Post Graduate Diploma in Management Contemporary Strategic Management

Assignment Criteria Sheet

Student Name: Centre Name: Assignment Brief: ICM Student Number: ICM Centre Number: In no more than 4,000 words provide a formal Strategic Management report to your manager addressing the assignment brief. 1. Learning Outcomes: 2. 3. 4. Critically evaluate and apply strategic management concepts, tools and techniques Apply independent learning and research to strategic problem definition and resolution Critically evaluate alternative theories and approaches to strategic business problems Identify and critically appraise alternative strategies and their implementation Grade B Credit 60% to 69% Grade D Marginal Pass 40% - 49% Examiner: Marks: Final Grade: JC /100

Grade A Distinction 70% and above Marking Scheme: Grade C Pass 50% to 59% Grade F Fail 39% and under

Please find below a table that indicates the relevant marks available for each section of your assignment. The maximum marks awarded are shown in brackets ( ). Section One: Strategic Analysis of the chosen company - (2,500 word guide) Relevant use of several analytical techniques from: SWOT, PESTLE, 5-Forces, Value Chain, BCG, Balanced Scorecard, Stakeholder Matrix, Financial Ratios, Generic Strategies, 7-S Model, etc. (30) Discussion on what these frameworks are suggesting about the current situation, performance and ability of the chosen company to compete effectively currently and in the future. (10) Justification of THREE possible FUTURE strategies using Ansoffs Matrix or similar. (10) 40 (15) (15) (10) 10 50

Section Two: Strategic Choice and Implementation - (1,500 word guide) Critical evaluation and discussion of the THREE alternative future strategies using relevant criteria such as SFA, EFE or similar. Highlight, select and JUSTIFY the best ONE. Discussion and appraise each of the implementation stages in reasonable detail with justification, where necessary, and associated timescales. Overall Strategic Management report findings and summary for chosen company.

Presentation and Coherence: 5The final report should be well written and reflect accurate proofreading with no grammatical, . syntactic, spelling or typographical errors. The style of writing is consistent throughout and the report represents a coherent, integrated and holistic study. (10)

Examiner Comments:

Institute of Commercial Management, ICM House, Castleman Way, Ringwood, Hampshire, BH24 3BA. England. Tel: +44 (0) 1202 490555 Email: info@icm.ac.uk Website: www.icm.ac.uk