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Wednesday June 5, 2013 10:00 Gran Sal Gaudi Foyer Registration Opens Gran Sal Gaudi Welcome and

Introduction Fernando Prado, Managing Partner Spain & Latin America, Reputation Institute


12:00 Gran Sal Gaudi Building and Protecting Corproate Reputation by Aligning More with the Increasing Expectations of Consumers Morten Albaek, Group Senior Vice President for Global Marketing, Communication & Corporate Relations, Vestas Wind Systems Kasper Nielsen, Executive Partner, Reputation Institute 13:00 Gran Sal Gaudi Moving Forward on the Reputation Management Journey Alberto Andreu Pinillos, Director of Corporate Reputation, Institutional Relations and Social Innovation, Telefnica Jos Luis Gonzlez-Besada Valds, Communications Director, Iberdrola and Chairman of Corporate Excellence Centre for Reputation Leadership Fernando Prado, Managing Partner Spain & Latin America, Reputation Institute Gran Sal Gaudi Foyer Networking Refreshment Break



Gran Sal Gaudi The Future of Brands in Todays Competitive Landscape Gonzalo Bruj, Chairman, Iberia and Latin America, Interbrand Gaudi 1 New Frontiers in Reputation Management Carnival Cruise Lines: Wreck of the Costa Concordia, James S. O'Rourke, IV, Jeremy Foster, Mary Jo Sorrentino and Charles Florance, University of Notre Dame The reputation of Portuguese private universities, Ana Lebre and Joana Motta, Laureate International Universities FC Porto: a reputation perspective on corporate football, Paulo Salgado and Teresa Ruo, University of Minho Gaudi 2 Regional Reputations The mediating effect of financial and social measures of performance on reputation, Keith J. Kelley and William Newburry, Florida International University Reputation of Egypt after the revolution, Hamed M. Shamma and Youssra Abdel Kader, The American University in Cairo The impact of marketing on corporate reputation, Vijay Vancheswar, International Management Institute


Gran Sal Gaudi Brand Service and Communication in 360 Jess Javier Sanchez Llado, eCommerce Leader, Correos Eduardo Cicundez Polo, Social Media Director, Correos Gaudi 1 Charting Familiar, Foreign, and Unfavorable Turns in Reputation Management Organizational reputation following negative events, Anastasiya Zavyalova, Rice University; Michael Pfarrer, University of Georgia; and Rhonda Reger, University of Tennessee Navigating unexplored contexts, Rumina Dhalla, University of Guelph The news medias influence on corporate reputation: A 10-year reflection and future directions, Craig E. Carroll, Stern School of Business, New York University and Maxwell McCombs Gaudi 2 Country Reputation in Australasia A proposed reputation model in a Malaysian context, Zulhamri Abdullah and Yuhanis Abdul Aziz, University Putra Malaysia Building Australia's reputation, Oliver Freedman, AMR Japan: The relationship between corporate reputation and financial performance, Michiharu Sakurai, Josai International University and Kazunori Itoh, Senshu University


Gran Sal Gaudi

The Role of Sustainability in Building Brand and Customer Loyalty Joaqun de Ena Squella, Global Head of Sustainability, Banco Santander Gaudi 1 The Impact of Internal Communications on Employee Engagement, Values and Organizational Strategies Marcos Andr Costa, Corporate Communications Research and Planning Manager, Petrobras Corporate Reputation in Spain: Sectoral Analysis Ana Casado, Universidad de Sevilla, Jos Ignacio Pelez, Universidad de Mlaga, and Juan Cardona, Corporate Excellence Building a stakeholder map and a management model to strengthen market position Esther Trujillo, PlanBet and Saida Garca Bautista, Corporate Excellence Tittle to come Clara Fontn, Corporate Excellence

Gaudi 2 Pivotal Moments on the Reputation Journey The sphere of influence as a starting point for corporate strategy, Anton Roodt, Intekom and Dominik Heil, Reputation Institute Decisions regarding reputation KPIs and applications with RepTrak, Patricia Heijndijk, Reputation Institute Recovering your reputation - the impact of corruption allegations, Yolanda Banks, Export Development Canada CEO decision-making and reputation, Carola Hillenbrand, University of Reading; Kevin Money, University of Reading; Bernd Vogel, King's College London; Anastasia Christakou, University of Cambridge; Anja Varjacic, Bhisma Chakrabarti, Judi Ellis, Tom Johnstone, Carien van Reekum, and Doug Saddy 17:30 Marina Restaurant Welcome Reception Welcome Reception Ends


Thursday June 6, 2013 8:45 Gran Sal Gaudi Welcome and Introduction Fernando Prado, Managing Partner Spain & Latin America, Reputation Institute Gran Sal Gaudi Managing Reputation in a Nonstop World: The Role of the Chief Reputation Officer


William Plummer, Vice President, External Affairs, Huawei Technologies Joan Walker, Retired Executive Vice President Corporate Relations, Allstate Anthony Johndrow, Managing Partner North America, Reputation Institute 10:00 Gran Sal Gaudi Measuring the Social Impact: A Different Way of Business Antonio Fuertes, Head of Reputation and Corporate Responsibility, Gas Natural Fenosa Gaudi 1 Intangible Asset Management at Repsol: Reputation and Brand Pilar Marqus Martnez, Director of Intangible Asset Management, Repsol

