CMGR Chat

CMGR Chat
Stats and Transcripts
By Tweet Category for iPad
Date: 04/17/2013
Analysis of the session 'CMGR Chat' created with Tweet Category
OVERVIEW
Session CMGR Chat
Statistics
Categories total tweets
772
Retweets Links
115
Replies Pictures
users
94 31
Tweets Check-ins
363 0
281 3
Category Replies Other tweets Answer 2 Answer 4 Answer 5 Links Answer 1 Answer 3 Rest of categories
2.317.536 Impressions
Potential impact
Tweets per user
6,7
Total tweets 283 216 49 47 45 45 36 32 19
% 37 28 6 6 6 6 5 4 2
Original Tweets 281 180 45 39 34 31 25 28 15
RT 2 36 4 8 11 14 11 4 4
Users 49 68 29 26 22 34 22 20 12
442.059 Users
Potential reach
Followers per user
3.844
Charts
num. tweets
Most Active Users

713
JPedde
tweets followers
68
4612
KellyLux
tweets 1
00:00 17 apr
67
1
02:40
2
05:20
10
08:00 10:40
3
13:20
32
16:00 18:40
35
10
21:20 00:00 18 apr
followers
time
5977
TheJournalizer
tweets followers
34
num. users
1399
11 9 6 4 3 5 3 8 6 4 6 9 6
4
1500-5000 5000-10000 >10000
debng
tweets
31
11205
ChelseaRhane
followers
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
num. followers
5 6
tweets followers
30
num. tweets per user
2194
DistrictOfAris
tweets followers
>5 5 4 3 2 1 2 3 11 3
33
30
1676
63
num. users
apdolan
tweets followers
29
2863
CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Replies Other tweets Links Potential Impact Replies Other tweets Links Users Other tweets Replies Links Original tweets Replies Other tweets Answer 2 Retweets Other tweets Links Answer 1
4 5
Answer 2 Answer 5
4 5
Answer 2 Answer 5
4 5
Answer 2 Answer 4
4 5
Answer 4 Answer 5
4 5
Answer 5 Answer 4
Charts Impressions per category Tweets per category Users per category
Categories Category Replies Other tweets Answer 2 Answer 4 Answer 5 Links Answer 1 Answer 3 Answer 6 Pictures Total tweets 283 216 49 47 45 45 36 32 14 5 % 37 28 6 6 6 6 5 4 2 1 Original Tweets 281 180 45 39 34 31 25 28 12 3 RT 2 36 4 8 11 14 11 4 2 2 Users 49 68 29 26 22 34 22 20 7 5 Impressions 886.714 609.630 148.293 126.085 134.040 164.153 105.298 109.027 22.125 12.171 Potential Reach 249.894 169.829 62.059 48.921 50.016 121.680 52.620 44.281 11.244 12.171 Tweets/ User 5,8 3,2 1,7 1,8 2,0 1,3 1,6 1,6 2,0 1,0 Followers/ User 5.099 2.497 2.139 1.881 2.273 3.578 2.391 2.214 1.606 2.434
USERS
Statistics
115
Number of users Top 5 users Most active users
JPedde
12,8
Number of users per category
6,7
Number of tweets per user
20.152
Number of impressions per user
Most popular users

unmarketing
Users with the highest impact

KellyLux
68
tweets KellyLux
146.586
followers JustinFlitter debng
400.459
impressions
67
tweets TheJournalizer CMIContent
33.598
followers JPedde
347.355
impressions
34
tweets
30.868
followers
313.616
impressions
4 5
debng
31
tweets ChelseaRhane
4 5
Brett
23.071
followers debng
4 5
unmarketing
146.586
impressions apdolan
30
tweets
11.205
followers
83.027
impressions
Most participative users

JPedde
Retwitters
KellyLux
Most original users

JPedde
9
num. categories ChelseaRhane TheJournalizer
7
num. of RTs KellyLux
64
original tweets
8
num. categories DistrictOfAris pushingvision
7
num. of RTs debng
60
original tweets
8
num. categories
7
num. of RTs
31
original tweets
4 5
Charts
KellyLux
8
num. categories TheCMgr
4 5
socialrobin
6
num. of RTs ChelseaRhane
4 5
DistrictOfAris
27
original tweets TheJournalizer
8
num. categories
4
num. of RTs
27
original tweets
3844
Followers per user HIGH INFLUENCE
46
24 14 1
influence level
Very low 0 to 10 followers
12
15
3
Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
Annexes
TWEETS BY CATEGORY
Category
Answer 1
Tweets to answer 1
Most Active Users
25
tweets Tweets from this category
22
users
11
retweets
52.620
potential reach
105.298
potential impact
1,1
tweets / user
1. JPedde 2. ChelseaRhane 3. KellyLux 4. apdolan 5. TheJournalizer
Jennifer Phillips @jphil33
18:05 - 17 Apr 13
Kelly Lux @KellyLux
18:04 - 17 Apr 13
RT @KellyLux: Q1. What constitutes a tragedy that will require a shift in your regular practice? What are the factors? #cmgrchat
Q1. What constitutes a 'tragedy' that will require a shift in your regular practice? What are the factors? #cmgrchat
Jenn Pedde @JPedde
18:05 - 17 Apr 13
Michael Hahn @mbhahn
18:05 - 17 Apr 13
6 action packed questions today... so look @Kellylux's direction for Q1. #CMGRchat
a1 tragedy is an unfortunate event, not only loss of life and injuries but other things as well #cmgrchat
Elliot S. Volkman @TheJournalizer
18:06 - 17 Apr 13
Joe Amodio @Jmodio
18:06 - 17 Apr 13
A1 a tragedy that affects your brand comes in different forms. Local, national, global #cmgrchat All require shifts on scheduled programming
A1. A tragedy could be a natural disaster, a an accident, an attack. Anything destructive or harmful #cmgrchat
Chelsea Hickey @ChelseaRhane
18:07 - 17 Apr 13
Aris Kyriakopoulos @DistrictOfAris
18:07 - 17 Apr 13
A1: It can vary, but when there is a strong emotional reaction, surprise, shock & dismay. A time when promos are unnecessary #cmgrchat
A1: Any loss of life or limb is a tragedy. As to changing your strategy? Is the story being talked about in the community? #cmgrchat
Simon Goodacre @sgoodacre
18:07 - 17 Apr 13
Kameron K. @Shinranshoni
18:07 - 17 Apr 13
A1) I would say either it has to make the news, or it has to directly affect your community (institution, business, whatever) #cmgrchat
A1: Obviously any natural disaster, PR issue, or anything harmful or destructive. #cmgrchat
Kelly Lux @KellyLux
18:07 - 17 Apr 13
18:08 - 17 Apr 13
A1. When I see all the journalists in my stream talking about an 'unforeseen event' that is obviously cause for concern. #cmgrchat
A1 p2: When the majority of the world/nation stops & is hanging onto the news - not a time for business as usual #cmgrchat
Deborah Ng @debng
18:08 - 17 Apr 13
Amanda P Dolan @apdolan
18:08 - 17 Apr 13
A1. I believe it's the emotional reaction of a community. And we have to act out of respect to our individual communities. #cmgrchat
A1 The 'tragedy' piece alters the entire content of & energy of our social feeds. (Everything from a famous death to a natl issue) #cmgrchat
Sarah Howard @sarahehoward
18:08 - 17 Apr 13
Diane Stirling @stirlingdm

A1 - disruptions #cmgrchat
18:08 - 17 Apr 13
A1) Typically any national event/anything emotionally gripping the country. Important to keep local tragedies in mind too. #cmgrchat
Jay Donovan @OfficeHookyJay
18:08 - 17 Apr 13
Dave Ellis @YouTernDave
18:08 - 17 Apr 13
A1. Factors: whether community want/need/expect brand to address tragedy. Is there chatter happening with/on brand? #cmgrchat
That's pretty much your litmus test right there RT @ChelseaRhane: A1 p2: not a time for business as usual #cmgrchat
Jack DeManche @GenuineJack
18:09 - 17 Apr 13
Deborah Ng @debng
18:09 - 17 Apr 13
A1- a tragedy is a serious event that impacts or alters an the day to day life of members of your community. #CMGRchat
A1. "tragedy" doesn't have to be on the national level. It's an unfortunate event that impacts a community. #cmgrchat

