PEPSICO INDIA

BRIEF OVERVIEW PepsiCo entered India in 1989 and has full-grown to become one in every of the countrys leading food and potable firms. One in every of the biggest transnational investors within the country, PepsiCo has established a business that aims to serve the future dynamic desires of customers in India. PepsiCo India and its partners have endowed quite U.S. $1 billion since the corporate was established within the country. PepsiCo provides direct and indirect employment to one hundred 50,000 folks as well as suppliers and distributors. PepsiCo nourishes customers with a spread of product from treats to healthy chow, that deliver joy additionally as nutrition and continually, good taste. PepsiCo Indias expansive portfolio includes painting refreshment beverages Pepsi, 7 UP, Mirinda and Mountain condensate, additionally to low calorie choices like Diet cola, hydrating and nutritionary beverages like Aquafina potable, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice primarily based drinks Tropicana Nectars, Tropicana Twister and Slice. native brands composer Evervess Soda, Dukes fruit drink and Mangola augment the various vary of brands. PepsiCos foods company, Frito-Lay, is that the leader within the branded salty snack market and every one Frito Lay product square measure freed from trans-fat and flavouring. It manufactures Lays Potato Chips, Cheetos extruded snacks, Uncle Chipps and ancient snacks below the Kurkure and composer brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and cooked snack choices enhance the healthful selections out there to customers. Frito Lays core product, Lays, Kurkure, Uncle Chipps and Cheetos square measure deep-fried in Rice Bran Oil to considerably scale back saturated fats and every one of its product contain voluntary nutritionary labeling on their packets. The cluster has designed Associate in Nursing expansive potable and foods business. To support its operations, PepsiCo has forty three bottling plants in India, of that fifteen square measure company in hand and twenty eight square measure franchisee in hand. additionally to the current, PepsiCos Frito Lay foods division has three progressive plants. PepsiCos business relies on its property vision of creating tomorrow higher than nowadays. PepsiCos commitment to living by this vision on a daily basis is visible in its contribution to the country, customers and farmers.

HISTORY

Pepsi Cola is, similar to Coca-Cola, a creation of Associate in Nursing yank druggist. In 1893, five years when the introduction of Coca-Cola, Caleb Bradham began to serve his customers Brads Drink from his own soda machine. thanks to the positive reactions of his samplers he set to start advertising in 1898 and he named the drink Pepsi-Cola. He based the PepsiCola Company in 1902. Pepsi-Cola could be a massive success within the u. s. and therefore the Pepsi-Cola Company decides to export the drink to North American nation in 1907, alternative countries would follow before long. The company endowed in sugar and is said bankrupt in 1923 thanks to the collapse of sugar costs. when a handful of reorganizations the Pepsi-Cola Company is bought by Loft INC. in 1931. thanks to the recognition of cola, Loft changes its name to Pepsi-Cola Company in 1941. Pepsi-Cola is observed because the kitchen cola within the 1960s as a result of its less expensive than competitory drinks. the corporate decides to focus their advertising strategy on the post-war generation generation. One in every of the new slogans is: Now its cola, for those that assume young. Diet cola is introduced in 1964 for those who would really like to measure healthy. The PepsiCo Company was based in 1965 by the president of the Pepsi-Cola Company and therefore the chairman of Frito-Lay. It produces and sells not solely soft drinks like cola, 7Up, Mountain condensate, Miranda and Gatorade however conjointly snacks like Lays, Doritos, Hamkas and Quaker cereals in 192 countries. Famous folks like vocalize, Lionel Richie, Tina Turner, Shaquille ONeal, the Spice ladies, David Beckham, Britney Spears and Cindy Crawford appeared in cola commercials within the 1980s and 1990s to stress that cola is that the drink for the new generation. BusinessPortfolio PepsiCo entered India in 1989 and in an exceedingly short amount, has full-grown into one in every of the biggest and quickest growing food and potable businesses within the country. PepsiCo Indias growth has been guided by PepsiCos international vision of Performance with Purpose. this suggests that whereas businesses maximize stockholder worth, they need a responsibility to any or all the stakeholders, as well as the communities during which they operate, the customers they serve and therefore the surroundings whose resources they use. One of the biggest food and potable businesses in India: colaCo Indias numerous portfolio includes painting brands like Pepsi, Lay's, Kurkure, Tropicana 100 percent, Gatorade and Quaker. PepsiCo India has not solely full-grown to become one in every of the country's largest food and potable businesses however has conjointly become a strong and consistent

driver of PepsiCo's international growth. at intervals two decades, the corporate has been ready to organically grow eight authority a thousand large integer and brands in India, that square measure menage names sure across the country. A growing portfolio of pleasurable and wholesome snacks and beverages PepsiCos portfolio reflects its commitment to nourish customers with a various vary of fun and healthier product. The portfolio includes many healthier treats like Quaker Oats, Tropicana juices, multigrain Aliva vary that is baked, rehydrator Gatorade, Tata Water and, Lays baked vary and composer Iron Chusti fortified extruded snack with superior quality iron & B-vitamins. Model partnership with over twenty four,000 farmers: PepsiCo has pioneered and established a model of partnership with farmers and currently works with over twenty four,000 happy farmers across 9 states. quite forty five p.c of those square measure little and marginal farmers with a land holding of 1 acre or less. PepsiCo provides 360-degree support to the farmer through assured purchase of their manufacture at pre-agreed costs, quality seeds, extension services, malady management packages, bank loans, weather insurance, and therefore the latest technological practices. Global leader in water conservation: In 2009, PepsiCo India achieved a major milestone, by changing into the primary business to realize Positive Water Balance within the potable world, a truth verified by Deloitte Touch Tohmatsu India Pvt. Ltd and has been Water Positive since then. the corporate created this potential through innovative irrigation practices like direct seeding, water recharging, and by reducing the consumption of water in its producing facilities. PepsiCo is lauded for its efforts for conservation. Care for the environment: PepsiCo is concentrated on reducing its carbon footprint. Nearly 30 % of its energy is nowadays generated from renewable sources like rice husk boilers and wind turbines. Initiatives like reduction of use of chemicals, eco-friendly packaging initiatives and economical waste management facilitate scale back load on the surroundings. PepsiCo Indias victory Waste to Wealth use program reaches 465,000 families. Exemplary employment practices: PepsiCo India presently employs half-dozen, 400 folks and provides indirect employment to virtually 2,00,000 people. The corporate believes in providing employment and growth opportunities to native talent. Its College of Leadership, ensures early identification of talent, and employees targeted development through important experiences. the corporate emphasizes Winning with Diversity and Inclusion and incorporates a vital variety of ladies within the leadership team in India. PepsiCo India has won the distinguished Hellen keller Award from the National Centre for Promotion of Employment for Disabled people (NCPEDP).

Product Lines Foods:PepsiCos foods division Frito-Lay is the leader in the branded salty snack market. All its products are free of trans-fat and MSG. It manufactures Lays potato chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high-fibre breakfast cereal, Quaker Oats and low-fat and roasted snack options like Aliva increase the number of healthy choices available to consumers.

1. Aliva

About the Brand With the launch of Aliva, Frito-Lay India aims to create a new segment of great tasting baked savoury snacks. After Kurkures enormous success, Aliva marks Frito-Lay Indias creation of yet another category, borrowing ingredients and textures from biscuits, and flavours from namkeens. The Aliva product range has been developed in India, specifically for the Indian consumer and is a significant step ahead in the companys journey of portfolio transformation, providing tasty snacking options in line with local consumer needs.

2. Cheetos

History Cheetos, a global brand, launched in India in 1995 has been positioned as a brand which inspires imagination and a sense of adventure and fun. Chester- The Cheetos Mascot Chester Cheetah is Cheetos brand mascot. Chester Cheetah is the Cool Cat who accompanies kids in their adventures. Chester is wild and witty, wears cool sun glasses and is great fun to be with. Most importantly, Chester Cheetah is crazy for Cheetos.

3. Kurkure Brand History Launched in 1999, this perfect namkeen snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.

About the Brand Brand Promise Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun. Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India. Juhis vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of Indias teatime menu and an embodiment of endearing human imperfections or tedhapan.

Brand Advantage

Made with trusted kitchen ingredients: 100% vegetarian All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and rules that govern the manufacture, distribution and sale of Kurkure. All Kurkure ingredients are used daily in households for the preparation of various edible items. Innovations Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its Chai -time-achievers face on pack initiative.

4. Lays

Brand History Lays, the worlds largest and favourite snack food brand, has steadily established itself as an indispensable part of Indias snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lays has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Over the years, Lays has become known for its engaging and innovative promotions and campaigns. The brand known for its No one can eat just one campaign has moved its positioning to Whats the programme? making Lays the main food of every programme! Saif Ali Khan has been the face of the brand for over five years, and has recently been joined by the captain of the Indian cricket team M.S. Dhoni. Both embody the youthful energy and appeal of the brand. In 2008, Lays launched the never-before Fight for Your Flavour allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lays brand ambassadors Saif Ali Khan and M.S. Dhoni with each celebrity rooting for the flavour of their choice.

In November 2008, Lays made yet another innovative breakthrough the Chip-n-Sauce pack. This first-to-market pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season. The Lays Chip-n-Sauce large pack comes in two unique flavours Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack. In June 2009, Lays launched its new positioning platform: Lays Be a Little Dillogical. The new Dillogical concept makes an instant connect with youth caught between the desire to succeed and the desire to remain engaged with certain moments that offer a deep emotional fulfilment. This friction is like a game between the heart and the head, a struggle between what you want to do and what you have to do. Its all about making things that matter to the heart, happen. The new platform has been launched with a series of ads built around the universal consumer struggle between what the mind asks one to do and what the heart desires. A powerful 360 degree approach supports the new TVC, and has indeed prompted consumers to be a little Dillogical. Brand Advantage Lays is 100 percent vegetarian

6. Quaker Oats

Brand History The brand Quaker is more than 130 years old and is a world leader in the oatmeal segment. Quaker Oats was launched in India in 2006. It has a national presence and has a range of Quick Cooking Oats. Recently Quaker Oats launched 4 new sweet and savoury oats to its portfolio. Quaker Oats Benefits Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has strong heart health benefits, which is scientifically proven to help reduce cholesterol. As per US FDA, there was significant scientific agreement that the 3g of eta Glucan, soluble fibre daily from oats, in a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease.

7. Uncle Chipps Brand History Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India. The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the acquisition, the hugely popular brand has grown from strength to strength and has built a powerful connection with consumers. Uncle Chipps is warm, playful, lively, companionable and traditional at heart, just like the good-natured uncle everyone in the family relates to and no family gathering is complete without! Quick Brand Facts

Uncle Chips was launched in 1992. Frito-Lay India took over Uncle Chipps in 2000. Pioneer in branded potato chips in India.

Beverages:-

PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew, in addition to lowcalorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink Gatorade and fruit juices such as Tropicana and Tropicana 100%.

7UP

Brand History 7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. During the brands early years in India, 7UP gained market leader status in the lemon lime category by being one of the first to be nationally distributed besides being marketed as a healthier alternative to other soft drinks. Brand Advantage For the past two years, 7UPs ambition as a brand has been to capture and own the lemon refreshment territory within the clear lime category. Lemon has proven to be a clear and relevant differentiator for the brand. Further, the emotional connect with the idea of upliftment through refreshment has led to an impressive payoff for the brand. After establishing itself as The Lemon Drink in January 2009, 7UP has continued to build on the theme of mood upliftment with its new tagline Mood Ko Do Lemon Ka Lift. Aquafina

Brand History Aquafina was first launched in the US in 1994. With its unique purification system and great taste, Aquafina soon became the bestselling brand in the country. In India, Aquafinas journey began with its launch in Bombay in 1999 and it was rolled out nationally by 2000. On the strength of its brand appeal and distribution, Aquafina has become one of Indias leading brands of bottled water in a relatively short span of time. Brand Advantage Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect taste. Aquafina has been built through refreshing and sharp advertising. The What a Body campaign has helped the brand to drive premium, modern and youthful imagery in an otherwise undifferentiated category. Bottled across India in 19 plants, Aquafina is available across more than half a million outlets. Catering to diverse consumer needs and occasions, it is available in various pack sizes like 300ml, 500ml, 1 ltr and 2 ltr bottles and in bulk water jars of 25 ltrs.

Aquafina is the face of PepsiCos water conservation initiatives and builds awareness about Pepsicos efforts to replenish and restore the water table through its pack labels

Duke's

Dukes Legacy Founded in 1889 by Dinshwaji Pandole, Dukes is a brand that is seeped in Mumbais rich history. It was in many ways the countrys first aerated soft drink and a pioneer on many fronts. Many a generations have grown up enjoying the refreshing ta ste of Dukes. Thus when PepsiCo India brought this brand in 1994, it also inherited Dukes rich Mumbai legacy. While the Lemonade flavour has refreshed the consumers ever since, in September 2011 some more flavours of Dukes , the delicious Raspberry and the sugary sweet Ice-cream soda were relaunched. And with it was launched Dukes Masala Soda, with its strong local flavour that has the consumers wanting for more..

Dukes Refreshing Mumbai!!

Just a year into its re-launch Dukes is being loved by all Mumbaikars. While the old drink is for nostalgia, the young are attracted to the unique flavours that Dukes offers. Be it morning, after meal or in the evening breeze Dukes flavours refresh you every time. As Dukes consumers say Dukes is an Anytime Drink!!! The sweet Raspberry loved by the Parsi community in Mumbai is getting many new connoisseurs, while Ice-cream Soda reminds the consumers of their childhood. The Mumbai Masala Soda appeals to all with a very unique Indian taste. Whats more the new party mixers launched under the Dukes name have taken the young in city by storm. No party is complete without the Classic Mojito or the Exotic Blue Lagoon!!!

Brand Facts

Founded in 1889 by Dinshwaji Pandole a Parsi gentleman Bought by PepsiCo in 1994 Relaunched in 2011

Gatorade Brand History

Gatorade, the Worlds No.1 Sports Drink, was born on the field of sport! Gatorade was launched in India in 2004 and over the years, has become an integral part of the kitbags of many leading sportspersons. Gatorade has been tried and endorsed in India by the top sports stars and professionals, including Sachin Tendulkar, Irfan Pathan, Md. Kaif, S. Sreesanth Ramji Srinivasan and Javagal Srinath. Brand Advantage What is Gatorade? Gatorade is an optimal mix of water, carbohydrates and essential mineral salts that get absorbed instantly to rehydrate, replenish and refuel like no other beverage can. Gatorade is unlike any other Beverage or Energy Drink! Gatorade quickly restores what the body loses through sweat. Its scientific formulation instantly helps the body restore essential minerals, salts, water and energy lost through action and exercise. Gatorade thus helps one to stay Stronger for Longer. It contains less than half of the sugar that is normally found in energy drinks or soft drinks and even juices.

