GENERAL INTRODUCTION:

LITRATURE REVIEW Types of saving accounts offered by ING Vysya Bank A) ORANGE SAVINGS ACCOUNT: This account is the basic product of ING Vysya Bank. In this account minimum cash balance required to open an account & the Quarterly Average Balance requirement is Rs5000. Some of the major features and benefits of this account are: FREE Free issue of International Debit Card. Unlimited ATM transactions at over 25,000 (Cirrus/Cashnet) ATMs in India, where QAB is maintained. Shopping convenience at over 2 Lakh merchant locations, with the ING Vysya International Debit card. Unlimited ATM transactions at over 196 ING Vysya ATMs. 2 Demand Drafts with a value not exceeding Rs.50,000 per annum, where QAB is maintained. Unlimited usage of payable at par (PAP) Cheques. Transfer of funds across all branches. National Electronic Funds Transfer (NEFT) through the internet banking channel. Electronic Bill Payment service. Smartserv - Personal Assistance Service. Statement of Account through E-mail.

Mi-b@nk - Internet banking facility.

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 RTGS (Real Time Gross Settlement) transactions at all branches. AAA Cash deposit (Customers) Free up to 2 transactions per month and a value limit of Rs. 50,000/BENEFITS Free unlimited access to 25,000 + other bank ATMsenhanced

accessibility. Free multi branch, Multi-city banking convenience. Payable at par Cheques. Smartserv- Personal Concierge Services.

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B)

ING FORMULA SAVINGS ACCOUNT:

This is the product of ING Vysya Bank which is targeted towards the upper middle class segment of the society. Basically the targeted segment is the age group between 18-40 yrs. This product has its significance particularly in Metropolitan/A grade cities. This product is also useful for people who travel frequently particularly to Metropolitan/A grade cities. Minimum cash balance required to open this account and Quarterly Average Balance requirement is Rs. 25000/-

Some of the major features and benefits of this account are : Maximum withdrawal limit from INGs ATM or any other banks ATM is Rs. 50,000. Maximum shopping limit through INGs ATM/Debit card is Rs. 75,000. Free Payable at Par cheques. Exclusive F1 themed, Internet Banking services. Formula 1 International Debit card. Free sms alerts on transactions above Rs. 1500.

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SPECIAL BENEFITS CARD FUEL GAUGE Fill fuel across any petrol pump in India and get the 2.5% surcharge waived.

SPEED LAP Shop using your ING Formula savings account and get Formula One merchandise.

RACE DAY Whenever there is a Formula 1 race anywhere in the world, there is a race for u as well. Shop using your ING Formula debit card on the day of the race and top 25 spenders for the race day wins vouchers from ING. 3 winners Gift vouchers worth Rs. 5000/10 runner ups- Gift vouchers worth Rs. 2000/12 second runner ups- Gift vouchers worth Rs. 1000/-

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C)

PLATINA ACCOUNTS

This product (account) of ING Vysya Bank is a special product for special class of customers. This can also be termed as Preferred Platina Banking. This product is designed to reduce the efforts put in handling banking and financial needs. This product has special features which are mainly meant for business class people who have to make large payments and have regular transactions. The Platina account holder becomes the preferred customer of the bank. The average quarterly balance (QAB) is Rs. 100,000

Features: Dedicated Relationship Manager

Our dedicated relationship managers can help you manage your money; while you pursue your passion, be it business or pleasure. Wealth Management Service

Our preferred banking services offer you customized financial strategies on how to invest and where to invest based on simple financial risk profiling. ING Platina Debit Card

use your ING Platina Gold Debit Card and withdraw cash up to Rs1 lac per day from any ATM, Avail a 1% cash back on shopping with your Debit Card. Account Representative Services Now when you are out building a business empire or taking that well deserved vacation, just nominate someone else to do your routine banking enquires. Preferential rates on ING products Get more out of the Platina relationship. Avail preferential rates on Demat, Bank Lockers, Personal and Home loans.

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Types of saving accounts offered by other private banks

ICICI BANK

A) ICICI Savings Bank Account: ICICI Bank is also offering the saving accounts as their products.

