2013 H MEDIA.

PRIVATE & CONFIDENTIAL

MEDIA KIT

THE INTERNATIONAL HALAL SME REPORT DIRECTORY

VOLUME II (ISSUE 2013/14)

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Purpose
Vision
To help promote local halal products and services innovatively and effectively within the global marketplace with a focus to strengthen and improve the brand awareness and profitability of small & medium-sized enterprises (SMEs) and propel growth and development for the local and global halal ecosystem. To become a comprehensive resource centre for promotion of halal-certified products and services from all over the world. To be an exhaustive reference point for SMEs for valuable data, statistics and information on global halal market, its main sub sectors and market demographics. To act as a tool for policy-makers to achieve an export-led economy by capitalising on the worlds largest market force (halal) using 95% of the nations economic backbone (SMEs).

Mission

Objective
1. 2. 3. To create a world-class business publication that provides a conducive medium to support continuous promotion of halal products and services by the SMEs. To act as a global gateway that opens up vast opportunities for SMEs halal market expansion and product development and know-how. To project a positive image for local players in the eyes of the global halal fraternity by highlighting the finest halal products and services and the robust halal ecosystem it is currently operating in.
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Components
The International Halal SME Report Directory Vol. II will consist of three main components:
1. Print Publication
5,000 copies will be published bi-annually containing cogent analysis of the local and international halal industry and its sub sectors, plus professional profiles of halal industry players, both companies and individuals. The book will be distributed to select target audience worldwide via halal certification bodies in at least 15 countries, as well as through government agencies, foreign embassies and trade offices. It will also be distributed to exhibitors and delegates at major halal and Islamic trade exhibitions, expos, summits, forums and seminars.

2. CD-ROM
50,000 copies of the CD-ROM will be produced, containing a list of over 2,000 producers of halal products and services, both local and international. Similar to the printed version, the CD-ROM will be distributed worldwide for free via halal certification bodies and government offices worldwide but at a larger quantity. It will also be given out free to the visitors of halal/ Islamic trade exhibitions, seminars and forums all year round.

3. Web Portal
An interactive web portal has been established at www.halalsme.com to support the immediate dissemination of info and updates. The portal will feature comprehensive and updated information on each company listed as well as other latest developments within the local and global halal industry. It will also be developed into a platform for business matching services between Muslim-owned companies from over the world.

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Target Audience
Apart from the resultant halal consumers, IHSMERD is actually being published primarily with the producers and service providers in mind, who operate within a myriad of sub sectors sharing similar values to halal. They include:
HALAL PRODUCT PRODUCERS Agricultural producers Animal Feed Beverages Chemicals, Flavors & Industrial Health & Beauty Ingredients & Seasoning Fats & Oil Machinery & Equipment Meals & Livestock Palm Oil Products Packaging & Containers Prepared Food Processed Food Pharmaceuticals Toiletries & Cosmetics Raw Materials & Ingredients Rice & Noodles Snacks & Confectionary Other Halal Related Products SERVICE PROVIDERS Accounting, Auditing & Business services Distribution & Logistics Engineering Education Events Management Healthcare Islamic Finance Media & Publication Retailing & Marketing Tourism & Hospitality Ethical and Impact investment arms Other Halal Related Services

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Overall Structure
INTERNATIONAL HALAL SME REPORT DIRECTORY VOLUME II (ISSUE 2013/14) PRINT PUBLICATION REPORT CD-ROM DIRECTORY WEB PORTAL

1. HALAL INDUSTRY REVIEW 2013/14 2. REGIONAL MARKET & TRADE GUIDE 3. HALAL SME BUSINESS GUIDE

HALAL SHOWCASE

HALAL LISTING
1. Ingredients 2. Livestock 3. Cosmetics & Personal Care 4. Pharmaceutical 5. Specialized Processed Food 6. Islamic Finance 7. Halal Tourism Company Profile Listing Company Basic Listing

