Google Online Academy

Google Online Academy
Google Tools for Online Businesses
Google Condential and Proprietary
Google makes the web work for you

We help you:
What we do:
Win moments that matter

by engaging billions of people, in the right context, with personalized experiences they love
Make better decisions

by accessing unique customer, industry and performance insights
Go bigger, faster
by tapping into technology that works together, across your business needs
Agenda slide 1 Get online build a home for your business 2 Advertise nd new customers for your business 3 Work better run your business more eciently 4 Q&A
Agenda 1 Get online build a home for your business 2 Advertise nd new customers for your business 3 Work better run your business more eciently 4 Q&A
Working in the Future is

Better together Anywhere you go
Always up to date
Powered by the web
Work in the future, today
Tools for working in the future

Sites
Easy-to-build shared workspaces for teams.
Gmail
Communicate the way you want with email, chat and video calls.
Calendar
Organize your life effortlessly with tools like smart scheduler.
Docs
Collaborating as easy as creating, watch documents come to life.
Google Sites
Google Sites Overview
Google Sites Overview

Google Sites makes it simple to:
Create public or intranet web sites Create collaborative, wiki-like sites without the intervention of administrators Edit and format text Add images Embed video Add gadgets Add links Share group Google Docs and Calendars Use a design theme Create site navigation Share with users
Google Condential and Proprietary 10
Site Templates
The public template

gallery contains some content created by Google, but most of it is created by third parties.
Admins can't disable

the public template gallery themselves, but Support can do so upon request (HostedDomain JotSpotInfo. isPublicSite TemplateGallery Enabled = false).
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Custom URLs
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Web Address Mapping
Administrators can create special web address mappings (sub-domains) for certain pages:
1.Click Service settings > Sites > Web Address Mapping tab > Add a new web address. 2.Enter the location of the Site you want to map (e.g. 'ie8-web-address-mapping' above). 3.In the 'Web Address' field, enter the sub-domain you'd like to map it to ('ie8' in the example above). 4.Select Add mapping and follow the instructions provided. Depending on your domain registrar, you may need to make CNAME changes as well.
Note: There is a limit of 100 mappings for Enterprise Sites.

Admin Sharing Settings
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Quotas and Limits

For Sites created under sites.google.com/site Site quota: 100Mb/site Max attachment size: 20Mb Pages per site: No set limit
Google Apps for Business Site quota: quota is tracked at the domain level Quota per domain: 10Gb + 500Mb/each paid user Max attachment size: 50Mb Sites per domain: unlimited Pages per site: No set limit
Google Apps for Education Site quota: quota is tracked at the domain level Quota per domain: 100Gb Max attachment size: 20Mb Sites per domain: unlimited Pages per site: No set limit
Import/Export
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Import/Export
There's no natively supported way to back up a Site or export/import data. However, users can use the Sites Data Liberation Tool to export their Site to a local backup, which can then be imported back into Sites.
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Import/Export
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Create
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Step 1: Log into your Gmail account
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Step 1: Log into your gmail account
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Step 2: Head to your Google+ Stream
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Step 3: Create your Google+ Page
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Step 4: Upload photos, videos, info
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Step 5: Linking your page
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Toggle to your business identity

Show screenshot of where you switch between them
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Be creative! Here is a look at a few
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Share & Engage
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Segment your audience using Circles
Once people add your business to their Circles
You can add them to Circles of your own, segmenting your audience
More relevant conversations
Early Risers
Study Groups
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Intel asks, Which Circle are you?
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Building more personal relationships
Google Confidential and Proprietary Google Condential and Proprietary
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Hangouts engage your audience
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How do people nd hangouts?
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Hangouts are already enabling connections
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Macys connects fashion followers
www.google.com
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Hangout with Kermit and Miss Piggy
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Promote
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Start by spreading the word
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Start by spreading the word
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Next, add the G+ Badge & +1 Button