The ICICI Bank International debit card is a debit-cum-ATM card provides with the convenience of acceptance at merchant establishments and cash withdrawals at ATM.

Money Multiplier Facility Internet Banking is offered free of cost. Anywhere Banking facility entitles the account holder to withdraw or deposit cash upto a limit of Rs.50,000 across all ICICI Bank branches.

An average quarterly balance of Rs.10,000 only in metro and urban locations. Nomination facility is available. Interest is payable half-yearly.

Third party withdrawal limit is only Rs 15,000 and free demand draft making facility for a month is only up to Rs 10,000. Free withdrawal limit from ATM card is only up to Rs 25,000 in all accounts.

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B) GOLD PRIVILAGE ACCOUNTS The Gold Privilege Account brings the customer exclusive benefits, especially created for valuable customers. The minimum quarterly average balance (QAB) requirement for Gold Privilege account is Rs.50,000. Non-maintenance of the required QAB in any quarter attracts a charge as per the following guidelines: If QAB is between Rs.50,000 and Rs.25,000, charge of Rs.250 will be levied If QAB is between Rs.25,000 and Rs.10,000, charge of Rs.500 will be levied If QAB falls below Rs.10,000, charge of Rs.750 will be levied Your Gold Privilege account entitles you to select privileges and offers: BENIFITS Jump Queue facility in ICICI Bank branches. Free usage of payable-at-par chequebook. International VISA Gold debit card with higher daily withdrawal and spend limit. Waiver of annual fee for Debit card. Free and Unlimited access (cash withdrawals and balance enquiry) to any Bank's ATM in the country using ICICI Bank International Gold Debit card. Waiver of DD/PO charges for up to Rs.100,000 per day. Waiver of Anywhere Banking charges across all ICICI Bank branches. Priority Processing through ICICI Bank Phone Banking. Preferential rates for Gold Coins. Better rates for Foreign Exchange Service. Discounts on Safe deposit locker facility. Special asset deals from time to time.

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C) TITANIUM PRIVILAGED ACCOUNT

This product from ICICI is mainly to serve privileged customer (upper class) In constant endeavor to fulfill all the banking needs and enhance exclusivity ICICI Bank launched Titanium Privilege Account - tailored to take care of customers banking and investment requirements and status. This account offers a dedicated Branch Relationship Manager supported with a Phone Banking Relationship Manager.

Customer can realize the benefits of a Titanium Privilege Account on the basis of his total relationship value (TRV) with the bank. Customer need to maintain a TRV of between Rs. 5 lac and Rs. 10 lac and a quarterly average balance (QAB) of Rs.75,000. In addition to this, there is waiver of QAB charges, subject to FD of min. 3.75 Lac. BENIFITS Branch Relationship Manager supported with Phone Banking Relationship Manager. Priority processing at all ICICI bank branches and through customer care. A higher daily withdrawal and spend limit on a Titanium debit card. Free International Titanium Debit Card. Unlimited free access to any banks ATM throughout the country. Free usage of multi-city cheque book. Free physical monthly account statement. Anywhere banking. Complete waiver on DD/PO charges. Preferential rate on purchase of ICICI Bank Pure Gold. Preferential rates on purchase of foreign exchange with a complete waiver on commission charges. Discounted rates on safety locker charges.

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HDFC BANK A)REGULAR SAVING ACCOUNT An easy-to-operate savings account that allows customer to issue cheques, draw Demand Drafts and withdraw cash. Customer can check balances from the comfort of his home or office through NetBanking, PhoneBanking and MobileBanking. Withdrawal of cash from any of the 3275 ATM centers spread across the country.

