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TABLE OF CONTENTS
1. 2. 3. Asia-Pacific E-commerce Industry Introduction Asia-Pacific E-commerce Industry Market Size, 2007-2012 Asai-Pacific E-commerce Industry 3.1. 3.2. 4. 5. By Geographies, 2007-2012 By Business Model by B2B and B2C, 2007-2012

India E-commerce Industry Introduction India Online B2B E-Commerce Market Size, FY2010-FY2012

6. India Online B2B E-Commerce Market Segmentation by Size of Enterprise, FY2010FY2012 7. 8. 9. 10. 2012 11. 11.1. 11.2. 11.3. 11.4. Market Share of Major Players in India Online B2B E-Commerce Market, FY2012 India Online B2B E-Commerce Market Future Projections, FY2013-FY2017 India Online B2C E-Commerce Market Size, 2007-2012 India Online B2C E-Commerce Market Segmentation by Travel and Non-travel, 2007India Online Travel Market Size, 2007-2012 India Online Travel Market Segmentation by Types of Travel Mode, 2009-2012 India Online Travel Market Competitive Landscape India Online Travel Market Future Projections, 2013-2017 India Online Travel Market Company Profile Irctc.co.in

11.4.1.

11.4.1.1. Business Overview 11.4.1.2. Business Strategy 11.4.1.3. Financial Performance 11.4.2. Makemytrip.com

11.4.2.1. Business Overview 11.4.2.2. Business Strategy 2

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11.4.2.3. Financial Performance 11.4.3. Yatra.com

11.4.3.1. Business Overview 11.4.3.2. Business Strategy 11.4.3.3. Financial Performance 12. India Online Non-Travel Market Size, 2007-2012

12.1. India Online Non-travel Market segmentation By Financial, Retail, Digital Downloads and Other Online Services, 2007-2012 12.2. 13. 13.1. 13.2. 13.3. 13.4. India Online Non-Travel Market Future Projections, 2013-2017 India Online Retail Market Size, 2007-2012 India Online Retailing Market Segmentation by Type of Products, 2009-2012 Market Share of Major Players in Indian Online Retail Market, 2011-2012 India Online Retailing Market Future Projections, 2013-2017 India Online Retail Market Company Profile Amazon.com India

13.4.1.

13.4.1.1. Busisness Overview 13.4.1.2. Busisness Strategy 13.4.2. FlipKart.com

13.4.2.1. Business Overview 13.4.2.2. Business Strategy 13.4.2.3. Financial Performance 13.4.3. Snapdeal.com

13.4.3.1. Business Overview 13.4.3.2. Business Strategy 13.4.3.3. Financial Performance 13.4.4. Ebay India

13.4.4.1. Business Overview

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13.4.4.2. Busisness Strategy 14. India Online Financial Services Market Size, 2007-2012

14.1. India Online Financial Services Segmentation By Insurance Related, Fund Based and Online Financial Transactions, 2009-2012 14.2. 14.3. 15. 15.1. 15.2. 16. India Online Financial Services Markets Competitive Landscape India Online Financial Services Market Future Projections, 2013-2017 India Online Mobile and Digital Downloads Market Size, 2007-2012 India Online Mobile and Digital Downloads Market Segmentation, 2009-2012 India Online and Digital Downloads Market Future Projections, 2013-2017 India Preferred Online Services Market Size, 2007-2012

16.1. India Preferred Online Services Market Segmentation by Online Jobs, Movie Ticketing, Matrimonial, Classifieds, Food Delivery and Gaming Subscription, 2009-2012 16.2. 16.3. 17. India Preferred Online Services Market Competitive Landscape India Preferred Online Services Market Future projections, 2013-2017 India Online B2C E-Commerce Market Future Outlook and Projections, 2013-2017

17.1. Cause and Effect Relationship between Dependent and Independent Variables in the India Online B2C Market 18. 18.1. India Online Advertisement and Classifieds Spending Market Size, FY2007-FY2012 India Online Advertisement and Classified Spending Market segmentation By Type of Platform, FY'2008-FY'2012 By Type of Online Services, FY2012

18.1.1. 18.1.2. 18.2.

India Online Display Advertisement Market Size, FY2008-FY2012 India Online Display Advertisement Market Segmentation

18.2.1.

18.2.1.1. By Industry, FY2010-FY2012 18.2.1.2. By Technology (Image, Flash, Video and Text Ads), FY2012 18.2.2. India Online Display Advertisement Market Future Projections, FY2013FY2017 18.3. India Online Search Advertisement Market Size, FY2010-FY2012

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18.3.1. India Online Search Advertisement Market Segmentation by Industry, FY2010FY2012 18.3.2. India Online Search Advertisement Market Future Projections, FY2013FY2017 18.4. India Online Mobile Advertisement Market Size, FY2011-FY2012 India Online Mobile Advertisement Market Segmentation

18.4.1.

18.4.2. India Online Mobile Advertisement Market Future Projections, FY2013FY2017 18.5. India Online Advertisement and Classifieds Spending Market Competitve Landscape

18.6. India Online Advertisement and Classifieds Spending Market Future Projections, FY2013-FY2017 19. 19.1. India Electric Retail Payment Market Size, FY2007-FY2012 India Online Payment gateway Market Size, 2007-2012 India Online Payment Gateway Market Segmentation, 2007-2012 India Online Payment Gateways Competitive Landscape India Online Payment Gateway Market Future Projections, 2013-2017

19.1.1. 19.1.2. 19.1.3. 20.

SWOT Analysis of India E-commerce Industry Strengths Weaknesses Opportunities Threats

21. 21.1. 21.2. 21.3. 21.4. 21.5. 21.6.

India E-commerce Industry Trends and Developments Online Trading in Capital Market State Wise E-commerce in India Increasing Number of Online Unique Visitors Reliance on Cash-on-Delivery Restricted Foreign Investments in the Indian Online B2C Market Enhancing Mobile Phone Subscribers in India

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22. 22.1. 22.2. 22.3. 22.4. 23. 23.1. 23.2. 23.3.

India E-commerce Industry Macro Economic Factors Number of Internet Users in India, 2007-2017 Number of Plastic Cards in India, FY2007-FY2017 Personal Disposable Income of India, FY2007-FY2017 Private Equity Investment in India, 2007-2017 Appendix Market Definitions Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion

23.4.

Disclaimer

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LIST OF FIGURES
Figure 1: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size in USD Billion, from 2007-2012 Figure 2: Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countries in Percentage, 2007-2012 Figure 3: Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type of Business Model in Percentage, 2007-2012 Figure 4: India B2B Market Size on the Basis of Net Revenue in USD Million, FY2010FY2012 Figure 5: India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise in Percentage, FY2010-FY2012 Figure 6: Market share of Major Players in India Online B2B Market on the Basis of Revenue in Percentage, FY2012 Figure 7: India Online B2B Market Future Projections on the Basis of Net Revenue in USD Million, FY2013-FY2017 Figure 8: India Online B2C Market Size on the basis of Transaction Scale in USD Million, 20072012 Figure 9: India Online B2C Market Segmentation on the Basis of Contribution by Online Travel and Non-travel Market in Percentage, 2007-2012 Figure 10: India Online Travel Market Size on the Basis of transaction Scale in USD Million, 2007-2012 Figure 11: India Online Travel Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017 Figure 12: Irctc.com Financial Performance on the Basis of Annual Revenue from E-Ticketing in USD Million, FY2007-FY2012 Figure 13: Irctc.com Operational Performance on the Basis of Number of Tickets Booked Online in Million, FY2007-FY2012 Figure 14: Makemytrip.com Financial Performance on the Basis of Annual Revenue in USD Million, FY2008-FY2012 Figure 15: Yatra.com Financial Performance on the Basis of Annual Revenue in USD Million, from FY2010-FY2012

