Jimenez Matias Pagkatipunan Research Problem: How is communication used in the context of Philippine MLM companies?

Specific Objectives: 1. To find out what communication tools are utilized in MLM, particularly when recruiting members. 2. To determine the role of communication in recruitment. a. To know how MLM companies use communication in recruitment b. To find out how communication is used in training members? 3. To determine the effectiveness of communication tools used by MLM companies in recruiting members Instrument:

MLM Tools: A Study on the Utilization of Communication in Philippine Multilevel Marketing Companies
Good day! We are students from the University of the Philippines-Diliman, currently enrolled in Communication Research 101. We are conducting a study on MLM companies in the Philippines.Please answer as truthfully as possible. Be rest assured that your responses will be kept confidential. Thank you for your cooperation. Magandang araw po! Kami ay mga mag-aaral ng Unibersidad ng Pilipinas-Diliman na kasalukuyang kumukuha ng Communication Research 101. Kami po ay nagsasagawa ng pagaaral tungkol sa MLM companies sa Pilipinas. Asahan po ninyo na ang inyong mga sagot ay aming pananatilihing kompidensyal. Maraming salamat po sa inyong kooperasyon. Name (optional) Pangalan : __________________________________ Age Edad : ______ Gender Kasarian : ___ Occupation Trabaho : _________________ Educational attainment (please check one): Tinapos sa pag-aaral (mamili ng isa) ( ) None Hindi nakapag-aral ( ) Started elementary school Nagsimula ng elementarya ( ) Finished elementary school

Nakatapos ng elementarya ( ) Started high school Nagsimula ng hayskul ( ) Finished high school Nakatapos ng hayskul ( ) Started college Nakapagsimula ng kolehiyo ( ) Finished college (including two-year short courses and the like) Nakatapos ng kolehiyo (kasama ang mga maiikling kurso) ( ) Finished a vocational course Nakatapos ng kursong bokasyonal ( ) Others (please specify) Iba pa: ______________________________ I. Membership and Recruitment 1. Approximately, how long have you been a member of the company? ________________ Mga gaano katagal ka nang miyembro ng kumpanyang ito? 2. How were you persuaded to join the company? Please choose one. (Note: This does not necessarily indicate how you were first introduced to the company.) Paano ka nahikayat na sumali sa kumpanya? Mamili ng isa. (Paalala: Hindi kinakailangan na ito ang unang pagkakakilala mo sa kumpanya.) ___ I was attracted by the companys TV ad. Naakit ako sa patalastas ng kumpanya sa telebisyon. ___ I was attracted by the companys online ads. Naakit ako sa mga patalastas ng kumpanya sa internet. ___ I was attracted by the companys billboard ads. Naakit ako sa mga billboard ng kumpanya. ___ I was personally approached by a member. Personal akong nilapitan ng isang miyembro. ___ I attended one of the seminars in my own accord. Dinaluhan ko ang isa sa mga seminar sa aking sariling pagpasya. ___ Others (please specify): Iba pa: _______________________________________________ 3. How many members have you recruited* so far? ____ *DIRECT RECRUITS ONLY Gaano kadami na ang iyong napasali sa kumpanya? *Mga direktang nakalap lamang 4. Approximately, how many hours do you allot in recruiting members? _______ Mga ilang oras ang iyong inilalaan sa pagpapasali ng mga miyembro? 5. Approximately, how much do you earn from the company per month? __________ Mga magkano ang iyong kinikitang pera mula sa kumpanya kada buwan?

6. What method makes you earn more money? Sa aling pamamaraan ka mas kumikita ng pera? ____ Direct Selling Direktang Pagbebenta ____ Recruitment/Sponsorship Pagpapasali ng mga miyembro ____ Others (please specify) Iba pa: ____________________ 7. What approach do you think is more efficient? Anong pamamaraan ang sa tingin moy mas epektibo? ____ More personal:paglalatag or approaching Mas personal o paglalatag o paglapit ____ More public: taking your recruits to seminars Mas publiko o pagdala sa iyong mga nakalap sa seminar Why? Bakit? ____________________________________________________________________________ __ ____________________________________________________________________________ __ II. Communication and Communication Tools 8. What type of communication tool do you use when recruiting new members? Check all that apply. Anong pamamaraan ng komunikasyon ang iyong ginagamit sa pagpapasali ng mga bagong miyembro? Lagyan ng tsek ang lahat ng pwede. ___ Flyers ___ Brochures ___ Social Media (e.g. Facebook, Twitter, YouTube, e-mail) ___ SMS/ Text Messaging ___ Billboards ___ Salestalk/Approaching ___ Others (please specify): _____________________________________________ 8. Among the tools youve checked, which is the MOST effective in recruiting members? Sa mga nilagyan mo ng tsek, alin ang pinaka-mabisa sa pagpapasali ng mga miyembro? ________________ 9. On the other hand, which tool is the LEAST effective in recruitment? Sa kabilang banda, aling pamamaraan ang pinaka hindi-mabisa sa pagpapasali ng mga miyembro? _______________