FEATURES & BENEFITS Facilities like NetBanking and MobileBanking. Customer can check the account balance, pay utility bills or stop cheque payment, through SMS. Personalized cheques with customers name printed on each cheque leaf for enhanced security. Advantage of BillPay, an instant solution to all frequent utility bill payments. Instructions for payment over the phone or through the Internet. Customers can avail the facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on their account. Free cash withdrawals on any other Bank's ATM Free Payable-at-Par chequebook, without any usage charges upto a limit of Rs.50,000/per month. Free InstaAlerts for all account holders for lifetime of the account. Free Passbook facility available at home branch for account holders (individuals). Free Email Statement facility

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B)SAVING MAX ACCOUNT Welcome to a world of convenience. HDFC has presented SavingsMax account, loaded with maximum benefits to make banking experience a pleasure. By maintaining an average quarterly balance of just Rs. 25,000/- customer can get a host of premium services from HDFC Bank. FEATURES & BENIFITS Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC Bank ATMs & on any other Bank's ATM using your HDFC Bank Debit Card. Free Gold Debit Card for primary account holder for lifetime of the account. Gold Debit Card for other account holders at Rs 250/- p.a. Free Woman's Advantage/International Debit Card for all account holders for lifetime of the account. Free Payable-at-Par (PAP) chequebook, without any usage charges up to a limit of 1 lac per month.* Free Demand Drafts on HDFC Bank locations, upto a limit of 50,000/- per day at home branch. Self/Third Party Cash Deposit/Withdrawal at non-home branches, upto Rs 50,000/- per day free. Above Rs 50,000 a charge of Rs 2.90 per thousand on the full amount would be applicable. Optional sweep out facility to transfer extra savings to a Fixed Deposit, at the threshold of Rs.50,000/-.In the event of the balance in SavingsMax account exceeding Rs 50,000/-, the amount in excess of Rs 50,000/- will be swept out in to a Fixed Deposit with a minimum value of Rs 25000/- for a 1year 1day period. Free BillPay & InstaAlerts for all account holders for lifetime of the account.

Free Monthly Statement of Account. 50% off on the Locker rental for the 1st year only. Folio maintenance charges on Demat account free for first year. Free National Electronic Funds Transfer facility, NetBanking, MobileBanking. Free Passbook facility available at home branch for account holders (individuals). Free Email Statement facility
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C)PREFERRED BANKING ACCOUNTS This account has been offered by HDFC for its preferred customers, so as to give special benefits to them. The minimum quarterly available balance (QAB) that has to be maintained in this account is Rs. 2,00,000 FEATURES & BENIFITS Dedicated Relationship Manager Customized Investment Solutions Investment Options e-Broking Expedited Tax Payments Relationship Pricing Business Solutions On-demand exclusive privileges Annual Service Charge Waiver

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CLASSIFICATION/ CATEGORIZATION So, for convenience of the project and comparison the different accounts can be classified into three categories:

Category A

Category B

Category C

1. PLATINA ACCOUNT (ING)

FORMULA SAVING ACCOUNT (ING)

ORANGE SAVING ACCOUNT (ING)

2. TITANIUM PRIVILAGED ACCOUNT ACCOUNT (ICICI)

GOLD PRIVILAGED ACCOUNT (ICICI)

SAVING (ICICI)

3. PREFERRED BANKING SAVING ACCOUNT/PLATINUM (HDFC)

SAVING MAX ACCOUNT (HDFC)

REGULAR ACCOUNT (HDFC)

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Service quality ING Vysya Bank provides the top notch quality to its customers. They have so many special features that no other banks provide till date, like: 1. Special cabin/room for its customers to wait and relax when there is a rush or when customer is asked to wait for some time. 2. Fastest RTGS and NEFT services, which takes place within minutes. 3. A well behaving staff and special highly sensitive customer care department. This is head by a well efficient customer care manager. 4. Account verification with in promised 5 days. 5. Working hours from 10 a.m. to 6 p.m. (7 in p.m. if any customer is in need) 6. Doing things in the right way at right time. 7.It is the only Bank which provides the facility of withdrawal of 1 lakh rupees from any ATM at one go.

