QUESTIONAIRE Dear Sir/Madam, I am Karan Singh, student of MBA at SCHOOL OF MANAGEMENT STUDIES, PUNJABI UNIVERSITY, PATIALA and I am conducting

a survey on Impact of celebrity Endorsement on brand image. I need your cooperation in fulfilling this questionnaire. It will take few minutes of your precious time. Therefore I request you to kindly spare some time and give me the following information. I assure you that the results of the study will be kept confidential. Name _________________________________________________ Mob no. _______________________________________________ Gender: Male Female High school Post-graduate Service class Intermediate Professional degree Student

Educational: Primary Level Graduate Occupation: Business class Others Age: 15-24 25-34

35-44

More than 44

Q1. Do you know what is Celebrity Endorsement ? Yes No

Q2. Are you influenced by any celebrity endorsements? a) Not so much (0%-35%) b) Moderately (35%-65%) c) Highly (65%-100%) Q3. Do you like to see any celebrity endorsing your brand on television? Yes No cant say

Q4. What you consider most important while buying your product? Brand Image Celebrity Product utility Quality

Q5.. On a personal note what kind of celebrity does you like the most? Cricketer Politician Film star Model

Q6. What is the ultimate quality that you expect an endorser should have? Communication skills Personality Influencing power Social work Image Voice modulation

Q7. Celebrities make ads more effective Rate this statement. Strongly agree Disagree Agree Strongly Disagree Cant say

Q8. Do you think a celebrity doing endorsement for a Brand actually uses that Brand? Yes No May be

Q9. Celebrities who advertise brands are trust worthier Rate this statement. Strongly agree Disagree Agree Strongly disagree Cant say

Q10. Celebrity ads effect the purchase decision of a customer Rate this statement. Strongly agree Disagree Agree Strongly disagree Cant say

Q11. I use to buy products after being seen it endorsed by a celebrity Rate this statement. Strongly agree Disagree Agree Strongly disagree Cant say

Q12. Do you think that an endorsement should be done by same gender for whom actual product is useable? a) Yes No Cant say

Q13. Celebrity endorsement helps in better Brand recognition Rate this statement. Strongly agree Disagree Agree Strongly disagree 2 Cant say

Q14. Celebrity endorsement helps in Brand recall Rate this statement. Strongly agree Disagree Agree Strongly disagree Cant say

Q15. Celebrity endorsement is an effective tool of persuasion of buying products Rate this statement. Strongly agree Disagree Agree Strongly disagree Cant say

Q16. Do Non Celebrities affect the consumption pattern of the Brand ? Yes No Cant Say

Q17. How do you rate the following celebrities as a brand endorser:a). Shahrukh Khan for Dish TV. Excellent Good Average Poor very poor

b).Amitabh Bachhan for Cadbury dairy milk. Excellent Good Average Poor very poor

c). Katrina Kaif for slice. Excellent Good Average Poor very poor

d). Juhi Chawla for kurkure Excellent Good Average Poor very poor

Thanks for your valuable Contribution