1. FEATURED HALAL EVENTS 2. HALAL COMPANY SHOWCASE 3. FEATURED MUSLIM ENTREPRENEURS 4. FEATURED HALAL INDUSTRY EXPERTS

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Editorial 2013/14
Cogent analysis, insightful reviews, key statistics and figures are the cornerstones of IHSMERD.
1. HALAL INDUSTRY REVIEW 2013/14 A review of notable recent developments within the halal industry (2011 2013), with special focus on halal main clusters Ingredients, Livestock, Cosmetics & Personal Care, Pharmaceutical, and Specialized Processed Food. Also to include reviews on Islamic Finance and Tourism, plus analysis of upcoming trends (for 2014 - 2015) with a special focus on the Thoyyib aspect of Halal, i.e. the care for the environment, animal welfare, organic etc (the Green movement). 2. REGIONAL MARKET & TRADE GUIDE Analysis of key regional markets and their economic viability within each of the halal industry clusters. To include market snapshots and key figures related to each cluster, plus featured listing of local chambers of commerce and halal certification agencies within each market for easy reference. To work with HDC, MITI, MIDA and other partners, including PPIM to obtain latest statistics and market data. Regional Markets / Countries in Focus: South East Asia Malaysia, Indonesia East Asia China (incl. Hong Kong) South Asia India, Bangladesh West Asia Saudi Arabia, UAE Europe UK, Belgium 3. HALAL SME BUSINESS GUIDE Comprising a series of articles for SMEs, new entrepreneurs, business students focusing on new ideas and upcoming trends within the industry, plus Featured Company listing within relevant industries. 4. FEATURED HALAL EVENTS + GLOBAL COMPILATION Profile and listing of featured halal industry events throughout 2014/2015 worldwide 5. HALAL SME SHOWCASE + AWARDS Profiling premium Halal Companies and Halal Products from all over the world, showcasing not only their USPs, strength or size, but also the people, their commitment, the extra measures that they take to live up to their halal promise. To include a segment on Halal SME Award incl. rationale, criteria and selection methodology (to work with SME Corp). 6. FEATURED MUSLIM ENTREPRENEURS Profile of 5 top Muslim entrepreneurs from Malaysia and abroad, each from a different sub sectors of halal who leads the industry and eventually dictates its overall direction. 7. FEATURED HALAL INDUSTRY EXPERTS Profile and biography and interviews of key industry movers, speakers, scholars and researchers who would be in a position to comment on the trends and direction of the halal industry. 8. HALAL BUSINESS LISTING (HALAL DIRECTORY) Listing of halal certified manufacturers and producers segregated based on the 5 + 2 main clusters of halal (Ingredients, Livestock, Cosmetics & Personal Care, Pharmaceutical, Specialized Processed Food, Islamic Finance & Tourism), and further segregated based on type (Company, Product, Premise & Abattoir), as supplied by partner halal certification agencies worldwide.
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Directory 2013/14
To date, there is no other publication that compiles a list of halal certified producers and service providers from all over the world. This is where IHSMERD commands a leading position and is a hard act to follow.

There are two ways an organisation can participate within IHSMERDs Directory section - COMPANY SHOWCASE and HALAL LISTING
A. HALAL COMPANY SHOWCASE
BRIEFLY This is similar to an Advertorial where a company with halal certified products or services can promote their brands and values to the industry. 4 PAGE OPTIONS i. Half page ii. Single page or iii. Two pages. 4 THREE COMPONENTS i. The Basics (info details depending on the page size) ii. The Article (max 300, 500 or 650 words) and iii. Pictures + Logo + QR code that links to the companys website.
4

B. HALAL LISTING
BRIEFLY Companies with lesser budget can also promote its halal products/services within a smaller area similar to the Yellow Pages, but with more info. 4 2 TYPES 1. COMPANY LISTING PROFILE An 18cm x 5cm column which consists of pertinent info about the company. Profilers can also enhance their listing with either a Full Color Company Name or Full Company Logo enhancements package. 2. BASIC LISTING FREE Only Name of Company, Address and Telephone number will be provided, and is listed within the main product/ service group it belongs to.
4

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Halal Company Showcase

A sample of a two-page Halal Company Showcase:

Icon to indicate that this is a Muslimowned company.

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Halal Listing
With a small investment, companies can increase its visibility within a sea of competitors.
A. 1. 2. COMPANY PROFILE LISTING The Basics Name of Company, Address, Tel/Fax, Email, Website, Year Established Products/ Services Info Types of halal products and services manufactured/ offered, its Brand Names as well as the name and contact number for any marketing inquiries Halal Certification Details (compulsory for non Muslim owned companies) Name of Halal Certification Body (if foreign-based halal CB, must be recognised by JAKIM) plus Halal Cert. Expiry Dates Current & Future Export Markets Other Awards & Standards Won/ Achieved BASIC COMPANY LISTING The Basics - Name of Company, Address, Tel.
Ambang Dorongan Sdn Bhd (394149-X) Address Tel/Fax Email Website Year Established Products/ Services Manufactured Brand Names Marketing Inquiries Halal Certified by Halal Certification Expiry Date Current & Future Export Markets Other Awards & Standards Won/ Achieved

20.8cm 2.5cm

Total Content Width: 17cm Total Content Width: 17cm 5cm

RUSSIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel

5cm
BUNS & BREAD
MALAYSIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel INDONESIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel

Total Content Height: 24cm

PASTRIES
MALAYSIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel INDIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel

29.5cm

3.

18cm

5cm

ICE CREAM
MALAYSIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel UNITED KINGDOM Name AddressTel

4. 5. B. 1.