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Performance Trends

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Performance Trends

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Other Income

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Advances and Deposits Trend

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Asset Quality

ING Vysya FOUNDATION (ING CSR) World over ING has strengthened its name as a good corporate citizen. The ING Chances for Children initiative (CFC) a global program in partnership with UNICEF is to educate 50,000 underprivileged children in three countries, Ethiopia, India and Brazil by 2008. In
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India the focus is primarily in the districts of Dharampuri and Krishnagiri in Tamil Nadu. Through the national Child labor Elimination (NCLP) bridge schools, ING provides much needed support to UNICEF, to fund, monitor, and provide children with quality primary education The Indian arm of the Chances for Children programs is run by the support of ING business units in India (ING, ING Life Insurance and ING Investment Management) through the ING Vysya Foundation. The Foundation was set up almost 3 year ago and was actively involved in the post Tsunami rehabilitation of the victims. ING Group set up a dedicated Tsunami Support account. In India, the Foundation partnered with five NGO providing much needed financial support, from rebuilding of schools to providing fishing boats, giving much needed hope to destroyed lives. The Indian chapter of CFC involves the partnership of the Foundation with 7 NGO working in primary education. Not only does the Foundation provide much needed financial support to these organizations but also runs strong voluntary programs giving the employees a chance to meet the children, work with them and take ownership and responsibility for the vision of its partners. The Foundation creates systems that ensure CSR activities within the organization. Various programs are initiated with the employees, whether it is taking 100 children for a day out to the planetarium or watching a film with them. It collectively influences the culture of the organization; and also provides the employees with an opportunity to contribute to the vision of the organizations CSR. Recently ING Vysya Foundation launched its initiative Run Ricky Run. In this initiative, for every run Ricky makes the Foundation will sponsor one child to go to school through its association with its NGO partner in Bangalore, SUKRUPA. Addressing health care, poverty or human rights issues, there is no better way than through the corridors of education. The main focus of the Foundation in India is to support not for profit organizations working in the area of education.
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Statement of the problem

Objectives of the study

PRIMARY OBJECTIVE:

To thoroughly study the products & services of ING Vysya Bank. To compare the banking products and services offered by ING Vysya Bank and other private banks (ICICI & HDFC) To study the customers expectations, behavior, responses & preferences for various saving accounts of ING Vysya Bank. To study the marketing strategies adopted by ING Vysya Bank to maintain & increase its market share & to retain its customers.

SECONDARY OBJECTIVE:

To study banking operations. To get the knowledge about marketing strategies of bank.

DURATION OF THE STUDY

Duration of the study is 6 weeks.

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SCOPE OF STUDY The scope of any study can be defined in terms of the area and the sample size which will be reviewed for satisfying the objective of the subject matter. The first part of the report can be made on the basis of the secondary data collected about the different saving bank accounts of private sector banks present in Raichur via internet, magazines and journals. The scope of the study is in Raichur, and around 100 people are targeted for the survey which is done through questionnaire. As the scope of study is limited to Raichur and to 100 people only, thus picture presented in the testimony may not be the complete picture.

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METHODOLOGY OF STUDY:All the conclusions are based on the survey done in the working within the time limit. I tried to select the sample representative of the whole group during my training. I have collected data from people linked with ING VYSYA BANK and OTHER BANK 4.1 RESEARCH PLAN: Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at The correct definition of the problem. An understanding of its environment. .Exploratory Study: To determine the approximate area where the problem lies. RESEARCH DESIGN: Research was initiated by examining the secondary data to gain insight into the problem. By analyzing the secondary data, the study aim is to explore the short comings of the present system and primary data will help to validate the analysis of secondary data besides on unrevealing the areas which calls for improvement. DEVELOPING THE RESEARCH PLAN: The data for this research project has been collected through self Administration. Due to time limitation and other constraints direct personal interview method is used. A structured questionnaire was framed as it is less time consuming, generates specific and to the point information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers. In questionnaires open ended and closed ended, both the types of questions has been used. COLLECTION OF DATA: 1: Secondary Data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers ,magazines, management books, preserved information in the companys database and website of the company.

