Académique Documents
Professionnel Documents
Culture Documents
2012
The public-listed RAK Ceramics is the worlds largest manufacturer of ceramic and porcelain tiles with global production output of 117 million sq.m. per annum and accounts for around USD 1 billion global sales annually. The Ras Al Khaimah-based company currently was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah and Supreme Council Member, and Dr. Khater Massaad, CEO, who directed the company towards global competitiveness, technological advancement, and high-quality production. Specializing in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 8,000 production models, with new designs added almost every week to its product portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field. RAK Ceramics is the worlds first company to launch Luminous, Golden or Silver Glazed tiles. Luminous, the wonder tile that glows in the dark and the Antimicrobial, a super specialty tile for the hospital industry. The companys creations include the high-valued brand Elegance Ceramics and it continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. It has also recently launched its trendy tiles in unique sizes of 25x70 and 20x50 appealing to the urban consumers. The global production of tiles exceeds 360,000 sqm and 12,000 pieces of sanitary ware per day from its state-of-the-art plants in UAE China, Sudan, Bangladesh, India and Iran. RAK Ceramics manages over 8,500 employees in UAE and over 15,000 employees worldwide and currently exports to more than 160 countries, which is a testimony to its excellent reputation worldwide. RAK Ceramics is a ISO 9001 : 2008 & ISO 14001 : 2004 certified organisation. In 2007, it was given an AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. RAK Ceramics was also recognised as Company of the Year in 2004 by the Arabian Business Awards and bestowed the MRM Business Award for Manufacturing, the highest manufacturing award of the UAE, by the Dubai Chamber of Commerce and Industry. RAK Ceramics won the Innovation Award for its revolutionary RAK Slim range of products at Kingfisher Suppliers Award in Hong Kong in 2010. RAK Ceramics has also won Asias Best Brand and Asias Best Employer Brand at CMO Asia Awards in 2011 organized by US-based CMO Council that recognizes excellence in branding and marketing. RAK Ceramics has also maintained its Superbrand status for the third consecutive year since 2009. Dr. Khater Massaad was presented with the Visionary CEO Award and Master Class Global CEO Award during the Middle East Business Leaders Summit and Awards, Dubai in 2010 and 2011 respectively. RAK Ceramics was also honoured with the Best Brand Award and CSR Company Award at the same event, which recognises decades of business excellence and outstanding leadership. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.
Novelties Cevisama
Aleppo Stone Bevelrock Birchwood Charm Craft Desire Jazz Linia Lance Lamina Pizzara Quartzite Royal Cremosa Sandust Scene Supreme Collection Technorak Vulcan Yoho Marble
p.18 p.36 p.14 p.38 p.32 p.28 p.30 p.26 p.42 p.44 p.04 p.06 p.10 p.12 p.16 p.20 p.34 p.40 p.08
2012
pizzara
pizzara
60x60 cm 24x24
Pizzara is a combination of different patterns to give a delightful natural look that blends harmoniously with any surroundings. Pizzara una combinazione di diversi modelli per dare un aspetto naturale molto suggestivo che si fonde armoniosamente con qualsiasi ambiente. Pizzara est une combinaison de diffrents modles pour donner un aspect agrable naturel qui se marie harmonieusement avec tous les environnements. Pizzara ist eine Kombination von verschiedenen Mustern zu einer reizvollen natrlichen Look, der harmonisch in jede Umgebung einfgt geben