III. Training 10. Did the training help you recruit more members? Nakatulong ba ang training sa pagpapasali mo ng mga miyembro? ___ Yes Oo ___ No Hindi 11. Did the training help you sell more products? Nakatulong ba ang training sa pagbebenta mo ng mga produkto ng kumpanya? ___ Yes Oo ___ No Hindi 12. Did the training help you find out what specific communication tools must be used when recruiting members? Nakatulong ba ang training para malaman mo kung anong pamamaraan sa komunikasyon ang dapat gamitin sa pagpapasali ng mga miyembro? ___ Yes Oo ___ No Hindi 13. How does the company train you to become effective recruiters? Please indicate specific approaches and techniques that they implement. Paano ka sinasanay ng kumpanya para maging epektibong recruiters? Ilagay ang mga ispesipikong pamamaraan na kanilang ginagamit. ______________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________

Interview 1. How long have you been in the company? Approximately how many members have you recruited and trained? 2. How important is recruitment in the overall operation of the company? 3. How do you train your members to be effective recruiters? 4. How significant is communication in training your members? 5. What communication tools do you use in training members? 6. How do these communication tools help in recruiting members? 7. In your opinion, what communication tool is the most effective in recruiting members? Why? 8. Do you use specific approaches that will suit the personality of your trainee? Give examples.

Methodology Research Design and Method This study shall utilize a quantitative-qualitative research design wherein a survey shall be conducted on several members of MLM companies (Avon, UNO, Mary Kay and Fern-C) regarding the communication tools they utilize in their businesses. Also, some MLM experts shall be interviewed regarding communication and recruitment. Concepts and Indicators/ Variables and Measures The study shall focus on the communication tools used in recruiting MLM members and in determining the role of communication in recruitment, as well as finding the relationship of longevity and effectiveness in using communication strategies when recruiting. Objective Identify communication tools that are utilized in MLM, particularly when recruiting members Determine the role of communication in recruitment Know the role of communication in training members Find out the relationship of longevity and effectiveness in using communication strategies when recruiting Concept Communication Tools Indicator Responses from members and executives

Role of communication recruitment Role of communication training Relationship between longevity and efficiency in using communication recruiting

Responses from executives Responses from members and executives The length of stay of the member and the number of recruits he/she had

Sampling and Units of Analysis The units of analysis for this study shall be members and executives of MLM companies. Respondents shall be randomly selected from different MLM companies. ___ respondents from Avon, ___ from UNO, ___ from Mary Kay and ___ from Fern-C shall be selected. Research Instrument

One of the two instruments of the study shall be a survey questionnaire with eleven (11) questions. The survey questionnaire shall be composed of questions regarding communication tools, recruitment and training. Also, there shall be approximately five (5) interviews for the executives of MLM companies. Eight (8) questions shall be prepared regarding the communication tools they utilize, the role of communication in recruiting members and the approaches they use in training their members. Data Gathering The researchers shall administer the survey and interviews at certain branches of the said MLM companies. They shall give the questionnaires personally and get them right after the respondents have answered them. They shall also use a recording device to document the answers of the interviewees, then later on transcribe the recordings. Data Analysis The researchers shall list down the communication tools mentioned by the members and executives, then determine what is the most effective in recruitment. They shall find similar responses regarding the role of communication in the MLM industry. They shall also consider the length of stay of the respondents and the number of recruited members in order to answer the 3rd objective of the study. The Researchers The researchers are 2nd year BA Communication Research students, taking up Communication Research 101 under Prof. Florinda Mateo, A.Y. 2012-2013.