4 Approaches, 3 alternatives: Blockbuster as a Beacon partner example 1- Current approach: Facebooks opt out option Opt-out window which

h disappeared quickly without users taking any actions and activity is shared if users omit to opt out Opt-out: Facebook still stored the data even though it is not diffused

-User decides not to opt out - User forgets or does not have enough time to opt out

NEWSFEED
- Blockbuster purchase is shared with facebook friends

BLOCKBUSTER
-User buys or rents movies

BEACON
- Beacon tracks the users activity - Proactively broadcast off-Facebook activities after Facebook confirm the user

FACEBOOK
- Facebook confirm users identity - Facebook opt-out option - Data storage still occurs

-user opts out 2- Alternative 1: Beacon partner site action Give user control over the data storage and diffusion and create a opt in option at an early stage of the information flow FACEBOOK BLOCKBUSTER
- User is prompted to answer 2 questions: -> Are you a Facebook user? -> Would you like to share your recent exciting purchase with your Facebook connections?

NEWSFEED
-Blockbuster purchase is shared with Facebook friends

-User agrees to its activity being shared - Data storage still occurs

BEACON

-User does not want the activity to be displayed - Beacon does not broadcast any data on Facebook - Facebook does not receive any data to store

3- Alternative 2: Facebook action with opt-in option Gives users option to share or discard beacon partner website data through a personal notification process Data is still stored in case the user wants to share some of the information Opt in window which disappeared quickly without users taking any actions

-User decides not to opt out -User forgets or does not have enough time to opt out

NEWSFEED
- Blockbuster purchase is shared with facebook friends

BLOCKBUSTER
-User buys or rents movies

BEACON
- Beacon tracks the users activity - Proactively broadcast off-Facebook activities after Facebook confirm the user

FACEBOOK
- Facebook confirm users identity - Facebook opt in option through a personal notification - Data storage still occurs

-User chooses to do nothing -User chooses not to share information -No news broadcasting

4- Alternative 3: Facebook action through privacy settings The user is given 2 choices: turn off Beacon or turn on Beacon with the option of continuous or controlled broadcasting The data storage is also controlled by the user at the front end If the user chooses to turn off Beacon, Facebook would not store any activity data even when it receives it through Beacon BLOCKBUSTER TURN OFF
-User buys or rents movies -User opts to permanently turn off Beacon -Facebook does not store any data and no broadcasting occurs

BEACON

-Beacon tracks the users activity

FACEBOOK

CONTROLLED BROADCASTING

-User decides whether to share the TURN ON

-User opts to turn on Beacon -Facebook stores the information transmitted by Beacon from 3rd party websites information or not through a notifications process -Every time there is an activity log, the user is prompted to decide -The user monitors the broadcasting

CONTINUOUS BROADCASTING
-User chooses to let Beacon run continuously