Cloud Computing: Rethink IT.

Reinvent Business

Gustavo Reimers Responsible del Negocio Servicios Cloud de IBM 12-Abril-2012

2012 IBM Corporation 2012 IBM Corporation 1

Cloud Computing: Rethink IT. Reinvent Business

Una aproximacin sistemtica a los Servicios de TI y el uso de nuevas tecnologas, permite economas y nuevas capacidades directamente aplicable a nuevos modelos de negocio

para Reinventar el Negocio

Crecer en nuevas lneas de ingresos Mejor time to market de nuevos servicios Adecuarse a las expectativas cambiantes de nuestros clientes Nuevos Modelos de Negocio Velocidad e innovacin Reingeniera de procesos Nuevos modelos de colaboracin

Transformacin

Eficiencia

Repensando el IT

Proporcionar Servicios mas rpidamente Mejoras econmicas / aumento de la eficiencia Automatizacin de los procesos Estandarizacin Desaparicin de Silos Facilita la Integracin de diferentes entornos cloud (capex vs Opex) Rediseo del entorno TI

Negocio y TI estn interesados en la nube por diferentes motivos

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Cloud Computing: Rethink IT. Reinvent Business

IT est interesado en la nube por eficiencia, coste y control

Eficiencia

CIOs planean utilizar la nube para aumentar su competitividad desde el 33% hace dos aos

Transformacin

Responsables de negocio creen que la nube permite la transformacin de negocio y procesos mas simples, rpidos y giles

mientras que a las reas de negocio les atrae la experiencia de simplificacin y autoservicio, as como las posibilidades de lanzar nuevos servicios 2011 IBM CIO Study, London School of Economics, December 2010
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Cloud Computing: Rethink IT. Reinvent Business

Un nuevo reto: reinventar el negocio

Reinventar el negocio
Soluciones Industriales Aplicaciones de negocio

Nuevas oportunidades de negocio

Repensar las TI
Cloud Platform Services
Time to Market

Cloud Service Provider

Innovate Business Model

Business agility
Cloud Enabled Data Center Cost efficiency

Business Solutions on Cloud Gain immediate access

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Cloud Computing: Rethink IT. Reinvent Business

IBM SmartCloud : Ia nueva plataforma de prestacin de servicio de IBM

dando acceso a la nube a la Informtica empresarial y posibilitando la transformacin del proceso de negocio
Business Process as a Service Platform as a Service Infrastructure as a Service

Management, support and deployment

Security and isolation

Availability and performance

Technology platform

Payment and billing

Client portal

IBM Cloud Reference Architecture

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Cloud Computing: Rethink IT. Reinvent Business

Cloud es una forma cada vez ms atractiva de crear y proporcionar servicios de TI

Value delivered
Change management Test provisioning Install database Install of operating system Provisioning environment Design and deploy business applications

From traditional
Months Weeks 1 day 1 day Months

To cloud
Days or hours 20 minutes 12 minutes 3060 minutes 51% cost savings Days/Weeks

Cloud computing does to IT what Toyota did to the car-manufacturing process - a disciplined application of engineering to the supply chain of IT. Hence, IP is very important Erich Clementi, SVP IBM Global Services

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Cloud Computing: Rethink IT. Reinvent Business

El valor diferencial de los servicios Cloud de IBM

Orientacin al

Negocio
Client defined services Industry services Data and Analytics Workplace Security Resilience Enterprise applications

Amplia Experiencia

Partner services

2,000
Proyectos cloud solo en los 6 primeros meses de 2011

Application Services

Application Resources

Workload services

Application lifecycle

Integration

4.5 M
Transacciones diarias de clientes a travs de la cloud publica

Management support and deployment

Security and isolation

Availability and performance

Technology platform

Payment and billing

1M
Oferta IBM: opcin,
Mquinas virtuales gestionadas
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seguridad y oportunidad
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Cloud Computing: Rethink IT. Reinvent Business

Los diferentes modeles de servicio para las diferentes cargas de trabajo

IBM SmartCloud
Private Private Shared Public

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Deployment models

Enterprise data center

Private cloud

Enterprise data center

Managed private cloud IBM operated

Enterprise
Hosted private cloud IBM owned and operated

Enterprise A Enterprise B Enterprise C

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User A User B User C User D User E

Shared cloud services

Public access to cloud services

Nube privada Operada por el cliente Red interna Puede configurarse para cargas especficas El propio cliente gestiona la nube

Nube privada Operada y gestionada por IBM Red interna Puede configurarse para cargas especficas

IBM es propietario y gestor de la nube Recursos dedicados al cliente Instalaciones compartidas Estandarizado Red aislada Acuerdos a largo plazo y SLAs

IBM es propietario y gestor de la nube Recursos compartidos con otros clientes Instalaciones compartidas Pay-as-you-go Elastic scaling SLAs

Recursos compartidos Pay-as-you-go Elastic scaling Acceso a usuario final (tarjeta de crdito)

SmartCloud Enterprise+ (SCE+)

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SmartCloud Enterprise (SCE)

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Cloud Computing: Rethink IT. Reinvent Business

SCE: Opciones de Servicio

Rapid access, multi-tenant solution scaled and priced based on usage.

Workloads Operating system Management level Availability Security Software license Pricing Development / Test and Tier 3 and 4 production, Single image Linux, Windows Below hypervisor 99.5% VM isolation with limited security groups Consumer-owned Usage-based

Robust multi-tenant solution, including managed production services.

Tier 1-4 production workloads Multi-image Windows, Linux, AIX Comprehensivehypervisor and up through the operating system 99.9% Multiple levels of isolation IBM provides operating system and tool licenses Usage-based and fixed

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Cloud Computing: Rethink IT. Reinvent Business

Ms all de las soluciones pblicas se requiere el desarrollo de una solucin con la Resiliencia, Seguridad y Continuidad necesarias para una produccin real: SmartCloud Enterprise +
Innovation Partner

Cost
Traditional Expensive

OoaK Solutions

Trusted Supplier

Standardization Reasonable Automation

Managed Cloud

Smart Cloud Enterprise +

Advanced Mgt Practice

Value for Money

Smart Cloud Enterprise

Basic Mgt Practice

Least
Public Cloud

Individual
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Selective

Mass

Volume

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Cloud Computing: Rethink IT. Reinvent Business

IBM SmartCloud Enterprise+

Management, support and deployment

Security and isolation

Availability and performance

Technology platform

Payment and billing

Enterprise A

Enterprise B

Hosted private cloud

Shared cloud services

IaaS con SLAs comprometidos en CPD de IBM: gestin por encima del hypervisor basado en prcticas ITIL Entornos de gestin compartidos Entornos gestionados compartidos o dedicados : hardware IBM (p- and x-), con gestores de virtualizacin de IBM (PowerVM) y VMWare Aprovecha las herramientas y procesos de IBM Strategic Outsourcing

Conjunto estndar de imgenes de software (SSOO, middleware, base de datos) ofrecidos en tamaos prefijados y con paquetes de SLA Solicitudes via Portal Web de creacin/modificacin/eliminacin de Servidores como cambios preaprobados Procesos cloud basados en ITIL, tales como gestin del ciclo de vida de imgenes, soporte a configuraciones y gestin de activos/licencias CPDs iniciales: Ehningen (Alemania) y Raleigh (USA)
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Cloud Computing: Rethink IT. Reinvent Business

Activacin del servicio via Portal de Autoservicio Inteligente

Capacity + (server / storage)

Service Category

Software Image

Managed Services

Client Portal

Ejemplo
Capacity 64-bit System x Virtual Machine 8 CPU, 16GB RAM, 384GB Storage Service Category 99.5 Silver SLA 24-hr service request fulfillment Software Image RHEL Linux 5.4 DB2 Enterprise Edition v9.7.1 Managed Services Operating System and patch management VM Backups Anit-virus (Windows only)
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Cloud Computing: Rethink IT. Reinvent Business

Opciones de paquetes de Niveles de Servicio

Package
Bronze

VM Availability SLA
98.5%

Infrastructure Services
32-bit and 64-bit System x Windows & Linux 64-bit System p - AIX VM sizes from a selectable list 24-Hour Service Request Fulfillment

Silver

99.5%

Includes Bronze Infrastructure Services, plus VM Mobility Support with a Virtual Cluster 24-Hour Service Request Fulfillment Includes Silver Infrastructure Services Automated Restart on VM failure 48-Hour Total Service Request Fulfillment Includes Gold Infrastructure Services Storage replication across 2 storage frames 72-Hour Total Service Request Fulfillment

Gold

99.7%

Platinum

99.9%

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Cloud Computing: Rethink IT. Reinvent Business

Las capacidades de IBM en Cloud se resumen en tres niveles,

IBM SmartCloud
www.ibm.com/smartcloud

Procesos de Negocio como un servicio

Software y Plataforma como un servicio

Infrastructura como un servicio

Design

Deploy

Consume

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Cloud Computing: Rethink IT. Reinvent Business

Amplia red de centros de produccin cloud, de backup en cloud y de laboratorios de investigacin

Cloud Strategy & Design Services

Cloud Migration Services

Cloud Security Services

Cloud Implementation Services

Delivery Integration Services

Combinando tecnologa, delivery y experiencia para ayudar a los clientes a desplegar proyectos cloud

Boulder CO Silicon Valley California

Toronto, ON Canada Cloud Research Raleigh NC

London Dublin Madrid

Ehningen Germany Aubervillers Barcelona Bangalore India

Beijing China Hanoi Vietnam Hong Kong Singapore

Seoul S. Korea

Toky Japan

IBM Cloud Labs/Factory IBM Smart Cloud Enterprise IBM Managed Backup Cloud
So Paulo Brazil

Capetown South Africa Johannesburg South Africa

Sydney Australia

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Cloud Computing: Rethink IT. Reinvent Business

Definiciones en la estructura Cloud

IBMSmartCloud Foundation
Platform as a Service Technologies

IBMSmartCloud Services

IBMSmartCloud Solutions
Business Process as a Service Software as a Service

Application Lifecycle

Application Resources

Application Environments

Application Management

Integration

Infrastructure as a Service Technologies

Business Analytics and Optimization

Social Business

Infrastructure Platform

Management and Administration

Availability and Performance

Security and Compliance

Usage and Accounting

Smarter Commerce

Smarter Cities

Tecnologas que permiten implementar clouds privadas e hbridas

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Prestacin de servicios por IBM en su propia cloud pblica

Soluciones de negocio
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Cloud Computing: Rethink IT. Reinvent Business

Fuerzas existentes en el proceso de transformacin hacia cloud

Aceleradores :
Decrecimiento de inversiones Decrecimiento de gastos operativos Menor Total Cost of Ownership Ventajas en recuperacin de desastres Rapidez en despliegue de servicios Mejoras en Disponibilidad Estandarizacin de la Seguridad Mejor utilizacin de recursos IT Flexibilidad en gestin de cargas Simplificacin de la gestin

Frenos :
Coste prohibitivo Rigidez de la Organizacin de IT Dificultad de integracin tecnolgica Dudas sobre los ahorros y ROI Tecnologa inmadura en estos momentos Carencias de skills para abordar cloud Dudas ante cadas/disponibilidad Dudas sobre seguridad Control por parte de los proveedores

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Cloud Computing: Rethink IT. Reinvent Business

Ventajas clave de cloud computing

Impulsa la transformacin del negocio

Centrados en el negocio

Permite crear nuevos modelos de negocio Aporta innovacin y agilidad Ayuda a replantear procesos de negocio Ofrece nuevos niveles de colaboracin Mejora la productividad del usuario final

Innovacin

Evolucin de las tecnologas de la informacin

Centrados en TI

Permite reducir los costes de TI Automatiza la distribucin del servicio Mejora el gobierno y polticas TI Aprovecha al mximo la estandarizacin Posibilita el despliegue inmediato de nuevas capacidades

Eficiencia

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Cloud Computing: Rethink IT. Reinvent Business

Gracias !

http://www.ibm.com/cloud http://www.ibm100.com

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Cloud Computing: Rethink IT. Reinvent Business

Pressures like workforce mobility and increasing productivity are placing greater demands on IT systems.
Increased expectations
CAGR growth in self-service channels

54%
of surveyed enterprise IT budgets in 2010 were spent on ongoing operations and maintenance costs.*

Increased demands
growth in digital data from 2007 to 2011.

Increased competition
of the worlds largest companies in 2000 remain on that list today.

*Source: Forrester Research, Inc. "2011 IT Budget Planning Guide," October 7, 2010 by Craig Symons

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Cloud Computing: Rethink IT. Reinvent Business

Tratar de mantenerse en el mercado, las ineficiencias en tecnologas de informacin, los nuevos retos y los gastos operacionales, continuan ganando importancia.

85% 82%

idle

In distributed computing environments, up to 85 percent of computing capacity sits idle

66 per US$1

66 percent is spent on maintaining current IT infrastructures versus adding new capabilities

Percentage of executives who report a security breach and arent confident they can prevent future breaches

83%

Percentage of CIOs who want to improve the way they use and manage their data

Globally, systems and infrastructure are reaching a breaking point.

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Cloud Computing: Rethink IT. Reinvent Business

El mercado Cloud contina creciendo

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