raymond & Sheila. For alligators, their Annie_Fox super lovable w/o being sappy #storyappchat Mon, 18 Mar 2013 01:44:52 +0000 RT @brooks_jones: @technobayo Raymond & Sheila are a very cute series of childrens DavidBFox books #storyappchat Mon, 18 Mar 2013 01:44:58 +0000 I got the idea for the blog tour to inject new interest into Teaching Kids to Be Good People Annie_Fox and it has worked for that... #storyappchat Mon, 18 Mar 2013 01:45:33 +0000 @Annie_Fox talk about the 3 choices for content you give to blogs that host your tour DavidBFox #storyappchat Mon, 18 Mar 2013 01:45:45 +0000 The tour has generated lots of new awareness for the book and new reviews, plus new Annie_Fox related content (guest blogs, interviews) #storyappchat Mon, 18 Mar 2013 01:46:10 +0000 RT @DavidBFox: @Annie_Fox talk about the 3 choices for content you give to blogs that roxiemunro host your tour #Storyappchat Mon, 18 Mar 2013 01:46:19 +0000 brooks_jones @Annie_Fox Definitely a success story! #storyappchat Mon, 18 Mar 2013 01:46:28 +0000 @DavidBFox I wanted to make it easy for the "hosts" of each stop on the tour. I offered to a) Annie_Fox write a guest blog b).... #storyappchat Mon, 18 Mar 2013 01:46:54 +0000 @Annie_Fox cool! Will look it over ... Seems like it works well for you. Congrats! roxiemunro #Storyappchat Mon, 18 Mar 2013 01:47:20 +0000 @Annie_Fox it'd be good to know what strategies you employ in promoting with the blog. technobayo Any social media angles to it? #storyappchat Mon, 18 Mar 2013 01:47:28 +0000 b) answer 5-7 email questions (so the Q & A becomes the hosted content) or c) The host Annie_Fox could write his/her own review #storyappchat Mon, 18 Mar 2013 01:47:34 +0000 Sounds like a lot of work too. roxiemunro #Storyappchat Mon, 18 Mar 2013 01:47:57 +0000 RT @DavidBFox: We use the websites for static content (or updated with reviews) and the KarenNemethEdM blog for new content. #storyappchat Mon, 18 Mar 2013 01:48:18 +0000 ABout 50% of the folks chose a) I write the post. 30% chose Q & A and 20% chose to write Annie_Fox their own book review. Win-win! #storyappchat Mon, 18 Mar 2013 01:48:25 +0000 RT @DavidBFox: @Annie_Fox is now doing a "blog tour" to get more exposure for her KarenNemethEdM parenting book http://t.co/bWoeVRawAt #storyappchat Mon, 18 Mar 2013 01:48:26 +0000

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 5 of 7

@Annie_Fox Brilliant way to set up the blog tour - giving 3 choices. I'm doing an informal one right now for TROOP... 1 of 2 #storyappchat Mon, 18 Mar 2013 01:48:54 +0000 @roxiemunro Yes, but I was willing to do it. I can also use those guest posts on my own blog Annie_Fox at a later time. #storyappchat Mon, 18 Mar 2013 01:49:05 +0000 roxiemunro Guest blogs and interviews do take a lot of time, rewriting, etc. #Storyappchat Mon, 18 Mar 2013 01:49:17 +0000 @Annie_Fox ... but I spent time asking each host what type of post they wanted. I like the JulieFHedlund idea of offering 3 choices. 2 of 2 #storyappchat Mon, 18 Mar 2013 01:49:29 +0000 I also did the blog tour "by invitation only". I reached out to the bloggers I wanted and 99% Annie_Fox of them said "YES!" win-win #storyappchat Mon, 18 Mar 2013 01:49:38 +0000 RT @DavidBFox: @Julia_Brannon check out her tour info page: http://t.co/dcanXKBIom KarenNemethEdM #storyappchat Mon, 18 Mar 2013 01:49:40 +0000 Annie_Fox It took 2 weeks to set it up. That's all. #storyappchat Mon, 18 Mar 2013 01:49:49 +0000 I've also heard that it's good to post an "interview" with yourself on your website about the JulieFHedlund book. Ppl like to read those. #storyappchat Mon, 18 Mar 2013 01:49:57 +0000 Agreed! MT @JulieFHedlund: @Annie_Fox Brilliant way to set up the blog tour - giving 3 brooks_jones choices. #storyappchat Mon, 18 Mar 2013 01:50:04 +0000 Good article from @KatieDavisBurps on how to set up a blog tour http://t.co/LsYLTkbDTf DavidBFox #storyappchat Mon, 18 Mar 2013 01:50:10 +0000 @Annie_Fox That's a great list of options! Thank you for explaining the 'blog tour' so clearly iPad_storytime ... very cool idea. #storyappchat Mon, 18 Mar 2013 01:50:12 +0000 roxiemunro So it's blog-to-blog marketing? #Storyappchat Mon, 18 Mar 2013 01:50:25 +0000 @JulieFHedlund When U offer a blogger a well-written guest post on a topic you know their Annie_Fox readers will love, it's a no-brainer #storyappchat Mon, 18 Mar 2013 01:50:33 +0000 Annie_Fox @iPad_storytime Sure thing. :O) #storyappchat Mon, 18 Mar 2013 01:50:46 +0000 ruBORED @iPad_storytime #storyappchat I have a blog on my site with my books Mon, 18 Mar 2013 01:50:58 +0000 RT @DavidBFox: Good article from @KatieDavisBurps on how to set up a blog tour mindouglas http://t.co/VH7kdoN8EN #storyappchat Mon, 18 Mar 2013 01:51:25 +0000 Annie_Fox @roxiemunro Blog-to-blog... or blog to universe! :O) #storyappchat Mon, 18 Mar 2013 01:51:29 +0000 roxiemunro RT @roxiemunro: So its blog-to-blog marketing? Like B2B only viral? #Storyappchat Mon, 18 Mar 2013 01:51:45 +0000 @ruBORED And how do you get folks to come to your blog so that they'll know about your Annie_Fox books? #storyappchat Mon, 18 Mar 2013 01:51:53 +0000 @JulieFHedlund Better to have someone