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Box 293907 | Birmingham, Alabama 35229 334.224.7593 | aduke@samford.edu

ANGELA P. DUKE

EDUCATION aduke@samford.edu _______________________________________________________________________________________________________________________ Samford University, Brock School of Business Birmingham, Alabama Bachelor of Science in Business Administration

Major: Marketing

Minor: History

May 2013

EXPERIENCE _______________________________________________________________________________________________________________________ Lawler Ballard Van Durand Spring 2013 Birmingham, Alabama Advertising Intern. Conducted competitive analyses for clients, as well as other research for client accounts to assist the agency in more effectively positioning clients and communicating to consumers. Assisted in building a positioning strategy for a new client, as well as continual improvement for current clients. Office of Admission August 2010- Present Samford University, Birmingham, Alabama Student processing assistant. Helped to achieve record enrollment numbers for the past three years through data processing, such as the input all student information and requests, creation and maintenance of file components, mailing out of communication and promotional materials and letters to students, and admitting students in database. Created and maintained new organizational strategies for filing systems. Responded to information request letters from middle and high school students. belles&bows July 2010- Present Creator and author of the southern lifestyle blog. Features fashion, design, entertaining, faith, and events. Edited and maintained blog and grew readership through social media networking. http://angelaparmer.blogspot.com/ Rosemary Beach Trading Company Summer & Winter 2012 Rosemary Beach, Florida Summer sales associate. Assisted customers, restocked, and helped to maintain retail environment and ambient conditions throughout the store. Helped achieve the highest sales numbers in company history, leading to the highest sales numbers in the history of Rosemary Beach Holdings, LLC. Social Media Consulting Project, The Town of Nocatee Spring semester, 2012 Ponte Vedra, Florida Created a comprehensive social media plan for Nocatee, a 13,323 acre master planned community developed by The PARC Group, Inc., in Ponte Vedra, Florida. Utilized Facebook, Twitter, Pinterest, Spotify, Instagram, QR Codes, Worpress, and Tumblr to create a comprehensive social media plan to engage the three target segments of the company. Marketing Research Consulting Project, Office of Marketing and Communications Fall semester, 2011 Samford University, Birmingham, Alabama Team leader. Conducted market research, including focus groups, in-depth interviews, surveys, and data coding & analysis in order to assist the Office of Marketing and Communications in more effectively messaging to prospective students. Office of Annual Giving Spring semester, 2009 Samford University, Birmingham, Alabama Phonathon caller. Called alumni in order to maintain current information and increase alumni relations and university participation, including fundraising. Called prospective and applied students for the Office of Admission in order to encourage them to apply or finish the process and answer any questions they may have. Helped to achieve record year of giving. ORGANIZATIONS _______________________________________________________________________________________________________________________ American Marketing Association, Public Relations Student Society of America Brock Mentoring Program, College Republicans 2011-2012 2010-2012

OTHER SKILLS _______________________________________________________________________________________________________________________ Extensive social media platform experience, including Twitter, Facebook, Tumblr, Pinterest & LinkedIn, as well as Blogger and Wordpress Utilitzed Adobe Creative Suite5 in the production of personal blog, including logo and header design, as well as image creation. Marketing research skills, including data collection, conducting focus groups and surveying Strong writing skills Branding skills, such as logo and header creation, blog copy work, and blog design Use of the recruitment software programs Banner, Fire Engine Red, and Recruitment Plus.