A1 #cmgrchat - scope and scale of impact = tragedy
18:09 - 17 Apr 13
Jenn Pedde @JPedde
18:10 - 17 Apr 13
A1) Any act of violence resulting in massive bloodshed on domestic soil. Large scale international events involving US citizens. #CMGRchat
18:10 - 17 Apr 13
Sara McPherson @SaraBethMcP
18:11 - 17 Apr 13
A1: Knowing your audience/community means knowing what a 'tragedy' is, to *them*. #cmgrchat
Yes RT @apdolan: A1: Knowing your audience/community means knowing what a tragedy is, to *them*. #cmgrchat
Jenn Pedde @JPedde
18:16 - 17 Apr 13
Robin R-G @socialrobin
18:18 - 17 Apr 13
A1) I think turning off automated clears out the clutter for those using social to find friends, loved ones, information. #cmgrchat
Agreed MT @JPedde: A1) turning off automated clears out the clutter for those using social to find friends, loved ones, info #CMGRchat
TWEETS BY CATEGORY
Category
Answer 2
Tweets to answer
Most Active Users
45
29
users
4
retweets
62.059
potential reach
148.293
potential impact
1,6
tweets / user
1. KellyLux 2. debng 3. ChelseaRhane 4. GenuineJack 5. apdolan
18:12 - 17 Apr 13
Jenn Pedde @JPedde

Q2 coming up! #CMGRchat
18:11 - 17 Apr 13
RT @JPedde: Q2) What are the first steps you take online after determining a tragedy that requires a shift in priorities? #cmgrchat
Kelly Lux @KellyLux

Look @jpedde's way for Q2.. #cmgrchat
18:11 - 17 Apr 13
Jenn Pedde @JPedde
18:11 - 17 Apr 13
Q2) What are the first steps you take online after determining a tragedy that requires a shift in priorities? #CMGRchat
TheCommunityManager @TheCMgr
18:12 - 17 Apr 13
18:12 - 17 Apr 13
Q2) What are the first steps you take online after determining a tragedy that requires a shift in priorities? #cmgrchat #cmgr
A2 unschedule/reschedule all posts- whatever your brand has to say can wait - applies to bloggers too, your post can wait #cmgrchat
18:12 - 17 Apr 13
Joe Amodio @Jmodio
18:12 - 17 Apr 13
A2 Stop automated posts, consider brand's response to tragedy, if any #cmgrchat
A2. Here we go, taking down scheduled posts. #cmgrchat
Deborah Ng @debng
18:12 - 17 Apr 13
Leaping Woman @leapingwoman

Q2: First, suspend automatic posts. #cmgrchat
18:12 - 17 Apr 13
A2. Determine if a statement needs to be made, for example a heartfelt message or condolences. #cmgrchat
Jay Donovan @OfficeHookyJay
18:13 - 17 Apr 13
18:13 - 17 Apr 13
A2.) Check scheduled posts and suspend if necessary. #cmgrchat
A2: Cancel scheduled tweets/posts! Stop promoting your brand, listen to the conversation, address event as warranted #cmgrchat
18:13 - 17 Apr 13
Kristin Ferguson @kferguson10
18:13 - 17 Apr 13
A2 p2 if you're not sure what to say, stay silent. No one is expecting you to chime in condolences unless you're attached #cmgrchat
A2: Review anything you have planned and scheduled and determine if it should be stopped. #cmgrchat
Joe Amodio @Jmodio