else interview you, don't you think? That way you Annie_Fox get challenging questions! LOL #storyappchat Mon, 18 Mar 2013 01:52:35 +0000 roxiemunro @Annie_Fox did you see a bump in sales? #Storyappchat Mon, 18 Mar 2013 01:52:39 +0000 RT @mindouglas: RT @DavidBFox: Good article from @KatieDavisBurps on how to set up a JulieFHedlund blog tour http://t.co/swdtN4PGi2 #storyappchat Mon, 18 Mar 2013 01:52:51 +0000 RT @brooks_jones: Agreed! MT @JulieFHedlund: @Annie_Fox Brilliant way to set up the KarenNemethEdM blog tour - giving 3 choices. #storyappchat Mon, 18 Mar 2013 01:52:57 +0000 RT @DavidBFox: @Julia_Brannon check out her tour info page: http://t.co/ohhzeBY59V mindouglas Neat! Love the virtual tour bus @annie_fox #storyappchat Mon, 18 Mar 2013 01:53:05 +0000 RT @Annie_Fox: When U offer a blogger a well-written guest post on a topic you know their JulieFHedlund readers will love, its a no-brainer #storyappchat Mon, 18 Mar 2013 01:53:14 +0000 DavidBFox @roxiemunro or blog-blog-NewPeopleWhoDon'tReadYourBlog marketing #storyappchat Mon, 18 Mar 2013 01:53:29 +0000 @roxiemunro David, Roxie is asking if we've seen a bump in Teaching Kids sales? Annie_Fox #storyappchat Mon, 18 Mar 2013 01:53:46 +0000 I'd like to know too. I don't think my tour has bumped sales much RT @roxiemunro: JulieFHedlund @Annie_Fox did you see a bump in sales? #storyappchat Mon, 18 Mar 2013 01:54:04 +0000 @roxiemunro small bump so far. We realize there's no magic bullet (other than Oprah) so DavidBFox this is a long haul... a marathon #storyappchat Mon, 18 Mar 2013 01:54:39 +0000 @JulieFHedlund The goal is to be helpful to your community, NOT to "sell books". So a well Annie_Fox written guest blog shouldn't pitch #storyappchat Mon, 18 Mar 2013 01:54:40 +0000 RT @DavidBFox: @roxiemunro or blog-blog-NewPeopleWhoDontReadYourBlog marketing Julia_Brannon #storyappchat Mon, 18 Mar 2013 01:54:41 +0000 I worry that we're preaching to the converted. Kids authors don't buy all their friend's books, roxiemunro or apps ;-( #Storyappchat Mon, 18 Mar 2013 01:55:26 +0000 Annie_Fox A guest blog I just did 4 Rick Ackerly: http://t.co/RCrqOrri8k #storyappchat Mon, 18 Mar 2013 01:55:44 +0000 You'll note, the book cover graphic is included, but there's not "buy my book" to be found in Annie_Fox my post. Nope. #storyappchat Mon, 18 Mar 2013 01:56:13 +0000 @roxiemunro You're trying to reach folks who never heard of you. So you reach out, via Annie_Fox twitter, to potential reviewers #storyappchat Mon, 18 Mar 2013 01:56:59 +0000 There are all manner of parent bloggers who truly look for innovative product to tell their Annie_Fox friends/readers about #storyappchat Mon, 18 Mar 2013 01:57:50 +0000 technobayo @DavidBFox @roxiemunro "Marathon": worddd! You can say that again :-). #storyappchat Mon, 18 Mar 2013 01:57:55 +0000 JulieFHedlund

