Abstract

Although its awareness appears to be present on a subconscious level of consumer recycled packaging. Packaging plays a major role when products are purchased. After all, it is the first thing seen before making purchase choices and it is widely recognized that over 50% of purchasing decisions are made at the shelf, or point of purchase. Therefore, packaging that creates differentiation and identity in the relatively homogenous consumer packaged goods industry is highly important. The total volume of packaging has grown enormously and now contributes a very significant proportion of the domestic waste stream. Packaging will continue to be targeted as wasteful.

Keywords : Consumer, Packing, Recycle,

INTRODUCTION Recycling involves processing used materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to virgin production. Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, Recycle" waste hierarchy. Recyclable materials include many in kinds effect,

of glass, paper, metal, plastic, textiles,

and electronics.

Although

similar

the composting or other reuse of biodegradable waste such as food orgarden waste is not typically considered recycling. Materials to be recycled are either brought to a collection center or picked up from the curbside, then sorted, cleaned, and reprocessed into new materials bound for manufacturing. The human population is increasing and so are the needs of the people. But are there enough natural resources to service all our needs. There may be, but in case there aren't, and the resources do simply finish, are we going to leave the posterity nothing? Sounds like a terrible eventuality indeed. Hence, depleting resources or not, we need to start recycling so that the generations to come too can enjoy the resources their ancestors enjoyed.

Importance of Recycling
SavingResources

A pretty commonsense argument in favor of recycling. It is always good to reuse metal items as the metal reserves may be depleting. Even the metal object which you think is woefully useless and rusted, can be revamped and resold, and you can hardly tell the difference. The importance of recycling paper, like I said, is that it can help save our forests. SavingEnergy

Confused? Recycling materials not only saves resources, but can also help save energy. When we throw out something we have labeled useless, we throw out a processed product. Suppose you have a rusty, broken door knob. There was obviously some time, energy and people involved in the process that made processed metal and turned it into a doorknob. By simply recycling it or make some basic fixes to it, we save all the energy that would have been consumed in the process of making it. Same with plastic items. A lot of energy can be saved by simply reusing the plastic items. Reduce Pollution

How does recycling affect the environment? Simple. Let me take an example to elucidate the importance of recycling plastic. Now say everyone decides not to recycle plastic. Then the plastic-making factories will be running full steam ahead. And by steam I mean smoke. If the production increases, the air pollution too will increase. And the factories that have not invested in a pro-environment waste disposal system will ruin our atmosphere. These who have liquid waste emissions without a waste water treatment system, will cause water pollution. Hence indirect as it may seem, if recycling helps cut down our production, it will help reduce emissions as well. Read on for more about plastic recycling. OtherBenefits

Well I said before that food cannot be recycled, but the excreta can. Biomass can be used to produce energy as well as fertilizers. Think of all the money you'll save on fertilizers if you just had a simply collect the biomass somehow and put it to good use! Packaging:Packaging is the science, art and technology of enclosing or protecting products for

distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages .Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. The purposes of packaging and package labels Packaging and package labeling have several objectives Physical protection - The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature, etc. Barrier protection - A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design. Some packages contain desiccants or Oxygen absorbers to help extend shelf life. Modified atmospheres or controlled atmospheres are also maintained in some food packages. Keeping the contents clean, fresh, sterile and safe for the intended shelf life is a primary function. Containment or agglomeration - Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils requires less physical handling than 1000 single pencils. Liquids, powders, and granular materials need containment. Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceuticals, food, medical, and chemical products, some types of information are required by governments. Some packages and labels also are used for track and trace purposes. Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been important and constantly evolving phenomenon for several decades. Marketing

communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display. Security - Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering. Packages can be engineered to help reduce the risks of package pilferage: Some package constructions are more resistant to pilferage and some have pilfer indicating seals. Packages may include authentication seals and use security printing to help indicate that the package and contents are not counterfeit. Packages also can include anti-theft devices, such as dye-packs, RFID tags, or electronic article surveillance[7] tags that can be activated or detected by devices at exit points and