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Primary data: All the people from different profession were personally visited and interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire. SAMPLING PLAN: Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics. Sampling Units: Different Account Holder and Service receiver from the bank Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method: Personal Interview. SAMPLE SIZE: My sample size for this project was 100 respondents. Since it was not possible to cover the whole universe in the available time period, it was necessary for me to take a sample size of 100 respondents. DATA COLLECTION INSTRUMENT DEVELOPMENT:

The mode of collection of data will be based on Survey Method and Field Activity. Primary data collection will base on personal interview. I have prepared the questionnaire according to the necessity of the data to be collected

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LIMITATIONS OF THE STUDY: ING Vysya Bank have a very few branches in Northern India Customer are not aware about the ING Vysya Bank ING Vysya Bank have fewer banking/financial product compare to other ING Vysya Bank have very few ATM . Research is only done in Raichur city Research is self-financed so money is a major constraint Respondents are biased toward their current bank. Time is 6 weeks, so much of economic fluctuations are not seen

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DATA INTERPRETAN AND ANALYSIS Comparative analysis of saving accounts:

a. Basic Saving Accounts (Category C)

PARTICULARS ACCOUNT NAME

HDFC Saving Regular Account

ICICI Savings Account

ING Vysya Orange Savings Account

AVERAGE QUATERLY BALANCE Rs10,000 Rs 10,000 Rs. 5,000

AQB MAINTAINANCE CHARGES

Rs 750.00 per quarter Only.

Rs 750.00 per quarter Only.

Rs 750.00 per quarter Only.

SWEEP OUT FACILITY

Available 3 per month

N.A

Available

FREE TRANSACTIONS

from SBI/Andhra Bank ATM N.A

N.A

Unlimited from any banks ATM Rs.25,000 per day Free Free

THIRD PARTY CASH WITHDRAWL/DEPOSIT NET BANKING MOBILE BANKING

Rs.15,000 per day

Free Free

Free Free

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b. Preferred Saving Accounts (Category B)

PARTICULARS Account name

HDFC SAVING MAX ACCOUNT

ICICI GOLD PRIVILAGE D ACCOUNT

ING Vysya FORMULA SAVING ACCOUNT 25,000

AQB (Average Quarterly Balance) Free DD Third Party Cash Deposit Smart-serv Free Transaction

25,000

50,000

Upto 50,000/qat Upto 15,000

N.A. N.A.

Upto 50,000/qat. Upto 25,000

N.A. 6 in a year

N.A. N.A.

Present Unlimited

Direct Special Features Bill Payments from accounts Preference rates on gold coins Jump Que Facility Present N.A.

12 annual passes of famous night clubs and restaurants, across India Present

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c. Privileged Saving Accounts (Category A)

PARTICULARS Account Name

HDFC Privileged Platinum 2,00,000

ICICI Titanium

ING Vysya Platina

QAB (Quarterly Available Balance)

75,000 + TRV of 5 to 10 lac

1,00,000

DD/PO Wavier

Available upto 50,000 Unlimited

N.A.

Available upto 50,000 unlimited

PAP books One Lakh Cash

unlimited

N.A. withdrawal from any ATM Cash Back Offer on Shoping* Cashnet enabled credit/debit card N.A.

N.A.

Available*

N.A.

1 to 2 %

N.A.

N.A.

Available

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FACTS AND PEOPLES PERCEPTION

A) SAVING ACCOUNTS OF RESPONDENTS IN THE BANK

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B)KNOWLEDGE OF THE ACCOUNT AND SERVICES ASSOCIATED.

As per the data collected and analyzed, most of the people in Raichur have chosen ICICI Bank for their banking. It is because ICICI was the first private banking player in the newly formed state (U.K.) they hold the accounts of 51% of the respondents. Next rank comes to HDFC with 31% of accounts. ING has captured 18% (speculative) of the market share within 6 months of its establishment in the State.

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C) QUARTERLY AVAILABLE BALANCE THAT HAS TO BE MAINTAINED

It is the amount which one has to maintain for a single quarter. 45% of the respondent were maintaining 5,000 rupees. 35% were maintaining nothing, 12% were holding 10,000 as their QAB. And 8% were holding more than 10,000 rupees.

Out of 45% of the respondents who maintain 5,000 rupees as their QAB, most of the respondents are having account in ICICI and ING Vysya bank.

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D) BANK PROVIDING SPECIAL FACILITY LIKE smart-serve

Smart serv is type of special services in which a person can send/present gifts to any of his/her known in any of the city by just telling your banker the address of the person. The gift will be purchased and will be delivered by the bank only, and the amount for the gift will be automatically deducted from the senders account. 10% of the people who were really enjoying some of the special services provided by bank were found to be associated with ING Vysya Bank.

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E) PEOPLES RATING: ACCORDING TO THEIR PERCEPTION

51% of the people have rated ICICI Bank as 1st, this is because of wide market share of ICICI Bank. 2nd Rank has been awarded to HDFC Bank by approximately 23% of respondents. 3rd rating is given to ING Vysya bank by approx. 15% of the respondents. And last comes AXIS Bank. Thus ING Vysya is better than AXIS and HDFC Bank in its Marketing Strategy.

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F) PEOPLES MOST FREQUENT POINTS OF INTERACTION WITH BANK POINTS OF INTERACTION

All of the bank customers interact most frequently with the bank by doing their transactions from ATM. 35% of them visit branch quite often and 35% of the respondents also go for phone banking. Internet Banking is the 2nd most point of interaction of bank and the customer. People who use Internet banking and mobile banking were found to be associated mainly with ICICI and ING Vysya Bank. ING Vysya is having best Internet banking attributes. This implies the technological advancement in Raichur Citizens.

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G) PERCEPTION OF RESPONDENTS ABOUT THEIR BANK/S

4 - Most/excellent 2- Fair

3- Reasonably good 1- Disappointing

1. Most of the people who are associated with ING Vysya Bank found their Bank charges quite nominal and well justified. About 97% of the ING Vysya customers state the same. Even AXIS Bank is charging best rates of charges to its customers. ICICI customer agrees that they think of getting better bank charges. 2. People have ranked ICICI at the top notch for its 12hrs. working hours 8 to 8. Even ING Vysya operates from 10 to 7, which is 2 hrs. more than HDFC and AXIS. Therefore ING Vysya Bank has an edge over AXIS and HDFC as per working hours. 3. 80% people have again rated ICICI as one of the best banks location wise. Its large no. of branches provides access to bank anywhere. As ING Vysya has got number other branch in Uttar Pradesh it has been rated lowest as per most of the respondents and ING Vysya customers.
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According to respondents even AXIS and HDFC bank have no. of branches and are located at an accessible location.

4- Most/excellent 2- Fair

3- Reasonably good 1- Disappointing/least

4. Almost all respondents who are in connection with ING Vysya Bank have rated it best in the customer care services. 55% of the respondent who are associated with HDFC Bank have rated HDFC, reasonably good in customer care services. But customer of ICICI and AXIS Bank are not very much delighted with customer care services of their bank. This way ING Vysya has got an advantage of delivering excellent customer care services. 5. In case of Behavior of the Staff most of the ING Vysya customers have rated ING the best. Almost 100% of the ING customers are well satisfied with their bankers behavior. On the other hand 72% customers of ICICI bank and other respondents as well have ranked ICICI as very disappointing as per behavior of the staff. Most of them stated that when they visit branch, any of the
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employee there, hardly pays full attention towards them. Even some of the preferred customers have to stay in a cue or have to wait for long to get their job done by the bank. HDFC and AXIS Bank has been rated reasonably good by the respondents as far as behavior of the staff is concerned. 6. With the criteria of Variety of Accounts, people have rated ICICI as the top one. This is because ICICI is having bank accounts for the different customers with different needs. They have account for old age citizen, pension account, kids account of various types and many more. Where as ING Vysya has been rated least, because they are operating with only 3 types of saving accounts in the city. They do have various other kinds of accounts but these are not available in Muzaffarnagar. This is probably due to very less time of their establishment. They are not providing the full services because its been just 8 months that they have established in Uttar Pradesh (Muzaffarnagar).

4- Most/excellent 2- Fair

3- Reasonably good 1- Disappointing

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7. Most of the ING Vysya customers are happy with processing speed of their banking transactions. ING Vysya Bank boasts about delivering the commitment. According to the ING an account takes 5 days for activation.

8. The queries handling is done very well by ING Vysya bank according to the respondents. 57% of the ICICI customers are unhappy with the bank regarding their queries handling. Whereas AXIS Bank has been rated good.

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H) VARIABLES INFLUENCING PARTICULAR BANK.

