BRAND ANALYSIS PRESENTATION Instructor Evaluation

Physical and Vocal Delivery Needs Improvement Presenters may be reading from notes, staring at a Power Point/Prezi screen (instead of the audience), or very timid in their presentation style. Presenters do not appear to be on the same page. Satisfactory The presentation style of the dyad could be improved, but demonstrates a good effort. More practice would likely improve presentation. Presenters mostly work well together. One presenter may speak for more than the other. Or, the presenters appear unsure of who speaks, and when. Language is too casual Language choices are and uncertain. Presenters adequate, but not do not use powerful powerful. At times, language and/or appear presenters seem unsure of unsure in their language what to say or how to say choices. it. Forgets or provides little Provides a brief and dry information on the history of the product and history of the product, the ad agency pushing the the ad agency who campaign. Provides solid produced the campaign, examples of where you and/ or the mediums in can find the campaign which the campaign through different appears. mediums. Presenters seem Utilizes adequate uncertain of their ideal examples from the ad consumer and/or do not campaign and mostly provide enough support insightful observations to to justify who they say help us visualize the ideal the campaign in consumer. References targeting. VALS, but could be more comprehensive in their assessment. Does not identify the persuasive techniques used in the advertising and/or fails to explain how they work. Identifies the persuasive techniques used in the advertising, but does not thoroughly explain why & how they work. More detail is needed. Excellent Presenters speak to the audience in a conversational, yet professional manner. They sustain eye contact, use natural gestures, utilize appropriate tone & vocal variety. Presenters work well together. They are interested in what each other is says, speaking time is divided evenly, and they utilize the space at the front of the room well. Presenters have worked out their language beforehand so that the presentation is worded for maximum effectiveness. Speakers are confident in their analysis. Provides a brief, but interesting history of the product and the ad agency pushing the campaign. Provides excellent examples of where you can find the campaign through different mediums. Utilizes multiple examples from the ad campaign and insightful observations to help us visualize the target audience and the ideal consumer of this campaign. Shows a clear and comprehensive understanding of how VALS may apply. Identifies the persuasive techniques used in the advertising and thoroughly explains why they work and/or how they work on the audience.

__________/20 Teamwork & Professionalism

__________/10 Use of Language and Argumentation

_________/10 Description of the Product

___________/10 Reconstruction of the Ideal Consumer and VALS

____________/10 Persuasive Techniques Used

_____________/10

Interpretation of Product and Comparison to Others

Introduces only one product with little to no explanation, or does not introduce any products that the ideal consumer would like.

____________/10 Evaluation of Product Does not discuss the implications of the campaign for society.

Introduces other products the ideal consumer would possibly like, but doesnt adequately explain why they would like those products. The connections arent articulated. Hints at the social, political, or economic consequences of the advertising campaign, but needs more depth to evaluations. Speaks over/under time, but for no more than +/-1 minute.

Introduces other products the ideal consumer would possibly like and provides a clear explanation of why they would like those products (reinforces the cultural assumptions that accompany each product). Provides a clear picture of the social, political, or economic consequences of the advertising campaign.

____________/10 Time Constraints ___________/10 Speaks over/under time for +/- 2 minutes.

Speaks within the 10-15 minute allotted time.

Additional Comments: