About Canon India

Canon Consumer Preference towards Canon Printer
Introduction
Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today has offices spread across 10 cities in India with an employee strength of over 1100 people and markets 140 comprehensive range of sophisticated and contemporary digital imaging products in the country. These include digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub photo printers and multi media projectors semiconductors, card printers & cable ID printers. Canon has pioneered Five technology imaging engines viz: Optical Engine, Electrophotography, Bubble Jet, Semiconductors and Display which drives Canons cutting-edge technology products. With over 1100 registered patented technologies in Digital Cameras, 2300 in inkjet printers, 5600 in multifunctional printers and more than 200 in scanners, Canon has emerged as one of the leading technology innovators in the digital imaging space worldwide. Canon India forayed into retail space with the launch of its exclusive brand retail store called Canon Image Square. Canon inaugurated 50 retail stores in 2011, targets to inaugurate another 50 by the end of 2012 taking the count to 300 stores in the next 3 years. Canons unique initiative to tap B, C and D-class cities of the country, Image Express, reached 38 cities in Tier II and Tier III towns. With the acquisition of Oc Canon was positioned as the undisputed leader in professional and display graphics printing domain in 2010.
G.V.P.P. Govt First Grade College, H.B.Halli
Canon Consumer Preference towards Canon Printer In 2011, Canon India was ranked as one of the top 25 Best Employers in India by Aon Hewitt. The extensive study was conducted across 6 months and 200 companies with a stringent methodology to arrive at the rankings. Metrics covering information on business performance, organization structure, and HR strategy, policies and metrics, employee survey of random population, CEO interviews and on site audit to validate accuracy of information provided and included interaction with HR teams, group discussions with employees and managers, discussion with the CEO, and facility tour of the organization. In 2009, Canon was ranked amongst top 10 employers in India in the Business Today Best Companies to Work for in India survey. This ranking was given on the basis of a process that involved an understanding of the HR systems of companies, a survey of their employees, and a survey of their external stakeholders such as B-schools, placement firms, and alumni. It was undertaken by Mercer Human Resource Consulting. Canon takes pride in not only bringing quality products to the market; but also contributes to minimising environmental burden through effective application of environmental technologies. Canon focuses on the development of resource conserving products that are smaller, lighter and easy to recycle. In India, Canon takes responsibility to dispose off end of life Canon products and other e-waste by sending such waste to government approved recycling agency. Today, Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001. In 2006 and 2010, the company was certified for its Strong commitment to excel" at the CII-EXIM Business Excellence Award. Over the last 14 years of its India growth story, Canons comprehensive range of the
Canon Consumer Preference towards Canon Printer latest digital imaging products supported by a trained sales force across the country has emerged as its key differentiator. Canon has around 100 primary channel partners 14 National Retail Chain partners, 7 Canon owned Service Centres and 37 Canon care centres , over 6000 secondary retail points including 270 National Retail Chain store partners. Canon products are available in over 400 towns in India. By end of 2010, Canon has acquired a customer base of over 30 lac customers in India. As part of the companys promise to enhance digital experience for consumers, Canon Image Lounge was launched in 2008 in Gurgaon for customers to get a touch and feel of Canon products. The lounges provide a comprehensive display of Canons vast range of offerings and display over 101 consumer imaging products for consumers to simply look, feel and experience without the compulsion on buying. Special photography workshops and other customer engagement programmes are being held in these lounges. Canon also has Business Solutions Lounge for B2B customers in Gurgaon showcasing business applications alongwith seminar rooms for business workshops.
Research Methodology
NEED FOR THE STUDY
The study was conducted to know the market value of CANON printers in Banglore market, previously in printer industry their use to be very few companies which provides printers but at present there are around nine different brands of printers available in the market by this we can understand the level of competition in the market of printers. So this study main focus was to know at which part canon has to concentrate to cover the maximum part of the market. The study was also done to estimate the performance of the CANON PRINTER, TONER, CARTRIDGES, with the CANON. the other service providers, and also to know whether the customers know about different services provided by
OBJECTIVES OF THE STUDY 1. To Study about customer preference towards canon Printer.
Research Methodology
This study is done using the following primary and secondary data: Primary Data: The primary data was collected by a market survey in BANGLORE. Questionnaire was prepared and administrated by taking a sample of 100 consumers, which contains different categories of consumers like students, businessmen and employees. Secondary Data: The secondary data comprises of various Books, Journals, Periodicals and other published magazines are included in the study. Data was also collected from the company's records and from the websites "www.canon.co .in
Sampling
Simple random sampling: This type of sampling also known as chance sampling or probability sampling. Where each and every item in population has an equal chance of inclusion in this sample and each one of the possible sample, in case of finite universe, has the sample probability of being selected.
LIMITATION OF THE PROJECT

1.
The scope of study is limited to the respondents are selected from in and
around limited area of Banglore. 2. 3. The project is only carried out for the period of 45 days only. Measurement of Market Survey analysis is complex subjects, which uses
non-objectives method, which is not reliable. 4. The sample unit was also limited 100.
COMPANY PROFILE
Our history
Canon started out as a company with a handful of employees and a burning passion. That company soon became a world-renowned camera maker and is now a global multimedia corporation. With over 60 years of technological expertise under our belt, our passion remains unchanged. Canon will continue using its technologies to benefit people as it pursues its objective of becoming a company that is loved by people throughout the world.
A modest beginning in a small room

In 1933, a small laboratory dedicated to making high-quality cameras was set up in a simple apartment room in the Roppongi area of Tokyo. Back then, all high-quality cameras were European with the majority coming from Germany. It was in this small room that young people with a big dream earnestly began their work to produce a high-quality Japanese camera, marking the beginning of Canon. Through hard work and an enterprising spirit, they succeeded in building a prototype, which was named Kwanon after the Buddhist Goddess of Mercy. Then in 1935, Japan's first-ever 35 mm focalplane-shutter camera, the Hanza Canon, was born, marking the origins of the Canon brand.
Striving for the world's best camera

In 1950, Canon's first president, Takeshi Mitarai, went to America for the first time to attend an international trade fair. Having seen modern factories and a high standard of living first hand, upon his return, he built a fireproof factory
Canon Consumer Preference towards Canon Printer of steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw as essential for Canon to succeed in doing business with the world. Mitarai reinforced his respect for humanity by stressing the importance of the Sanji, or "three selfs" spirit, the guiding principle for Canon employees. In 1955, Canon made its mark in the global market with the opening of a U.S. office in New York City. In 1957, Canon set up its sole European distributor, Canon Europa, in Geneva, Switzerland. By 1967 exports topped 50% of the company's total sales. The challenge of diversification Soon after its establishment, Canon was hard at work in 1941 on diversifying itself with the introduction of Japan's first indirect X-ray camera and other products. In the 1960s, the company took further steps toward diversification by adding electrical, physical and chemical technologies to its optical and precision technologies. In 1964, Canon entered the office equipment market with the debut of the world's first 10-key electronic calculator. In 1967, the management slogan "cameras in the right hand, business machines in the left" was unveiled and in 1969 the company changed its name from Canon Camera Co., Inc. to Canon Inc. Canon took on the challenge of developing Japan's first plain paper copying machine, which it introduced in 1970. Its plan to further diversification was realised by stepping from one challenging field to the next. Averting disaster with the Premium Company Plan By 1970, Canon grew to 44.8 billion yen in sales, with a staff strength of 5,000 employees. However, a series of dollar and oil shocks, followed by problems with a defective electronic calculator display component in 1974, turned up serious trouble for Canon. And for the first half of 1975, Canon failed to pay a dividend for the first time since it became a public company. In 1976, Canon
Canon Consumer Preference towards Canon Printer unveiled its Premier Company Plan, an ambitious strategy to transform Canon into an "excellent global company" through means such as introducing a vertical business group constitution and establishing a horizontal development, production and sales system. The plan proposed high ideals and pooled the strength of its employees, enabling the company to promptly recover.
Canon's second inauguration