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Figure 16: India Online Non-travel Market Size on the Basis of Transaction Scale in USD Million, 2007-2012 Figure 17: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012 Figure 18: India Online Non-travel market Future Projections on the Basis of transaction Scale in USD Million, 2013-2017 Figure 19: India Online Retail Market Size on the Basis of Transaction Scale in USD Million, 2007-2012 Figure 20: India Online Retailing Market Segmentation on the Basis of Contribution by Type of Products in Percentage, 2009-2012 Figure 21: India Online Retail Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017 Figure 22: Flipkart.com Financial Performance on the Basis of Online Sales Revenue and Growth Rate in USD Million and Percentage, from FY2009-FY2012 Figure 23: Snapdeal.com Financial Performance on the Basis of Revenue in USD Million, from FY2011-FY2012 Figure 24: India Online Financial Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012 Figure 25: India Online Financial Services Market Segmentation on the Basis of Contribution by Type of Financial Transaction in Percentage, 2009-2012 Figure 26: India Online Financial Services Market Future Projections on the basis of Transaction Scale in USD Million, 2013-2017 Figure 27: India Online Mobile and Digital Downloads Market Size on the Basis of Transaction Scale in USD Million, 2007-2012 Figure 28: India Online Mobile and Digital Downloads Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017 Figure 29: India Preferred Online Services Market Size on the Basis of Transaction Scale in USD Million, 2007-2012 Figure 30: India Preferred Online Services Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017 Figure 31: India Preferred Online Services Segment Future Projection on the Basis of Transaction Scale in USD Million, 2013-2017

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Figure 32: India B2C Market Future Projections on the Basis of Transactional Scale in USD Million, 2013-2017 Figure 33: India Online Advertisement and Classifieds Market Size on the Basis of Expenditure in USD Million, FY2007-FY2012 Figure 34: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by the Type of Platforms in Percentage, FY2008-FY2012 Figure 35: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Ependiture by the Type of Platforms in USD Million, FY2008-FY2012 Figure 36: India Online Advertisement and Classifieds Spending Market Segmentation on the Basis of Contribution by Type of Online Service in Percentage, FY2012 Figure 37: India Online Display Advertisement Market Size on the Basis of Expenditure in USD Million, FY2008-FY2012 Figure 38: India Online Display Advertisement Market Segmentation on the Basis of Contribution by the Type of Technology in Percentage, FY2012 Figure 39: India Online Display Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY2013-FY2017 Figure 40: India Online Search Advertisement Market Size on the Basis of Expenditure in USD Million, FY2010-FY2012 Figure 41: India Online Search Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY2013-FY2017 Figure 42: India Online Mobile Advertisement Market Size on the Basis of Expenditure in USD Million, FY2011-FY2012 Figure 43: India Online Mobile Advertisement Market Segmentation on the Basis of Contribution by Type of Technology in Percentage, FY2012 Figure 44: India Online Mobile Advertisement Market Future Projections on the Basis of Expenditure in USD Million, FY2013-FY2017 Figure 45: India Online Advertisement Market Future Projections on the Basis of Expenditure on Advertisement in USD Million, FY2013-FY2017 Figure 46: India Online Retail Payment Market Size on the Basis of Transaction in Value and Volume Terms in Million and USD Billion, FY2007-FY2012 Figure 47: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Volume of Transaction in Percentage, FY2007-FY2012

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Figure 48: India Electronic Retail Payment Market Segmentation on the Basis of Contribution in the Value of Transaction in Percentage, FY2007-FY2012 Figure 49: India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USD Million, 2007-2012 Figure 50: India online Payment Gateway Market Segmentation on the Basis of Contribution of Online Payments in Travel and Non-Travel Market in Percentage, 2007-2012 Figure 51: India Online Payment Gateway Future Projections on the Basis of Transaction Cost in USD Million, 2013-2017 Figure 52: Number of Internet Users Segmentation in India on the Basis of Contribution by Region in Percentage, 2007-2011 Figure 53: India Cash-on-Delivery Transactions Market Size in USD Million, 2007-2012 Figure 54: Mobile Phone Subscribers in India on the Basis of Number of Subscriptions in Million Units, 2007-2012 Figure 55: Total Number of Internet Users in India in Million Users, 2007-2017 Figure 56: Total Number of Plastic Cards in India on the Basis of Cards Outstanding in Million, FY2007-FY2017 Figure 57: Private Equity Investment in E-Commerce Industry in India in USD Million, 20072017