require specialized tools to deactivate. Using packaging in this way is a means of loss prevention. Convenience - Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse. Portion control - Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed one-liter-bottles of milk, rather than having people bring their own bottles to fill themselves. REVIEW OF LITERATURE Elham Rahbar, Nabsiah Abdul Wahid, (2011)-A survey was carried out on 250 Chinese, Malay, Indian and other races that represent the Penang population. Factor analysis, Cronbach alpha and multiple regression were used to identify factors impact on Penang consumers actual purchase behavior. The result revealed that customer's trust in eco-label and eco-brand and their perception of eco-brand show positive and significant impact on their actual purchase behavior. Tan Booi Chen, Lau Teck Chai (2010)- This paper is essentially exploratory in nature and has two objectives. The first objective is to compare gender with attitudes towards the Environment and green products. The second objective is to investigate the relationship between attitude towards the environment and green products. Result from the independent sample t-test shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The rotated factor matrix validated the underlying dimensions of environmental attitudes into three major dimensions (environmental protection, governments role, and personal norm). Results from the multiple linear regression analysis revealed that consumer attitudes on the governments role and their personal norm towards the environment contributed significantly to their attitude on green product. Further investigation revealed that personal norm was the most important contributor to the attitude towards green product. However, environmental protection did not contribute significantly to consumers attitudes on green product. Leila Hamzaoui Essoussi, Jonathan D. Linton, (2010) This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the impact of product category on consumers' willingness to pay premium prices. Perceived functional risk is an important determinant of the price that consumers are willing to pay for products that have recycled or

reused content. It was also found that consumers will switch from a recycled product to a new product within a smaller range of price for products with high functional risk NEED OF THE STUDY:Today the world population is increasing rapidly due to which the natural resource exhausted, Due to increase in population, there is a rise in demand of all consumer goods. This further results in increase in the quantity of waste being generated in homes, schools, hospitals, hotels and everywhere else. The answer is more recycling containers. The fast depleting natural resources have become an issue of concern. Recycling not only helps in making new products but also decreases the burden on the environment for raw material. The energy that is used for recycling is much less than the energy needed for creating products from raw materials. A recycling program can not only create awareness about recycling among people but it also makes the surroundings neat and clean as all the waste products are collected in recycling bins and sent for recycling. get

Scope Of The Study: Waste-picking is a well-established urban-survival tactic in Indias megacities that act as magnets for the poorest, and recycling is a flourishing business in the informal sector in India. This research paper is helpful for those company which wants to use recycled packaging and recycled material in their production. Purpose As our title of project is consumer`s awareness and attitude towards the recycled packaging. So, it gives us a clear idea about the purpose of project. The current scenario appeals for the efforts taken in the concern of environment. This paper aware & helps the customer`s as well as the industries that are using packaging for their product. Secondly, it also spread the awareness among people about the environment and the effect of the packaging on environment. Objective:1. To analyze the factors influencing consumers awareness and attitude towards the recycled packaging.

2. To measure the level of awareness and attitude towards the recycled packaging in area of Chennai. 3. To identify levels of consumer awareness, their attitudes towards recycled packaged product. Research Methodology Research design:This research is descriptive in nature. All the company and customers that are using the recycling packaging in Chennai. Quota and Convenience sampling technique will used to select the samples. 100 respondents. Data is collected through questionnaire and also used secondary data from different web sites and journals. Factor analysis through SPSS. Chisquare Test. Graphical Analysis Findings: Customer awareness towards Recycled Packaging is mostly depends on individuals Place, Gender, Occupation and Educational Qualification. During the survey more than 90% of respondent are aware about the recycled packaging with symbol and its effects on environment. In the survey, maximum respondent prefer the recycled packaging in water bottle, followed by clothes, electronics goods and canned food. In the survey, it is find out that factors like stylish, reliability, affordable, and