Canon continued to grow under the Premier Company Plan. With the dawn of the personal computer age, Canon introduced a series of products never before seen. The products included a personal copying machine based on an all-in-one cartridge system, a laser printer with semiconductor laser, and a Bubble Jet inkjet printer. At the same time, Canon began its drive towards globalisation through global production. Then, in 1988, the 51st anniversary of the company's founding, Canon announced its second inauguration and unveiled its corporate philosophy ofkyosei, an unfamiliar term at the time. It also began promoting progressive and environmentally-sound activities, such as toner cartridge recycling in addition to globalising its development sites.
The Excellent Global Corporation Plan

Canon developed unprecedented technologies and carefully nurtured them to create business opportunities and products unrivaled by any other company. But by the mid-1990s, the business division system that had been in place since the 1970s was showing signs of wear. Canon incurred debts of more than 840 billion yen, signaling the company's need to improve its financial constitution; should it wish to carry out long-term R&D projects and launch new businesses. Fujio Mitarai became Canon's sixth company president
Canon Consumer Preference towards Canon Printer in 1995, and in 1996 the Excellent Global Corporation Plan was launched. Transforming the corporate mindset from partial to total optimisation and a switch in focus from sales to profits, the new plan marked the start of innovations that characterised the Canon that we know today.
Canon in Asia (outside Japan)

Marketing and service activities in Asia are managed by two regional headquarters in Asia: North Asia is handled by Canon China Pte Ltd based in Beijing and Canon Singapore Pte Ltd oversees the South & Southeast Asia region.? Asia is home to three of Canon's 9 research & development centres. Philippines specializes in the development of electronic application equipment and software while India focuses on image-processing and other software. The research laboratory in China focuses on Chinese-language processing, image processing technologies and internet-related applications. There are 7 manufacturing plants in China, Malaysia, Thailand and Vietnam which produce a range of Canon products like lens, copiers, bubble jet printers, digital and film cameras.
Canon Singapore Pte Ltd

Established in 1979, Canon Singapore Pte Ltd is Canon's regional headquarters for South & South East Asia. After merging with the local sales and marketing company (Canon Marketing (Singapore) Pte Ltd) on 1st January 2004 it now oversees both regional and domestic activities in Singapore. Canon Singapore has three subsidiaries in Malaysia, Thailand and India, and a Representative Office in Vietnam. It sets the direction for all marketing,
Canon Consumer Preference towards Canon Printer sales, service and training activities in the region and manages over 30 independent distributors in more than 10 other countries in South Asia including Bangladesh, Brunei, Cambodia, Indonesia, Laos, Maldives, Myanmar, Nepal, Pakistan and Sri Lanka. The domestic marketing arm of Canon Singapore continues to market a comprehensive range of digital imaging equipment and office solutions with a team of direct sales personnel and a network of more than 100 dealers throughout the island. It also has the largest service force in town and four customer service centres to provide comprehensive customer service to Canon users. Canon's commitment to quality service made it the first marketing company in office automation to be awarded ISO 9002 (upgraded to ISO 9001:2000) certification in Singapore in 1994. It also won the Service Quality Class award by the Singapore Standards and Productivity Board in 1999. Its outstanding "on the job-training" curriculum has also made it a recognised OJT Centre by the Institute of Technical Education (ITE).
Mission
Our mission is to be the world's premier consumer Products Company focused on need and demand of consumer. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Vision
The vision of Canon Company is Incorporating technology to serve customer needs.
Canon Consumer Preference towards Canon Printer Canon company responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making Canon a truly sustainable company.
Marketing highlights for 2012:
Marketing Budget for the year 2012 was INR 130 crores. Canon roped
in Bollywood actress Anuskha Sharma, a youth icon, as the brand endorser for its ICP Division and for a new Campaign for PIXMA Printers
Canons Original Ink Centres touched 1536 outlets across 176 cities in Pioneer of 100% cash back offer on laser printers under CLAP, Canon Canon Indias presence in the retail space for its exclusive brand retail
India
Loyalty Achievement Program
store called Canon Image Square and has inaugurated 70 stores. 5% revenue comes from retail division for Canon India
In order to reach out to digital photography enthusiast, Canon organized Canon launched a variety of technologies for digital cameras, As a part of Corporate Social Responsibility, Canon had launched the
over 40 photography workshops across India in 2011
camcorders, lenses, printers and MFDs in 2011
Green Cycle Program in 2010 for Printer and Cartridge E-Waste management.
Canon Consumer Preference towards Canon Printer Canon has tied up with authorized E-Waste recycler TIC Group India Pvt Ltd who would be collecting and disposing the e-waste from the 45 OICs
As a part of the companys Corporate Social Responsibility, Canon
initiated the 1 month eye screening camp i-Care in 2011, and also undertook the initiative of making Gurgaon green by planting more and more trees in Gurgaon. The company is expected to invest over 35 lacs towards CSR activities this year
Awards and Recognitions in 2011
In 2011, Canon India was ranked as one of the Top 25 Best Employers in Dr. Alok Bharadwaj, Senior vice President, Canon India, was appointed as
India by Aon Hewitt
the President of MAIT; and Chairman of CII Office Automation & Imaging division in 2011
Canon imaging products received multiple awards across various categories
in 2011 such as Digital Camera (25), Digital SLR Camera (15), Camera Lenses (2)
Mr. Kensaku Konishi, former President and CEO, Canon India, was
felicitated with the "2011 IMM Award for Excellence as Top CEO" award by Institute of Management and Marketing
Dr. Alok Bharadwaj is amongst the "Global Top 100 People Influencing
Electronics Manufacturing Services (EMS). He has received the Pride of the Industry Award and also the prestigious Best CMO Award by the CMO council
Canon India got certified as ISO 9001, ISO 14001, CMM Level 3 and
OHSAS 18001 for Quality Control


The list of product awards received in 2010 is as follows:

Manufacturer of the Year- Smart Photography Best Camera Company of the Year-Smart Photography Best Printer Company of the Year: Inkjet- Smart Photography Best Professional Printer of the Year-Asian Photography Digital Camera 11 Digital SLR 9 Canon Lenses 3 Best Buy by Digit-iP 3680

The list of product awards received in 2009 are as follows:

Digital Camera 21 Digital SLR 9 Canon Lenses 5 Living Digital recommended- Lide 100 Best Buy Digit- PIXMA iP 1980 Kazutada Kobayashi is the President and CEO of Canon India. Under
Kobayashis leadership, Canon will further its focus on continued growth by bringing innovative products and solutions to the Indian market. Dr. Alok Bharadwaj, Senior Vice President was awarded the most influential person in photography this year. He has also received the Pride of the Industry award. Dr. Alok is also the receiver of the prestigious award of the Best CMO by the CMO council. He is also amongst the "Global Top 100
Canon Consumer Preference towards Canon Printer people influencing electronics manufacturing services (EMS)". Canon was also featured in the Digit- Icons of Trust survey wherein, Canon ranked No 1 in Digital Cameras and No 2 in Printers in 2009. 4Ps survey also positioned Canon as one amongst the 100 Most Valuable Brands with a rank of 87 in 2009. Apart from this, Canon stood at 87th rank in the Powerbrands survey of top 100 brands in India in 2009.
Corporate Profile
Company Name Founded Headquarters Phone Chairman & CEO Common Stock Number Employees of Canon Inc. August 10, 1937 30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 1468501, Japan (81)3-3758-2111 Fujio Mitarai 174,762 million yen
(As of December 31, 2011) 25,449(As of December 31, 2011)
Non-Consolidated 2,160,732 million yen (2011) Consolidated 3,557,433 million yen (2011) Non-Consolidated 173,201 million yen Net Income (2011) Consolidated 248,630 million yen (2011) Ordinary Profit 282,052 million yen (2011) Main Activities of the Canon Group Net Sales Main Activities (As of July 1, 2011) Office Network Digital Multifunction Devices (MFDs), Color Office Business Unit Network Digital MFDs, Personal-use Network Digital MFDs, Office Copying Machines, Full-color Copying Machines, Personal-use Copying Machines, Laser Printers, Large-Format Inkjet Printers, Digital Production Printers Digital SLR Cameras, Compact Digital Cameras,
Imaging System Business Unit Industry and Others Business Unit
Interchangeable Lenses, Digital Video Camcorders, Inkjet Multifunction Printers, Single Function Inkjet Printers, Image Scanners, Broadcast Equipment, Calculators Semiconductor Lithography Equipment, LCD Lithography Equipment, Medical Image Recording Equipment, Ophthalmic Products, Magnetic Heads, Micromotors, Computers, Handy Terminals, Document Scanners
Board of Directors, Auditors and Officers

As of January 1, 2013
Canon Consumer Preference towards Canon Printer Chairman & CEO Executive Vice President & CFO Fujio Mitarai Toshizo Tanaka
Group Executive Finance & Accounting Headquarters Group Executive Facilities Management Headquarters Group Executive Corporate R&D Group Executive Corporate Planning Development Headquarters President & CEO Canon U.S.A., Inc. Chief Executive Peripheral Products Operations Group Executive Device Technology Development Headquarters Group Executive Procurement Headquarters Chief Executive Office Imaging Products
Executive Vice President & CTO Executive Vice President Senior Managing Director
Toshiaki Ikoma Kunio Watanabe Yoroku Adachi Yasuo Mitsuhashi Shigeyuki Matsumoto Toshio Homma Masaki Nakaoka
Operations Haruhisa Honda Group Executive Production Engineering Managing Director Hideaki Ozawa Headquarters President &CEO Canon (China) Co.Ltd.
Canon Consumer Preference towards Canon Printer Masaya Maeda Chief Executive Image Communication Products Director Yasuhiro Tani Operations Group Executive Digital System Technology Makoto Araki Development Headquarters Group Executive Information & Communication Hiroyuki Suematsu Shigeyuki Uzawa Kenichi Nagasawa Naoji Otsuka Systems Headquarters Group Executive Quality Management Headquarters Chief Executive Optical Products Operations Group Executive Corporate Intellectual Property & Legal Headquarters Chief Executive Inkjet Products Operations Corporate Auditor Shunji Onda Kengo Uramoto Tadashi Ohe Kazunori Watanabe Kuniyoshi Kitamura Senior Executive Sachio Group Executive Officer Kageyama Masanori Yamada Akio Noguchi Executive Officer Seymour Global Manufacturing Headquarters Group Executive Network Visual Solution Business Promotion Headquarters Deputy Chief Executive Peripheral Products Operations Executive Vice President
Canon Consumer Preference towards Canon Printer Liebman Masato Okada Canon U.S.A., Inc. Deputy Chief Executive Image Communication Products Yukiaki Hashimoto Akiyoshi Kimura Kazuto Ogawa Kenji Kobayashi Ryuichi Ebinuma Rokus van Iperen Operations Group Executive Medical Equipment Group Deputy Chief Executive Office Imaging Products Operations President & CEO Canon Canada, Inc. President & CEO Canon France S.A.S. Deputy Group Executive Corporate R&D President & CEO Canon Europa N.V. President & CEO Yuichi Ishizuka Aitake Wakiya Kazuhiko Noguchi Kazuto Ono Canon Europe Ltd. Executive Vice President Canon U.S.A., Inc. Deputy Group Executive Finance & Accounting Headquarters Group Executive Public Affairs Headquarters Group Executive Human Resources Management & Eiji Osanai Hiroaki Organization Headquarters Deputy Group Executive Production Engineering Headquarters Group Executive
Canon Consumer Preference towards Canon Printer Takeishi Semiconductor Production Equipment Group
Corporate Social Responsibility at Canon India

As a responsible business, Canon India takes pride in being socially inclined and focuses on sustained and effective CSR projects. The three core areas that Canon India supports are Eye Care, Education and Environment. The CSR policy aligns with the corporate philosophy of Kyosei, which means living and working together for common good. Our employees are encouraged to volunteer their time and skills and enjoy the experience of giving back to the communities in which their work.
Projects : Adopt a Village

To make a long term and sustainable impact in the core areas supported by iCare, CSR at Canon India has adopted a village to develop and strengthen Eye Care facilities and Education in the community. Ferozpur Namak village is situated in Mewat district, Haryana. The implementing partner for the project is CAF India with direct support in the village from NGO SARD and ICARE Hospital in Noida.
The three core projects that will be undertaken in the village are:
1. Set up of a Vision Center 2. Supporting the local Government School 3. Tree Plantation, Rain Water Harvesting
Canon Consumer Preference towards Canon Printer The Objective of the education project is to improve enrolment of children in the school and deliver quality education. The school engages 1500 children up to class 10, with only 9 teachers. The school suffers from low attendance and enrolment rates. This project includes establishment of a learning centre (education aids/toys and a library), improve source of drinking water through pipeline, taps, toilets for girls, and teachers training in the school. The vision centre will be the primary eye health centre providing comprehensive eye checkups to all sections of community. Close interaction with the community will be developed so that with their active participation promotion of eye health education, childhood blindness screening and awareness creation among the villagers can be achieved. Activities like tree plantation and rain water harvesting will also be supported in the government school for an all round development. Employee engagement activities will be organized at the village to support the three core areas, and build a personal connect between the employees and the community.
Free Mobile Eye Screening Camps

Being in the imaging industry, Canon believes in the right for every person to enjoy the gift of vision. Eye care is a cause close to Canons core philosophy. Canon and Wockhardt Foundation came together to diagnose people with Cataract, Glaucoma and other eye related problems and provide free medical treatment and operation. Within a span of 5 months, approx. 3500 people were
Canon Consumer Preference towards Canon Printer screened in six locations across India including Mumbai, Aurangabad, Amethi, Pondicherry, Chennai and Lucknow.
Open schools for disadvantaged children

Canon and Ship for World Youth Alumni AssociationIndia (SWYAAIndia) have set up twelve open schools to educate over 1000 disadvantaged children in the age group of 4 to 14 years living in eight slum clusters of Mayapuri, Naraina, Kirti Nagar and Chankyapuri area in New Delhi. The project goal is to help economically disadvantaged children to get quality education in these open schools. The schools provide basic primary level education as per the school syllabus so that the children are able to enter the school system and get enrolled in the government primary schools.
Canon Consumer Preference towards Canon Printer UNICEF INDIA AWAAZ DO Campaign Canon India is proud to partner with UNICEF 'Awaaz Do' campaign in promoting the Right to Education in India. The 'Awaaz Do' campaign aims at creating a movement, at building a platform where people can have access to and share information about the Right to Education.
UNESCO INDIA MY COUNTRYS WORLD HERITAGE

Canon India supported the My Country's World Heritage initiative by UNESCO India, with the objective to create awareness and sensitize the masses, especially children and youth about the importance and relevance of the world heritage today. The objective was also to create interest amongst students towards our heritage and history using photography as a medium of communication to voice their concern towards the preservation and importance of these sites and our environment. The 7 months activity began with a series of photography workshops conducted for the local school children at various UNESCO world heritage sites. Post workshops, the children were encouraged to take photographs and participate in a photo competition. A small exhibition was also organised to showcase the entries sent by the school children.
Photography classes for visually impaired

Canon India supported a six months training programme in association with Beyond Sight Foundation to conduct photography classes for approx. 560 visually impaired in Mumbai, Goa, Mt. Abu, Ahmedabad, Surat and Bangalore. Local sighted photographers were trained under "Train the Trainer" program on the methodology to teach photography to the visually impaired. On
Canon Consumer Preference towards Canon Printer completion of their classes, each school showcased best 100 pictures during the Foundation Days.
Environmental Project
Canon India has supported an eco-drive Project Vriksha initiated by NAB (E&T), Manesar. This environmental drive reached out to lacs of commuters at the Delhi-Gurgaon Toll Plaza where free saplings were distributed to the commuters. Canon India has also adopted green belts near its corporate office where thousands of plants and trees have been planted by the employee volunteers. 700 saplings were also adopted as part of the million trees campaign of organization iamgurgaon. The employees are also sensitized towards paper recycling and the company has tied up with organization Jaagruti to receive recycled notepads in exchange of the waste paper, old newspapers and magazines collected at the end of every month. Canon India recently joint hands with Rapid MetroRail Gurgaon; an initiative of IL&FS Rail, to develop green belts across the six new metro stations. Employees and senior management of both companies came together to plant trees at the launch of the project in phase three metro station.
Blood donation camps Blood donation camps have been organised in Banglore, Bangalore and Gurgaon offices in association with NTR Blood Bank, Sankalp India Foundation and Indian Red Cross Society.The event has received an overwhelming response from the employees.
Collection drives
Canon India organized collection drives to support organization Goonj in Delhi, Bangalore, Banglore, Chennai, Mumbai and Kolkata. The collection drives were organized to support Goonj initiatives of Vastra Samman and School to school campaign, with an objective to provide clothing to the poor. The employees whole heartedly donated clothes, toys, stationary, footwear, and bed sheets. An organization tour was also arranged for the volunteers to get exposed to over 70 people who are engaged into rigorous process of sorting, mending, and packing of the different kind of material that comes to the organization. The experience of the tour was an eye opener for the volunteers, and the drive came to an end with a satisfying experience.
Marathons
Canon India also participated in the memory walk organised by Alzheimer and Related Disorders Society Banglore Deccan Chapter. It was a 3km walk to showcase the communitys solidarity for those suffering from dementia. It also took part in various marathons like the Banglore 10km run and the Pune Marathon. The objective of these events was to create awareness towards good health and AIDS.
Canon Products
DSLRs Whether a first-time hobbyist or professional photographer, Canon's range of DSLRs puts the most complete camera system in your hands. With leading optical technology, over 60 lenses to match and limitless upgrading options, Canon offers a photography system that gives you the widest imaging options. No wonder it is the number one choice among professional photographers.
Compact Cameras
Digital camera (PowerShot) Compact cameras with professional manual capabilities, PowerShots capture great shots every time.
Canon Consumer Preference towards Canon Printer IXUS Digital Camera Style meets substance with Canons stylishly smart and compact IXUS range.
Compact photo printers
SELPHY gives you the most fun out of a printer, and is affordable too. Easy to use and with brilliant, lasting photo quality, the SELPHY offers a multitude of fun and imaginative print options at the same low cost, no matter which option you choose. With so much to have fun with, it's everyone's favourite compact photo printer out of the box.
Personal camcorders
Fax Machines
Work simply gets better with a Canon laser fax machine. With enormous paper handling capacity, roomy fax memory, user-friendly functions for added boosts in productivity, it's a fax machine you can personally count on for professional results.
Single Function Printers
Inkjet printers- PIXMA High-quality printers for long-lasting photos and documents in brilliant colours, at home or in the office.
Laser printers (LASER SHOT) Fast printers for professional documents and images in black & white or vivid colour.
Multifunction Printer
Inkjet multifunction-printers (PIXMA) Print, copy, scan and fax documents and fun photos with creative printing features.
Laser multifunction-printers (imageCLASS) Print, copy, scan and fax easily with stunning professional results on demand.
Scanners
Flatbed scanners Make high-resolution scans of documents, photos, books and more, quickly and easily.
Flatbed with film scanners Combine high-resolution flatbed scanning with easy scanning of 35 mm film.
Document scanners Scan a variety of document sizes at high speeds and with great image quality.
Consumables
Ink Cartridges | Paper And Media Use genuine Canon ink cartridges to ensure the best quality output from your inkjet printer and all-in-ones.
Papers And Media | Fine Art Paper - Canon India - Personal