Mirinda

2012 Brand Campaign Mirinda has always stood for great bold taste that unleashes uninhibited fun. Taking the promise forward, Mirinda launched two new exciting flavors- Orange Mango and Orange Masala which appeal to the Indian palette. While Orange Mango is the perfect mix of the sweet candy taste of mango flavor and the tanginess of original Mirinda Orange; Orange Masala tickles the taste buds with a hint of fruit masala flavor added to Mirinda Orange. The launch was supported by a robust 360-degree campaign including outdoor, online and a consumer engagement programme to bring alive the taste experience. Brand History Mirinda is an international soft drink brand from Spain that was launched in India in 1991. The irresistible taste of Mirinda was communicated through our 1996 Mirinda Men campaign, the 2000 Taste Pe Atka, Mirindaaaa campaign and the Taste Aisa Chaye Character Fisla Jaye campaign of 2003. In 2008, the brand decided to up the ante and deliver a brand philosophy that would resonate strongly with consumers. Consequently, Mirinda adopted a bold and vibrant colour, great orangey taste and sparkling bubbles that encouraged one to be more carefree, spontaneous and playful and occasionally give in to an impulse of uninhibited fun. This was

conveyed through the Pagalpanti Bhi Zaroori Hai campaign with Asin in 2008. In 2009, Mirinda established orange as the core of the brand with Orange Dikha Toh Mooh Bola Mirindaaaa.

Mountain Dew

Brand History The main formula of Mountain Dew was invented in Virginia. The drink was named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948. In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch campaign Cheetah Bhi Peeta Hai. Brand Advantage It is a soft drink that exhilarates like no other because of its active, high-energy, extreme citrus taste. The idea of daring, challenges, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA. The brand has always celebrated the bold, adventurous and rebellious spirit of youth. This is reflected in the high-adrenaline advertising of the brand and its connection to outdoor adventure.

Nimbooz

Brand History Nimbooz was launched in India on the 28th of February 2009. It is the latest addition to the Pepsi beverages portfolio. Brand Advantage The brand delivers very strongly on certain expectations. These are:

Locally Relevant Taste Nimbooz is a great tasting product. It has capitalized on the existing familiarity with and high consumption of unpackaged / home-made nimbu pani. It has remained true to its authentic Indian Identity by using the traditional Matka (Earthen Pot) and Squeezer in the manufacturing process. Convenience and Great Value The product is available in three convenient formats, 350ml PET, 200ml RGB and 500ml PET at the remarkable price points of Rs 18, Rs 10 and Rs 25 respectively. Accessibility Nimbooz is Indias first nationally available packaged Nimbu Pani. Hygienic It is just like home-made nimbu pani. You can enjoy its natural and delicious lemony refreshment anywhere you go.

Pepsi

Brand History Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion.

Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent. 1886, the US. Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brads drink. The potion was to become Pepsi Cola in 1898, and eventually, Pepsi in 1903. Since its inception, Pepsi has always been at the forefront of the beverage industry and has come up with revolutionary concepts such as Diet Pepsi, 2l bottles, recyclable plastic cola bottles and the enviable My Can.

Brand Advantage

Pepsi has become a friend to youth and youth culture. Over generations, youngsters have grown up with Pepsi and have shared an emotional connect with it unlike with any other cola brand. Be it parties, hangouts with friends, or just another day at home, a day is never complete without the fizz of Pepsi! Pepsi has always fuelled youth passions like cricket, Bollywood, music and now football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India. Pepsi Changed the Game during the 2011 cricket world cup by challenging convention, celebrating the unorthodox and by becoming the official sponsor of everything that was unofficial about the sport! Change the Game even as a thought has gained enormous popularity and generated tremendous buzz. Taking the same theme forward in 2012, Pepsi changed the game yet again by taking the lead in celebrating the exciting new platform of football. Having brought the biggest international football stars and pitching them against the mighty Indian cricketers in a classic faceoff for Pepsi is something which only a brand like Pepsi can deliver.

Slice

Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. In 2008, Slice was relaunched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal. Brand Advantage With the launch of the Aamsutra campaign in 2008, its winning taste and appealing pack graphics, Slice created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand had done before. While other players have portrayed the mango as a simple and innocent fruit, Slice celebrates the sheer indulgence and sensuality involved in consuming a mango. The creative Aamsutra idea communicates the experience of extreme sensuous pleasure through the act of drinking Slice.

Slice was the first brand ever in the Juice and Juice Drinks category to sign on Bollywood diva Katrina Kaif as the brand ambassador for Slice.

Tropicana

Brand History Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Tropicana is the #1 brand in packaged 100% Juice* in the world in 2011 in off-trade volume. It is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in 2008. Brand Advantage Tropicana continues to select the best fruit to manufacture high-quality juices and original products, pioneer innovative processes and explore new markets for its products. It is committed to fostering healthy lifestyles by ensuring that its products are naturally nutritious and provide the daily benefits that one needs. In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice Beverages (sold as Tropicana).

Supply Chain Operations The company a responsibility to confirm the suppliers honor and respect the folks it serves and also the environments during which they operate as partners. As a part of their accountable and property sourcing strategy, they are committed to operating in partnership with their suppliers to follow a particular code of conduct. Since 2007, PepsiCo has used a provider Code `of Conduct (SCoC) globally. The PepsiCo provider Code of Conduct communicates their international expectations within the areas of labor practices, associate health and safety, environmental management and business integrity. Pepsicos provider Code relies on the International Labor Organization, global organization international Compact and alternative internationally recognized standards. The SCoC includes thirteen standards that need suppliers to stick to the following: basic compliance with native law, respect for human rights and prohibiting all types of forced or obligatory labor, making certain no kid labor is employed, and cooperating with cheap assessment processes requested by PepsiCo. The SCoC is communicated in nineteen languages, and is obligatory in acquisition contracts globally.

PepsiCos Annual accountable & property Sourcing Confirmation method permits them to assess compliance with the SCoC and track whether or not their suppliers have scan, perceive and conform to conduct business consistent with the standards within the Code. In 2010 they increased the method by implementing a web-based survey offered in ten languages. provider business contacts across the world area unit requested to review the PepsiCo SCoC and Gift Policy and ensure understanding and compliance.

In 2010, they additionally increased their annual confirmation method by difficult their suppliers concerning their own needs and people of their provide chain partners. In 2010, nearly four-hundredth of survey respondents confirmed they need their own internal code of conduct, and V-J Day expressed that they need their own providers to go with a supplier code of conduct. They see this as a baseline metric as we tend to still encourage our suppliers to challenge their own provide partners to lift the expectations relative to social responsibility.

Business as well as corporate strategies pursued (last 10 years) Pepsi and its vary of merchandise had progressively started gaining a nasty name together with its competitors within the food and food business. They were blessed with the

increasing incidences of fatness among all age teams, as a result of the high fat content of their snacks. Their producing and provide chain processes were heavily criticized for his or her negative setting impacts on the setting. Their aerated drinks were control chargeable for stress on water tables across the world yet as for alternative health consequences. In this hostile atmosphere for his or her business, PepsiCo selected to reconstruct its portfolio by diversification to enclosed food things that qualify as tasty and healthy. PepsiCo conjointly revisited its provide chain management and also the technologies utilized in their plants to confirm their impact on the atmosphere wasn't negative. PepsiCo conjointly got involved farmers and native communities wherever they operated. Indeed, PepsiCo overhauled their entire business thus on stay competent with dynamic client preferences and growing awareness regarding atmosphere.

ENVIRONMENTAL PRACTICES:

Product stewardship

PepsiCo has introduced food products that are healthier and more acceptable to the consumer with their changing choices.

Technologies deployed

The facility in Casa Grande, Arizona has been equipped with a state of-the-art water filtration and purification system that may recycle and apply up to seventy five % of the water utilized in production. Similar technology is additionally being deployed in our Tingalpa facility in Australia, a water-stressed space. we are going to still apply lessons learned in one facility to others across our world footprint. In Asian country teaching contract farmers property agriculture practices, and serving to twelve,000 farmers kind a cooperative and establish credit through the depository financial institution of Asian country.

Green Products PepsiCo inexperienced has adult virally within the U.S. and globally, increasing to nineteen countries in 2010. Human health and environmental protection area unit 2 crucial parts of property development.to make sure that our efforts in these area unit as are as cohesive and productive as attainable, we've got begun to develop a proper policy to coordinate our human health, agriculture and environment-related initiatives.

Environmental Standards

Integrate our policies and actions on human health, agriculture and therefore the surroundings to create certain that they support one another. Water potency has long been associate environmental focus at PepsiCo. Through the third quarter of 2010, their world food and food businesses reduced water use intensity by nineteen.5 p.c. versus 2006. And were not off course to attain our 2015 target for company-owned facilities. PepsiCo continues to speculate in property water resource management ways that absolutely impact each amount and quality of facility. Since 2005, the muse and PepsiCo Company Contributions have committed quite $15 million to organizations operating to bring safe water to developing countries.

PepsiCo had been A business leader within the innovative use of food-grade PET in potable containers within the U.S. market. They need created important progress in reducing the number of packaging we tend to use to provide several of our products to shoppers. In 2009, PepsiCo generated AN calculable 984,000 metric plenty of solid waste from our world producing facilities. Of that total, seventeen percent was discarded in an exceedingly lowland, and eighty two p.c was sent off-site for helpful uses, like employment. LEED awards for Existing Buildings Gold Certifications in 2010 from the U.S. inexperienced Building Council Leadership in Energy and Environmental style. Fuel-use intensity for his or her world food and potable producing operations has improved by quite twelve percent as of the third quarter 2010 versus the 2006 baseline. The progress is that the results of variety of innovations being introduced in facilities round the world. In 2010, we tend to extended the readying of their new high-efficiency heat exchangers to production plants within the U.K., Portugal, European nation and India. PepsiCo has launched a bunch of initiatives with associates and partners that accelerate the adoption of environmental property practices through education. In Apr 2010, quite 700 associates, suppliers and vendors, as well as representatives from sixteen countries and each PepsiCo division, convened at the world property Summit in Dallas, Texas, to share best practices in environmental property.

Energy efficiency

PepsiCo aims to optimize the use of energy in crop production and management of agricultural waste to improve economics for the farm and reduce both direct and indirect greenhouse gas emissions.

STAKEHOLDERENGAGEMENT

The diagram below illustrates the various stakeholders in PepsiCo. PepsiCo has consciously engaged with them as a part of their strategy.

Consumers PepsiCo. is proud to offer consumers a wide range of products which delivers great taste, nutritional value, convenience and affordability. They are committed in playing a responsible role for health and wellness by encouraging consumers in adopting healthy lifestyles, begins with offering consumers a wide variety of products. innovative ways to reduce the use of energy, water and packaging, and to better serve consumer wants and needs through new products and packaging.They strive in expanding the distribution network in making enjoyable products more widely available. Pepsico. works relentlessly in improving productivity so they can offer affordable products on a broad range of consumers. All PepsiCo business units conduct a regular qualitative as well as quantitative research in understanding consumers' needs. Consumer insights are translated into product improvements, new product ideas and communications. Consumer satisfaction is monitored with a dedicated 24-hour line for consumer inquiries and feedback, globally through a Contact Us page on the PepsiCo websites. Consumers get a range of options to provide feedbacks regarding product quality and service.

