BOTREE PROFILE

Summer Interns
Bharat | 3rd March 2013

WE ARE Botree Its not just a philosophy, Its the way we see, breathe and live advertising!

Enlightenment is a state of mind where clarity takes over all sort of confusions. Where the ultimate direction is seen, perceived and implemented in every walk of life. At Botree, enlightenment is not just a spiritual thought. Its a process that is largely applied in the process of advertising, design, strategy and pin pointed marketing communication. Its an approach that defines a single line proposition for branding strategies and makes communication response sensitive. Be it design, strategy or choosing an appropriate media mix for your brand communication, Botree works with a philosophy of Creative Enlightenment! We dont just take the brief but go out of the miles and understand your product, targets and market dynamics with rigorous research and uncompromised involvement. We keep digging our grounds unless we discover the ultimate direction to take the brand communication process forward. We work like your partner and act like an integral aspect of your team. We believe in sharing our clients vision and assist them in realizing their business objectives. Our role doesnt limit itself with advertising; we walk those extra miles to accomplish the branding process with desired output. This makes Botree, the most capable communication partner for your branding initiatives.

What should you expect from us?

Complete custody and ownership of your brand
Strategic initiatives to initiate enhance and retain your brand communication Complete support on strategy, design, media and implementation front Prompt service and personal attention Great value for every rupee invested Cost and response effective communication initiatives An association with respect, rewards and results

SERVICES WE OFFER
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Conventional Media: Press Advertisements (News Paper Ads, Magazine Ads) Outdoor Advertisements (Hoardings, Gantries, Kiosks, Digital Boards) Print Collaterals (Brochures, Posters, Leaflets, etc) Digital Media Website Designing Social Media Marketing Search Engine Optimization Mailers Mobile Ads / SMS Campaigns Electronic Media Radio Spots and Jingles TV Commercials Corporate Films Product Films 3D Walk-Throughs OOH Media Mall Branding Multiplex Branding Exhibitions & Events Exhibition Stall Design and Installation Corporate and Theme Based Events

Profile Requirement A. Client Servicing Executive

` Location Industry Type Role Functional Area Positions Time Summary Stipend Marketing , Advertising , PR 2 (Female) 2 Months According to Industry Standards Understanding of Consumers, Markets & Categories Excellent interpersonal skills develop contacts in industry. Problem solving abilities/ Client Relationship Management/Brand Management skills. Student should have his/her own laptop Candidate Profile Reqd Skills Relational Management Skills Creative appreciation develops briefing abilities, understand and inspire creative effort through good ideas and appropriate articulation. Actively participate in the development of Brand / Communication Strategies based on clients sales and marketing objectives. Initiate Brand planning discussions between the client and agency teams. Independently work on small assignments, handle client meetings at junior levels, take small briefs and independently present the Agencys recommendations on such assignments. Minute and circulate all discussions / briefs/ information, post client meetings and telephonic or email interactions with the client. Obtain, tabulate, maintain and update sales and market share information for the client (and its competitors) and share this with other team members. Prepare briefs for creative development, Market planning, Market Research etc. Conduct internet searches and compile Roles & Responsibilitie Job Description s information to support development of work for the client. Preparation of job requisitions for the Studio, Creative Department, Media , production etc. Pune Advertising / Market Research Client Servicing Executive

` Regularly follow-up with Studio, Media & other departments to ensure ongoing jobs are being executed as per the brief and as per to time schedules. Supervise and ensure that all estimates and bills are submitted on time and approved / acknowledged by client. Forward outstanding statements and payment reminders to client and follow up on timely collection of payments. Maintain friendly and helpful relations with clients and other business Associates at all times.

B. Digital Media Marketing Executive

Location Role Functional Area Positions Time Summary Stipend Marketing , Advertising , PR 2 2 Months According to Industry Standards Desired Candidate Profile Excellent analytical skills. Excellent communication skills. Graduation/post-graduation in any discipline Excellent computer skills especially MS-Office (Excel) Student should have his own laptop Experience in Market Research preferred. Candidate Profile Reqd Skills Roles & Responsibilitie Job Description s Good interpersonal relationships. A. Market/ Internet Research of Sector Monitor Competitors Effectively incorporate Competitive Intelligence into business. Pune Digital Media Marketing Executive

` Maintain Database. Find Opportunities and Prospects. Analyze data of relevant research. Present the findings for decision making. Make recommendations/suggestions. Handling ongoing research based projects with Team. Analyze direct customer feedback with reference to the requirements and innovation. D. Research Hospitality Industry In Maharashtra Education Sector Manufacturing Sector Different marketing & advertising methods used by different companies & their competitors

B. Data Analysis and Reports:

C. Handling Projects:

C. Business Development Executive

Position Location Industry Type Role Function Summary al Area Marketing , Advertising , PR Advertising / Market Research Business Development 2 Pune

` Time Stipend 2 Months According to Industry Standards The ideal candidate would be someone with minimum 1 Year of Experience in product sales/IT products/software sales. Excellent communication influencing negotiating skills, both written and verbal. Strong organization & multi-tasking skills Experience in Digital Marketing products is strongly preferred Student should have his/her own laptop Candidate Profile Reqd. Skills Demonstrated high level of activity and persistence and have a constructive Approach when handling objections. Understanding Client's requirements for digital branding & marketing Managing & driving the lead to Client Conversions Soliciting feedback from the client regarding various packages offered in the market Identify prospects through research and foster strong relationships with clients Would be responsible for meeting and achieving overall sales objectives Responsible for entire sales cycle starting from lead identification, proposal & presentations, techno-commercial negotiations and order closing. Coordination with technical team to ensure effective communication on clients requirements Ensuring overall target accomplishment Strong sales orientation should have breadth of technology understanding Market/ Competition analysis & research Business Development Activities - lead generation through Job Descriptio n Roles & Respons ibilities cold calling and meeting clients Conducting demos & generating business through closures

` Post Sales Support & up selling to existing customers.