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LIST OF TABLES
Table 1: Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 20072012 Table 2: Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 2007-2012 Table 3: India Online Travel Market Segmentation on the Basis of Types of Travel Mode and Other Online Travel Services in USD Million, 2009-2012 Table 4: India Online Travel Market Segmentation on the Basis of Contribution by Mode of Travel and Other Online Travel Services in Percentage, 2007-2012 Table 5: India Online Travel Competitive Landscape on the Basis of Reach in Percentage, July 2012 Table 6: Competitive Landscape of Major Players in India Online Travel market on the Basis of Revenue in USD Million, FY2008-FY2012 Table 7: Makemytrip.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage Table 8: Yatra.com Private Equity Investments in Company Evolution on the Basis of Del Value and Deal Stake in USD Million and Percentage Table 9: Yatra.com Major Deals in Company Evolution on the Basis of Deal Value and Deal Stake in USD Million and Percentage Table 10: India Online Non-travel Market Segmentation on the Basis of Online Services Offered in USD Million, 2007-2012 Table 11: India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012 Table 12: Market Share of Major Players in India Online Retail Market on the Basis of Unique Visitors in Million, July 2011-July 2012 Table 13: Market Share of Major Players in Online Retail Market on the Basis of Contribution in the Overall Unique Visitors in Percentage, July 2011-July 2012 Table 14: India Online Retail Market Segments Future Projections on the Basis of Transaction Value in USD Million, 2013-2017 Table 15: India Online Financial Services Market Competitive Landscape on the Basis of Business Overview, Key Business Segments and Key development

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Table 16: India Online Financial Services Market Segmentation Future Projection on the Basis of Transactional Scale in USD Million, 2013-2017 Table 17: India Online Mobile and Digital Downloads Market Segmentation on the Basis of Contribution by Type of Online Services in Percentage, 2009-2012 Table 18: India Online Mobile and Digital Download Market Segments Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017 Table 19: India Preferred Online Services Market Segmentation on the Basis of Contribution by Type of Services in Percentage, 2009-2012 Table 20: Competitive Landscape of Major Players (Naukri, Monster, Times Jobs) in India Online Jobs Market on the Basis of Business Overview, Segments and Key Development Table 21: India Online Real Estate Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments Table 22: India Online Matrimonial Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments Table 23: India B2C Market Cause and Effect Relationship between Dependent and Independent Variables Table 24: India Online Display Advertisement Market Segmentation on the Basis of Contribution by Type of Industry in Percentage, FY2010-FY2012 Table 25: India Online Display Advertisement Market Segmentation on the Basis of Expenditure by Type of Industry in USD Million, FY2010-FY2012 Table 26: India Online Search Advertisement Market Segmentation on the Basis of Contribution by Industry in Percentage, FY2010-FY2012 Table 27: India Online Search Advertisement Market Segmentation on the Basis of Expenditure by Industry in USD Million, FY2010-FY2012 Table 28: India Online advertisement and Classifieds Spending Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments Table 29: India Online Payment Gateways Competitive Landscape on the Basis of Business Overview, Key Business Segments, Business Strategy and Key Developments Table 30: India Online Trading in Capital Market, FY2007-FY2012 Table 31: India Number of Unique Visitors and Active Users on the Basis of Online Travel, Online B2C Market and E-commerce Industry in Million Units, from June 2010-July 2011 Table 32: Personal Disposable Income in India in USD Million, FY2007-FY2017 12
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Table 33: Correlation Matrix of the India Online Travel Market Table 34: Regression Coefficients Output

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ASIA-PACIFIC E-COMMERCE INDUSTRY MARKET SIZE, 2007-2012

The Asia-Pacific e-commerce industry has been dominated by the Japanese internet commerce economy. The Asia-Pacific e-commerce industry has showcased an average growth rate of ~% yo-y from 2007-2012. In 2009, the Asia-Pacific industry had witnessed a decline of ~% due to the decline in the growth of the Japanese e-commerce industry by ~% y-o-y However, the industry recovered in the following years, showcasing a growth of ~% and ~% growth in 2011 and 2012 respectively due to overall economical growth. The growth in the economy was due to the improvement in an increase in the consumer spending on goods and services and by increasing the demand for online goods and services. Figure: Asia-Pacific E-commerce Industry Market Size on the Basis of Transaction Size in USD Billion, from 2007-2012
5,000.0 4,500.0 4,000.0 3,500.0 USD Billion 3,000.0 2,500.0 2,000.0 1,500.0 1,000.0 500.0 0.0 2007 2008 2009 2010 2011 2012