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 6 of 7

roxiemunro DavidBFox JulieFHedlund DavidBFox Annie_Fox ruBORED DavidBFox JulieFHedlund brooks_jones iPad_storytime roxiemunro Annie_Fox technobayo JulieFHedlund ruBORED brooks_jones mindouglas Annie_Fox brooks_jones Annie_Fox roxiemunro iPad_storytime brooks_jones DavidBFox Annie_Fox iPad_storytime Julia_Brannon Annie_Fox mindouglas brooks_jones technobayo DavidBFox roxiemunro Annie_Fox artsylliu

@Annie_Fox right. An on-going branding. #Storyappchat Mon, 18 Mar 2013 01:58:01 +0000 @roxiemunro the idea is to do blog tours on blogs that don't have a lot of overlap with your own so you're reaching new people #storyappchat Mon, 18 Mar 2013 01:58:09 +0000 MT @DavidBFox: @roxiemunro do blog tours on blogs that dont have a lot of overlap with your own so youre reaching new people #storyappchat Mon, 18 Mar 2013 01:59:13 +0000 @technobayo we were hoping it would be easy. It's not. A lot of work, persistence, creativity, and pivoting to try new things #storyappchat Mon, 18 Mar 2013 01:59:23 +0000 @roxiemunro Yes, but not w/obvious intent of "branding" in a hard sell obnoxious way. If you're confident in UR product... #storyappchat Mon, 18 Mar 2013 01:59:41 +0000 @Annie_Fox #storyappchat I use twitter, FB and other social media and give out those links for my books. Katie Davis said to do it that way Mon, 18 Mar 2013 01:59:42 +0000 Google search on "how to do a blog tour" https://t.co/YI0ZSJGbaE #storyappchat Mon, 18 Mar 2013 01:59:54 +0000 MT @DavidBFox: @roxiemunro We realize theres no magic bullet (other than Oprah) so this is a long haul... a marathon #storyappchat Mon, 18 Mar 2013 02:00:07 +0000 Great! RT @DavidBFox: Google search on "how to do a blog tour" https://t.co/zU1kZ4F6cS #storyappchat Mon, 18 Mar 2013 02:00:12 +0000 @roxiemunro I think the energy created by blog tour can be good for discovery, if only to increase real links/mentions online #storyappchat Mon, 18 Mar 2013 02:00:17 +0000 RT @DavidBFox: @technobayo hoping it would be easy. Its not. lot of work, persistence, creativity &pivoting to try new things #Storyappchat Mon, 18 Mar 2013 02:00:22 +0000 ...and it's value for ppl, then your intent is educating them, not selling them. That's what I aim for. #storyappchat Mon, 18 Mar 2013 02:00:24 +0000 @Annie_Fox @roxiemunro So, you're saying blogs are a good way to get reviews? I'm thinking, an indirect approach to promos #storyappchat Mon, 18 Mar 2013 02:00:26 +0000 @Annie_Fox Did you contact print book reviewers or stick to app & ebook reviewers? #storyappchat Mon, 18 Mar 2013 02:00:36 +0000 @Annie_Fox #storyappchat . Should my blog be on a separate website? Mon, 18 Mar 2013 02:00:45 +0000 Too bad we can't get Oprah interested in #storyappchat! :) Mon, 18 Mar 2013 02:00:50 +0000 RT @Annie_Fox: ...and its value for ppl, then your intent is educating them, not selling them. Thats what I aim for. #storyappchat Mon, 18 Mar 2013 02:01:27 +0000 @JulieFHedlund We keep throwing pasta @ the wall and some will stick! Some will slide off and some will miss the wall totally #storyappchat Mon, 18 Mar 2013 02:01:31 +0000 Amazingly, this hour of #storyappchat is up! Looks like we'll need to revisit this topic sometime soon, eh? Mon, 18 Mar 2013 02:01:34 +0000 We're in the frontier here, guys. There are no rules. Anyone who says they "know" how this works is lying. #storyappchat Mon, 18 Mar 2013 02:02:03 +0000 @Annie_Fox yes. Interacting. Give and take. Communicating & learning, like we are tonight. It's exciting. #Storyappchat Mon, 18 Mar 2013 02:02:11 +0000 Great discussion about websites & blogs for marketing apps ... the hour flew by! TY to @brooks_jones, @DavidBFox & @Annie_Fox #storyappchat Mon, 18 Mar 2013 02:02:19 +0000 Thanks to everyone who popped in, especially @Annie_Fox for sharing wisdom with us! #storyappchat Mon, 18 Mar 2013 02:02:32 +0000 @brooks_jones still hoping she'll notice us! @Oprah check us out! http://t.co/LKrDJkeR8B #storyappchat Mon, 18 Mar 2013 02:02:33 +0000 @ruBORED Not necessarily. My blog isn't. It's my contemporary view of parenting. Rest of site is "products/services" #storyappchat Mon, 18 Mar 2013 02:03:00 +0000 Yes! RT @Annie_Fox: We're in the frontier here, guys. There are no rules. Anyone who says they "know" how this works is lying. #storyappchat Mon, 18 Mar 2013 02:03:06 +0000 RT @Annie_Fox We're in the frontier here, guys. There are no rules. Anyone who says they "know" how this works is lying. #storyappchat Mon, 18 Mar 2013 02:03:17 +0000 @ruBORED Have a look at the structure http://t.co/lWwHI3sN6r #storyappchat Mon, 18 Mar 2013 02:03:21 +0000 RT @DavidBFox: @brooks_jones still hoping shell notice us! @Oprah check us out! http://t.co/5Za1Odt3ZV #storyappchat Mon, 18 Mar 2013 02:03:23 +0000 And as usual, I continue to be indebted to @DavidBFox and @iPad_storytime , best co-hosts ever! #storyappchat Mon, 18 Mar 2013 02:03:24 +0000 @DavidBFox Trust me, I know :-) and I agree. It's a journey. #storyappchat Mon, 18 Mar 2013 02:03:24 +0000 Yes!! RT @brooks_jones: Thanks to everyone who popped in, especially @Annie_Fox for sharing wisdom with us! #storyappchat Mon, 18 Mar 2013 02:03:31 +0000 RT @roxiemunro: @Annie_Fox yes. Interacting. Give and take. Communicating & learning, like we are tonight. Its exciting. #Storyappchat Mon, 18 Mar 2013 02:03:38 +0000 @roxiemunro Right! We're learning from each other because there are no rulebooks for what we're trying to achieve. #storyappchat Mon, 18 Mar 2013 02:04:04 +0000 @Annie_Fox how much work was it to do the blog tour? #storyappchat Mon, 18 Mar 2013 02:04:18 +0000

