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Categorize & Priorize Customer DFSS Project
Requirements (KANO,
Understand Customer
Definition (Project Start
Requirements (VOC)
Innovation Opportunity ®) Charter)

Innovation Opportunity ®

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CR1

Importance
CR3
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Satisfaction

DFSS Project Definition, Project Scope


Size Of Market, Sales Projection
Identify Customers (preliminary determination of In-Scope FR’s)
Market Segmentation
Capture Customer Wants, Needs And Project Plan, Team (Roles and responsibilities)
Key Buying Factors
Expectations. Measurable CTSs (Critical Planning Project Kick-Off Meeting
Product/Service Features
To Satisfaction) Planning Project Review and Tracking
Competitive Analysis (Benchmark)
Planning Project Documentation Management

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Translate External Customer Requirements Identify Generic Functional 1
Identify Internal Customers
to Functional Requirements (e.g. Logistic Requirements
Customer Domain Regression) Functional Requirements (DFx)
(Functional Block Diagram)

CTS1: Provide ESD Protection FR1: Provide non-conductivity


“Voice of the Customer” (Kano output, One-Dimensional) (e.g. 10.000 Ohm at 100V)

⎧CTS1 ⎫ ⎡1 0 0 0 0 0 0⎤ ⎧ FR1 ⎫
INTENT Result:
What the customer expects
⎪CTS 2⎪ ⎢0 1 0 0 0 0 0⎥⎥ ⎪⎪ FR 2⎪⎪
=? ⎪ ⎪ ⎢
PERCEIVED Result: ⎪CTS 3 ⎪ ⎢0 0 1 0 0 0 0⎥ ⎪ FR 3 ⎪
What the customer gets ⎪ ⎪ ⎢ ⎥⎪ ⎪
⎨CTS 4⎬ = ⎢0 0 0 1 0 0 0⎥ ⎨ FR 4⎬
⎪CTS 5 ⎪ ⎢0 0 0 0 1 0 0⎥ ⎪ FR 5 ⎪
⎪ ⎪ ⎢ ⎥⎪ ⎪
Functional
Requirements

⎪CTS 6⎪ ⎢0 0 0 0 0 1 0⎥ ⎪ FR 6 ⎪
{FR}

⎪CTS 7⎪ ⎢ ⎪ ⎪
⎩ ⎭ ⎣0 0 0 0 0 0 1⎥⎦ ⎩ FR 7 ⎭

Translate Customer Wants, Needs And Expectations Identify System Input (X), Output (Y), Design For Manufacturing & Assembly
(measurable CTSs) to Functional Requirements (FRs) using: Disturbances (Noise, Coupling), Constraints Design For Reliabilty
o Benchmark Analysis Develop design function structure Design For Safety and Product Liability
o Listening Posts (e.g. Complaints, Customer Service Rep. etc.), Ideal Design = Maximize System Performance Design For Servicability & Maintainability
o Surveys, Customer Observations and other Six Sigma Tools (Intended Result), Minimize Unintended Design For Testability
like Logistic Regression Results (Error States FRs, DVs) Design For Upgradeability
Design For Environment

New Generation DFSS © A Roadmap of Integrated DFSS Tools (Page 1 of 4)


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New Generation DFSS © A Roadmap of Integrated DFSS Tools