environment concern are most effective for the consumer`s attitude and awareness towards recycled packaging. Here, only 29% of the respondents are always aware about the recycled packaging while purchasing the product. Only 68% of the respondents purchasing decision is influence by recycled packaging. In this survey very few respondents buy the recycled packaged product frequently (i.e. weekly). More than 75% respondents buy those products which are marked as recycled packaged. Only 38% of people are occasionally concern about recycled packaging. 60% of the people prefer to pay fewer amounts for recycled packaging. The company should consider that only few customers wants to make any extra payment for the packaging so they should focus on cost incurred for the recycled

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packaging. The company should consider the factor like income, place, gender, occupation while designing the recycled packaged product. The company should made recycled packaging more stylish, reliable, attractive and affordable. The company should also use recycled packaging in daily usage product which are having more diffusion. Conclusion This study focus indirectly on the environmental issue which is a very sensitive topic in present scenario. The researcher has revealed all aspects of recycled packaging which make it considerable issue. The research concluded that maximum no. of people are aware about recycled packaging symbol and its effect on the environment. It showed that demographic factors like age, income, gender, educational qualification plays a effective role in the awareness and attitude towards recycled packaging. So recycled packaging should be according to demographic segmentation and frequency of diffusion of product. The researchers concludes the project with the hope it benefiting both the company and customers who are using recycled packaging and packaged product.

REFERENCES:Gerard Prendergast, Leyland Pitt(1996), Packaging, marketing, logistics and the environment: are there trade-offs , International Journal of Physical Distribution & Logistics Management, Vol. 26 Iss: 6, pp.60 72. S.R. Ridge, C. Cull, (1993) "RECYCLING CONTAINERS OF LIQUIDS FOR HUMAN CONSUMPTION", British Food Journal, Vol. 90 Iss: 5, pp.212 215. Terrance L. Pohlen, M. Theodore Farris, (1993) "Reverse Logistics in Plastics Recycling", International Journal of Physical Distribution & Logistics Management, Vol. 22 Iss: 7, pp.35 47. Leila Hamzaoui Essoussi, Jonathan D. Linton, (2010) "New or recycled products: how much are consumers willing to pay?", Journal of Consumer Marketing, Vol. 27 Iss: 5, pp.458 468. Victor Gray, John Guthrie, (1993) "Ethical Issues of Environmentally Friendly Packaging", International Journal of Physical Distribution & Logistics Management, Vol. 20 Iss: 8, pp.31 36.

R.C. Coles, B. Beharrell, (1993) "Packaging Innovation in the Food Industry", British Food Journal, Vol. 92 Iss: 9, pp.21 32 Jennifer Acevedo( May/Jun 2009) ), seeking the ideal form: product design and consumer Response, journal of marketing, 59(July), 16-29. John Kalkowski( Jan 2009), packaging as a tool for product development: Communicating value to consumers, Journal of food distribution research, 38 (1), 61-66. Brent Felgner ( Jul 30, 2007) sales performance of packaging for consumer electronics products, delft university of technology. Ellen Groves (Apr 10, 2007) the power of packaging, united states of america, pp 186-216 Elham Rahkar, Nabsiah Abdul Wahid (2011) Research Paper on Eco-Label and Ecobrand. Tan Booi Chen, Lau Teck Chai (2010) Research Paper on Environment. Ramli Nik Abdul Rashid (2009) Research Paper of SIRIM

BOOKS REFERED Kotler Philip (2008), Marketing Management 12th Education, PP34-42 Kotler,Philip and Pfoertsch (2006) Waldemar, 12th publication, PP 56-66 Shah .K and DSouza .A (2009) Advertising and Promotions :An IMC Perspective 11th Ed, New Delhi ,TMH Publications, PP359-366 Ed, New Delhi, Pearson Ed, New Delhi, Pearson

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