Canon Consumer Preference towards Canon Printer Enhance your prints with Canon papers: from glossy photo paper to stickers and other fun media.
Projectors
Beam with brilliance
Customise and correct colour settings to your preference with built-in settings such as colour level and balance, brightness and contrast. Or choose from preset screen options to project on any surface without compromising clarity or vision.
MARKETING STATUARY
Canon Environmental Vision
Through technological innovation and improved management efficiency, Canon aims to realize a society that promotes both enriched lifestyles and the global environment.
Environmentally conscious management at Canon aims to integrate management and environmental activities. Throughout the entire product lifecycle - Produce, Use, Recycle - Canon continues to expand activities with its customers and business partners to reduce environmental burden and pursue its environmental vision.
Additionally Canon separated the three stages - Produce, Use, Recycle - into five phases and establishing an action plan to denote the scope of activities in each phase. We also have Canon Environmental Vision details, such as Action Plan, on Canon Sustainability Report.
Environmentally Conscious Management | Management System Environmentally Conscious Management System

Based on our Environmental Vision, Canon is promoting environmentally conscious management in a bid to achieve the Canon Group Environmental Charter goal of maximizing resource efficiency. Accordingly, we have constructed an environmentally conscious management system to bolster the levels and efficiency of all our environmental assurance activities. Our system links the activities of each division (products operations and operational sites of Group companies) to the Plan-Do-Check-Act (PDCA) cycle. In this cycle, we conduct environmental assurance activities (Do) based on our environmental goals (Plan), which are reflected in our business targets. We also implement the environmental evaluation system (Check) to assess our performance and then work to improve our environmental assurance activities (Act). In addition, we continually make improvements to the environmentalassurance activities of each division by implementing the PDCA cycle for them as well. Through the two-layer PDCA cycle, we can accelerate the environmental assurance activities of the Group.
Canon's Environmentally Conscious Management System
Integration of ISO 14001 Certification

Canon has been creating environmental management systems (EMSs) and acquiring ISO 14001 certification at operational sites both inside and outside Japan since 1995. After initially establishing and implementing EMSs at individual operational sites, since 2004 we have striven to gain consolidated ISO 14001 certification to ensure appropriate decision making from an optimal group-wide perspective, utilizing environmental data compiled from all
Canon Consumer Preference towards Canon Printer operational sites. This objective was achieved for manufacturing and marketing subsidiaries in Japan and overseas in 2007. As of the end of 2011, Canon Inc. and 138 Group companies (total of 139 companies) in 39 countries and regions worldwide were covered by consolidated certification. We will continue to check and improve our environmental management systems by conducting internal and external audits as well as inspections by top management.
Global Environmental Promotion System

Canon's Environment & Quality Headquarters promotes environmentally conscious management among the Group. The Environment Planning Center and Environment Promotion Center were established within it with the goal of improving the effectiveness and efficiency of environmental assurance efforts while maintaining a concerted approach. The Environment & Quality Headquarters creates systems for promoting environmental assurance efforts for Canon products and for implementation at all operational sites, and it controls all these activities throughout the Group. The Environment Planning Center is charged with gathering legal and regulatory data pertaining to the environment; establishing environmental policies, goals, and rules for the Group; and creating and managing evaluation methods for environmental assurance activities. The Environment Promotion Center is tasked with planning and promoting the activities necessary to achieve environmental policies and goals.
Canon Consumer Preference towards Canon Printer Canon also created the Global Environment Strategic Expert Committee under the auspices of the Management Strategy Committee. This new committee formulates strategic planning for the Group. There are also divisions and personnel responsible for supervising the promotion of environmental assurance activities for product manufacturing at operational sites and major subsidiaries. Their duties include checking the status of progress toward the environmental goals set by the Environment & Quality Headquarters, evaluating compliance with various internal environmental assurance rules, and ensuring that environmental management is being thoroughly executed. These divisions and personnel provide information from each Group company to the Environment & Quality Headquarters, enabling it to conduct prompt and appropriate decision making.
Global Environmental Promotion System
Environmental Evaluation System

Canon conducts a Consolidated Performance Evaluation to assess the management status of Group operations. Since 2001, we have incorporated an environmental evaluation into operational activities under this system to ensure even more aggressive and autonomous promotion of environmental assurance
Canon Consumer Preference towards Canon Printer activities across headquarter divisions as well as manufacturing and marketing subsidiaries. For the environmental evaluation, the Environment & Quality Headquarters evaluates and scores the degree to which goals and other major objectives have been achieved by each company. This evaluation accounts for about 10% of the total points in the Consolidated Performance Evaluation. The results are announced biannually within the Group. We will continue to revise and improve the system to raise the level of our environmentally conscious management.
Environmental Evaluation Process
Environmental Audit
Canon's environmental audits assess compliance with laws and regulations as well as with the Canon Group Environmental Standards.* They also evaluate implementation of the Group's internal EMS and Product Chemical Substance Assurance System, with the objective of achieving continuous improvements. The head of Environment & Quality Headquarters functions as the EMS management representative and issues the Canon Group audit policies. In keeping with these policies, Environment & Quality Headquarters conducts
Canon Consumer Preference towards Canon Printer environmental audits of operational sites, while the audit divisions at those sites conduct both operational site environmental audits and product environmental audits of divisions under their administration. Audit results are reported to the Group Audit Management Division of the Environment & Quality Headquarters, which compiles the consolidated results for the Group to be reviewed by the EMS management representative. In 2011, auditor training was carried out 10 times by the Environment & Quality Headquarters in response to requests from operational sites. Also, support was given for audits conducted internally at four sites, while support for joint audits among operational sites was provided at five sites. In the future, we shall continue to boost auditing levels through the implementation of such measures.
Canon Group Environmental Standards These standards stipulate reference values and other criteria. Our
standards are stricter than existing legal and regulatory requirements for 16 environmental categories, such as water, soil and groundwater quality. Our goal in setting these standards is to ensure thorough compliance with all laws and local ordinances.
Environmental Audit Systems

Compliance with Environmental Regulations / Risk Communications Environmental Regulation Compliance Management
Canon promotes various actions to ensure it complies with environmental laws and regulations. For example, when selecting potential locations for new operational sites for business expansion, Canon carries out surveys of the environmental infrastructure and the surrounding environment, and conducts soil and groundwater assessments that take into consideration the history of land usage. To respond to legislative changes worldwide, Canon utilizes its network of regional headquarters to constantly monitor how its products are affected by current laws and legislative processes. This information is gathered by the Environment & Quality Headquarters, which, after analysis, determines the action to take. These actions serve to ensure thorough understanding by design and development divisions of products operations.
Recruitment Process
The quality of resources ensures the quality of the product. At Canon, recruitment is an extensive process to explore and hire the right talent by exploring diverse methods. For each position within Canon, there is a job description listing the competencies required for that role. Various methods of assessment are used to ascertain the level of competence relevant to the role that an individual is applying for.
Interview Process
There are multiple rounds of interactions to assess talent. These are based on Competency and Behavior Event Interview techniques. Psychometric
Canon Consumer Preference towards Canon Printer Assessment To measure knowledge, abilities and behaviors we use various Psychometric Assessment tools. These tools provide additional relevant information on personality, values, and interests relevant to the job. Assessment Center is also used as a methodology to evaluate talent for certain positions. Equal Opportunity Employer Canon is committed to providing equal employment opportunities to all regardless of race, gender, marital status, color, religion, national origin, age or disability. For each position within Canon, there is a job description listing the competencies required for that role. Various methods of assessment are used to ascertain the level of competence relevant to the role that an individual is applying for
PRODUCT PROFILE
Canon Printer
In Canonprinter are classified 3 types based on their function, futures. The 3 types are