3/18/13

#storyappchat Website as Marketing Tool


March 17, 2013

Page 7 of 7

brooks_jones ruBORED Annie_Fox DavidBFox mindouglas ruBORED roxiemunro Julia_Brannon Annie_Fox brooks_jones Annie_Fox JulieFHedlund JulieFHedlund roxiemunro Annie_Fox technobayo artsylliu ruBORED technobayo theipodteacher Annie_Fox Annie_Fox roxiemunro DavidBFox technobayo Annie_Fox technobayo technobayo benswoodard DavidBFox technobayo iPad_storytime mindouglas

Don't forget to check the #storyappchat blog tomorrow for this transcript http://t.co/rv3YlGdhLB Mon, 18 Mar 2013 02:04:26 +0000 @brooks_jones #storyappchat Maybe we should try Mon, 18 Mar 2013 02:04:37 +0000 @technobayo Kinda like parenting... or LIFE. It's a journey. My best advice: Lead with integrity. That will serve you well #storyappchat Mon, 18 Mar 2013 02:04:57 +0000 Yes! Thanks co-hosts @brooks_jones and @iPad_storytime! And @Annie_Fox for somehow finding out about this chat and stopping by #storyappchat Mon, 18 Mar 2013 02:04:59 +0000 @Annie_Fox That is so true. We learn so much from each other. #storyappchat Mon, 18 Mar 2013 02:05:01 +0000 @brooks_jones #storyappchat Oprah has an IPad Mon, 18 Mar 2013 02:05:21 +0000 See you all next week ;-))) #Storyappchat Mon, 18 Mar 2013 02:05:27 +0000 Yes: rulebook to come. Best of luck to all of you on your book/app projects. Thanks for the great chat again. #storyappchat Mon, 18 Mar 2013 02:05:30 +0000 @artsylliu Lots of original content! 16 stops on my blog tour & at each is original content. http://t.co/ZLu8iJnnGv #storyappchat Mon, 18 Mar 2013 02:05:41 +0000 @roxiemunro is our guest host for next week! Don't miss it! #storyappchat Mon, 18 Mar 2013 02:05:53 +0000 @artsylliu But I'm a writer. I love to write. I HAVE to write. So (shrug) it's not really work for me. It's breathing. #storyappchat Mon, 18 Mar 2013 02:06:14 +0000 Thanks for a great chat tonight everyone!! #storyappchat Mon, 18 Mar 2013 02:06:19 +0000 RT @brooks_jones: @roxiemunro is our guest host for next week! Dont miss it! #storyappchat Mon, 18 Mar 2013 02:06:26 +0000 RT @Annie_Fox: @technobayo Kinda like parenting or LIFE...a journey. My best advice: Lead with integrity. will serve you well #Storyappchat Mon, 18 Mar 2013 02:06:38 +0000 @mindouglas :O) This is such a great chat! #storyappchat Mon, 18 Mar 2013 02:06:45 +0000 @ruBORED @Annie_Fox Social media's not any straight forward at least from my experience. Not been effective for my numbers. #storyappchat Mon, 18 Mar 2013 02:06:52 +0000 @Annie_Fox that's awesome! #storyappchat Mon, 18 Mar 2013 02:07:18 +0000 RT @roxiemunro: See you all next week ;-))) #Storyappchat Mon, 18 Mar 2013 02:07:19 +0000 @ruBORED @Annie_Fox I share those links in my apps, mails yet it's not translated to more followers or likes. #storyappchat Mon, 18 Mar 2013 02:08:11 +0000 RT @brooks_jones: Don't forget to check the #storyappchat blog tomorrow for this transcript http://t.co/rv3YlGdhLB Mon, 18 Mar 2013 02:08:39 +0000 @technobayo You have to do more than share links. When you do only that, ppl think "All this guy is saying is "BUY MY STUFF" #storyappchat Mon, 18 Mar 2013 02:09:55 +0000 @technobayo Instead, you might try thinking "How can I help these folks? What do I know about that can be useful to them?" #storyappchat Mon, 18 Mar 2013 02:10:54 +0000 RT @brooks_jones: Dont forget to check the #storyappchat blog tomorrow for this transcript http://t.co/PW9LjbwCPY #Storyappchat Mon, 18 Mar 2013 02:11:00 +0000 @technobayo sharing links is ok, but only about 10-20% of your tweets. People aren't going to follow if you just self-promote #storyappchat Mon, 18 Mar 2013 02:11:15 +0000 @brooks_jones Thoroughly enjoyed this. Do keep me informed ahead of time. I'm 6 hours ahead over here :-). Kudos to everyone. #storyappchat Mon, 18 Mar 2013 02:12:04 +0000 Thanks everyone! David and I are taking our cousin out for a birthday dinner. G'night and thanks for a gr8 chat! #storyappchat Mon, 18 Mar 2013 02:12:18 +0000 @Annie_Fox True that. That's a great insight. It's easy to see where I've been missing it. Thanks #storyappchat Mon, 18 Mar 2013 02:14:57 +0000 @DavidBFox Thanks. I honestly do agree. Just placing myself in the audience view has me considering. #storyappchat Mon, 18 Mar 2013 02:16:39 +0000 RT @annie_fox: You'll note, the book cover graphic is included, but there's not "buy my book" to be found in my post. Nope. #storyappchat Mon, 18 Mar 2013 02:20:26 +0000 @technobayo We have #storyappchat every week at 9pm ET. Hope you can make it again. See http://t.co/GyFyVk1c8k for next week's topic Mon, 18 Mar 2013 04:08:16 +0000 RT @DavidBFox: @technobayo We have #storyappchat every week at 9pm ET. Hope you can make it again. See http://t.co/GyFyVk1c8k for next week's topic Mon, 18 Mar 2013 05:48:14 +0000 Good Advice! MT @DavidBFox: Sharing links is OK, but only 10-20% of tweets. People won't follow if you just self-promote. #storyappchat Mon, 18 Mar 2013 08:48:07 +0000 @technobayo Same to you! It was nice meeting you on #storyappchat Mon, 18 Mar 2013 12:02:51 +0000

Vous aimerez peut-être aussi