Adding the G+ badge connects your site to your Page, and allows customers to nd you
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Widgets come in many shapes, sizes
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Discoverability with Direct Connect
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How the +1 Button works

Adding the +1 button to your site gives users the ability to endorse your brand, product, service or content
What happens when a user clicks the +1 button?
Sharing
People can share your content to their Google+ stream
Recommendations in Search
This recommendation is surfaced when a friend searches for you
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We tie +1s together; surface when relevant
sites
g+ page
display
your business
search mobile video
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Measure
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Measure eects of recommendations
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Gain valuable +1 Button Insights
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See the social Ripple eects

Ripples uncover how your posts are shared and spread. Learn who your best advocates are, and which content gets you the largest reach.
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Pro Tips
Use search on Google+ to nd out what people are saying about your brand Encourage your customers to use hash tags Check your AdWords performance to see how +1s are aecting your campaigns Adapt your strategy; Be exible.
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Adding Value Without Extra Cost

Budgets are tight, and marketers are taking a closer look at where theyre spending their money. To ease the pain, Google brings tactical solutions to meet critical marketing objectives - some, free of charge.
Effective Planning
Ad Planner Keyword Tool Google Trends Site Placement Tool
Optimized Buying
Search (AdWords) Google Display Network YouTube
Efficient Serving
Auction model (efficient pricing) 3rd Party Ad Serving
Critical Measuring
Google Analytics Website Optimizer Report Centre Conversion Optimizer
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Google+ Local
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Google+ Local
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Google + Local
Local Google+ pages allow customers to easily connect with a businesss physical location by offering: q a map of the businesss location q phone number q hours of operation
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Google AdWords Value Proposition

q Global & Local Reach q Flexibility q Bidding & Budget q Tracking & Reporting q No strings attached
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AdWords Account Setup

1
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Click on Get started and follow the setup steps
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AdWords Account Setup

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This needs to be an email address which you can access in order to activate your account. This email address may not yet be in use for another AdWords account.
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Google search
search query
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Google search results page
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Organic results and ads
AdWords ads AdWords ads
Google search results
Ranked by relevance Determined by an algorithm Listing cannot be bought
AdWords ads
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Keyword triggers an ad impression
Italian Salad Oil Smooth flavour & superb texture 3 bottles only 20 EUR. Buy now! www.oil-shop-london.co.uk Keyword: buy olive oil
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Goal: Website visit and online order
Click Impression Conversion
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Google+ Local
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Geographic targeting with Google AdWords
Reasons for low ROI:

Country: UK
Website only offers pre-order option Order has to be picked up in London Ads are targeted to the whole UK
Radius around a point
City: London
Language targeting
based on Google interface language setting
google.com/preferences
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Identify relevant keywords: Keyword Tool
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Analyse relevant keywords: Trac Estimator
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Ad Preview & Diagnosis Tool
View your ads as they would appear on a Google search results page for any location, without accruing extra impressions .
Measurement Tools: Google Conversion Tracking

Track ROI and make smarter online advertising decisions. How does it work?
Tool tracks users who click on your AdWords ad and records a conversion when that user reaches your conversion page
Benefits for Marketers

Correlate ad clicks to custom conversion metrics Easily set up tracking for sales, sign-ups, leads, page-view, demo plays, and more Measure conversion value of campaigns, ad groups, and/or keywords and optimize bids accordingly
Learn more about Conversion Tracking: https://adwords.google.com/support/
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Conversion tracking
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Google Analytics
Google Analytics is a free, hosted web analytics tool that can help you create more effective sites and increase ROI on marketing campaigns With Google Analytics, you can:

make informed site & content decisions increase conversions measure keyword and ad performance track a wide variety of metrics
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2011 Google
Providing Answers to Dicult Questions

How are visitors using my site? How can I make my marketing campaigns more effective & accountable? Am I creating effective content? Where and why are visitors abandoning my shopping cart? How do I improve site interaction?
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Getting Started With Google Analytics

