QUESOCIAL FINDS YOUR SOCIAL MEDIA ROI

Lindsey C. Holmes January 4, 2013 Tweet

QueSocial uses training, CRM integrations, incentives, and performance metrics to empower employee social media usage to engage prospects, job candidates, and custom audiences. According to the Chicago based startup, they are the first social business platform to extend beyond marketing and outside the firewall to help companies and employees convert their social media activity into measurable business outcomes. Their core business model provides social media training to employees through e-learning modules, provides easily sharable content, engages through a gamification product tracking individual and group activity, and provides measurable business outcomes. The product ranges from $189/ month for 5 seats to $649/ month for 20 seats. If your company is looking to establish a more solid ROI around its social media efforts, QueSocial may be worth checking out. QueSocial is the brainchild of Patrick Rooney, a seasoned social media marketer, and Mike Dwyer, a veteran marketer, and was heavily influenced by Michelle Hellyar, for-

mer principle of Hellyar Marketing Communications who contributes strategy development, marketing, and customer management.

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About the Author Lindsey C. Holmes

Lindsey C. Holmes is the CEO/Lead Strategist of LCH Business SM & Tech, a digital marketing firm based in Newark, NJ, with an office also in Washington, DC. Lindsey is the Evernote Small Business Ambassador, a self-taught developer, a proud geek, and mom of a shih-tzu named Banks. She spends her free time converting the masses to understand and apply the technology that will make their lives better. Follow her on Twitter @lindseycholmes.