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Summer Training Report On A STUDY ON RETAILERS PERCEPTION REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA

IN JAMMU For the Partial fulfillment for the Degree Of Master of Business Administration Punjab TechnicalUniversity (2011-2013)

CHANDIGARH GROUP OF COLLEGES GHARUAN , MOHALI (PUNJAB)

Under the guidance of: Name of the Project guide:Dr. Harleen kaur Designation :-Assistant Professor Department:- CGC

Submitted by: Name of the researcher:Dheeraj Gupta Class/Semester :-Mba 3rd Uni. Roll no.:-1172897

DECLARATION

I DHEERAJ GUPTA a student of MASTER IN BUISNESS ADMINSTRATION, CHANDIGARH GROUP OF COLLEGES, GHAURAN, MOHALI hereby declare that all information, Facts and figures published in this report are based on my own findings and experience at JAIBEVERAGES PVT. LTD .BARI BRAHMANA JAMMU. This information has been purely used for academic purpose. I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of JAIBEVERAGES PVT. LTD. BARI BRAHMANA, JAMMU.

DHEERAJ GUPTA
ROLL NO. 1172897

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Dheeraj Gupta has done the SUMMER TRAINING PROJECT entitledA STUDY ON RETAILERS PERCEPTION REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMUunder my supervision for the fulfillment of the degree of Master of Business Administration. The work done by him/her has not been submitted elsewhere and is a part for fulfillment of MBA degree.

Name of teacher guide:-Dr.HarleenKaur Designation:- Asst. Professor Department :- CGC

COUNTERSIGNED HEAD OF THE DEPARTMENT:- Dr. Rajeev Khosla DESIGNATION:-HOD DEPARTMENT:-CGC

PREFACE
A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project this that, it should contain scientific collection of data, analysis and interpretation of data leading to valid conclusion. Project is an essential part in MBA curriculum. It enables the student to share the real experience in industry & Market. My summer training has placedinPEPSI CO (JAI BEVERAGES PVT. LTD.)for the period of Eight weeks in Jammu. The topic of my project was A STUDY ON RETAILERS PERCEPTION
REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMU in Jammu cityatJAI BEVERAGES PVT. LTD.,

Jammu. This project report tends to give a sharp picture of the telecom industry.

I hope, this study can be of some help to the pepsi company of his product and service

Table of CONTENTS

Chapter

Title

Pag e no

Certificate Acknowledgement Pepsi bottling plant at Jammu List of abbreviations List of tables 1 Introduction Introduction Of CEO of Pepsi co .ltd Introduction TO THE PRODUCT- SOFT DRINK About The Soft Drink Inventor Of Soda Water THE MAIN BRANDS IN THE INDIAN SOFT DRINK MARKET 1-9 2-3 4 5-8 8 9

2 HISTORY Historyof Pepsi History (world context) History (Indian context) 10-24 11-12 13-22 23

The Company

23

SOFT DRINKS PRODUCED BY PEPSI INCLUDE (WORLD 23-24 WIDE )

3 RESEARCH METHODOLOGY
RESEARCH DESIGN SAMPLING PLAN DATA COLLECTION

25-27 26 26 26

POPULATION SAMPLING UNIT SAMPLING FRAME SAMPLING TECHNIQUE SAMPLING SIZE NEED OF THE STUDY

26 27 27 27 27 27

4 5

Objective

28

Data analysis and interpretation analysis and interpretation

29-43 30-43 44-46 45 46 47-48

Suggestions And Findings Finding of the study Suggestion

Webliography
Bibliography

Questionnaire

49-54

PEPSI BOTTLING PLANT AT JAMMU

A) NAME OF THE UNIT

JAI BEVERAGES PVT. LTD

B) LOCATION/ ADDRESS OF THE UNIT

Sidco Industrial Complex, Ismailpur Road, Bari Brahmana, Jammu-181133 Phones:220284,221384 Fax:01923-20183-20184 E-mail:jbpl@nde.vsnl.net.in Website: www.jaibeverages.com Regd. Office:52, Janpath, New Delhi-110001 Phones: 3321098, 3353625, Fax: 3324769

