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Honeycomb housing is a new Malaysian innovation and offers an affordable and environmentally friendly alternative to terrace house. Developers are concerned that the departure from rectangular shaped building lots, which link up to form hexagonal cul-de-sacs, is too radical and may conflicts with Feng Sui beliefs. If true, this cultural objection may deter Chinese house buyers, a major section of the housing market.
Honeycomb housing is a new Malaysian innovation and offers an affordable and environmentally friendly alternative to terrace house. Developers are concerned that the departure from rectangular shaped building lots, which link up to form hexagonal cul-de-sacs, is too radical and may conflicts with Feng Sui beliefs. If true, this cultural objection may deter Chinese house buyers, a major section of the housing market.
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Honeycomb housing is a new Malaysian innovation and offers an affordable and environmentally friendly alternative to terrace house. Developers are concerned that the departure from rectangular shaped building lots, which link up to form hexagonal cul-de-sacs, is too radical and may conflicts with Feng Sui beliefs. If true, this cultural objection may deter Chinese house buyers, a major section of the housing market.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
Malaysian’s Chinese Perception on Honeycomb Housing:
A Study on “Feng Sui Conflict” in a Predominatly Chinese Township1
Bukryman Sabri, Nurizan Yahaya, Mohd Peter Davis & Mazlin Ghazali
Jabatan Pengurusan Sumber dan Pengajian Pengguna
Fakulti Ekologi Manusia
Universiti Putra Malaysia
Honeycomb housing is a new Malaysian innovation and offers an affordable and
environmentally friendly alternative to terrace house. In conventional schemes, houses are laid out in rows in the familiar, ubiquitous terraces, but in the Honeycomb layout the houses are placed in circular fashion around a central space to form a small neighbourhood of between 5 to 16 houses. The central spaces are linked to each other and to the main distribution roads by short connecting service roads. The central space – a kind of open courtyard – consists of a cul-de-sac looping around a communal garden. It is gaining wide support from potential house buyers in exhibitions, amongst housing professionals at seminars and conferences. However, developers are concerned that the departure from rectangular shaped building lots to triangular housing compounds, which link up to form hexagonal cul-de-sacs then Honeycomb communities, is too radical and may conflicts with Feng Sui beliefs. If true, this cultural objection may deter Chinese house buyers, a major section of housing market. The objectives of this study were to identify the preferences between Honeycomb houses to terrace houses and to examine the serious commercial risk so called “Feng Sui conflict” in a predominantly Chinese township. The data were selected based on simple random sampling, which included two types of house, namely single and double storey terraces. A total of 150 households in Taman Johor Jaya were involved in this study and they were interviewed using questionnaire comparing as fairly as possible a RM220,000 Honeycomb house with an equivalent RM220,000 terrace house. Data were analyzed using the SPSS program. The result of the study revealed that over 1000 potential customers for the Honeycomb house compared to fewer than 300 for the terrace house. Although 50 percent of the Chinese in Johor Jaya agreed that the Honeycomb house conflicted with Feng Sui beliefs, only 33 percent said they would consult a Feng Sui expert before buying such house. Whilst the Honeycomb house had particular appeal to Malay (84%), Chinese (56%) and Indian (58%) preferred the Honeycomb. The data showed that there was a little resistance amongst the Chinese residents in Johor Jaya. The potential buyers of the Honeycomb house were 352 Chinese, 364 Malays and 294 Indians. The concern of developers that Honeycomb housing conflicts with Feng Sui is largely unfounded. The Chinese, Malays and Indians will buy Honeycomb houses in strong preference to terrace houses. The simple and economic survey techniques described in this study can greatly reduce the commercial risk to developers and town planners in government and private sector. By measuring consumer perception at a very early stage of housing project, the affordability, cultural acceptability and many other factors of new houses and their surroundings can be forecast amongst different sections of the house buying public.
1 Abstract for 3rd International Consumer sciences conference, Belfast, Nothern Ireland. 27-29 June 2007