Compact Photo printers Single Function printer Multifunction printer
Compact Photo Printers

CP 800 printer The Canon Selphy CP800 Compact Photo Printer ($99 direct) stands out for being tiny. The latest in a long line of Lilliputian Canon smallformat smaller photo than printers its built on thermal dye technology, it's even predecessor, the Selphy CP780($99.99 direct, 4 stars). It's extremely portable and easy to use, it can print from a variety of sources, and it produces prints that should satisfy most consumers. The CP800 is a small black box with rounded corners (there's also a white version available). It measures just 2.3 by 4.7 by 6.7 inches and weighs 2 pounds. The Selphy has a 2.5-inch tilt-up LCD screen. The interface and menu are intuitiveit practically prints by itself.
Canon Consumer Preference towards Canon Printer Setup is easy: just plug it in, insert paper and ink cartridge, install software on your computer, and connect via USB cable. The Selphy doesn't even need a computer, as you can print from a memory card, a PictBridge camera, or (unlike its predecessor) a USB key. The only tricky part of setup is making sure the film on the ink cartridge is taut when inserted; that's done by tightening a roller. Options for the CP800 include a Bluetooth adapter ($49.99 direct) and a battery pack ($79.99 direct). The printer comes with a one-year, parts-andlabor warranty.
Speed
On our standard test suite, the CP800 averaged 56 seconds per 4-by-6 photo, matching the average time of the CP780; individual print times ranged from 53 seconds to 1 minute 4 seconds. Its speed is reasonably fast, though 15 seconds slower than the Editors' ChoiceEpson PictureMate Charm's ($149.99 direct, 4.5 stars) 41-second average.
Quality
The CP800's photo quality was about you'd expect from drugstore prints. Color was accurate, and resolution was good. One shortcoming worth mention was poor dynamic rangesome loss of detail in both brighter and darker areas on prints, but it was mild enough that it might go unnoticed . Also, a couple of photoseach printed right after a cartridge changeshowed small, spurious flecks of color.
Canon Consumer Preference towards Canon Printer When we reviewed the CP780, it had a respectable cost per page of 27.8 cents per 4-by-6 glossy print, based on a (direct) price of $29.99 for a 108-print cartridge and ink combo pack. The new model uses the same combo pack, but Canon's price for it has risen to $34.99, raising the cost per page to 30.9 cents. This makes the CP800 less competitive than its predecessor against other small-format printers like the Epson PictureMate Charmwhich has cost per print of 25.3 centsas well as drugstores and chain stores that offer photoprinting services. The Canon Selphy CP800 can't match the PictureMate Charm in photo quality or cost per page. Still, the CP800 is insanely portable, easy to use, and produces very decent prints. If you're looking for a printer you can pop into a bag, bring with you to events, and print out photos on the spot, it should be on your short list.
Single Function printer
Ink Jet Printers Affordable quality
Canon's PIXMA range of inkjet printers offers affordable quality you can enjoy. From photos to presentations and more, the PIXMA's high print speeds and grain-free images create great-looking printouts, photos and documents in colour as well as greyscale, while remaining extremely cost-efficient for home or office use.
Canon Consumer Preference towards Canon Printer Printing possibilities
PIXMA printers allow you to print on more than just photos. With the bundled CD-Label print software, you can design your own CD or DVD label and have your own personalised disc within minutes. Chromalife100+: prints that last
Canon's dye-based inks, FINE technology print heads and photo papers have been developed together to produce brilliant, fade-resistant prints that can last up to 300 years PIXMA PRO-1

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 2mins. 5secs.
PIXMA PRO-10

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 1mins. 45secs
Canon Consumer Preference towards Canon Printer PIXMA PRO-100

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 34secs
PIXMA Pro9500 Mark II The fine art of photo printing black & white, colour

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 1 min. 5secs.
PIXMA iX6560 The complete office solution

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 36secs.
PIXMA iX7000 Laser quality documents & images on plain paper & brilliant photos up to A3+ size

Colour inkjet printer Media: A3+, A3, A4 and more Prints a 4 x 6" borderless photo in 44secs.
Canon Consumer Preference towards Canon Printer PIXMA iP100 Business printing & photo perfection on the go that empowers the truly mobile professional

Media: A4, Letter and more Portable colour inkjet printer Prints a 4 x 6" borderless photo in 50secs.
PIXMA iP2770 Easy, affordable lab-quality photo printing at home

Colour inkjet printer Media: A4, Letter and more Prints a 4 x 6" borderless photo in 55secs.
PIXMA iP4970

Colour inkjet printer ISO standard print speed (A4): up to 9.3ipm (Colour) Media: A4, Letter and more
Product finder : Laser Printer
Canon's laser printers give you high quality and strong performance you can count on time after time. The LASER SHOT range contains colour printers as
Canon Consumer Preference towards Canon Printer well as black & white printers, for printing from A4 to A3-size documents. The LASER SHOT is a reliable print companion for demanding users at home or in the office. Canon paper
Canon's range of papers and transparencies have been specially developed and tested at the Canon Media Laboratory in Europe to maximise the potential of each paper used in our laser printers. Each type of paper or transparency is available in multiple sizes to meet different needs. Cartridge recycling
Canon cartridges will give you the best quality prints and keep your printer in top condition. And by participating in Canon's Cartridge Recycling programme, you can also make a difference for the environment. Drop off individual cartridges at one of our locations, or call us to pick them up if you have collected 10 cartridges or more
LASER SHOT LBP2900B

Canon Consumer Preference towards Canon Printer Smaller, lighter & better than ever

Black & white laser printer Media: A4, Letter and more Print speed (A4): up to 12ppm
LASER SHOT LBP3300 The most valuable print companion

LASER SHOT LBP3460 The ideal & reliable network print solutions

LASER SHOT LBP5050 High quality colour printing

Colour laser printer Media: A4, Letter and more Print speed (A4): up to 12ppm
LASER SHOT LBP5050N
Canon Consumer Preference towards Canon Printer High quality colour printing

LASER SHOT LBP6018B Big performance in a small package

Black & white laser printer Print speed (A4): up to 18ppm Media: A4, Letter and more
LASER SHOT LBP6300dn Quick & reliable monochrome printing solutions

LASER SHOT LBP6650dn Best printing solution for your growing business

LASER SHOT LBP6750dn
Canon Consumer Preference towards Canon Printer The ideal and reliable network print solution

10Base-T/100 Base-TX network Black & white laser printer Print speed (A4): up to 40ppm
LASER SHOT LBP7200Cd Fast. Professional. Impactful.

LASER SHOT LBP7200Cdn Fast. Professional. Impactful.

LASER SHOT LBP7750Cdn High speed colour. Fully networkable.

imageCLASS LBP7018C
Canon Consumer Preference towards Canon Printer Entry-level colour laser printer that is cost-effective and energy efficient

Colour laser printer Media: A4, Letter and more Print speed: up to 16/17ppm (A4/Letter, monochrome), 4ppm
(A4/Letter, colour) imageCLASS LBP7680Cx The total printing solution with secure printing functionality

FPOT (A4): 7.8secs. Gigabit Ethernet support Print speed (A4: Mono / Colour): up to to 20 / 20ppm
LASER SHOT LBP3500 The professional A3 desktop print companion

Black & white laser printer Media: A3, A4, Letter and more Print speed (A4): up to 25ppm
LASER SHOT LBP5970 Commanding printing solutions

Colour laser printer Media: A3, A4, Letter and more Print speed (A4): up to 32ppm
LASER SHOT LBP9100Cdn The high-performance A3-colour laser printer

Colour laser printer Media: A3, A4, Letter and more Print speed (A4): up to 20ppm
MULTIFUNCTION PRINTER
A PIXMA multifunction-printer offers you everything you need for a home or small office and beyond. Replace the need for multiple individual devices with one compact unit that can print, copy, scan and fax amazing photos and documents saving both space and cost. Stay connected anywhere
A multitude of ways is available to connect to your PIXMA. PictBridge, USB 2.0 Hi-Speed and Memory card connectivity let you save or activate a print or scan with just one button. Wireless LAN, Bluetooth and IrDA IR are available for certain models to create truly convenient connections.
PIXMA E500

Colour inkjet printer, copier and scanner ISO standard print speed (A4): up to 8.6ipm mono / Prints a 4 x 6" borderless photo in 44secs.
5.0ipm colour
PIXMA E510

Colour inkjet printer ISO standard print speed (A4): up to 8.6ipm mono / Prints a 4 x 6" borderless photo in 44secs.
5.0ipm colour
PIXMA E600 Great saving with every print
ISO standard print speed (A4): up to 8.9ipm mono / Print, scan, copy, fax Prints a 4 x 6" borderless photo in 46secs.
5.2ipm colour

PIXMA MG2270

4.8ipm colour
INR 3,865.00
Canon Consumer Preference towards Canon Printer PIXMA MG3170

5.0ipm colour
PIXMA MG4270

5.7ipm colour
PIXMA MG5370

Colour inkjet printer, copier and scanner ISO standard print speed (A4): up to 9.3ipm (Colour) Prints a 4 x 6" borderless photo in 20secs.
PIXMA MG6370

Colour inkjet printer, copier and scanner ISO standard print speed (A4): 15.0ipm (b/w) / 10.0ipm Prints a 4 x 6" borderless photo in 21secs.
(color)
PIXMA MP287

Colour inkjet printer, copier and scanner ISO standard print speed (A4): up to 8.4ipm (Mono) Media: A4, Letter, photo stickers and more
Canon Consumer Preference towards Canon Printer PIXMA MX397 Affordable office all-in-one
ISO standard print speed (A4): up to 8.7ipm mono / Prints a 4 x 6" borderless photo in 46secs. Print, scan, copy, fax
5.0ipm colour

PIXMA MX437 The multifunction printer solution you can afford to bring home

Print, scan, copy, Wi-Fi Prints a 4 x 6" borderless photo in 46secs. ISO standard print speed (A4): up to 9.7ipm mono / 5.5ipm colour
PIXMA MX457 The all-in-one solution you can afford to bring home
ISO standard print speed (A4): up to 9.7ipm mono / Prints a 4 x 6" borderless photo in 46secs. Print, scan, copy, fax, Wi-Fi
5.5ipm colour

PIXMA MX527 Affordable business efficiency, convenient wireless connectivity
ISO standard print speed (A4): up to 9.7ipm mono / Prints a 4 x 6" borderless photo in 46secs. Print, scan, copy, fax, networkable and Wi-Fi
5.5ipm colour

