PRODUCT NAME

TUPPER SHAMPOO

THE SHAMPOO OF NEW GENERATION

Mission
To add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good look good and get more out of life.

Vision
To earn the love and respect of India, by making a real difference to ever Indian

Introduction of Tupperware:
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent companyTupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.

Tupperware parties
Tupperware is still sold mostly through a party plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into his or her home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperware's sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chef's knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market.

Why shampoo should be introduced in the brand name of Tupperware Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much as to make hair unmanageable. Shampoo, when lathered with water, is a surfactant, which, while cleaning the hair and scalp, can remove the natural oils (sebum) which lubricate the hair shaft. Shampooing is frequently followed by conditioners which increase the ease of combing and styling. The hair care market can be segmented into hair oils, shampoos, hair colorants & conditioners, and hair gels. The Indian shampoo market is divided in two parts 1. Cosmetic 2. Anti-dandruff This is primarily a middle class product because more than 50% of the populations use toilet soaps to wash hair. The penetration level is only 30% in metros. As Tupperware is already marketing their products through party plan, with rewards for hosts and the majority of the users of the Shampoo is same as Tupperware as such it will be very easy for us to launch and trap the customer using the same network effectively. FEATURES OF OUR PRODUCT: Tupperware Shampoo will be made by combining a surfactant like sodium lauryl sulfate and/or sodium laureth sulfate with a co-surfactant like cocamidopropyl betaine in water to form a thick, viscous liquid. Other essential ingredients include salt (sodium chloride) will be used to adjust the viscosity, a preservative and fragrance and to maximize the following qualities: Pleasing foam Easy rinsing Minimal skin/eye irritation Feels thick and/or creamy Pleasant fragrance Low toxicity Good biodegradability Slightly acidic No damage to hair Repairs damage already done to Product: Tupperware Perfect Straight Shampoo & Conditioner Price: 100ml Rs. 90

PLANT LAYOUT:

Shampoos are typically viscous liquids, either clear or opaque (pearlised), containing 2040% solids, adjusted to approximately pH 5.5. Most, but not all, have viscosities in the ratio of 5001500 centipoise. A hair shampoo may be defined as a detergent specifically formulated for the washing of hair, and packaged in a user-convenient form. Typically, a shampoo must clean well, rinse easily, impart gloss to the hair, minimise tangle and not damage the hair structure, or the scalp or the eyes. MANUFACTURING PROCESS Shampoos are manufactured by simple slow blending in a stirred vessel. The vessel is jacketed for heating. The shampoo manufacturing plant vessels are normally closed type and subjected to vacuum to avoid excessive foaming when foaming agent is added. For best results contra type rotating stirrer is best used for shampoo manufacturing. Ingredients are weighed or metered incrementally into the mixing vessel, with thorough mixing between each addition. A moderate amount of heat is used to reduce the viscosity and so facilitate ease of mixing. Some pearlising agents are waxy solids at ambient temperature and require melting in a premixing vessels before use. Demineralised water is most commonly used in order to minimise contamination of the product. No further processing is required after blending, & perfuming and the product may be packed off directly from the mixing vessel. Or may be transferred to storage vessels from where they are transferred to the filling machines.
Cost Estimation: Capacity : 500 Ltrs. /Day

Plant & Machinery : 13 Lakhs Total Capital Investment : 79 Lakhs Rate of Return : 44% Break Even Point : 44%

Launching Tupperware Shampoo In India

Understand the issues and challenges in launching a brand in the market Study the hair care market in India and examine how other brand launched their product in the country Analyze the promotional strategies adopted by other Brand to promote their product in the country Analyze the future prospects of Tupperware brand in India and explore strategies that the company can adopt Select Avika Gaur as the Brand Ambassador of the product

Tupper is new shampoo brands in the country. It enables consumers to enjoy exceptional hair care without the fear of harmful chemicals. In our endeavour to cater to our consumers evolving hair care needs, we have relaunched Tupper in a more effective, Best ever Naturals avatar. The new Tupper shampoo range, developed post extensive R&D, is fortified with the goodness of proven natural hair care ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals,. It gives upto soft, smooth, shiny hair, and hairfall control from the first wash. The new range of Tupper Shampoos comes in premium packaging and will be available in bottles.

Why Avika gaur On her association with the brand, ambassador Avika Gaur used Tupper shampoo & conditioner and she is the strong believer of the Tupper shampoo goodness of nature for daily hair care routine.The significantly proven and chosen ingredients in the new Tupper shampoo range is a unique offering for women like Avika and she feels that the goodness of nature for the best treatment of her hair. She has personally experienced the benefit of making a switch of naturals, and hence she is endorsing the shampoo brand in the country.

Tupper is new shampoo brands in the country. It enables consumers to enjoy exceptional hair care without the fear of harmful chemicals. In our endeavour to cater to our consumers evolving hair care needs, we have relaunched Tupper in a more effective, Best ever Naturals avatar. The new Tupper shampoo range, developed post extensive R&D, is fortified with the goodness of proven natural hair care ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals,. It gives upto soft, smooth, shiny hair, and hairfall control from the first wash. The new range of Tupper Shampoos comes in premium packaging and will be available in bottles.