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Encouraged by the now late Fr. Dempsey, Fr. Mascarenhas first consulted his superiors and then forged ahead. After lengthy long-distance phone interviews, Fr. Mascarenhas occupied the Chair on September 1, 1983, a position he still holds. At present, Fr. Mascarenhas researches the ethical aspects of new product development, healthcare, entrepreneurship, and Internet marketing. Most recently, he has developed an interest in business-turnaround management. Either individually, or by co-authoring with colleagues, he has published four scholarly research books and more than 50 journal articles and conference proceedings. Fr. Mascarenhas is currently finishing a manuscript entitled Responsible Marketing: Concepts, Theories, Strategies and Cases, and is writing three other books on business-turnaround management. Research is as pivotal to Fr. Mascarenhas as the courses he teaches. My particular area of research has always been applied business ethics, says Fr. Mascarenhas. I have focused on the application of major ethical theories such as teleology, deontology, distributive justice and virtue ethics to areas of business most prone to unethical practice.
Fr. Mascarenhas often reflects on that special occasion. Every day thereafter has been a blessing, he says. People are my riches, my strength and my everything.