Syllabus MGT/448

Syllabus
School of Business MGT/448 Version 5 Global Business Strategies
Copyright 2009, 2008, 2005, 2004 by University of Phoenix. All rights reserved.

Course Description The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Students should expect to spend approximately five and one half (5.5) hours per week working on Learning Team projects as required by the University and the Commonwealth of Pennsylvania. Course Materials Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGrawHill. All electronic materials are available on the student website.

Week One: Contemporary Global Business Environment

Details
Objectives 1.1 1.2 1.3 1.4 Define globalization. List the major drivers of globalization. Explain some effects of globalization. Compare and contrast the role of economic integration in promoting global business. 1.5 Relate the stage of economic development of an economically integrated region to potential business opportunities. Read Ch. 1 of International Business. Read Ch. 2 of International Business. Read Ch. 3 of International Business. Read Ch. 5 of International Business. Review this weeks Electronic Reserve Readings.

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Read the Week One Read Me First.

Participation Individual Globalization Questionnaire

Participate in class discussion. Prepare a comprehensive response to the following questions in 350 words. What is globalization, and what are some of the traditional international trade theories that support the concept of globalization? List the major drivers of globalization and provide three examples of each. Explain at least four effects of globalization that affect your community and your organization. 4/2/2013

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Week Two: Global Business Strategy Formulation

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Objectives 2.1 Conduct a business risk analysis. 2.2 Choose an appropriate mode of entry for global products or services. Read Ch. 6 of International Business. Read Ch. 7 of International Business. Read Ch. 8 of International Business. Review this weeks Electronic Reserve Readings. Read the Week Two Read Me First. Participate in class discussion. Submit the Learning Team Charter to the assignments tab. 4/9/2013 3 1

Due

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Participation Learning Team Charter Learning Team Instructions

Select a country and product to focus your cumulative Global Business Plan Learning Team project. The deliverables for the project include the following Learning Team assignments: Week Two: Comprehensive Analysis Outline and Presentation Week Three: Country Risk and Strategic Planning Analysis Paper Week Five: Final Global Business Plan and Presentation

4/9/2013

Individual Regional Integration for and Against Articles

Select a region approved by your instructor and choose a trading bloc (NAFTA, EU, ASEAN, etc.) within that region. Write two 350- to 500-word articles, one article in favor of regional integration and another article against regional integration. Describe the advantages

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Syllabus MGT/448

and disadvantages of regional integration and relate the stage of economic development of the economically integrated region to potential business opportunities. Learning Team Comprehensive Analysis Outline and Presentation Select a product and a country for a global business venture. Conduct a regional, country, and product analyses for your new global venture. Prepare a 1,050- to 1,400-word outline and a 5- to 7slide summary presentation illustrating the following: Region Analysis o o o o o o o Regional alliances and economic integration Physical environment and its affect on trade Political stability Economic conditions Finance options available Social, health, and environmental conditions Terrorism threats 4/9/2013 5

Country Analysis o o o o o o Political stability Economic conditions Finance options available Physical environment and its affect on trade Social, health, and environmental conditions Cultural considerations

Organization and product or service analysis o o o Description of your organization Product needs assessment of the target country Description of product to meet the need

Format your written paper consistent with APA guidelines.

Week Three: Strategic Implementation: Global Business Operations

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Objectives 3.1 Describe the legal, cultural, and ethical challenges that confront global businesses. 3.2 Determine the various roles that host governments play in global business operations. Read Ch. 12 of International Business. Read Ch. 14 of International Business. Read Ch. 15 of International Business. Read Ch. 17 of International Business. Review this weeks Electronic Reserve Readings.

Due

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Read the Week Three Read Me First.

Participation Learning Team Country Risk and Strategic Planning Analysis Paper

Participate in class discussion. Prepare a 1,400- to 2,100-word paper in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper: Political, legal, and regulatory risks Exchange and repatriation of funds risks Competitive risk assessment Taxation and double taxation risks Market risks (four Ps) Distribution and supply chain risks Physical and environmental challenges to entering and operating in a target market Social and cultural risks Cyber or technology 4/16/2013

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Describe how you would manage these risks Summarize your strategic planning process: Define and clarify mission and objectives SWOTT analysis of target country Make strategy selection Select and justify an appropriate mode of entry for your global product or service Control and evaluation Devise contingency plan

Format your paper consistent with APA guidelines.

Week Four: Strategy Implementation: Finance and Marketing in Global Business

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Objectives 4.1 Analyze global financing and exchange rate mechanisms. 4.2 Identify multilateral and regional financial institutions that help foster global business. 4.3 Identify various methods of financing global operations. 4.4 Identify key foreign exchange risks and techniques to mitigate risk. 4.5 Conduct a global marketing analysis for a product or service. Read Ch. 9 of International Business. Read Ch. 11 of International Business. Read Ch. 16 of International Business.

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Read Ch. 18 of International Business. Read Ch. 20 of International Business. Review this weeks Electronic Reserve Readings. Read the Week Four Read Me First. Participation Learning Team Learning Team Weekly Reflection Participate in class discussion. Discuss last weeks objectives with your team. Include both the topics you feel comfortable with, topics you struggled with, and how the weekly topics relate to application in your field. Prepare a 350- to 1,050-word paper detailing the findings of your discussion. Individual Case Study Select one of the following cases from the International Business Textbook: Nike: The Sweatshop Debate at the end of Part 2 Google in China at the end of Chapter 4 Boeing versus Airbus: Two Decades of Trade Disputes at the end of Part 3 (Video is not required to complete this case.) The Russian Ruble Crisis and Its Aftermath at the end of Part 4 Molex at the end of Part 6 Merrill Lynch in Japan at the end of Part 6 4/23/2013 10 4/23/2013 3 5

Write a 500- to 750-word paper in which you address the following topics: Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. Determine the various roles that host governments played in this particular global business operation. Summarize the strategic and operational challenges facing global managers illustrated in your selected case.

Format your paper consistent with APA guidelines.

Week Five: Changing Environment of Global Business

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Objectives 5.1 Identify appropriate business strategies based on business risk analysis. 5.2 Determine appropriate exit strategies for a global organization. Read Ch. 4 of International Business. Read Ch. 13 of International Business. Review this weeks Electronic Reserve Readings. Read the Week Five Read Me First.

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Participation Individual Global Financing and Exchange Rate Mechanisms

Participate in class discussion. Choose one of the following topics. Prepare a 1,050- to 1,750-word paper in which you analyze one of the following global financing and exchange rate topics: Purchasing power parity and the Big Mac index Currency hedging Hard and soft currencies Countertrade Financing via letters of credit and EXIM Bank and commercial banks Tariff and nontariff barriers Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.) Euro currency markets 4/30/2013

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Define your selected topic. Explain how your topic is used in global financing operations and describe its importance in managing risks. Format your paper consistent with APA guidelines. Learning Team Final Global Business Plan Presentation Learning Team Final Global Business Plan Paper Prepare a 20 minute PowerPoint presentation with at least 20 slides covering all aspects of your final Learning Team Paper. 4/30/2013 5

Prepare a 7,000- to 8,750-word paper integrating your previous Learning Team assignments to include the following new material: Summarize your findings from previous Learning Team assignments. Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights. Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and ebusiness in your chosen country. Include market indicators and trends for your product or service. Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation. Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial

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institutions within your chosen region. Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy. What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture. Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not.

Format your paper consistent with APA guidelines.

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