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Presents

The new wave in B2B marketing

Noam Eshel

What Media for B2B?

The B2B Marke7ng Challenge


Messages gh0ng for your prospects a:en0on each have their snags
Press Releases - discredited by overuse, excessive online duplica7on Print ads - one-dimensional, expensive and lack interac7vity Email adver7sing - low open rate and engagement White papers - Lengthy processing and complicate to comprehend Online adver7sing suer banner blindness, low engagement Video ads - interrup7ve, expensive and complex to produce
Introducing

Blending PR, Adver7sing and Broadcast


Noam Eshel

VideoReport

Advantages of Online Video


Gaining your prospects a:en0on (Image, Voice & Mo#on) Rich and engaging mul0media content on demand! Dynamics and interac0vity build condence and trust Video is the Latest trend in online B2B marke7ng!

Advantages of Online Video


Mobile Friendly Ready when your prospect is Condensing and simplifying complex ideas Highly targeted and eec0vely reaching B2B audience Trackable performance Think of video as your online Elevator Pitch

Content Marke7ng on the Rise: Video is #1


Rob Ciampa, Pixability 2012

Branding Video on is Skyrocke7ng

Rob Ciampa, Pixability 2012

Integrated Media Channel for B2B Marke7ng


Noam Eshel

B2B video channel tailored for aerospace & defense Integral content on Defense-Update Global Reach +100,000 Promo0onal package combining Content & Media Context Related (7 ver0cal channels) Addi0onal viral distribu0on through social web Search engine op0mized integrated into news readers Tracking email, likes and tagging

Ver0cal Channels: Aerospace Land Mari0me Unmanned Systems Defense Electronics Missiles & Missile Defense HLS

VideoReport content & coverage: Company introduc0on Product Reviews On camera interviews Overview of event displays

VideoReport Distribu0on: Content Integra0on with Defense-Update Online promo0on - banners, social web, email Related inter-video links Favorable SEO Ranking Video can be displayed on your website


Video.Defense-Update.com!

Noam Eshel