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IN JAMMU For the Partial fulfillment for the Degree Of Master of Business Administration Punjab TechnicalUniversity (2011-2013)
Under the guidance of: Name of the Project guide:Dr. Harleen kaur Designation :-Assistant Professor Department:- CGC
Submitted by: Name of the researcher:Dheeraj Gupta Class/Semester :-Mba 3rd Uni. Roll no.:-1172897
DECLARATION
I DHEERAJ GUPTA a student of MASTER IN BUISNESS ADMINSTRATION, CHANDIGARH GROUP OF COLLEGES, GHAURAN, MOHALI hereby declare that all information, Facts and figures published in this report are based on my own findings and experience at JAIBEVERAGES PVT. LTD .BARI BRAHMANA JAMMU. This information has been purely used for academic purpose. I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of JAIBEVERAGES PVT. LTD. BARI BRAHMANA, JAMMU.
DHEERAJ GUPTA
ROLL NO. 1172897
This is to certify that Mr. Dheeraj Gupta has done the SUMMER TRAINING PROJECT entitledA STUDY ON RETAILERS PERCEPTION REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMUunder my supervision for the fulfillment of the degree of Master of Business Administration. The work done by him/her has not been submitted elsewhere and is a part for fulfillment of MBA degree.
PREFACE
A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project this that, it should contain scientific collection of data, analysis and interpretation of data leading to valid conclusion. Project is an essential part in MBA curriculum. It enables the student to share the real experience in industry & Market. My summer training has placedinPEPSI CO (JAI BEVERAGES PVT. LTD.)for the period of Eight weeks in Jammu. The topic of my project was A STUDY ON RETAILERS PERCEPTION
REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMU in Jammu cityatJAI BEVERAGES PVT. LTD.,
Jammu. This project report tends to give a sharp picture of the telecom industry.
I hope, this study can be of some help to the pepsi company of his product and service
Table of CONTENTS
Chapter
Title
Pag e no
Certificate Acknowledgement Pepsi bottling plant at Jammu List of abbreviations List of tables 1 Introduction Introduction Of CEO of Pepsi co .ltd Introduction TO THE PRODUCT- SOFT DRINK About The Soft Drink Inventor Of Soda Water THE MAIN BRANDS IN THE INDIAN SOFT DRINK MARKET 1-9 2-3 4 5-8 8 9
2 HISTORY Historyof Pepsi History (world context) History (Indian context) 10-24 11-12 13-22 23
The Company
23
3 RESEARCH METHODOLOGY
RESEARCH DESIGN SAMPLING PLAN DATA COLLECTION
25-27 26 26 26
POPULATION SAMPLING UNIT SAMPLING FRAME SAMPLING TECHNIQUE SAMPLING SIZE NEED OF THE STUDY
26 27 27 27 27 27
4 5
Objective
28
Webliography
Bibliography
Questionnaire
49-54
Sidco Industrial Complex, Ismailpur Road, Bari Brahmana, Jammu-181133 Phones:220284,221384 Fax:01923-20183-20184 E-mail:jbpl@nde.vsnl.net.in Website: www.jaibeverages.com Regd. Office:52, Janpath, New Delhi-110001 Phones: 3321098, 3353625, Fax: 3324769
D) COMPANYS VISION
To be the best consumer products company in the eyes of our suppliers, customers, consumers, employees and stake-holders.
ACKNOWLEDGEMENT
I would like to express my sincere thanks to all those instrumental in this project Work. First of all, I would to thank Dr. Harleenkaur Assistant Professor of Chandigarh Group of Colleges Gharuan for giving me this opportunity to do this project and learn from it. I am thankful to JAI BEVERAGES PVT. LTDfor giving me helpful information to complete this project (Research). I express my sincere thanks to Mr. Manohar Gupta (TDM) &Mr.Rajat Mahajan (Marketing Development Manager) for helping me in giving me all relevant information about the product and service. My heart full thanks to the whole staff and customers (Corporate) of Reliance Communication Ltd, who gave me continuous support in every possible manner to gain practical knowledge in Industry. Finally I would like thank all lecturers, friends and my family for the kind of support and to all who directly or indirectly helped me in preparing this project report and special thanks to website- www.pepsi.co.com.
Date: Place:Jammu
Dheeraj Gupta
Lists of Abbreviations
CEO BCG CFO TDM USIBC PVT. FDA HFCS PBG PFSI PFI
CHIEF EXECUTIVE OFFICER BOSTON CONSULTING GROUP CHIEF FINANCIAL OFFICER TERRITORY DEVELOPMENT MANAGER UNITED STATES-INDIA BUISNESS COUNCIL PRIVATE FOOD AND DRUG ADMINISTATION HIGH FRUCTOSE CORN SYRUP PEPSI BOTTLING GROUP PEPSICO FOOD SERVICE INTERNATIONAL PEPSICO FOOD INTERNATIONAL
Lists of Tables
S no. 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Table name
Retailers in soft drink business Retailers doing business with soft drink companies
What are your sales in terms of bottle per day in your shop
Chapter Table 5.1 Table 5.2 Table 5.3 Table 5.4 Table 5.4 Table 5.5 Table 5.6 Table 5.7 Table 5.8 Table 5.9
Page no 30 31 32 33 34 35 36 37 38 39
(A) Supply needle by Pepsi retailers? (B) Supply needle by Coke retailers Mode of payment to purchase soft drinks Satisfaction level of retailers regarding supply of Pepsi Satisfaction level of retailers regarding supply of Coke Trade schemes offered to retailers by different soft drink companies Consumer promotions offered by which company is good in your opinion Influence of TV ads on sales of Pepsi Influence of TV ads on sales of Coke Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler