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US Results

Region
Frequency Percent Valid Percent Cumulative Percent
Valid East 383 21.3 21.4 21.4
South 484 26.9 27.0 48.4
Centr GrLks 541 30.0 30.2 78.6
West 383 21.3 21.4 100.0
Total 1,791 99.5 100.0
Missing 0.00 9 0.5
Total 1,800 100.0

Party
Frequency Percent Valid Percent Cumulative Percent
Valid Democratic 693 38.5 38.5 38.5
Republican 565 31.4 31.4 69.9
Independent 502 27.9 27.9 97.8
Libertarian 40 2.2 2.2 100.0
Total 1,800 100.0 100.0

Do you use a standard cell phone or a smart phone/PDA


Frequency Percent Valid Percent Cumulative Percent
Valid Standard cell phone
1,382 76.8 76.8 76.8
Smart phone/PDA 341 18.9 18.9 95.7
Both 77 4.3 4.3 100.0
Total 1,800 100.0 100.0

What type of Smart phone/PDA do you use?


Frequency Percent Valid Percent Cumulative Percent
Valid iPhone 113 6.3 26.9 26.9
BlackBerry 147 8.2 35.2 62.1
Treo 46 2.6 11.0 73.2
Sidekick 1 0.1 0.3 73.4
Other 108 6.0 25.8 99.2
Not sure 3 0.2 0.8 100.0
Total 418 23.2 100.0
Missing 0 1,382 76.8
Total 1,800 100.0

When thinking about the future of communications, which of the following do you think will be more likely to drive innovation?
Frequency Percent Valid Percent Cumulative Percent
Valid New voice services
from telephone
service providers 187 10.4 10.4 10.4
such as
New Internet-based
services from
companies such as
515 28.6 28.6 39.0
Google an
New devices from
manufacturers such
as Apple, Nokia and 589 32.7 32.7 71.7
Moto
Not sure 509 28.3 28.3 100.0
Total 1,800 100.0 100.0

Do you view your cell phone/mobile device more as a phone to make calls on, or as a personal computer to access the Internet
and use applications?
Frequency Percent Valid Percent Cumulative Percent
Valid Phone 1,396 77.6 77.6 77.6
Personal computer 50 2.8 2.8 80.4
Both 347 19.3 19.3 99.7
Not sure 6 0.3 0.3 100.0
Total 1,800 100.0 100.0

If you had to get rid of your desktop/laptop computer or your cell phone/mobile device, which one would you choose?
Frequency Percent Valid Percent Cumulative Percent
Valid Desktop/laptop
computer
344 19.1 19.1 19.1
Cell phone/ mobile
device
1,195 66.4 66.4 85.5
I do not own a
computer
6 0.3 0.3 85.8
Not sure 256 14.2 14.2 100.0
Total 1,800 100.0 100.0

As cell phones/mobile devices continue to evolve and improve, which of the following is most important to you?
Frequency Percent Valid Percent Cumulative Percent
Valid Having one device
that serves all my 409 22.7 22.7 22.7
needs
Less expensive
services from my 999 55.5 55.5 78.3
mobile carrier
More control over
customizing my
mobile device with 140 7.8 7.8 86.0
applicat
The ability to conduct
high-quality, live
mobile video calls
21 1.2 1.2 87.2

Replacing my
computer/lap top with
a mobile device 59 3.3 3.3 90.5

None/NS 172 9.5 9.5 100.0


Total 1,800 100.0 100.0
Recently, an upper-level executive from a mobile carrier said that consumers would rather have their mobile devices'
applications chosen for them than to have the ability to choose the applications for themselves. Do you agree or disagree with
that statement?
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 33 1.8 1.8 1.8
Somewhat agree 190 10.6 10.6 12.4
Somewhat disagree 454 25.2 25.2 37.6
Strongly disagree 995 55.3 55.3 92.9
Not sure 127 7.1 7.1 100.0
Total 1,800 100.0 100.0

Do you download applications on your cellular phone/mobile device?


Frequency Percent Valid Percent Cumulative Percent
Valid Yes 471 26.2 26.2 26.2
No 1,296 72.0 72.0 98.2
Not sure 33 1.8 1.8 100.0
Total 1,800 100.0 100.0

Which of the following applications have you added to your cell phone/mobile
device?
f Col Response %
$q11 Games 310 61.6%
Music applications 251 49.8%
Video player
applications
96 19.0%
Chat/ instant
messaging
200 39.8%
Local directory
applications
267 52.9%
Social networking
applications
160 31.8%
None of these 47 9.4%
NS 8 1.5%
Total 504 100.0%

In terms of functionality, applications, etc., do you feel that you have more control over your cellular phone/mobile device or your
desktop/ laptop computer?
Frequency Percent Valid Percent Cumulative Percent
Valid Cellular phone/mobile
device 107 5.9 5.9 5.9

Desktop/laptop
computer
1,401 77.8 77.8 83.8
No difference in
control
244 13.5 13.5 97.3
I do not have a
desktop or laptop 8 0.4 0.4 97.7
computer
Not sure 41 2.3 2.3 100.0
Total 1,800 100.0 100.0

How likely are you to switch all of your communications away from your landline phone and toward your cell phone/mobile
device?
Frequency Percent Valid Percent Cumulative Percent
Valid Very likely 505 28.0 28.0 28.0
Somewhat likely 377 20.9 20.9 49.0
Somewhat unlikely 376 20.9 20.9 69.8
Very unlikely 485 26.9 26.9 96.8
Not sure 58 3.2 3.2 100.0
Total 1,800 100.0 100.0
Do you agree or disagree that you see your cellular phone/mobile device as an extension of your desktop/laptop computer?
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 167 9.3 9.3 9.3
Somewhat agree 392 21.8 21.8 31.1
Somewhat disagree 415 23.1 23.1 54.1
Strongly disagree 751 41.7 41.7 95.9
I do not have a
desktop or laptop 6 0.3 0.3 96.2
computer
Not sure 69 3.8 3.8 100.0
Total 1,800 100.0 100.0

When taking a short trip of three days or less, how likely are you to leave your laptop computer behind and just take your
cellular phone/mobile device along instead?
Frequency Percent Valid Percent Cumulative Percent
Valid Very likely 625 34.7 34.7 34.7
Somewhat likely 241 13.4 13.4 48.1
Somewhat unlikely 195 10.9 10.9 58.9
Very unlikely 405 22.5 22.5 81.4
I do not own a laptop
computer
285 15.8 15.8 97.3
Not sure 49 2.7 2.7 100.0
Total 1,800 100.0 100.0

Do you agree or disagree that you would pay more for a cellular phone/mobile device that let you control your applications?
Frequency Percent Valid Percent Cumulative Percent
Valid Strongly agree 129 7.1 7.1 7.1
Somewhat agree 464 25.8 25.8 32.9
Somewhat disagree 440 24.4 24.4 57.3
Strongly disagree 494 27.4 27.4 84.8
Not sure 274 15.2 15.2 100.0
Total 1,800 100.0 100.0

Missing 0 1,463 81.3


Total 1,800 100.0
AgeGroup
Frequency Percent Valid Percent Cumulative Percent
Valid 18-29 388 21.5 21.6 21.6
30-49 716 39.8 39.9 61.5
50-64 411 22.8 22.9 84.4
65+ 280 15.5 15.6 100.0
Total 1,794 99.7 100.0
Missing 0 6 0.3
Total 1,800 100.0

AgeGroup-B
Frequency Percent Valid Percent Cumulative Percent
Valid 18-24 112 6.2 6.2 6.2
25-34 417 23.2 23.3 29.5
35-54 705 39.2 39.3 68.8
55-69 409 22.7 22.8 91.6
70+ 151 8.4 8.4 100.0
Total 1,794 99.7 100.0
Missing 0 6 0.3
Total 1,800 100.0

Education
Frequency Percent Valid Percent Cumulative Percent
Valid No College Degree 956 53.1 53.5 53.5
College Degree+ 830 46.1 46.5 100.0
Total 1,786 99.2 100.0
Missing 0.00 14 0.8
Total 1,800 100.0

Race
Frequency Percent Valid Percent Cumulative Percent
Valid White 1,283 71.3 73.5 73.5
Hisp 176 9.8 10.1 83.6
AfrAmer 215 11.9 12.3 95.9
Valid

Asian 35 1.9 2.0 97.9


Other 37 2.0 2.1 100.0
Total 1,745 96.9 100.0
Missing 0.00 55 3.1
Total 1,800 100.0

Live
Frequency Percent Valid Percent Cumulative Percent
Valid Lge City 609 33.8 34.0 34.0
Sm City 382 21.2 21.4 55.4
Suburbs 494 27.4 27.6 83.0
Rural 305 17.0 17.0 100.0
Total 1,790 99.4 100.0
Missing 0 10 0.6
Total 1,800 100.0