Gaudi 2 New Directions in Reputation Research Moderating effects of CSR knowledge on reputation and stakeholder loyalty, Christian Klode The influence of the cooperative nature of organizations on reputation, Marijke Baumann, Reputation Institute Infinite while it lasts, Rachel Mello and Brbara Silva, Instituto FSB Pesquisa Mediating Effect of Product Innovation on the Relationship between Firm Reputation and Performance, Marcelo AlvaradoVargas and William Newburry, Florida International University 11:00 Gran Sal Gaudi Foyer Networking Refreshment Break Gran Sal Gaudi How a Strong Reputation Positively Delivers on the Financial Performance of the Business David Breen, Head of Corporate Affairs, ING Direct Gaudi 1 Communication and Reputation Executive communications and reputation management, James S. O'Rourke, IV, University of Notre Dame Mendoza College of Business Image repair strategies and reputation management, Willliam Benoit Corporate communication and reputation management, Peggy Brnn, BI Norwegian Business School Integrated marketing communication in reputation management, Clarke Caywood, Northwestern University Gaudi 2 Emotions and Reputation



Measuring the emotional response to reputational information online, Pekka Aula, Alessio Falco, Salla Laaksonen, Niklas Ravaja, and Mikko Salminen, University of Helsinki The emotion of risk, Linda Locke, Reputare Consulting Internal reputation and employee behavior: An emotional lens, Nuno da Camara, Henley Business School, University of Reading

Gran Sal Gaudi Creating a New Brand from a 150-year-old company: From Cold to Warm, From Local to Global, From Pure Engineering to Public Service Ignasi Fain de Garriga, Communication and Corporate Responsibility Director, Agbar Gaudi 1 How Can the Reputation of a Country Be Measured and Managed? Karen McBride, President and CEO, Canadian Bureau for International Education Gaudi 2 The Business Challenges of Communicating Well With Employees A model for the training of communication professionals, Markus Niederhuser and Nicole Rosenberger, Zurich University for Applied Sciences The multi-channel employee and the decentralization of internal communication, Rozlia Del Gudio and Paulo Henrique Leal Soares, Brazilian Association of Business Communications CSR stakeholder engagement and dialogue, Laura Illi, IE University; Stefania Romenti, IULM University; Grazia Murtarelli, IULM University; Belen Rodriguez Canovas, ICADE; and Craig E. Carroll, Stern Business School, New York University


Luncheon Veranda Gran Sal Gaudi Recent developments in the area of Corporate Reputation measurement tools: Basis, methodology and applications in the management process ngel Alloza, Corporate Excellence, Ana Carreras, San Pablo CEU University, and Enrique Carreras, San Pablo CEU University Tittle to come Laura Illia, IE Business School Gran Sal Gaudi The Most Reputable Companies in the World 2013 Results Charels Fombrun, Chairman, Reputation Institute Thursday program ends Possible Reception or Offsite Dinner




17:00 19:00

Friday June 7, 2013 9:00 Gran Sal Gaudi TBA Corporate Breakout Jos Carlos Martnez, Reputation Manager of Iberdrola

Gaudi 1 Prominence as a Dimension of Reputation Being known: Media visibility, public prominence, and familiarity, Simone Mariconda and Francesco Lurati, Institute of Marketing and Communication Management, Universita della Svizzera italiana Organizational consequences of seeking media coverage, Anastasiya Zavyalova, Rice University; Michael Pfarrer, University of Georgia; and Rhonda Reger, University of Tennessee Public prominence as a multi-dimensional attribute of reputation, Craig E. Carroll, Stern Business School, New York University Gaudi 2 Reputation and New Media Building a corporate image and reputation in digital media, Johanna Heinonen, Haaga-Helia University of Applied Science Reputational risks, perceptions, values, and behaviors among spokespeople, Kristin Saling, United States military Academy, West Point; Karen Freberg, University of Louisville; Sabrina Page, American Military University; Monica Colon-Aguirre, Graduate School of Library and Information Sciences, Simmons College; and Christy Licklider, United States military Academy, West Point Wikipedia's portrayals of large corporations, Thomas Roessing and Sabine Einwiller, Johannes Gutenberg-University Mainz Social media reputation and measurement, Michael Etter, Copenhagen Business School; Elanor Colleoni, Copenhagen Business School; and Davide Ravasi, Bocconi University


Gran Sal Gaudi Hall of Fame Award Presentation Gran Sal Gaudi Foyer Networking Refreshment Break Gran Sal Gaudi Making Reputation a Company-Wide Preoccupation Emilio Galli Zugaro, Head of Group Communications, Allianz Cees B.M. van Riel, Vice Chairman, Reputation Institute




Gran Sal Gaudi Conference Recap and a Forward Look at Reputation Fernando Prado, Managing Partner Spain & Latin America, Reputation Institute Conference Adjourns