Ongoing performance standards at the corporation & consumer response centers are measured each period and including service levels, response rate, first-time resolution and turnaround time. In 2010, each of these categories were met for each category. Consumer Privacy Pepsico makes every effort in making sure that consumers are provided with the policies, terms and conditions. Business divisions and numerous markets maintain corporate and brand websites, fully accessible to all interested parties. Additionally, across the globe, it has a wide array of brand-specific websites, including Facebook, YouTube and other web pages, where a vast range of consumer engagement campaigns take place.Consumers can voluntarily provide with personal information in participating to programs and promotions therefore utilizing a wide variety of available technology, and numerous platforms. In running their websites,they comply with all applicable laws, rules and regulations.personal information received through the Consumer Relations toll-free number is kept confidential.

Communities PepsiCo acknowledge their responsibility to be a tributary member of their communities, globally and domestically. Their goal is to work our businesses responsibly and get to be a positive force. They have a tendency to support their communities through their businesses by tributary to not-for-profit teams and by operating with organizations dedicated to up the lives of individuals. They've consultative teams that specialise in health and health and problems with concern to the African yankee, Asian and Latino/Hispanic communities, among others. They have a tendency to additionally work to be sensible stewards of the setting. In areas of the planet wherever water deficiency is a difficulty, They have a tendency to square measure operating to guard the resources they've used, and that we square measure partnering with noncommercial teams to push clean water access, further as property agricultural practices. Associates Approximately 294,000 of their associates worldwide (as of year-end 2010) area unit our greatest strength. Their labor, dedication and resourcefulness change PepsiCo to contend effectively, serve the wants of our retail customers and shoppers, and deliver the results our investors expect. PepsiCos Talent property principles replicate our commitment to produce a piece setting within which associates are able to do skilled growth and private fulfillment. They tend to raise our associates to reply to Associate in Nursing "Organizational Health" survey, usually each alternative year. Topics embrace edges, operating conditions, diversity and inclusion initiatives, and career development. Their retail and food service customers embody supermarkets, grocery stores, mass merchandisers, club stores, drugstores, gas stations, convenience stores, restaurants, food service shops, coin machine operations et al that carry our product and build them directly

out there to customers. We offer not solely our product, however conjointly selling support that contributes to their growth, profit and positive income. Dedicated client Teamsstaffed with Sales, Insights, offer Chain, client Services and Finance professionalswork across our divisions to produce the best level of service to their major customers. These people work to create positive we tend to perceive and address all client feedback as quickly as doable. Additionally to the everyday management of client feedback, PepsiCo has established forums to solicit feedback. One such forum is PepsiCo's annual Innovation Summit command with major customers. These summits preview innovation for the subsequent year and on the far side. Customers are shown PepsiCo's planned new product and are asked to produce feedback. Additionally to Innovation Summits, PepsiCo conducts offer Chain Summits with our prime retail customers to create a strategic agenda around in-store conditions, value removal and property. Investors PepsiCo strives to produce investors with an inexpensive come back on their investment, supported consistent money growth within the marketplace and consistent money results. They tend to take a long read and create acceptable investments to strengthen our brands, develop our capabilities and pursue new opportunities. They tend to get healthy year-overyear growth and report honest, clear and timely money results. We tend to conduct quarterly conference calls to produce updates to analysts and investors, and that we broadcast our annual shareowner meeting on our web site. Knowing the commitment of the many capitalist teams to property, we tend to apply for admission to the Dow Jones property Index (DJSI) annually. This year, PepsiCo is hierarchal because the number-one company within the DJSI Food and drink Super Sector, the sole company primarily based within the U.S. to earn a prime ranking within the nineteen super sectors assessed. In 2010, PepsiCo has been named as a member of the North America Index 5 times and named a member of the globe Index fourfold. The DJSI World Index identifies those firms that exemplify leadership in property among the leading ten % of the world's prime two, 500 firms. The DJSI North America Index identifies those firms that exemplify leadership in property among the 600 largest North yank firms. Partners Our Related Party Bottlers Prior to our acquisitions of cola Bottling cluster (PBG) and cola Americas (PAS) on February twenty six, 2010, we have a tendency to had non-controlling interests in these bottlers. as a result of our possession was but fifty %, and since we have a tendency to failed to management these bottlers, we have a tendency to failed to consolidate their results. Instead, we have a tendency to enclosed our share of their financial gain|net|netprofit|lucre|profit|profits|earnings|income} supported our share of economic possession in our operating statement as bottling equity income. On February twenty six,

2010, in reference to their acquisitions of PBG and PAS, we have a tendency to begin to consolidate the results of those bottlers. Their share of financial gain or loss from alternative no controlled affiliates is recorded as a part of commerce, general and body expenses. See Note eight in our 2010 Annual Report for added info on these connected parties and connected party commitments and guarantees. Suppliers PepsiCos suppliers give U.S.A. with the products and services required in our business. They have a tendency to get product and services at competitive costs with the goal of permitting each our suppliers and PepsiCo to form an affordable profit. They have a tendency to look for economical suppliers with whom we are able to work and grow as long-run partners. They have a tendency to particularly look for suppliers that area unit in hand by minorities and girls. They have a tendency to extend our commitment to property to our suppliers through our provider company Social Responsibility Assurance Program, which has our provider Code of Conduct, property Packaging Policy and property Agriculture Practices. In 2008, PepsiCo enforced associate degree Environmental provider stretch Program designed to share resources, tools and experience with key suppliers within the U.S. This program has been terribly eminent and is within the method of being enforced globally.