Ideology Recoded
Frequency Percent Valid Percent Cumulative Percent
Valid Liberal 495 27.5 28.6 28.6
Moderate 465 25.8 26.8 55.4
Conservative 774 43.0 44.6 100.0
Total 1,734 96.3 100.0
Missing 0.00 66 3.7
Total 1,800 100.0

Religion
Frequency Percent Valid Percent Cumulative Percent
Valid Catholic 374 20.8 26.1 26.1
Protestant 771 42.9 53.8 79.9
Jewish 30 1.7 2.1 82.0
Other/None 258 14.3 18.0 100.0
Total 1,434 79.7 100.0
Missing 0.00 366 20.3
Total 1,800 100.0

BornAgain
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 374 20.8 49.6 49.6
No/NS 380 21.1 50.4 100.0
Total 754 41.9 100.0
Missing 0 1,046 58.1
Total 1,800 100.0

Union
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 311 17.3 17.5 17.5
No/NS 1,467 81.5 82.5 100.0
Total 1,778 98.8 100.0
Missing 0 22 1.2
Total 1,800 100.0

Child<17
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 493 27.4 27.7 27.7
No/NS 1,288 71.6 72.3 100.0
Total 1,781 99.0 100.0
Missing 0 19 1.0
Total 1,800 100.0

Status
Frequency Percent Valid Percent Cumulative Percent
Valid Married 1,018 56.6 57.3 57.3
Single 418 23.2 23.5 80.8
D/W/S 268 14.9 15.1 95.9
Civil union 72 4.0 4.1 100.0
Total 1,777 98.7 100.0
Missing 0 23 1.3
Total 1,800 100.0

Residency
Frequency Percent Valid Percent Cumulative Percent
Valid My city or town 377 21.0 21.1 21.1
Valid
America 916 50.9 51.1 72.2
The planet earth 448 24.9 25.0 97.2
NS/refused 50 2.8 2.8 100.0
Total 1,792 99.6 100.0
Missing 0 8 0.4
Total 1,800 100.0

Armed Forces
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 357 19.8 20.0 20.0
No/NS 1,425 79.2 80.0 100.0
Total 1,782 99.0 100.0
Missing 0 18 1.0
Total 1,800 100.0

NASCAR fan
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 232 12.9 13.0 13.0
No/NS 1,552 86.2 87.0 100.0
Total 1,784 99.1 100.0
Missing 0 16 0.9
Total 1,800 100.0

Attend services
Frequency Percent Valid Percent Cumulative Percent
Valid Weekly+ 193 10.7 11.1 11.1
Weekly 356 19.8 20.4 31.5
1-2/Mo 211 11.7 12.1 43.6
Holidays 106 5.9 6.1 49.7
Rarely 584 32.5 33.5 83.2
Never 292 16.2 16.8 100.0
Total 1,744 96.9 100.0
Missing 0 56 3.1
Total 1,800 100.0

Investor Class
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 684 38.0 38.8 38.8
No/NS 1,080 60.0 61.2 100.0
Total 1,764 98.0 100.0
Missing 0 36 2.0
Total 1,800 100.0

Wal-Mart
Frequency Percent Valid Percent Cumulative Percent
Valid Weekly 297 16.5 16.6 16.6
Few/Mo 526 29.2 29.4 46.0
1-2/yr 594 33.0 33.2 79.3
Never 346 19.2 19.4 98.7
Other 24 1.3 1.3 100.0
Total 1,787 99.3 100.0
Missing 0 13 0.7
Total 1,800 100.0

Valid Passport
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 949 52.7 52.9 52.9
No/NS 844 46.9 47.1 100.0
Total 1,793 99.6 100.0
Missing 0 7 0.4
Total 1,800 100.0

Income
Frequency Percent Valid Percent Cumulative Percent
Valid < $25K 147 8.2 9.2 9.2
$25-35K 157 8.7 9.8 18.9
$35-50K 227 12.6 14.1 33.1
$50-75K 391 21.7 24.4 57.5
$75-100K 248 13.8 15.5 72.9
$100+ 434 24.1 27.1 100.0
Total 1,603 89.1 100.0
Missing 0 197 10.9
Total 1,800 100.0

Gender
Frequency Percent Valid Percent Cumulative Percent
Valid Male 872 48.4 48.8 48.8
Female 914 50.8 51.2 100.0
Total 1,786 99.2 100.0
Missing 0 14 0.8
Total 1,800 100.0