To, All students BBA IV Semester BVIMR, New Delhi Subject: Industrial Exposure Compulsory for All Dear

r Students, Congratulations for completing successful three semesters at BVIMR. The Fourth Semester along with the theoretical knowledge gives you the opportunity to gain knowledge and understanding of business system and activities involved therein and acquire experience by seeking association or intervention in the system. In this Sem you are required to submit an Industrial Exposure Report in the form of a Journal to your faculty guides allotted to you. The Journal (report) shall be spiral bound & divided into 4 parts: A, B, C & D. Part A & B can be in the groups of 3 students under the same faculty guide, but no two groups can have the same industry. Part C & D will be completed individually. For Part A & B information can be gathered through Internet, Newspapers, Magazines but for Part C & D visit to the organization is mandatory & proof of such visit should be enclosed in the report. The final Report should be submitted by 20th March 2013.

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S.No 1.

Particulars PART A Brief study on any selected industry, Preferably Manufacturing Sector Industry Report: - The report must be prepared considering the following components. It should be typed & must be 8-10 pages. History of industry Present practices Products/services Players in the industry Trends in the industry Contribution of industry to the development of the nation Future of the industry (List of Industry is attached at the end of the document) PART B Brief study on any Trade organization The report must be prepared considering the following components. It should be typed & must be 5-7 pages. History of trade organization Vision/Mission/objectives/Unique advantages Purpose (How is it helpful to various organization) Some prominent Associate members Office Bearers (organization structure) (List of Trade Organizations is attached at the end of the document) PART C Brief study on Service sector specific to a company Students are required to visit any Service organization (company) & on the basis of interaction with the employees will prepare a report as per the following format. Along with the visit information may also be gathered through Press Clippings, websites, Industry Folders, Catalogues and other printed literature. They are also required to enclose the visiting cards of the employees whom they would be meeting. The Report should be typed & must be 15-7 pages. Chapter-1-Introduction A. Overview of the service sector and its contribution in the economy B. Overview of the industry and its contribution in the service sector Chapter-2- About the Company A. Profile of the Company B. History of the Company C. Vision and mission statement of the Company D. Key competitors of the Company E. Organizational structure Chapter-3- Marketing Strategies of the Company A. Introduction about the marketing strategies B. Seven Ps of the Marketing i. Product ii. Price iii. Place iv. Promotion v. Process - Blueprint of the process & Suggestions for improvement of service delivery vi. People (Recruitment Process) vii. Physical evidences

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PART D Industrial Visit Report Industrial Visit will be organized by the Institute through Coordinators. Students are required to prepare a Hand written report of 2 to 4 Pages with Photographs.

Mode of Evaluation: The performance of a student will be evaluated as under: 1. Part-A 2. Part-B 3. Part- C 4. Part-D Industry Report Report on Trade Organization Report on Service Organization Industrial Visit Report 20 Marks 20 Marks 20 Marks 10 Marks 30 Marks Total 100 Marks

5. Viva Voce (including PPT)

Parul Agrawal
Dean Students Welfare & HoD BBA

Tentative List of Industries:

1. Iron and Steel2. Cotton Industry3. Sugar Industry4. Jute Industry5. Paper Industry6. Cement Industry7. Aluminium Industry8. Chemical Fertilizer Industry9. Engineering Industry10. Agriculture Industry11. Ship-Building12. Aircraft Building13. Automobile Industry14. Cycle Industry15. Glass Industry16. Leather Industry17. Woollen Industry18. Silk Industry19. Medicine Industry20. Rubber Industry21. Heavy Chemical Industry22. Match Industry23. Plastic Industry24. Telephone Industry25. Petrol Refining Industry[Type text]

26. Petro Chemicals27. Pesticide Industry-

Tentative List of Service Organizations:

1. Accounting 2. Advertising 3. Banking 4. Broadcasting 5. Brokerage 6. Call Centers 7. Cargo Handling 8. Consulting 9. Education 10. Entertainment & Leisure 11. Financial Services 12. Health Care 13. Investment Banking 14. Legal 15. Private Equity 16. Publishing 17. Real Estate 18. Securities & Commodity Exchanges 19. Telecommunications 20. Transportation 21. Venture Capital 22. Tourism 23. Hospitality

Tentative List of Trade Organizations:

ALL-INDIA MANUFACTURERS ASSOCIATION(AIMA) DHP Regional Board of AIMO 70, Shivaji Marg Industrial Area New Delhi 110 015 Phone: (91 11) 543 3011 City: New Delhi AUTOMOTIVE COMPONENT MANUFACTURERS ASSOCIATION OF INDIA (ACMA) 6th Floor The Capital Court, Olof Palme Marg, Munirka, New Delhi 110 067. Phone: (91 11) 2616 0315, 2617 5873, 2618 4479 Fax: Fax: (91 11) 2616 0317 E-Mail: acma@vsnl.com, acma@vsnl.net Web Site: http://acmainfo.com ASSOCIATED CHAMBERS OF COMMERCE & INDUSTRY OF INDIA (ASSOCHAM) 147B, Gautam Nagar, Gulmohar Enclave New Delhi-110 049 Phone: ( 91 11) 2651 2477-79 Fax: (91 11) 26512154 E-Mail: assocham@sansad.nic.in City: New Delhi Web Site: http://www.assocham.org CONFEDERATION OF INDIAN INDUSTRY (CII) [Type text]

Confederation of India Industry (CII Mantosh Sondhi Centre) 23, Institutional Area, Lodhi Road, New Delhi - 110 003, INDIA Phone: -24629914 Fax: 79.99999959 City: New Delhi CONFEDERATION OF INDIAN INDUSTRY (CII) Confederation of India Industry 249-F, Sector - 18, Udgyog Vihar, Phase IV, Gurgaon Phone: -4014160 Fax: -1016.836029 City: Gurgaon Delhi Chamber of Commerce, 49, Rani Jhansi Road, New Delhi-110055, 91-11-23616421, 23610397, 23515828 & Phone: 23518994 Fax: 91-11-23628847, 23622815 E-Mail: dccnd@nda.vsnl.net City: New Delhi ELECTRONIC COMPONENT INDUSTRIES ASSOCIATION (ELCINA) ELCINA House, 422 Okhla Industrial Estate New Delhi, INDIA-110020 Phone: (91 11) 26924597, 26928053 Fax: (91 11) 26923440 E-Mail: elcina@del2.vsnl.net.in City: New Delhi Pin Code: 110020 Web Site: http://www.elcina.com FEDERATION OF HOTEL AND RESTAURANT ASSOCIATIONS OF INDIA (FHRAI) B-82, 8th Floor, Himalaya House, 23, Kasturba Gandhi Marg New Delhi - 110001 (91 11) 2331 8781, 2331 8782, 2332 2634, 2332 Phone: 2647, 2332 3770 Fax: (91 11) 2332 2645 E-Mail: fhrai@vsnl.com City: New Delhi FEDERATION OF INDIAN CHAMBERS OF COMMERCE & INDUSTRY (FICCI) Federation House Tansen Marg New Delhi 110001 Phone: 011-23738760-70 Fax: 011-23721504, 23320714 E-Mail: ficci@ficci.com City: New delhi Web Site: http://www.ficci.com Indian Society of Agribusiness Professionals, R-289A, 2nd Floor, Greater Kailash-1,New Deli-110048 Phone: 91-11-51730573, 51730574, 30938993 Fax: 91-11-51731674 E-Mail: isap@vsnl.net [Type text]

City: New Delhi Indian Society of Agribusiness Professionals, A/184, Road No. 1, Mahipalpur Extn., New Delhi-110037 santhanam@isapindia.org, E-Mail: sangeeta@isapindia.org City: New Delhi Web Site: www.isapindia.org. NATIONAL ASSOCIATION OF SOFTWARE & SERVICE COMPANIES (NASSCOM) International Youth Centre Teen Murti Marg Chanakyapuri New Delhi 110021 Phone: (91 11) 23010199 Fax: (91 11) 23015452 E-Mail: info@nasscom.org City: New Delhi Web Site: http://www.nasscom.org PHD Chamber of Commerce and Industry Suite No.23, 2nd Floor, Indra Palace, H Block Middle Circle, Connaught Place, New Delhi-110 001 Phone: 91-11-23327421 City: New Delhi INDIA TRADE PROMOTION ORGANISATION (ITPO) Pragati Bhavan, Pragati Maidan New Delhi 110 001 Phone: (91 11) 2337 1540 Fax: (91 11) 2337 8142 E-Mail: itpo@nda.vsnl.net.in City: New Delhi Web Site: http://www.indiatradepromotion.org INDIAN ELECTRICAL & ELECTRONICS MANUFACTURERS' ASSOCIATION(IEEMA) 804, Surya Kiran 19, K. Gandhi Road, New Delhi - 110001 Phone: (91 11) 23733013/14 Fax: (91 11) 23733015 E-Mail: delhi@ieema.org Web Site: http://www.ieema.org FEDERATION OF INDIAN EXPORT ORGANISATIONS (FIEO) Niryat Bhawan", Rao Tula Ram Marg, Opp. Army Hospital Research & Referral, Phone: 91-11-26150101-04 Fax: 91-11-26150066/26150077 E-Mail: fieo@nda.vsnl.net.in City: New Delhi

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