Corporate Social Responsibility initiatives Pepsi Co.Indias believes that its performance is cognizant to its agenda which represents the commitment to give back as the company grows. It has taken a continuing journey that spans three major areas of focus human, environmental and talent sustainability. Human Sustainability reflect goals of nourishing the consumers with numerous products that range from treats to healthy eats. The products had always offered consumers nutrition accompanied with great taste. The progress that the corporation has made under the Human Sustainability phase which includes reformulation of some of its products in improving their nutritional profile while launching products which reflects consumer demand for nutritious snacks and beverages. Pepsi Co. India partners with Governments, health offficers and NGOs to help in addressing obesity concerns and continues to provide consumers with new product choices and innovations.

Environmental Sustainability is based on Pepsi Co Indias commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. Pepsi Co India continues to work to further reduce its water and electricity consumption and improve

its packaging sustainability. Across the world, Pepsi Co India has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver more crop per drop. Talent Sustainability is founded on Pepsi Co Indias belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. Pepsi Co India pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. Pepsi Co India has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities

Water Conservation PepsiCo. India has been committed in minimising the impact of its business on the environment alongwith recognises that the corporations can play a lead role in using scarce resources such as water carefully and responsibly. While agriculture utilises the bulk of fresh water in India (83%), industry uses 6% of which the beverage industry uses but a mere 0.04%. But every drop counts and Pepsi Co India's primary focus in its beverage and snacks plants has been on conserving water at each stage of the manufacturing process.

Maintaining a positive Water Balance In 2003, Pepsi Co. India successfully made it to achieve positive water balance by 2009. Which means that PepsiCo. India will conserve, recharge, and thus replenish more water in its manufacturing plants than groundwater pumped for operations.

Reducing water debit Pepsi Co. Indias effort to achieve The Positive Water Balance commenced with an initiative across manufacturing plants to revalue water as a resource through a comprehensive movement in conserving and optimizing water usage within manufacturing process. In the last two years,the company has saved over 2 billion litres of water. In-plant water recharge and harvesting

The multiple approach comprises of awareness, metrics,commitment, installation of water recovery equipment and improving water management practices. a significant contribution from the beverage plant, along with the tremendous amount of water recycled through starch recovery process used in the snack plants, Pepsi Co. India reduces water usage in manufacturing plants significantly and providing the company a saving of over 2 billion litres of water. Zero Water Discharge

Pepsi Co.India has also adopted processes to treat processed water before returning it to non-potable water uses. In cooling towers,watering gardens and flushes, water is being reused and the plants are moved towards making a zero discharge facility.

Harvestingwater Rain water harvesting methods have become standard practice for all Pepsi Co India plants in order to maintain and strengthen the water reserves in the surrounding areas. Examples comprise of the Jainpur, Bazpur, Bharuch, Palakkad, Panipat and Neelamangala plants, along with the Frito Lay foods plants at Channo and Pune, which harvests and collects rain water in excavated lakes and ponds while the Panipat plants use roof water harvesting to rejuvenate the surrounding aquifers.

Strengthening water credit Having reduced the "debit" side of the water balance equation significantly, attention was focused on earning the "credit" to achieve a Positive Water Balance. Rain and roof water harvesting structures were constructed wherever possible. Community water projects were also initiated, and a comprehensive watershed management programmes in partnership with TERI (The Energy Resources Institute) in diverse and also challenging geographic locations were also started.

Environment Awards Pepsi Co India-Exnora waste management programme in Chennai won Environmental Golden Peacock Award for Innovation in the year 2006 Pepsi Co Indias Palakkad plant won Golden Peacock National Award for Environment Management in 2005 Neelamangala plant was selected for the Parisara Mithra Award for environment in 2005 Pepsi Co India Madurai plant also bagged the Golden Peacock National Award for Environment Management in 2001 and 2002

Waste to Wealth Waste to Wealth is a Pepsi Co India and Exnora's solid waste management programme. The Solid Waste Management initiative is in partnership with Exnora, an environmental NGO. This award winning and income generating partnership impacted more than 1,00,000 people in Tamil Nadu, Andhra Pradesh and Haryana which reached out to more than 2,00,000 people in 2008.