CAKES
MALAYSIA Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel

2cm
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1cm

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Profile Listing & Enhancements

Companies also have the opportunity to increase their visibility with the following enhancements:

CPL - Full Company Profile Listing - Without logo & color - Standard size: 18cm x 5cm

AMBANG DORONGAN SDN BHD (394149-X)

PASTRIES
KFC Manufacturing (M) Sdn Bhd

5cm

FCL
AddressTel Name AddressTel Name AddressTel Name AddressTel

LIST OF ENHANCEMENTS FCN - Full Color Company Name FCL - Full Color Logo - Logo size: 4.5cm x 3cm ACL - Additional Column of Company Profile Listing - Size additional every 5cm x 5cm

Address Tel/Fax Email Website Year Established Products/ Services Manufactured Brand Names Marketing Inquiries Halal Certified by Halal Certification Expiry Date Current & Future Export Markets

5cm

5cm

18cm

KART FOOD INDUSTRIES S/B

AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel AddressTel Name AddressTel Name AddressTel Name AddressTel Name AddressTel

FCN

KQF FOODS UK 5cm

FCN

Icon to indicate that this is a Muslimowned company.

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Classifieds Advertisement Options

For those unconvinced with the listing of companies info, the more traditional classified ad sizes are also available.

SSA Small Square Ad Size: 5cm x 5cm 2CB Two Column Banner Ad Size: 11cm x 5.25cm
SBA
18cm 18cm

11cm 5.25cm

2CB

11cm

11.5cm

SBA Skyscraper Banner Ad Size: 18cm x 5cm 3CB Three Column Banner Ad Size: 17cm x 5cm LRA Large Rectangle Ad Size: 11cm x 11.5cm
5cm 5cm 17cm

LRA

5cm

5cm

SSA
5cm

3CB

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Advertisement Types
Berikut adalah kadar harga bagi setiap pilihan iklan:

1. 2. 3.

Full Page Color

Bleed
With Border

Half Page Color (Horizontal) Half Page Color (Vertical)

Bleed

With Border

Bleed

With Border

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Advertisement Types (cont.)

Bleed

With border

4. Double Page Spread 5.

Bookmark

Please call us at +603-6270 0088 or +6012-634 6760 or email contact@halalsme.com for a formal presentation today.
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Conclusion
Why you should be a part of the International Halal SME Report Directory
First of its kind publication dedicated in promoting halal products and services produced by companies from all over the world. Associate your organisation with the finest companies in the world and strengthen your brand presence. A cost effective method which provides an effectual marketing and promotional platform covering both local and international markets Establish stronger networking relationship with global players and increase business prospects. A worldwide distribution plan that reaches out to major economic cities of the world and to chambers of commerce in selected countries via Malaysian representatives offices such as MATRADE, MIDA, Embassies etc. Take advantage of the publications extensive promotional campaign and exhaustive public relation activities especially amongst the whos who of the halal industry. Interactive web portal www.halalsme.com will further support the publications advertisers all year round where all information are updated and can be retrieved by potential business associates for free.
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Conclusion
The International Halal SME Report Directory is an integrated multi-platform project to enhance Malaysias trading sector and create a strong and solid community of halal exporters who are serious in expanding and improving their business. The International Halal SME Report Directory will provide useful information and data to local halal industry players and provide opportunities to expand their global network. The International Halal SME Report Directory is the most cost-effective marketing and branding method as it provides a promotional platform which covers the international market at a relatively low cost. Businesses listed in The International Halal SME Report Directory will receive extensive indirect benefits through the publishers active promotional activities and public relations engagements. The government of Malaysia, through this initiative, could also help induce the private sector in Malaysia to compete healthily and aggressively at the international level, which would in turn spur the growth of Malaysias economy as a whole.
...since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top- and bottom-line growth.
A T Kearney Addressing The Muslim Market - Can You Afford Not To?
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About us

Our Other Specialties

Communications Editorial and publishing (print and web) Marketing and branding Public and Media Relations Media Creative design elements Advertisements, TVC Corporate and promo video Display items; packaging Events Training Seminar Conference Forum Consulting Web 2.0, SEO/SEM Product Promotions

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Contact us

MEDIA HOUSE FOR HALAL TRENDS

H MEDIA (1924383-D)
B2-30-10, Plaza Medan Putra Bandar Menjalara 52200 Kuala Lumpur Malaysia T / F: +603-6270 0088 E: info@hmedia.my W: www.hmedia.my FB: H-Media / Halal Media / HalalSME Twitter: @HalalMedia @HalalSME

Kamarul Aznam Kamarozaman

EDITORIAL DIRECTOR M: +6012-634 6760 E: kamarul@hmedia.my E2: kamarul.az6@gmail.com Skype: kamarul.aznam LinkedIn: kamarulaznam