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ASIA PACIFIC E-COMMERCE INDUSTRY SEGMENTATION

BY GEOGRAPHIES, 2007-2012

In 2012, the Asia-Pacific e-commerce industry size was USD ~ billion of which Japan contributed USD ~ billion. The Japanese industry had declined by 2.0% y-o-y. The reason for the low growth rate was the Great East Japan Earthquake in March 2011. The earth quake had caused a mass destruction of public infrastructure, disrupting the telecommunication network of the country, thus causing a decline in the overall internet commerce of the country. Following the earthquake in Japan, the major Japanese B2C e-commerce players experienced a decline in revenue. In 2010, the number of Internet users reached approximately 100 million in Japan which corresponds to 80.0% of the population. In 2010, 85.0% of Japanese mobile subscribers had an internet data plan which complements the fact that 20.0% of e-commerce sales were via mobile in Japan. The Chinese e-commerce industry was further supported by government and other institutions which had invested significant amount of money and manpower in the construction of telecommunication network infrastructure and the establishment of information service platform to meet peoples need for internet access. The growing usage of 3G technology also facilitated the use of mobile phone as a network terminal leading to an added support to the industry. The Thai e-commerce industry had declined by ~% in 2011 from USD 19.5 billion in 2010 due to the decline in the online B2G market

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Asia-Pacific E-commerce Industry Segmentation on the Basis of Contribution by Countries in Percentage, 2007-2012
100.0% 90.0% 80.0% 70.0% 60.0% In Percentage 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2007 Japan 2008 China 2009 2010 South Korea 2011 Thailand 2012 India

BY BUSINESS MODEL BY B2B AND B2C, 2007-2012

In the overall Asia-Pacific e-commerce industry, online B2B markets contribution has been the highest at ~% in 2012. The market for online B2B has amplified at a CAGR of ~% from USD ~ billion in 2007 to USD ~ billion in 2012. The overall Asia-Pacific market has showcased a very heterogeneous development in terms of Internet and B2C e-commerce. In Japan and South Korea, the wide use of internet led to the spur in online B2C e-commerce revenue. The range of popular product categories varies widely from books to consumer electronics. In China, internet penetration was rather low, showcasing growth potential for e-commerce industry on a whole. In the overall Asia-Pacific online B2C market China had the highest contribution of 54.6% followed by Japan, contributing 31.5% in 2012. In 2010, the number of internet users in South Korea had rose to more than 35 million In the online B2B market of the region, Japan has the highest contribution of ~% in 2012. The Japanese B2B sector had exploited the efficiencies arising in the supply chain due to use of internet technologies. The online introduction of internet in the B2B market had led to businesses capitalizing on the inefficiencies of traditional supply chains and internal operations, as well as imperfect competition.

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Asia-Pacific E-commerce industry Segmentation on the Basis of Contribution by Type of Business Model in Percentage, 2007-2012
100.0% 95.0% 90.0% 85.0% 80.0% in Percentage 75.0% 70.0% 65.0% 60.0% 55.0% 50.0% 2007 2008 B2B Market 2009 2010 B2C Market 2011 2012

Asia-Pacific B2B Market Segmentation on the Basis of Countries in USD Billion, 2007-2012
Countries Japan South Korea China Thailand Total 2007 2008 2009 2010 2011 2012

Asia-Pacific B2C Market Segmentation on the Basis of the Countries in USD Billion, 20072012
Countries China Japan South Korea India Thailand Total 2007 2008 2009 2010 2011 2012

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INDIA ONLINE B2B E-COMMERCE MARKET SIZE, FY2010-FY2012

The Indian e-commerce industry has been segmented on the basis of the type of the business model in which the online B2C market contributed a larger proportion of share in the overall industry The growth of the B2B online marketplace and the innovation in internet related technologies has led to the emergence of new business models for the small and the medium enterprises The online B2B market size has been estimated on the bases of the revenue generated from online transaction taking place in the industry. The market has showcased an average y-o-y growth of ~% from FY2010 to FY2012. The increase in the market was on the basis of improvement in the supply chain product visibility and reduced inventory costs. The cost of procuring goods had declined, complemented with fewer ordering errors due to an efficient and streamlined approval process. Additionally, increasing awareness about the online B2B market in the country has led to a decline. India B2B Market Size on the Basis of Net Revenue in USD Million, FY2010-FY2012
400.0 350.0 300.0 USD Million 250.0 200.0 150.0 100.0 50.0 0.0 FY'2010 FY'2011 FY'2012

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INDIA ONLINE B2B E-COMMERCE MARKET SEGMENTATION BY SIZE OF ENTERPRISE, FY2010FY2012

Additionally, the demographic transition of the country has also resulted in the increase in the contribution of the small and micro enterprises. With more number of micro and small enterprise entrepreneurs in the younger age group, the use of internet platform for generating sales had amplified. The declining prices for laptops and personal desktops had also amplified the use of the internet for business transactions. Additionally, the adoption rate of internet among the micro and small enterprises also depended upon the type of industry. Automotive, consumer goods and computer industries had the top adoption rates of ~%-~%. Other sectors such as pharmaceuticals, metal, textile, agricultural products, chemicals and telecommunications were reported to have adoption rates of ~%-~%. India B2B Market Segmentation on the Basis of Contribution by the Size of Enterprise in Percentage, FY2010-FY2012
100.0% 90.0% 80.0% 70.0% 60.0% in Percentage 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% FY'2010 Micro Enterprises FY'2011 Small Enterprises FY'2012 Medium Enterprises

In 2011, the country had more than 26 million MSMEs and the sector has been growing at a CAGR of 12.0%-13.0%. The contribution of the micro and small enterprises has increased on account of growing awareness among the buyers and the SMEs enterprise owners

A survey of 728 micro and small businesses with less than 100 employees and annual turnover less than INR ~ crore from 8 cities in the country was conducted to analyze the barriers and explore existing and future solutions in the online B2B Market....

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INDIA ONLINE B2C E-COMMERCE MARKET SIZE, 20072012

The influx of funds has acted as a catalyst for e-commerce companies in India. Positive repercussions such as dominance in areas of marketing and promotions, up scaling of business models and improvement in technology, efficient customer support and satisfaction, economies of scale and some other factors has been driving the Indian online B2C market. Online retailing or e-tailing accounts for about ~% share of the INR ~ crore industry leading the forefront of the rapid growth. The Indian B2C market has high growth during the period under review with a CAGR growth of ~% from 2007-2012 ... It is Indias largest e-commerce company with a turnover of INR ~ million in 2011 making the website the most successful e-commerce business model in the online travel market. Another factor for the growth of the B2C market was that most of the global and popular brand stores were not located in the tier 2 and tier 3 cities, forcing people to shop online. Additionally the increase in the personal disposable income with the middle class population of India due to the growth of small and middle enterprises, increasing foreign direct investments and the entry of multinational companies in the country has led to the increase in online spending on goods and services by the consumers. India Online B2C Market Size on the basis of Transaction Scale in USD Million, 2007-2012
16,000.0 14,000.0 12,000.0 USD Million 10,000.0 8,000.0 6,000.0 4,000.0 2,000.0 0.0 2007 2008 2009 2010 2011 2012

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INDIA ONLINE TRAVEL MARKET SEGMENTATION BY TYPES OF TRAVEL MODE, 2009-2012

The online travel market has been segmented on the basis of domestic and international air ticket, railway tickets, online hotel bookings, bus ticketing and tour packages.es. Among these, the contribution of railways was ~%, highest for the year 2012 followed by domestic air tickets with a contribution of 31.3%. However, the contribution of domestic air tickets was highest at ~% followed by ~% by railways in 2009. The reason for the increase in contribution by the railways and the decline in the contribution of domestic air tickets was the increase in the prices of the domestic air fares due to which the demand for railways travel increased On the other hand, the high growth (~% y-o-y in 2011) of the international airways tickets was because of the decline in the airways fares for international flights and the reduction in the taxes on these tickets. In 2011, the online hotel booking market has witnessed high growth in terms of transactional scale with a growth of ~%. Additionally, the contribution of online tour packages has also increased from ~% in 2009 to ~% in 2012. The high growth in both of these segments was because some of the travel ticketing portals had started diversifying into online hotel bookings and also introduced packages offering discounts on hotel bookings with the purchase of tickets and other travel services.

India Online Travel Market Segmentation on the Basis of Types of Travel Mode and Other Online Travel Services in USD Million, 2009-2012
Online Travel market segmentation (in USD Million) Domestic Air Tickets Railway Tickets International Air Tickets Hotel Bookings Bus Tickets Tour Packages/Travel Insurance Total Online Travel 2009 2010 2011 2012

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India Online Travel Market Segmentation on the Basis of Contribution by Mode of Travel and Other Online Travel Services in Percentage, 2007-2012
Online Travel market segmentation (in USD Million) Domestic Air Tickets Railway Tickets International Air Tickets Hotel Bookings Bus Tickets Tour Packages/Travel Insurance Total Online Travel 2009 2010 2011 2012

INDIA ONLINE NON-TRAVEL MARKET SEGMENTATION BY FINANCIAL, RETAIL, DIGITAL DOWNLOADS AND OTHER ONLINE SERVICES, 2007-2012

The online non-travel industry has been segmented into four online services, online retail, online financial services, online digital downloads and other online services of which the contribution of online financial services has been the highest at ~% in 2012 followed by the online retailing with a contribution of ~%. The highest growth had been witnessed by the other online services on account of an increase in the market of online B2C classifieds on real estate and car classifieds as well as the growth in the online job classifieds segment Thus people have started to purchase products online due to convenience. The online shopping portals had introduce exchange and refund services and improved on product delivery which further enhanced the consumer confidence thereby leading to increase in online shopping and retail.

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India Online Non-travel Market Segmentation on the Basis of Contribution by Online Services Offered in Percentage, 2007-2012
100.0% 90.0% 80.0% 70.0% 60.0% in Percentage 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2007 Online Financial Services 2008 Online Retail 2009 2010 2011 2012

Online Digital Downloads

Other Online Services

India Online Non-travel Market Segmentation on the Basis of Online Services Offered in USD Million, 2007-2012
Non-travel Market Segmentation Computers, Accessories and Peripherals Cameras and Mobiles Personal Items (Apparels, Jewellery and others) Electronic Durables Home and Kitchen Appliances Other Products (Toys, Gifts, Flowers) Insurance and Related Services Fund-based Transactions (such as Utility Bills) Online Transactions for financial services Ringtone/ Wallpapers /Pictures Download Pre-paid Recharge/ Post-paid Bill Payment Softwares and Utility Applications for Mobiles 2009 2010 2011 2012

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Paid Music/ Video Downloads Mobile Games Download Others Mobile Games Segment Online Jobs Movie Hall Tickets and CD/DVD Rentals Online Matrimonial/Dating Other B2C classifieds (Cars, Real Estate) Online Food Delivery Online Gaming Subscription Online Non-travel Market

MARKET SHARE OF MAJOR PLAYERS IN INDIAN ONLINE RETAIL MARKET

According to rough estimates, there are close to 400 non-travel independent online retailers that are active in the Indian e-commerce industry. In the last two years from 2010, the non-travel portals in India have received funding of approximately USD ~ million. Out of which approximately ~% of this funding was invested in just four major groups namely, FlipKart.com, Smile Group, SnapDeal.com and Myntra.com. These four groups had together secured a funding of USD ~ million accounting for ~% of the total estimated investment in non-travel e-commerce in the last two years Fashionandyou.com has received a funding of USD ~million, dealsandyou.com received a funding of USD ~million and bestylish.com received funds amounting to USD ~million while freecultr.com received USD ~million. The group's new venture, juvalia.in (juvalia and you) has received funding of USD ~million. Snapdeal.com has started its operations in 2010 as a daily deal site but evolved to a full-services online retailing company and has raised a total of USD 52.0 million funds. The company had a market share of 15.4% in July2012 in the overall unique visitors in the online retail market of India. On the other hand, Mumbai-based myntra.com has secured a total funding of USD 39.0 million

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Market Share of Major Players in India Online Retail Market on the Basis of Unique Visitors in Million, July 2011-July 2012
Major Players in Online Retail Market (in Million Unique Visitors) Amazon Sites Flipkart.com Snapdeal.com Jabong.com Myntra.com Homeshop18.com Ebay.com India* Others Total July 2011 October 2011 January 2012 April 2012 July 2012

Market Share of Major Players in Online Retail Market on the Basis of Contribution in the Overall Unique Visitors in Percentage, July 2011-July 2012
Major Players in Online Retail Market (in Percentage Contribution) Amazon Sites Flipkart.com Snapdeal.com Jabong.com Myntra.com Homeshop18.com Ebay.com India* Others Total July 2011 October 2011 January 2012 April 2012 July 2012

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INDIA PREFERRED ONLINE SERVICES MARKET SIZE, 2007-2012

INDIA PREFERRED ONLINE SERVICES MARKET FUTURE PROJECTIONS, 2013-2017

The preferred online services market is expected to increase at a CAGR of ~% from 2013-2017. The market growth is expected to be driven by the increase in the internet users in India along with the consolidations among the e-commerce players in the Indian market as the consolidated larger players will provide better online services at a very competitive price by taking the advantage of larger consumer base as compared to the small and medium players
The market for the online jobs is expected to increase by ~% annually to reach USD ~ million in 2016 and The online movie ticketing market is expected to grow at an average rate of ~% from 2013-2017

Also these portals have setup safety measures to check for fake profiles and does a background check on their profile. Thus, results in an increase in the number of people registering on these portals. The online movie ticketing market is expected to grow at an average rate of ~% from 203-2017. The contribution of the segment will decline from ~% in 2012 to ~% in 2017 due to a more than proportionate increase in the contribution of online job and online B2C classifieds on cars and real estate India Preferred Online Services Market Future Projections on the Basis of Transaction Scale in USD Million, 2013-2017
2,500.0 2,000.0 USD Million 1,500.0 1,000.0 500.0 0.0 2013 2014 2015 2016 2017

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India Preferred Online Services Segment Future Projection on the Basis of Transaction Scale in USD Million, 2013-2017
Other Online Services Market Segmentation (in USD Million) Online Jobs Movie Hall Tickets and CD/ DVD Rentals Online Matrimonial/ Dating Other B2C Classifieds (Cars, Real Estate) Online Food Delivery Online Gaming Subscription 2013 2014 2015 2016 2017

INDIA ONLINE DISPLAY ADVERTISEMENT MARKET SEGMENTATION

BY INDUSTRY, FY2010-FY2012

The major three industries in FY2012 contributing to online display ads were travel, Auto and telecommunication with a share of ~%, ~% and ~% respectively. FMCG online-spent has registered a growth of ~% in FY2012, second to telecommunication spending which has grown by ~%. The contribution of BFSI industry spending on online advertisement has declined from ~% in FY2008 to ~% in FY2012 India Online Display Advertisement Market Segmentation on the Basis of Contribution by Type of Industry in Percentage, FY2010-FY2012
Online Display Advertisement Market Segmentation (in Percentage Contribution) Travel BFSI Telecom Auto Online Publishers Others FY2010 FY2011 FY2012

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Consumer Durables Information Technology FMCG Education Electronic Media Print Media Total Online Display Advertisement

INDIA ONLINE MOBILE ADVERTISEMENT MARKET SIZE, FY2011-FY2012

Smart phones have revolutionized the use of mobile phones with easy to access internet facility, the ability to send and receive emails and other internet related services. However, they have created an entirely new method of advertising known as online mobile advertising. This concept in India has grown and expanded considerably over the past one year and continues to grow. The online mobile advertisement market in India has grown by ~% in FY2012 India Online Mobile Advertisement Market Size on the Basis of Expenditure in USD Million, FY2011-FY2012
23.0

22.0

USD Million

21.0

20.0

19.0

18.0

17.0 FY'2011 FY'2012

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INDIA ONLINE ADVERTISEMENT AND CLASSIFIEDS SPENDING MARKET COMPETITVE LANDSCAPE

India Online advertisement and Classifieds Spending Market Competitive Landscape on the Basis of Business Overview, Segments and Key Developments
Major Players Business Overview Key Business Segments Key Developments

Ozone Media Solutions Private Limited

INDIA ONLINE PAYMENT GATEWAY MARKET SIZE, 2007-2012

The online payment gateway market has increased at a CAGR of 52.9% from 2007-2012. The market has grown on account of the increase in the number of online users and consumer confidence in making online payment because of the secure safety measures offered by the online payment gateways and the augmented use of credit/ debit cards and internet banking for making online payments. Additionally, user friendly procedure, a smooth ecommerce experience, complemented by prompt customer support has been the major driving factors for the online payment gateway market
User friendly procedure, a smooth e-commerce experience, complemented by prompt customer support has been the major driving factors for the online payment gateway market

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India Online Payment Gateway Market Size on the Basis of Net Transaction Cost in USD Million, 2007-2012
600.0 500.0 400.0 USD Million 300.0 200.0 100.0 0.0 2007 2008 2009 2010 2011 2012

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