CREAMY

PEANUT BUTTER
PRODUCT REDESIGN

PRATIK BANJADE

CREAMY
PEANUT BUTTER

Table of Contents
1. Plan 2. Style Guide 3. Logo 4. Label 5. Product Photography 6 Print Advertisement

PLAN
Product
JIF CREAMY PEANUT BUTTER

Big Idea to redesign

Right now if you see the Jif Creamy Peanut Butter jar it is just the words and nothing more. For the product redesign I would like to add some pictures to the label in a way that it will look more attractive. I would probably change the color also. After the redesign it will look more appealing and attract more people to it than before. This way it will increase the sales of the product.

History
Jif Creamy Peanut Butter was introduced in 1958 and quickly became a favorite product. Many Moms added it to recipes for everyday meal since then. Jif has also introduced many other products over the years. Jif is a quality trademark of the J.M. Smucker Company. For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America.

Target Group
Moms recognized Jif peanut butters superior fresh-roasted peanut taste and made Jif peanut butter a delicious addition to recipes for every meal. This was the statement from the Jif s website. So the main target groups are the Moms. Also many other college students prefer to add Jif Creamy Peanut Butter in their bread for their breakfast.

CREAMY
PEANUT BUTTER

STYLE GUIDE
Colors
These are the colors that I will most probably use for my product redesign. The specification of each colors are listed below. With the progress of the project I might change some of these colors but for now these are the colors that I will be using.

COLOR: RED RGB: 171.5.5 CMYK: 22.100.100.17 HEX: #ab0505 PANTONE: 1797C

COLOR: GREEN RGB: 4.158.40 CMYK: 84.11.100.1 HEX: #049e28 PANTONE: 361C

COLOR: BLUE RGB: 33.104.235 CMYK: 80.61.00 HEX: #2168eb PANTONE: 2728C

COLOR: BROWN RGB: 98.67.46 CMYK: 45.64.78.44 HEX: #62432e PANTONE: 462C

CREAMY
PEANUT BUTTER

STYLE GUIDE
Fonts
These are the basic fonts that I will be using for my design. The styles and size recommendation for the title and body copy are listed below.

Page Title
Font Size Century Gothic 30 pts

Font Colors
black red blue brown green

Section Title
Font Size Century Gothic 20 pts

Body Copy
Font Minion Pro Regular Size 12pts

CREAMY
PEANUT BUTTER

Logo
Original Logo Color Original Logo Gray

Redesigned Logo Color

Redesigned Logo Gray

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PEANUT BUTTER
Logo Placement
The logo will be placed at the front label of the jar. The logo will be placed in the same position as in the old design.

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PEANUT BUTTER
Logo Size
The size of the logo will be 5.25 in by 4 in and it can also be used as desired.

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PEANUT BUTTER

Label
Front Label

#1 Choice of
choosy moms

CREAMY
PEANUT BUTTER
NET WT 28 OZ (1 LB 12 OZ) 793g www.jif.com

Back Label
Nutrition Facts
Amount Per Serving % Daily Value* 24% 13% 0% 0% 6% 3% 9%
QUESTIONS? COMMENTS?

Serving Size: Per 2 table Spoon Serving Per Container: 354 Calories: 4 Cal from Fat: 4

INGREDIENTS: MADE FROM PEANUTS, SUGAR, PALM OIL, CONTAINS 2% OR LESS OF: SALT, MOLASSES. FULLY HYDROGENATED VEGETABLE OILS, MONO AND DIGLYCERIDS, SALT
Our natural peanut butter spread is made with ve simple ingredients and is available in the same great taste and texture of our Creamy and Crunchy varieties now, also with Honey. LOOK FOR THE FLAVOR SEAL. CONTAINS NO PERSERVATIVES. NO REFRIGERATION REQUIRED

Total Fat 16g Saturated Fat 2.5g Trans Fat 0g Cholesterol 0mg Sodium 140mg Total Carb 8g Sugars 3g Dietary Fiber 2g Protein 0g Vitamin A 4% Calcium 10%

1-800-283-8915

Product formulation and packaging may change. For the most current information regarding a particular product, please refer to the product package.

*Percent Daily Values are based on a 2,000 calorie diet.

Vitamin C 4% Iron 4%

BEST IF USED BY

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PEANUT BUTTER

Product Photography
Original Front Original Back

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PEANUT BUTTER

Product Photography
Redesigned Front Redesigned Back

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PEANUT BUTTER

Print Advertisement
Description
This advertisement is meant to introduce people with the new JIF creamy peanut butter. These ads will be found in various forms like billboard advertising, print, magazines, internet and in posters form. The ads will demonstrate the power of peanut butter in an attractive way. The theme of the ad is to show how powerful and healthy peanuts are and JIF products contains those powerful peanuts with creamy butter. Also the original slogan No 1 choice of Choosy Moms of JIF is being preserved here. The theme of the ad is to show how powerful and healthy peanuts are and JIF products contains those powerful peanuts with creamy butter. Also the original slogan No 1 choice of Choosy Moms of JIF is being preserved here.

THI S AD WILL BE DISPLAYED ONLINE

CREAMY
PEANUT BUTTER

CREAMY
PEANUT BUTTER