ACCOUNT

OPENING

IN

1) I will prefer, if my friend recommends me to open an account in a particular bank. ( WORD OF MOUTH)

According to the respondents, they mainly disagree for opening a bank account on their friends or relatives recommendation. And to 27% of the respondents it doesnt matter. Very few people agree to the recommendation. This means that the WORD OF MOUTH is not an essential marketing channel for opening an account in bank. People facts by their own. first try to find the real

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2) I am very cautious about Average Quarterly Balance non-maintenance charge. (QAB)

Many people are bothered about their QAB, and to 23% people QAB doesnt mean much. According to them they were never charged for not keeping enough QAB.

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3) I am generally motivated by the television add for saving bank account STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE DOESNT BOTHER ME

4%

8%

10%

18%

60%

Most of the respondents were unaware of the new advertisements of various banks. For them it hardly plays any important role in capturing market share.

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4) I am generally bothered about the distance between my home and PERCENTAGEOF RESPONDENTS PERCENTAGE OF RESPONDENTS 85%

6% 5% STRONGLY AGREE AGREE DOESNT BOTHER ME 2% DISAGREE 2% STRONGLY DISAGREE

Most of the respondents were very much bothered about the distance from their bank and home. That implies that PROXIMITY to bank is one of the very BOLD VARIABLE for account opening.

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5) I prefer saving bank account as it is popular.

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6) I give importance to DD and cheque facility in saving bank account.

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7) I give preference to instant alert, net banking and phone banking.

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Findings:
The study conducted directs toward the Private Banking scenario in the city Raichur Study suggested that a large market share has been captured by ICICI Bank and HDFC Bank. Out of two ICICI is enjoying the maximum market share. This is probably because of the reason that ICICI was the first private bank in the state as well as in city. Most of the people know about the account and services associated with it. Most of the people are maintaining 5,000 rupees as QAB in their private banking account, but most of them except ING Vysya customer are unaware of the special facilities available. People have ranked ICICI bank as best in the city. This is may be due to the oldest persistence of ICICI bank in the city. They have rated HDFC as 3rd and ING Vysya as 2nd.

Almost everyone comes in contact with their bank by the use of ATM machines. 80% of the respondents were using internet banking that implies high literacy rate in the city. People think that the staff of ICICI does not behave well with their customers but ING Vysya customers are glad with the staff of ING Vysya Bank. But on the other hand ICICI customers are very happy with the working hours of ICICI bank. HDFC customers are a bit unhappy with the working hours of their bank. People are very much bothered by the distance between their home and the bank. They believe that this a major issue which influence the customer to open an account in any bank. Most of the people are not entertained by the television advertisements about various banks. Even word of mouth has not been proved as strong marketing channel about banking. It implies that for banking customer is looking at the commitment, real facts, distance between their home and bank, behavior of the banker, QAB and many more.

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Conclusion
From the above summary of findings, the following conclusions are drawn Out of ING VYSYA and HDFC,ICICI is enjoying the maximum market share. The bank offers wide range of product and services to meet the requirements of varied customers, as customers satisfaction is their prime concern, they aim at making banking convenient for their customers by offering services like internet banking, phone banking, door step banking, ATM services, and so on, each services & product offered by the bank is designed for a particular market segment moreover getting along with ING VYSYA Bank is a status symbol for people and really feels proud to be with ING VYSYA Bank.

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Suggestions and recommendations

Many of the respondent are not aware about their key services. Bank has to take some initiatives. Bank can post a list of services that they can rendered to the customer inside the bank premises. ING Vysya Bank has to improve its brand image i.e. create a position in the mindset of the customer. It should more emphasize on advertisement. Advertisement is a most powerful tool for position and brand in the mindset of customer.

ING Vysya Bank should ask for their customer feedback to know whether the consumer are satisfied or dissatisfied. Due to intense competition in the financial market. ING Vysya Bank should adopt better strategy to attract more customer.

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BIBLOGRAPHY
WEBSITES

www.ingvysyabank.com

www.icicibank.com www.hdfcbank.com www.moneycontrol.com www.economictimes.com www.blackle.com

BOOKS

India Today Chronicle Business World Business Today

WIBILIOGRAPHY:
www.INGVYSYABank.com: Company Profile, Background and Inception of the company, Product/service profile and nature of business carried.

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