C) HISTORY OF THE UNIT AND PRESENT POSITION


The year was 1999 and Pepsi Company in India was very eager to improve its xtremely poor market share(less than 3% in the state of Jammu and Kashmir). That was when it approached the soft drink maestros of India- the Jaipuria family, C.K Jaipuria inparticulars, for starting a plant in J&K in spite of all the odds, the noninductive climatein the state for a new business venture, he took a bold step and went ahead with acceptingthe challenge and taking the franchise in the name of his elder son-Mr. Anurag Jaipuria,and Jai Beverages Pvt. Ltd. Was born.From the day of the decision to this day in 2007, there has been no looking back. In this short span of time, the company has been formed, sprawling compound of erstwhile M/S HINUSTAN LEVERS LTD. Taken over from a supportive SIDCO, a prestigious unit in J&K, after an initial investment of Rs. 27.1 crores, has been established with full backing of the ministry of Industries (J&K govt.) and an ultra modern plant which releases all the effluent water after full treatment at a very reasonable, and much under the pollution boards max acceptable BOD and COD levels. In fact, work is on to stop all the treated effluent going out and instead to utilize this water internally for horticulture. In the other words, the water is being put back in to the earth to retain the water table. Further, work has been done to grow more trees within the premises, in the line with the universal endeavor of making the earth green. With coming of this prestigious plant, there has been an upsurge in the economy of the people of the area in particular, and the state in general. The direct, and indirect employment generated by the unit has already surpassed a figure of 650 and is growing steadily. The excise deposited to the govt. exchequer has already crossed an amount of Rs. 361 lakhs, and is again growing. The once semi deserted main road of the industrial Complex has become very busy and would soon be required to be widened. In short, coming of the Jai beverages pvt. Ltd. Into the state of J&K and surely made a big mark into the industrialization of the state with many big industrial houses watching eagerly the outcome of this prestigious unit. Jai beverages pvt. Ltd. is a part of diversified Jaipuria group being the major franchise of the Pepsi in India. The group has 22 Pepsis bottling plant in India and Nepal. The new beverages plant having state of art machinery from Krones, KHS, O&H, Gaulin & Magplast among the international industrial giants and Hildon, Tula IDMS etc among the Indian manufacturers. The fully automatic plant is being run by team of professionals who have already made a mark for themselves by creating history in the international Pepsi system by achieving the gold medal in the first year of operations from over 400 plants worldwide.

D) COMPANYS VISION
To be the best consumer products company in the eyes of our suppliers, customers, consumers, employees and stake-holders.

ACKNOWLEDGEMENT
I would like to express my sincere thanks to all those instrumental in this project Work. First of all, I would to thank Dr. Harleenkaur Assistant Professor of Chandigarh Group of Colleges Gharuan for giving me this opportunity to do this project and learn from it. I am thankful to JAI BEVERAGES PVT. LTDfor giving me helpful information to complete this project (Research). I express my sincere thanks to Mr. Manohar Gupta (TDM) &Mr.Rajat Mahajan (Marketing Development Manager) for helping me in giving me all relevant information about the product and service. My heart full thanks to the whole staff and customers (Corporate) of Reliance Communication Ltd, who gave me continuous support in every possible manner to gain practical knowledge in Industry. Finally I would like thank all lecturers, friends and my family for the kind of support and to all who directly or indirectly helped me in preparing this project report and special thanks to website- www.pepsi.co.com.

Date: Place:Jammu

Dheeraj Gupta

Lists of Abbreviations

CEO BCG CFO TDM USIBC PVT. FDA HFCS PBG PFSI PFI

CHIEF EXECUTIVE OFFICER BOSTON CONSULTING GROUP CHIEF FINANCIAL OFFICER TERRITORY DEVELOPMENT MANAGER UNITED STATES-INDIA BUISNESS COUNCIL PRIVATE FOOD AND DRUG ADMINISTATION HIGH FRUCTOSE CORN SYRUP PEPSI BOTTLING GROUP PEPSICO FOOD SERVICE INTERNATIONAL PEPSICO FOOD INTERNATIONAL

Lists of Tables

S no. 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Table name
Retailers in soft drink business Retailers doing business with soft drink companies
What are your sales in terms of bottle per day in your shop

Chapter Table 5.1 Table 5.2 Table 5.3 Table 5.4 Table 5.4 Table 5.5 Table 5.6 Table 5.7 Table 5.8 Table 5.9

Page no 30 31 32 33 34 35 36 37 38 39

(A) Supply needle by Pepsi retailers? (B) Supply needle by Coke retailers Mode of payment to purchase soft drinks Satisfaction level of retailers regarding supply of Pepsi Satisfaction level of retailers regarding supply of Coke Trade schemes offered to retailers by different soft drink companies Consumer promotions offered by which company is good in your opinion Influence of TV ads on sales of Pepsi Influence of TV ads on sales of Coke Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler

Table 5.10 40 Table 5.11 41 Table 5.12 42 Table 5.13 43