A PROJECT REPORT ON HONOUR A STUDY ON STUDENTS SATISFACTION OF MDU.

Submitted for Partial Fulfillment of the Requirement of Degree of Master of Business Administration (2010-2012 )

U n d e r Th e Gu i d a n c e Of : D r . Da l e e p S i n g h

S u b mi t t e d B y: H a r i s h Ar o r a M B A 2 .2 ( H ) R o l l No . : 3 0 6 1

INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, M.D.U Rohtak (124001)

TABLE OF CONTENTS S. No 1 2 3
Declaration Acknowledgement Chapter 1: INTRODUCTION Meaning Significance Conceptualization Focus of the study Objectives Limitations Organization of Study Chapter 2: RESEARCH METHODOLOGY Meaning Introduction Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis Chapter 3: ANALYSIS & INTERPRETITION Data Presentation and Data Analysis Recommendations and Suggestions Chapter 4: LIMITATIONS Chapter 4: CONCLUSIONS Chapter 4: BIBLIOGRAPHY & ANNEXURE

Particulars

6 7 8

DECLARATION

I, H a r i s h A r o r a r o l l N o . 3 0 6 1 M . B . A ( H ) . F i r s t ye a r ( I I S e m e s t e r ) o f IMSAR hereby declare that the Final Project Report entitled A STUDY ON STUDENTS SATISFACTION OF M DU, is an original work and the same has not been submitted to any other institute for the award of any other degree.

Dr. Daleep Singh

Karan Gulati

ACKNOWLEDGEMENT

I would like to express my gratitude to all those who have helped me to complete this research project on students satisfaction. Also, I would like to thank all the students of MDU for cooperating with me in this crucial study.

Further, I am also thankful to Dr. Daleep Singh, my project guide, who guided me in the preparation of my research project.

Harish Arora

CHAPTER 1

INTRODUCTION

Meaning Significance Conceptualization Focus of the study Objectives

Limitations Organization of Study

1.1 Satisfaction

In general satisfaction is a persons feelings pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations.AS the definition makes clear satisfaction is a function of perceived performance and expectations. If the performance falls short of expectations the consumer is dissatisfied. If performance matches the expectations the consumer is satisfied. If the performance exceeds the expectations, the customer is highly satisfied

1.2 Significance

There has been significant difference between the intake process for the MBA Hons. batch 2009-2011 and MBA Hons. batch 20102012. Intake of 2009-2011 batch was through a separate test conducted by the institute, and thus the batch availed the advantage of admission of only those who willingly applied for the course. But the very next year, the intake process of all the courses, MBA General, Hons. & BE were through a common written test, where a final merit list was prepared and thus the candidates were given chance accordingly. Since, MBA (G) has been the course being taught in IMSAR from a very long time, the students first preference was this only. And thus, in spite of being a respectable course, the aspirants overlooked MBA Hons. Same happened with BE course. But being the self financed course and carrying the badge of Hons., the treatment was quite indigestible. There could have been several reasons behind this matter.

Thus, the study endeavors to: Understand the students preferences in a better way and to understand their attitude towards the course on completion of 1 year (individual factors).

 Know the students perception regarding the infrastructure, faculty, education etc. Know the preference and effectiveness of the facilities provided by the department.

1.3 Conceptualization

The Concepts which has been taken in this study are as follows:

Students Satisfaction The institutes ability to meet the expectations of students. Satisfaction Level It refers to the extent to which the students are satisfied regarding the services provided to them.

1.4 FOCUS OF THE STUDY

The focus of our study is to determine that whether the students are satisfied or not. Satisfaction here is regarding different facilities provided by university. Students Satisfaction survey can help to discover the causes of dissatisfaction. This study will reveal the reasons for satisfaction and

dissatisfaction of students regarding their Institute along with the suggestions and recommendations given by them.

1.5 OBJECTIVES OF THE STUDY

The main objective of the study is to know the reasons of satisfaction or dissatisfaction of students towards their

institute. The main objectives of the study are to know:

The satisfaction level of students for Facilities provided by the MDU like (Workshop/Seminar/cultural Event). The reasons for dissatisfaction. Where the problems occur. How can it be solved? And how that satisfaction level can be improved.

1.6 ORGANIZATION OF THE STUDY

This study consists of mainly three chapters. related to introduction of the study.

Chapter 1 is about the

It tells

Objectives, Conceptualization, limitations and significance of the study. The next chapter i.e. CHAPTER 2 includes the Research Methodology. It tells how the data is collected and which type of data is collected during the study. The last chapter includes the data analysis, data interpretation, summary and conclusion. It is basically the result of the study. It means the recommendations and suggestions, conclusions various charts and all.

CHAPTER 2

RESEARCH METHODOLOGY

Meaning Research Design Universe of the study Survey Population Sample Size Sampling Techniques Data Collection Data Analysis

2.1 Research

Methodology

R e s e a r c h me a n s , S e a r c h f o r kn o w l e d g e . R e s e a r c h i s S y s t e ma t i z e d e f f o r t t o g a i n n ew kn o w l e d ge . S o me p e o p l e c o n s i d e r r e s e a r c h a s mo v e me n t f r o m k n o wn t o u n k n o wn ; i t i s a c t u a l l y a d i s c o v e r y.

R E S E AR CH s ys t e ma t i c a l l y

ME T H O DO L O G Y solve the research

is

way In

to it,

p r o b l e m.

s ys t e ma t i c me t ho d s a r e f o l l o w e d t o s o l v e a p a r t i c u l a r p r o b l e m. It ma y be understood as a science of

s t u d yi n g h o w r e s e a r c h i s d o n e s ys t e ma t i c a l l y. I t r e f e r s t o s e a r c h f o r k n o wl e d g e . I n f a c t , r e s e a r c h i s a n a r t of scientific investigation.