Porcelain Tiles Rustic Rectified Gres Porcellanato rustico Rettificato Gres Cerame rustiques Rectifi Feinsteinzeug rustikal Rektifiziertes
PG-23
Novelties Cevisama
4
2012
quartzite
quartzite
30x60 cm 12x24
Quartzite 30x60 cm/12x24
PG-18
Quartzite is a combination of different patterns to give a delightful natural look that blends harmoniously with any surroundings. Quartzite una combinazione di diversi modelli per dare un aspetto naturale molto suggestivo che si fonde armoniosamente con qualsiasi ambiente. Quartzite est une combinaison de diffrents modles pour donner un aspect agrable naturel qui se marie harmonieusement avec tous les environnements. Quartzite ist eine Kombination von verschiedenen Mustern zu einer reizvollen natrlichen Look, der harmonisch in jede Umgebung einfgt geben
Porcelain Tiles Rustic Rectified Gres Porcellanato rustico Rettificato Gres Cerame rustiques Rectifi Feinsteinzeug rustikal Rektifiziertes
PGA-10
Novelties Cevisama
6
2012
yoho marble
yoho marble
59.5x59.5 cm 24x24
Yoho Marble is a combination of different patterns to give a delightful natural look that blends harmoniously with any surroundings. Yoho Marble una combinazione di diversi modelli per dare un aspetto naturale molto suggestivo che si fonde armoniosamente con qualsiasi ambiente. Yoho Marble est une combinaison de diffrents modles pour donner un aspect agrable naturel qui se marie harmonieusement avec tous les environnements. Yoho Marble ist eine Kombination von verschiedenen Mustern zu einer reizvollen natrlichen Look, der harmonisch in jede Umgebung einfgt geben
Porcelain Tiles Polished Rectified Gres Porcellanato Lucidato Rettificato Gres Cerame Brillant Rectifi Feinsteinzeug Poliert Rektifiziertes
PG-29
Novelties Cevisama
8
2012
Cremosa
Royal
59.5x59.5 cm 24x24
Royal Cremosa is a combination of different patterns to give a delightful natural look that blends harmoniously with any surroundings. Royal Cremosa una combinazione di diversi modelli per dare un aspetto naturale molto suggestivo che si fonde armoniosamente con qualsiasi ambiente. Royal Cremosa est une combinaison de diffrents modles pour donner un aspect agrable naturel qui se marie harmonieusement avec tous les environnements. Royal Cremosa ist eine Kombination von verschiedenen Mustern zu einer reizvollen natrlichen Look, der harmonisch in jede Umgebung einfgt geben
Royal Cremosa
Porcelain Tiles Polished Rectified Gres Porcellanato Lucidato Rettificato Gres Cerame Brillant Rectifi Feinsteinzeug Poliert Rektifiziertes
PG-29
Novelties Cevisama
10
2012
11
sandust
sandust
30x60 cm 12x24 60x60 cm 24x24
Porcelain Tiles Lapato Rectified Gres Porcellanato Lapato Rettificato Gres Cerame Lapato Rectifi Feinsteinzeug Lapato Rektifiziertes Sandust White 60x60 cm/24x24
PG-25
PG-26
PG-25
PG-26
Novelties Cevisama
12
2012
PG-28
PG-29
13
birchwood
birchwood
30x60 cm 12x24 60x60 cm 24x24 15x60 cm 6x24
Porcelain Tiles Lapato Rectified Gres Porcellanato Lapato Rettificato Gres Cerame Lapato Rectifi Feinsteinzeug Lapato Rektifiziertes
PG-22 PG-23
PG-22 PG-23
PG-25 PG-26
PG-24
Novelties Cevisama
14
PG-24
PG-27
2012
15
scene
scene
45.5x45.5 cm 18x18
Porcelain Tiles Matt Unrectified Gres Porcellanato Opaco Non rettificato Gres Cerame Matt Non Rectifi Feinsteinzeug Matt nicht rektifiziertes Scene Ivory 45x45 cm/18x18
PG-18
PGA-07
Novelties Cevisama
16
2012
17
aleppo stone
aleppo stone
60x60 cm 24x24
Porcelain Tiles Polished Rectified Gres Porcellanato Lucidato Rettificato Gres Cerame Brillant Rectifi Feinsteinzeug Poliert Rektifiziertes
PG-30
PG-30
Novelties Cevisama
18
2012
19
crest
supreme collection
- Crest
59.5x59.5 cm 24x24
Porcelain Tiles Polished Rectified Gres Porcellanato Lucidato Rettificato Gres Cerame Brillant Rectifi Feinsteinzeug Poliert Rektifiziertes Supreme - Crest Ivory 59.5x59.5 cm/24x24
PG-27
PG-27
Novelties Cevisama
20
2012
PG-27
21
ornate
supreme collection
PG-31
PG-27
PG-33
PG-29
Novelties Cevisama
22
PG-31
PG-27
2012
23
ridge
supreme collection
PG-27
PG-31
PG-27
Novelties Cevisama
24
2012
25
linia
linia
25x70 cm 10x26
Red Body Wall Tiles Glossy Unrectified Revestimientos De Pasta Rossa Lucido Non rettificato Carreaux De Mur En Pte Rouge Brillant Non Rectifi Rotscherbige Wandfliesen Glnzend nicht rektifiziertes
PC-17 Linia White 25x70 cm/10x26 PC-19 Linia White Decor 1 25x70 cm/10x26 PC-19 Linia White Decor 2 25x70 cm/10x26
Novelties Cevisama
26
2012
www.rakceramics.com
27
desire
desire
25x70 cm 10x26
Red Body Wall Tiles Glossy Unrectified Revestimientos De Pasta Rossa Lucido Non rettificato Carreaux De Mur En Pte Rouge Brillant Non Rectifi Rotscherbige Wandfliesen Glnzend nicht rektifiziertes Desire White PC-13 25x70 cm/10x26 Desire White PC-14 Decor 1 25x70 cm/10x26 Desire White PC-14 Decor 2 25x70 cm/10x26
Novelties Cevisama
28
2012
29
jazz
jazz
25x70 cm 10x26
Red Body Wall Tiles Matt Unrectified Revestimientos De Pasta Rossa Opaco Non rettificato Carreaux De Mur En Pte Rouge Matt Non Rectifi Rotscherbige Wandfliesen Matt nicht rektifiziertes
PC-13 Jazz Ivory 25x70 cm/10x26 PC-15 Jazz Ivory Decor A 25x70 cm/10x26 PS-05 Jazz Ivory Decor B 25x70 cm/10x26 PC-13 Jazz Beige 25x70 cm/10x26
Novelties Cevisama
30
PC-15 Jazz Light Grey PC-13 Jazz Grey 25x70 cm/10x26 Decor A 25x70 cm/10x26
2012
31
craft
craft
25x70 cm 10x26
Red Body Wall Tiles Glossy Unrectified Revestimientos De Pasta Rossa Lucido Non rettificato Carreaux De Mur En Pte Rouge Brillant Non Rectifi Rotscherbige Wandfliesen Glnzend nicht rektifiziertes Craft Beige 25x70 cm/10x26
PC-17
PC-16
PC-06
PC-06
PC-16
45x45 cm 18x18
Red Body Floor Tiles Matt Unrectified Rosso Corpo Piastrelle Opaco Non rettificato Carrelage Rouge du Corps Matt Non Rectifi Red Krper Bodenfliesen Matt nicht rektifiziertes
PC-06
PC-06
PC-17
PC-19
Novelties Cevisama
32
2012
PC-19
33
technorak
technorak
25x70 cm 10x26
Technorak White 25x70 cm/10x26
PC-15
Red Body Wall Tiles Glossy Unrectified Revestimientos De Pasta Rossa Lucido Non rettificato Carreaux De Mur En Pte Rouge Brillant Non Rectifi Rotscherbige Wandfliesen Glnzend nicht rektifiziertes
PC-15
PC-15
PC-15
PS-S
Novelties Cevisama
34
2012
35
bevelrock
bevelrock
33x50 cm 13x20
Bevelrock Ivory 45x45/1818 Bevelrock Ivory 33x50/13x20 Red Body Wall & Floor Tiles Matt Unrectified Corpo muro rosso e pavimento Opaco Non rettificato Paroi du corps rouge et carrelage Matt Non Rectifi Red Krper Wand-und Bodenfliesen Matt nicht rektifiziertes Bevelrock Grey Brown 45x45/1818
PC-11 PC-07 PC-11
PC-11
PC-07
PC-08
PC-09
PC-09
Novelties Cevisama
36
2012
37
charm
charm
33x50 cm 13x20
Charm Ivory 45x45/1818 Charm Ivory 33x50/13x20 Red Body Wall & Floor Tiles Glossy Unrectified Corpo muro rosso e pavimento Lucido Non rettificato Paroi du corps rouge et carrelage Brillant Non Rectifi Red Krper Wand-und Bodenfliesen Glnzend nicht rektifiziertes Charm Grey Brown 45x45/1818
PC-11 PC-07 PC-11
PC-11
PC-08
PC-11
PC-08
PC-08
PS-S
PC-09
Novelties Cevisama
38
2012
39
vulcan
vulcan
20x50 cm 8x20
Vulcan White 20x50 cm/8x20
PC-09
Red Body Wall Tiles Matt Unrectified Revestimientos De Pasta Rossa Opaco Non rettificato Carreaux De Mur En Pte Rouge Matt Non Rectifi Rotscherbige Wandfliesen Matt nicht rektifiziertes
PC-09
PC-09
PS-6
Novelties Cevisama
40
2012
41
lance
lance
25x40 cm 10x16
Red Body Wall Tiles Matt Unrectified Revestimientos De Pasta Rossa Opaco Non rettificato Carreaux De Mur En Pte Rouge Matt Non Rectifi Rotscherbige Wandfliesen Matt nicht rektifiziertes
PC-6 Lance White 25x40 cm/10x16 PC-6 Lance Grey 25x40 cm/10x16 PS-04 Lance Grey Decor 25x40 cm/10x16
Novelties Cevisama
42
2012
43
lamina
lamina
25x33 cm 10x13
Red Body Wall Tiles Glossy Unrectified Revestimientos De Pasta Rossa Lucido Non rettificato Carreaux De Mur En Pte Rouge Brillant Non Rectifi Rotscherbige Wandfliesen Glnzend nicht rektifiziertes
Lamina Beige
PC-07
25x33cm/10x13
Lamina Brown
PC-07
25x33cm/10x13
Lamina Grey
PC-07
25x33cm/10x13
PS-03
PS-03
Novelties Cevisama
44
2012
45
technical characteristics
PORCELAIN TILES
GRES PORCELLANTO GRES CERAME FEINSTEINZEUG
CERAMIC TILES
PIASTRELLE DI CERAMICA CARREAUX EN CRAMIQUE KERAMISCHE FLIESEN The International Organisation for Standardization (ISO) calssifies dry-pressed ceramic tiles into 5 groups, according to their water absorption :
CERAMIC TILE CLASSIFICATION ACCORDING TO INTERNATIONAL STANDARD ISO 13006:1998 (E) \ European Norm EN14411:2006
Method of Production
Water Absorption Body Group
Test Discription
International Standard ISO 13006:1998 (E) (Group BIa) +/- 0.6% +/- 5.0% +/- 0.6% +/- 0.5% +/- 0.5% <=0.5% > = 35 > = 1300 N > = 175/mm
3
RAK Ceramics Specifications Unglazed Glazed +/- 0.3% +/- 5.0% +/- 0.4% +/- 0.4% +/- 0.4% < = 0.4% > = 40 > = 1400 N Polished (Rectified) +/- 0.1% +/- 5.0% +/- 0.2% +/- 0.2% +/- 0.5% < = 0.05% > = 45 > = 1500 N > = 150/mm
3
Unpolished (Unrectified) +/- 0.3% +/- 5.0% +/- 0.4% +/- 0.4% +/- 0.4% < = 0.05% > = 50 > = 1600 N
Rectangular Squareness
90
Classification of Resistance to Abrasion - Glazed Tiles Class 0 Glazed tiles in this class are not recommended for use on floors. Class 1 Floor coverings in areas that are walked on essentially with soft-soled footwear or bare feet without scratching dirt (for example residential bathrooms and bedrooms without direct access from the outside). Class 2 Floor coverings in areas that are walked on by soft-soled or normal footwear with occasional small amounts of scratching dirt (for example rooms in the living areas of homes but with the exception of kitchens, entrances, and other rooms which may have lot of traffic.) This does not apply to abnormal footwear - for example hob-nailed boots. Class 3 Floor coverings in areas that are walked on more often with normal footwear and small amounts of scratching dirt (for example residential kitchens, halls, corridors, balconies, lobbies and terraces). This does not apply to abnormal footwear - for example hob-nailed boots. Class 4 Floor coverings that are walked on by regular traffic with some scratching dirt so that the conditions are more severe than class 3 (for example entrances, commercial kitchens hotles, exhibition and salerooms). Class 5 Floor coverings that are subject to severe pedestrian traffic over sustained periods with some scratching dirt, so that the conditions are the most severe for which glazed floor tiles may be suitables (for example public areas such as shopping centres, airport concourses, hotel foyers, public walkways and industrial applications).
Straightness of sides
Surface Flatness Water Absorbtion
Conformity to Norms Test Discription Length & Width Thickness Rectangular Squareness
90
R.A.K. Ceramics Standard Test Method BS EN ISO 10545-2 BS EN ISO 10545-2 BS EN ISO 10545-2 BS EN ISO 10545-2 BS EN ISO 10545-2 BS EN ISO 10545-3 BS EN ISO 10545-4 BS EN ISO 10545-4 > = 700 > = 400 BS EN ISO 10545-7 BS EN ISO 10545-9 BS EN ISO 10545-11 BS EN ISO 10545-13 BS EN ISO 10545-14 EN 101 Class 2 - 4 No visible defect No crazing No visible effect Class-5 Stains removed 4-6 > = 1100 > = 700 Class 2 - 4 No visible defect No crazing No visible effect Class-5 Stains removed 5-8 > = 1200 > = 800 Class 2 - 5 No visible defect No crazing No visible effect Class-5 Stains removed 5-8 Group BIII +/- 0.3% +/- 5.0% +/- 0.4% +/- 0.3% +/- 0.3% > 10% - < = 19% > = 18 Group BIIa +/- 0.3% +/- 5.0% +/- 0.4% +/- 0.3% +/- 0.3% > 3% - < = 5% > = 30 Group BIb +/- 0.3% +/- 5.0% +/- 0.4% +/- 0.3% +/- 0.3% > 0.5% - < = 3% > = 35
Breaking Strength Resistance to Surface Abrasion Resistance to deep Abrasion Linear Thermal Expansion Thermal Shock Resistance
Crazing Resistance Frost Resistance
> = 150/mm
BS EN ISO 10545-7
PEI Class 2 - 5
-6 o -1
-6 o -1
-6 o -1
BS EN ISO 10545-8
<=7 X 10
<=7 X 10
<=7 X 10
Kg
BS EN ISO 10545-9
No visible defect No crazing No visible damage No visible effect Manufacturer to state class No change in color
No visible defect No crazing No visible damage No visible effect Stain removed Min. class 4 No change in color
No visible defect No visible damage No visible effect Stain removed Min. class 2 No change in color
No visible defect -
Breaking Strength Thickness > = 7.5 mm Thickness < 7.5 mm Resistance to Surface Abrasion
BS EN ISO 10545-11 BS EN ISO 10545-12 BS EN ISO 10545-13 BS EN ISO 10545-14 DIN 51094
Thermal Shock Resistance No visible damage No visible effect Stain removed Min. class 2 No change in color Crazing Resistance Resistance to chemicals Resistance to Stains Scratch Hardness : (Mohs)
Resistance to chemicals
Resistance to Stains
Novelties Cevisama
2012
P.O. Box - 4714, Ras Al Khaimah, United Arab Emirates (U.A.E) Tel : +971 7 2445046 Fax: + 971 7 2445270 mktgservices@rakceram.com
www.rakceramics.com