Sign up Add the tracking code Link to AdWords
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Sign up for an account at google.com/analytics or via your AdWords account
www.google.com/analytics
Create a New Account
AdWords > Reporting > Google Analytics

After submitting your contact information, you will be provided with the Google Analytics Tracking Code to add to your site
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-YY']); _gaq.push(['_trackPageview']);
Google Analytics Tracking Code (GATC)
Google Analytics (function() { Tracking var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; Code ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
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Optimize it Google Website Optimizer

How does it work?
Free website testing and optimization tool allowing you to increase effectiveness of your website and visitor conversion rates
Reports Timbuktu Bikes
Running Pause I Stop I Settings I Copy
Benefits for Marketers

Increase visitor satisfaction, time spent on site, and decrease bounce rates Works with all analytics solutions and all site traffic, not just AdWords traffic Test alternative headlines, images, and promotional copy let your visitors tell you what works best Access detailed reports on combination of content and components of sites that drive highest conversion rate
Learn more about Website Optimizer: http://www.google.com/websiteoptimizer/
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Google Trends
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Adplanner
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Better Web for Business
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Connect with people
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Better Web for Business

Gmail
Communicate the way you want with email, chat and video calls.
Drive
Collaborating as easy as creating, accessible from anywhere.
Vault
Archiving, retention and eDiscovery for Google Apps.
Calendar
Organize your life effortlessly with tools like smart scheduler.
Google+
Connect people and ideas in your company.
Communicate the way you want
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Organize your life eortlessly
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Collaborating as easy as creating
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Online storage accessible form anywhere
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Archiving, retention, and eDiscovery
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Be there, even when youre not
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Mobility: Everything you need on any device
Constant Innovation
Gmail iOS app Pivot Tables New Presentations Delegated administration
Appointment slots
Intelligent spell check
Suggested times Google Apps Vault Gmail offline Audit API

May Apr Jun Jul Aug Sep
Google+
Oct Nov Dec Jan
Google Drive
Feb Mar
2011
2012
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Thank You!
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Google Online Academy

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Google Online Academy

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Droits d'auteur :

Formats disponibles

Google Online Academy

Google Tools for Online Businesses

Google Condential and Proprietary

Google makes the web work for you

Win moments that matter

Make better decisions

Google Condential and Proprietary

Google Condential and Proprietary

Google Condential and Proprietary

Working in the Future is

Powered by the web

Google Condential and Proprietary

Work in the future, today

Google Condential and Proprietary

Tools for working in the future

Google Condential and Proprietary

Google Condential and Proprietary

Google Sites Overview

Google Condential and Proprietary

Google Sites Overview

The public template

Admins can't disable

Google Condential and Proprietary

Google Condential and Proprietary

Web Address Mapping

Note: There is a limit of 100 mappings for Enterprise Sites.

Admin Sharing Settings

Google Condential and Proprietary

Quotas and Limits

Google Condential and Proprietary

Google Condential and Proprietary

Google Condential and Proprietary

Google Condential and Proprietary

Step 1: Log into your Gmail account

Google Condential and Proprietary

Step 1: Log into your gmail account

Google Condential and Proprietary

Step 2: Head to your Google+ Stream

Google Condential and Proprietary

Step 3: Create your Google+ Page

Google Condential and Proprietary

Step 3: Create your Google+ Page

Google Condential and Proprietary

Step 3: Create your Google+ Page

Google Condential and Proprietary

Step 3: Create your Google+ Page

Google Condential and Proprietary

Step 4: Upload photos, videos, info

Google Condential and Proprietary

Step 4: Upload photos, videos, info

Google Condential and Proprietary

Step 4: Upload photos, videos, info

Google Condential and Proprietary

Step 4: Upload photos, videos, info

Google Condential and Proprietary

Step 5: Linking your page

Google Condential and Proprietary

Step 5: Linking your page

Google Condential and Proprietary

Step 5: Linking your page

Google Condential and Proprietary

Toggle to your business identity

Google Condential and Proprietary

Be creative! Here is a look at a few