Award winning Zero Waste Management Programme in Pammal, Tamil Nadu Effective and environmental friendly disposal of municipality waste becomes a major challenge for local Government bodies. In partnership with the various stakeholders, Pepsi Co India continues to implement waste management projects in various districts in the country. Despite the creation of a detailed policy on Solid Waste Management and Handling rules in 2000, very few municipalities in the country were able to overall comply with the rules. Pepsi Co. India and EXNORA effectively implemented a model project at Pammal district in Tamil Nadu that was comparatively fit to the Government policy on waste management. A visible difference in the local environment of the region. Implemented in a few wards of the Pammal district and impacting a population of over 22,000, the programme imparted training on recycling waste rather than simply relocating it. The programme involved the creation of infrastructure, usage of superior grade EXORCO compost, recycling of plastic and steel waste, road cleaning, street beautification, sanitation awareness programmes and a tree plantation programme that include the concept of 'Each Child Adopt a Tree'. Households were encouraged to segregate their bio-degradable waste from their recyclable waste. The bio-degradable waste was converted into high quality organic manure through the process of vermi-culture. The sale of recyclable waste provided a stream of income to sustain the project which improved the ambience of Pammal district.

Every aspect of the programme was built around maximum community and Government participation which helped the programme evolve into a self sustaining model. This unique initiative was awarded the environmental Golden Peacock Award for Innovation in 2006 and was recognized as a model project by UNICEF in 2007.

Pepsi Co India-EXNORA's Zero Waste Management initiative in Pammal recognized as a model project by UNICEF

Pepsi Co India-EXNORA is a pioneer in Zero Waste Management project at Pammal, Tamil Nadu.It was selected by UNICEF as a model project and also as a centre for international learning in the region of Urban Solid Waste Management. Main aim is to understand the planning, process, implementation and also the impact of the program, a team of 21 UNICEF delegates all over 9 countries, which consisted of Denmark, Egypt, Zambia, Phillipines, Indonesia, Nepal, East Jerusalem, Djibouti and Ethiopia, visited the same and recognized it to be a unique initiative which projects a strong partnership between various stakeholders(community,NGOs,Government). In 2007, UNICEF also included urban solid waste management a as part of its sanitation frame and selected Pammal's Zero Waste Management centre as the best case study for the team of international delegates. This prestigious recognition by UNICEF bagged the Golden Peacock Award For Innovation by Pepsi Co. India and Exnora for partnership in this unique waste recycling program.

Initiatives to recycle at Cuddalore, Tenkasi,Nagapattinam in Tamil Nadu, Sangareddy in Andhra Pradesh and Panipat in Haryana Inauguration of the Pepsi Co India-EXNORA Zero Waste Management Project at

Nagapattinam marked the expansion of Pepsi Co. India and Exnora's efforts to manage domestic solid waste in an environmentally-friendly manner.

Continuous doorstep campaigns, rallies,street plays are carried out in motivating people to segregate organic and inorganic garbage at a source. The organic waste is converted into compost using a technique as vermi-culture and inorganic waste is sorted into various categories for recycling.

This project not only promotes sanitary surroundings, but also provides various opportunities for SMSEs such as PET bottle, waste paper and tetra pack recycling. The Pepsi Co India Foundation also initiated similar projects in various manufacturing sites in India.

Frito Lays achievements in converting waste to wealth Pepsi Co Indias foods division, Frito Lay, generates biofuels from waste in its plants reducing methane emission and 875 metric tonne of CO2 emissions annually, though achieving 14% reduction in energy use. New capacity expansions in plants has been designed in impacting further reductions in water, power and fuel.

The Way Ahead

PepsiCo believes pepsi Next are going to be completely different. Their newest combination of sweeteners and HFCS has been extensively tested and developed to supply customers thereupon elusive full flavour of normal colas. And dope is prepared to place promoting muscle behind their brands, asserting plans to extend their promoting budget by fifteen to twenty to US$600 million. nonetheless already there ar signs dope NEXT can be a product in search of a market. whereas Dr Pepper 10 specifically targets young adult males, Like Coke Zero and dope soap before it, even going up to now on launch associate degree effort that states Dr Pepper TEN: it is not for girls, pepsi Next's positioning lacks focus. From naming urban creator Nicki Minaj as a dope representative, pairing with infectious agent video

comedy web site Buzzfeed.com and Funny or Die.com, and having Desperate Housewives actor Eva Longoria offer out free samples in New York's Times Square, it seems dope is targeting everybody quickly, however nobody specially. Likewise, Dr Pepper TEN's early success isn't proof of a burgeoning mid-calorie potable marketthe 2 beverages take issue greatly in terms of each calorie content and flavour. Dr Pepper's mix of twenty three flavours includes a distinctive style that several customers feel masks the afterimage of artificial sweeteners. As such, it's developed a very loyal following amongst customers. though dope Next's flavour is nearer to regular dope, early shopper feedback recommend real variations stay. Similarly, whereas Dr Pepper 10 is positioned virtually identically to Coke Zero and pepsi max, albeit with 10 calories, dope Next is seeking a wholly new mid-calorie market; one that didn't exist in 1975, 1993, nor in 2004. As PepsiCo moves full steam with this launch, many queries stay unreciprocated. With the emergence and success of each Coke Zero and pepsi max, why would customers select pepsi Next's sixty calories once they will have zero? Or why select close however not quite on flavour once they will have the $64000 thing? As full flavour carbonates ar expected to stay in decline over following 5 years, it's apprehensible that dope needs to focus on customers moving faraway from carbonates. However giving them a compromise is also a mistake--one the corporate has already created 3 times before.