DATA ANALYSIS
Table 1: Representing how many customer using Printer Particulars Yes No No of response 60 40 Percentage 60% 40%
Interpretation Most of the Client Use printer only for the business purpose. In today age everyone wants to earn the profit through any business thats the reason most of the client use printer.
Canon Consumer Preference towards Canon Printer Table 2: Respondents the purpose of using the Printer Particulars Business Home No of Responses 70 30 Percentage 70% 30%
Interpretation Most of client using printer for the business purpose because of they want to earn money from their customer. And some of them are using Printer for their office purpose also because now most of the company needs printer for their office purpose. And some of them using printer for the home purpose.
Table 3: Respondents represent which type of printer customer prefer No 1 2 Particulars Inkjet laser No of Response 60 40 Percentage 60% 40%
Interpretation Most of Customer prefer Inkjet Printer because the price of Inkjet Printer is less than Laser Printer , customer can buy a Inkjet colour multifunction Printer in Rs. 3,000 only and If customer go for Laser colour multifunction Printer ,he has to pay 40,000. Thats the reason most of client prefer only Inkjet Printer.
Table 4: Respondent range of price of multifunction inkjet printer which customer prefer No 1 2 3 4 Particulars Below 3000 3000-5000 5000-8000 Above 8000 No of response 50 25 15 10 Percentage 50% 25% 15% 10%
Interpretation Most of the Customer wants to purchase the Printer in cheapest price. Because they want to earn more profit from their customer. They dont much bother about the price quality of the printer they want it only the cheapest price, but some client also want good quality and they ready to pay the good price for the printer
Canon Consumer Preference towards Canon Printer Table 5: Respondent price range of laser mono printer which customer prefer before purchasing the product No 1 2 3 Particulars Below 6000 6000-12000 Above 12000 No of response 55 25 20 Percentage 55% 25% 20%
Interpretation In Laser Printer only for printing purpose most of the client prefers less price for the Printer .Canon has a LBP2900, which has a good market demand in the market. Some client if they want print, copy and Scan also they prefers the price of that one is approximately 12000-13000.
Canon Consumer Preference towards Canon Printer Table 6: Respondent price range of laser colour printer which customer prefer before purchasing the product. No 1 2 3 4 Particulars Below 20000 20000-40000 40000-80000 Above 80,000 No of response 50 30 15 5 Percentage 50% 30% 15% 5%
Interpretation In laser colour printer Price is start from 19,000, so most of the client want to purchase the printer less than 20000. Client always wants to earn the profit and he always want to purchase the product in cheapest price.
Canon Consumer Preference towards Canon Printer Table 7: Respondent which feature customer prefer before purchasing the Printer. No 1 2 3 4 Particulars Price Quality Service Durability No of response 55 25 15 5 Percentage 55% 25% 15% 5%
Interpretation In this competitive age everyone wants to purchase the product in the cheapest price because client know every company has competition in the market and for survive in the market company has to sell the product in cheapest price. So client want to gain the profit of completion and he always think about price not for quality, service and durability.
Table 8: Respondents opinion about Cartridge of the Printer Particulars Refilling Compatible Original No of response 45 25 20 Percentage 45% 25% 20%
Interpretation In one cartridge client can refill it 4 to 5 times. Thats why more of the client wants refilling the cartridge in the comparison of purchasing the cartridge.
Canon Consumer Preference towards Canon Printer Table 09: Representing the awareness about Canon Printer Particulars Yes No No of response 45 55 Percentage 45% 55%
Interpretation Hp has a good brand name in the market and most of the customer only knows Hp printer. Thats the reason the awareness of the Canon Printer is less than Hp , but in camera and copiers Canon also has a good image on the market , but most of the customer only knows canon camera and copiers , they dont much aware about the canon printer .
Table10: Representing the uses of Canon Printer
Canon Consumer Preference towards Canon Printer Particulars Yes No No of response 30 70 Percentage 30% 70%
Interpretation Some client use canon Printer because of the canon has a good brand name in the market for the Camera and Copiers. Most of the client prefers Canon Printer because they know about Canon Camera and copiers also
Table 12: Representing the feature like the customer in Canon Printer 1.
Canon Consumer Preference towards Canon Printer Particulars Price Quality Service No of response 60 20 20 Percentage 60% 20% 20%
Interpretation Most of the customer prefer canon printer because the price of the Canon printer is less than HP printer and the quality of canon printer is also good . But the bigger problem for canon printer is that canon has less brand image in the client mind.
Table 13: Representing the Reason Why Customer is not preferring Canon Printer
Particulars Lack of awareness Price quality
No of response 70 20 10
Percentage 70% 20% 10
Interpretation Most of the customer doesnt prefer Canon Printer because of the lack of awareness of the canon printer. Because hp has a good market shares in the market.
Table 14: Representing which Brand customer prefer more
Canon Consumer Preference towards Canon Printer Particulars HP CANON EPSON SAMSUNG OTHERS No of response 65 25 5 3 2 Percentage 65% 25% 5% 3% 2%
Interpretation Most of the client prefers only Hp Printer because of the good brand image in the market. After that Canon also has a good image in the market but in less than Hp. so we can say that only Hp and Canon has a competition in the markets
FINDINGS
Based on the data gathered by administrating schedules to customers the following observations are made. 1. model 2. There was heavy rushing on weekends so the live demo calls help in From the data it was found out that the majority of customers dont buy
Printers from exhibitions. They just visit the exhibitions to see the co. latest
selling. 3. 4. In survey we found that many customers was moving from Hp to canon In survey we found these 45 days the sales of canon printer increased
and Hp printer sales decreased. 5. 6. Most of the customers was not satisfying the service of canon. Most of the customer wants to purchase printer in low cost and good
quality.
CONCLUSION
According to the findings we can say that this survey is really very much helpful to know the customers perception about the canon printer, according to my survey most of customer are moving now hp to canon but they are facing some problem in Inkjet printer like refilling problem. So company should concentrate the product quality. Company should concentrate the service also because most of the customer are facing service problem. Canon has good brand image in Camera and Copiers field, but in Printer lots of customer are not aware. So for awareness of the product Canon should do some think?
RECOMMENDATIONS AND SUGGESTION

Exhibition do not help to generate so much sells but it help in
generating awareness regarding the product in customers which ultimately helps in sales. Also it is helps in advertising for the new products. Like ip-2700, mp-
568, mp-648 Company should always try to improve service as well as quality. Company should concentrate more on its major driver cartridge like 303
because most of the customers are using 12A in place of 303 cartridges. Company should concentrate on more advertising, because most of the
customers are not aware about canon printer, they know only hp printers. We can do advertise in much way like banner advertising, web
advertising, outdoor housing advertising etc.
QUESTIONNAIRE
1. a.) b.) 2. a.) b.) c.) d.) 3. a.) b.) c.) 4. a.) b.) c.) d.) 5. a.) b.) c.) d.) Do you use a printer? Yes No For which purpose do you use /willing to buy a printer? For home For office For business Others Which type of the printer you use? Inkjet Laser Multifunction What range of price, would you go for buying a printer? Below 5,000 5,000 -10,000 10,000-15,000 Above of 15,000 Which feature you prefer more in selecting a printer? Price Service Quality Durability
Canon Consumer Preference towards Canon Printer 6. a.) b.) c.) 7. Talking about cartridge of the printer, what do you prefer the most? Original Compatible Refilling If any one of the above you prefer, then specify why? Answer ..
8. a.) b.) 9. a.) b.) 10.
Are you aware about canon printer and cartridge? Yes No Are you using canon Printer? Yes No If yes, what is the feature you like, please specify? Answer
.. 11. If no what is the reason for not using canon?
Canon Consumer Preference towards Canon Printer Answer .. .. 12. What are the other brands you prefer in market other than canon? Answer .
BIBLOGRAPHY:

WWW.CANON.CO.IN www.google.com www.wikipedia.com Business world Business today Economics times News paper Times of India

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Canon Consumer Preference towards Canon Printer

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G.V.P.P. Govt First Grade College, H.B.Halli

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

LIMITATION OF THE PROJECT

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

A modest beginning in a small room

Striving for the world's best camera

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G.V.P.P. Govt First Grade College, H.B.Halli

Canon's second inauguration

The Excellent Global Corporation Plan

Canon in Asia (outside Japan)

Canon Singapore Pte Ltd

Marketing highlights for 2012:

Loyalty Achievement Program

over 40 photography workshops across India in 2011

camcorders, lenses, printers and MFDs in 2011

G.V.P.P. Govt First Grade College, H.B.Halli

As a part of the companys Corporate Social Responsibility, Canon

Awards and Recognitions in 2011

India by Aon Hewitt

Canon imaging products received multiple awards across various categories

OHSAS 18001 for Quality Control

Canon Consumer Preference towards Canon Printer

Awards and Recognitions in 2010

Awards and Recognitions in 2009

(As of December 31, 2011) 25,449(As of December 31, 2011)

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

Imaging System Business Unit Industry and Others Business Unit

Board of Directors, Auditors and Officers

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G.V.P.P. Govt First Grade College, H.B.Halli

G.V.P.P. Govt First Grade College, H.B.Halli

G.V.P.P. Govt First Grade College, H.B.Halli

Corporate Social Responsibility at Canon India

Projects : Adopt a Village

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Canon Consumer Preference towards Canon Printer

Free Mobile Eye Screening Camps

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Open schools for disadvantaged children

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UNESCO INDIA MY COUNTRYS WORLD HERITAGE

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Canon Consumer Preference towards Canon Printer

Photography classes for visually impaired

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G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer

G.V.P.P. Govt First Grade College, H.B.Halli

Canon Consumer Preference towards Canon Printer