2.2 Research Design Introduction: R e s e a r c h A Re s e a r c h De s i g n is is the the wa y i n wh i c h of

the research is carried ou t. It works as a blue print. Design a r r a n g e me n t

conditions for collection and analysis of data in a ma n n e r that a i ms to c o mb i n e relevance to the r e s e a r c h p u r p o s e w i t h e c o n o my i n p r o c e d u r e .

A g o o d r e s e a r c h d e s i g n s h o u ld b e f l e x i b l e , a p p r o p r i a t e and efficient and so on. It should try to mi n i mi z e

biases.

TYPES OF RESEARCH DESIGN

EXPLORATORY RESEARCH DESIGN

DESCRIPTIVE RESEARCH DESIGN

DIAGNOSTIC RESEARCH DESIGN

EXPERIMENTAL RESEARCH DESIGN implemented in this Research is

The

Research

Design

descriptive cum diagnostic design. The Research is descriptive cum diagnostic.

2.3 Universe of the Study

Students of MBA (Hons. 2010-2012) in IMSAR

2.4 Survey Population

Survey population consists of MBA (Hons. 2010-2012) students of IMSAR

2.5 Sample Size

Sample size consists of 32 students of MBA (Hons.), 2010-2012 batch

2.6 Sampling Technique Sampling technique used in this research is judgment sampling and convenience sampling. 2.7 Data Collection
Data that is collected for the study is all primary and collected from the students of MBA Hons. (2010-2012 batch). Data collection technique used in this research is questionnaire. Primary data is collected from the existing (2010-2012 batch) using questionaires. Th e s t u d e n t s o f MBA Hons.

questions

are

structured close -

in

open-ended

form for general

i n f o r ma t i o n a n d

e n d e d f o r c o l l e c t i n g s p e c i f i c i n f o r ma t i o n .

2.8 Data Analysis

Firstly raw data is coded into standardized form, then analyzed and interpreted the data with the help of statistical tabulation method by using average and percentage tool.

CHAPTER 3

ANALYSIS & INTERPRETITION

Data Presentation and Data Analysis Recommendations and Suggestions

3.1 DATA PRESENTATION AND DATA ANALYSIS

Data collected is analyzed and following results are obtained:

Motivation Derived out of Personal/Individual Factors (weights of students responses)

Scale Strong Agreement Agreement Indifferent Disagreement Strongly Disagreement No. of Responses 19 64 22 17 5 % Responses 15% 50% 17% 14% 4%

Responses affected by SELF/Individual

Strong Agreement

Agreement Indifferent Disagreement Strongly Disagreement

INTERPRETETION

65% agree that the institute, the course, and the individuals are satisfied with the way the things are going and the way they expected them to be. They think that all the 3 components (students, institute & course) are making a good match.

While 18% of the respondents who considered individual factors were found dissatisfied as the expectations were not appropriately met in the due course.

On the contrary, the level of dissatisfaction among students taking their personal part presented following data: 16 students agreed switching over the course (if provided a chance, 8 students ready) or joining outside (if available at same fee, 8 students would join).

 Motivation Derived out of INSTITUTIONAL Factors (to what extent the institute has been successful in satisfying students)
Scale Strong Agreement Agreement Indifferent Disagreement Strongly Disagreement No. of Responses 23 117 67 63 50 % Responses 7% 37% 21% 19% 16%

No. of Responses
Strong Agreement Agreement Indifferent Disagreement
Strongly Disagreement

INTERPRETETION 35% are dissatisfied with the institutes efforts and as much as 21% feel indifferent of it. It means students visiting IMSAR are either getting very low return in terms of what they expect from a management institute. 56% in total are not showing a positive response what shows the effectiveness of some institute. The students are either getting a negative impression, or they are not expecting any support from the institute.

While, 44% are satisfied that the institute has been efficient and effective in adding value to the course and satisfying the students.

Motivation Derived out of COURSE related factors (extent to which the course has been able to satisfy the students)
Scale Strong Agreement Agreement Indifferent Disagreement Strongly Disagreement No. of Responses 7 13 17 17 10 % Responses 11% 20% 26% 26% 17%

No. of Responses
Strong Agreement

Agreement Indifferent
Disagreement

Strongly Disagreement

INTERPRETETION 31% are agreeing that the course has been effective in satisfying the students and has lived up to the reputation. On the contrary, 43% of the students are feeling dissatisfied and thus the majority of students dont think that the course is serving in accordance to its name. Considering responses of how many did willfully opted to enter MBA Hons., 18 students agree, while 6 disagree (out of total 32, 8 were indifferent). Thus it can be drawn that due to lack of proper attention paid to the course, the students are getting negative returns in context of what they expected.

 FACULTY based factors and the resultant satisfaction (faculty being the core of any institute influences the students to what extent)
Scale Strong Agreement Agreement Indifferent Disagreement Strongly Disagreement No. of Responses 12 37 11 3 1 % Responses 19% 58% 17% 4% 2%

No. of Responses
Strong Agreement

Agreement Indifferent
Disagreement

Strongly Disagreement

INTERPRETETION 77% responses of the students depicted that they felt relaxed being placed under supervision of faculty at IMSAR, whereas 17% were neutral of the faculty support at the institute. A small fraction of

response, i.e., 6% were dissatisfied with the faculty support being extended to them