A2. Expressing your condolences. #cmgrchat
18:13 - 17 Apr 13
Erin Bush @ErinSlick
18:13 - 17 Apr 13
For the love of god, yes.RT @leapingwoman: Q2: First, suspend automatic posts. #cmgrchat
18:14 - 17 Apr 13
18:14 - 17 Apr 13
A2: Decision-time. Making a decision about: a) how the tragedy affects your community and b) how to address it "right" #cmgrchat
A2) Turn off scheduled posts immediately. #cmgrchat
Deborah Ng @debng
18:14 - 17 Apr 13
18:14 - 17 Apr 13
A2. After a statement is made (if needed) go dark on social. But you don't need to do it with a lot of fanfare. Just do it. #cmgrchat
A2: Get a sense of what social media as a whole is doing - esp. your competitors and industry peers #cmgrchat
Benna Combs @BennaCombs
18:14 - 17 Apr 13
Susan Cole @SusanBCole
18:14 - 17 Apr 13
I agree. RT @OfficeHookyJay: A2.) Check scheduled posts and suspend if necessary. #cmgrchat
A2. Step 1: Make sure everyone on the PR team knows what is happening. Align priorities. #cmgrchat
18:14 - 17 Apr 13
Kelsey Atkinson @KelseyDoreen
18:14 - 17 Apr 13
A2: Turn off scheduled content/social ads if applicable. Loop in the right parties if needed. #cmgrchat
A2. The very first thing I do is delay all scheduled posts, then read as much information as I can and make a plan from there. #cmgrchat
Deborah Ng @debng
18:14 - 17 Apr 13
Samuel Dunsiger @samdunsiger
18:14 - 17 Apr 13
A2. Also, be sure to have a discussion with your team to make sure everyone is on the same page. #cmgrchat
A2: Suspend all automated posts/tweets and assess whether personalized posts should be made to address the tragedy. #cmgrchat
18:14 - 17 Apr 13
18:14 - 17 Apr 13
A2 Comments are not always appropriate from a brand. Unless you can directly help (Red Cross, Google's runner finder, etc) #cmgrchat
A2 p3: for the love of all things social, don't hijack the topic/hashtag to self-promote (cough @parenting) #cmgrchat
18:14 - 17 Apr 13
18:15 - 17 Apr 13
+1 RT @YouTernDave: A2: Get a sense of what social media as a whole is doing - esp. your competitors and industry peers #cmgrchat
A2- Stop and/or halt your normal operate processes. Example- content sch., atuo-tweets, etc. (1 of 2) #CMGRchat
Kelly Lux @KellyLux
18:15 - 17 Apr 13
18:15 - 17 Apr 13
A2. We turn off any scheduled posts in the event that something horrible has happened and just stay quiet. #cmgrchat
A2) Delete any scheduled messages. Determine if any members of your community are near the scene. Keep your ear to the ground. #cmgrchat
18:15 - 17 Apr 13
18:15 - 17 Apr 13
A2) @JPedde asks Why? Stop scheduled posts (whether automated or not) because a crisis demands a personal evaluation and response. #cmgrchat
A2- Collect info or only gain an understanding and calm down before you think about publishing again (2 of 2) #CMGRchat
18:15 - 17 Apr 13
18:16 - 17 Apr 13
A2 #cmgrchat And saw that @iSchoolSU did that re: Boston
A2. If your services are directly impacted by said tragedy (closing down/canceling events, etc) - announcing that is likely first. #cmgrchat
Kelly Lux @KellyLux
18:17 - 17 Apr 13
Deborah Ng @debng
18:17 - 17 Apr 13
A2. I look to see what other brands are doing, and if they are continuing on or just ignoring the situation, it doesn't look good #cmgrchat
A2. And for goodness sakes, stop going online and incessantly calling out anyone who forgets to suspend the auto posts. #cmgrchat
Nancy White @NancyWhite
18:17 - 17 Apr 13
Kristin Ferguson @kferguson10
18:18 - 17 Apr 13
In discussion based cmmty, open a space to talk about it (not talking broadcast/tweet) #Cmgrchat Q2
Agreed RT @debng: A2. And for goodness sakes, stop going online and calling out anyone who forgets to suspend the auto posts. #cmgrchat
18:18 - 17 Apr 13
18:18 - 17 Apr 13
A2. Consider how your brand/voice can shift toward compassion, consideration, & utility, if it can. Don't force it - be natural. #cmgrchat
A2 Don't get in the way of information. Nobody wants to read your recipe when breaking news is still developing #cmgrchat
18:19 - 17 Apr 13
18:20 - 17 Apr 13
A2- I personally unfollowed ppl on Monday publishing irrelevant info so I could just be reading what was going on. #Boston #CMGRchat
So true. RT @TheJournalizer: A2 Dont get in the way of info. Nobody wants to read your recipe when breaking news... #cmgrchat
18:20 - 17 Apr 13
Kelly Lux @KellyLux
18:20 - 17 Apr 13
Thank you! (witch hunt) RT @debng: A2. stop going online and incessantly calling out anyone who forgets to suspend the auto posts. #cmgrchat
A2. We had an interest in the BOS event because many students are from the area, and many alums live there. Made sense for us. #cmgrchat
TWEETS BY CATEGORY
Category
Answer 3
Tweets to answer 3
Most Active Users
28
20
users
4
retweets
44.281
potential reach
109.027
potential impact
1,4
tweets / user
1. KellyLux 2. JPedde 3. debng 4. SaraBethMcP 5. hugeheadca
Jenn Pedde @JPedde
18:20 - 17 Apr 13
Kelly Lux @KellyLux
18:16 - 17 Apr 13
RT @KellyLux: Q3) Have a system of checks/balances when it comes to continuing with content? (ie avoiding what @Epicurious did) #CMGRchat
A3. We also tend to express condolences in event of a nationwide tragedy, as I believe pp want to see that, rather than nothing #cmgrchat
Kelly Lux @KellyLux
18:19 - 17 Apr 13
18:20 - 17 Apr 13
Q3. Do you have a system of checks and balances when it comes to continuing with content? (ie avoiding what @Epicurious did) #cmgrchat
A3 brand managers have got to have common sense. Common sense would have fixed @epicurious 's problem. #cmgrchat
18:21 - 17 Apr 13
Kelly Lux @KellyLux
18:21 - 17 Apr 13
MT @KellyLux: Q3. Do you have a system of checks and balances when it comes to continuing with content? #CMGRchat
A3. Since I'm a team of two, it's pretty easy for me to 'stop the presses' #cmgrchat
18:21 - 17 Apr 13
Deborah Ng @debng
18:21 - 17 Apr 13
Q3) Do you have a system of checks / balances when it comes to continuing with content? (ie avoiding what @Epicurious did) #cmgrchat
A3. I send a list of guidelines to my team about tweeting with sensitivity and suggest some best practices. #cmgrchat
18:22 - 17 Apr 13
18:22 - 17 Apr 13
A3: wait a day-ish to resume posts,but don't piggyback off the news, hijack hashtags or try to tie your brand into it for clicks #cmgrchat
A3: We coordinated internally via email about our messaging and when to start promoting events again #cmgrchat
Jim Ducharme @hugeheadca
18:22 - 17 Apr 13
Erin Bush @ErinSlick
18:22 - 17 Apr 13
q3) i wouldn't over complicate it.You need a general policy when a disaster happens, stop automated tweets then check details. #cmgrchat
Yes. RT @debng: A3. I send a list of guidelines to my team about tweeting with sensitivity and suggest some best practices. #cmgrchat
18:22 - 17 Apr 13
18:22 - 17 Apr 13
A3: We're a pretty small team so it's easy for us to coordinate. #cmgrchat
A3) Not really, we just go back and review all of our outgoing content. #cmgrchat
Kelsey Atkinson @KelseyDoreen
18:23 - 17 Apr 13
18:23 - 17 Apr 13
A3. Most basic rule is don't try to use the tragedy to benefit your brand/company/community in any way. #cmgrchat
q3) keep the guidelines basic, general and easy for everyone to make a judgement call on. #cmgrchat
10
Kelly Lux @KellyLux
18:23 - 17 Apr 13
18:24 - 17 Apr 13
1,000x YES RT @KelseyDoreen: A3. Most basic rule is dont try to use the tragedy to benefit your brand/company/community in any way #cmgrchat
A3) You need to have a simple policy before a crisis happens. Then notify everyone internally that it's been triggered. #cmgrchat
Jenn Pedde @JPedde
18:24 - 17 Apr 13
Deborah Ng @debng
18:24 - 17 Apr 13
Logic. RT @KelseyDoreen: A3. Most basic rule is dont try to use the tragedy to benefit your brand/company/community in any way #CMGRchat
+100 RT @KelseyDoreen: A3. Most basic rule is dont try to use the tragedy to benefit your brand/company/community in any way #cmgrchat
18:25 - 17 Apr 13
18:25 - 17 Apr 13
Yes, yes. RT @KelseyDoreen: A3. Most basic rule is dont try to use the tragedy to benefit your brand/company/community in any way #cmgrchat
100% RT @KelseyDoreen: A3. Most basic rule is dont try to use the tragedy to benefit your brand/company/community in any way #cmgrchat
18:25 - 17 Apr 13
18:25 - 17 Apr 13
A3) Thankfully I just have myself to be responsible for, but I keep an eye on other brands/communities. #cmgrchat
a3 never inject your brand into the sympathy, acknowledge but promotion is tacky and unwanted #cmgrchat
Kelly Lux @KellyLux
18:25 - 17 Apr 13
18:26 - 17 Apr 13
A3. I saw it pretty early on since I follow tons of journalists, probably within seconds. At first only one blast had occurred... #cmgrchat
Smart. RT @TheJournalizer: A3 - We waited to see what our users were doing. As they returned back to other topics, so did we #cmgrchat
Deborah Ng @debng
18:27 - 17 Apr 13
Kelly Lux @KellyLux
18:28 - 17 Apr 13
A3. If you want to tweet share useful links that will help. For example folks shared a Google doc of places to stay in Boston. #cmgrchat
MT @debng: A3. If you want to tweet share useful links. For example folks shared a Google doc of places to stay in Boston. #cmgrchat
18:29 - 17 Apr 13
Yes! MT @debng: A3. If you want to tweet share useful links. For example folks shared a Google doc of places to stay in Boston. #cmgrchat
11
TWEETS BY CATEGORY
Category
Answer 4
Tweets to answer 4
Most Active Users
39
26
users
8
retweets
48.921
potential reach
126.085
potential impact
1,5
tweets / user
1. KellyLux 2. ChelseaRhane 3. JPedde 4. TheJournalizer 5. debng
Kelly Lux @KellyLux
18:29 - 17 Apr 13
Jenn Pedde @JPedde
18:29 - 17 Apr 13
RT @JPedde: Q4 coming up! 6 today. (I think the most weve ever done, ha). #cmgrchat
Q4 coming up! 6 today. (I think the most we've ever done, ha). #CMGRchat
Jenn Pedde @JPedde
18:29 - 17 Apr 13
18:29 - 17 Apr 13
Q4) OK, you made a mistake. How do you correct that mistake and apologize to your community? #CMGRchat
Q4) OK, you made a mistake. How do you correct that mistake and apologize to your community? #cmgrchat #cmgr
18:30 - 17 Apr 13
Deborah Ng @debng
18:30 - 17 Apr 13
A4 - plainly, quickly, sincerely. Best apology. #cmgrchat #cmgrchat
Q4.If you let an automated tweet through, let it go. I don't think anything needs to be said. #cmgrchat
18:30 - 17 Apr 13
18:31 - 17 Apr 13
A4 Make one simple, personal statement immediately from the offending account #cmgrchat - Come back later w/ in depth apology later.
A4: You really have to be sincere and transparent. People can easily tell when they're being lied to or given a stock answer. #cmgrchat
18:31 - 17 Apr 13
Courtney Angwin @courtneyangwin
18:31 - 17 Apr 13
A4 Be genuine and timely - honesty is everything. #cmgrchat
Q4) ALWAYS admit and apologize when your wrong, never try to hide something it will come out eventually #cmgrchat
18:31 - 17 Apr 13
18:31 - 17 Apr 13
A4: Don't wait for backlash to pile up. Own it. Use firm, sincere wording. If a statement is needed, announce it's forthcoming #cmgrchat
A4: don't be defensive & don't try to pretend it never happened #cmgrchat
18:31 - 17 Apr 13
18:31 - 17 Apr 13
a4 once you delete it prior to the apology you admit you screwed up before the apology therefore people share it #cmgrchat
q4) Apologize honestly, openly. Give people a chance to share their reactions good or bad and tell them how you will make it right #cmgrchat
Deborah Ng @debng
18:31 - 17 Apr 13
18:32 - 17 Apr 13
Q4. But do apologize if appropriate. Pretending stuff didn't happen is lame and you'll get called out on it. #cmgrchat
A4) Don't delete and draft a sincere apology asap! Respond to comments and don't hide from the problem. #cmgrchat
12
18:32 - 17 Apr 13
18:32 - 17 Apr 13
A4 cont'd: don't make audience feel as if THEY were wrong for calling you out - YOU did it - own it #cmgrchat
A4 pt 2: @KitchenAid was a textbook example of how to do it right during the debate #cmgrchat
Kelly Lux @KellyLux
18:33 - 17 Apr 13
Katie Ann Quinn @KTAquinn
18:33 - 17 Apr 13
A4. There is a difference between being clueless (automated tweets) and not understanding the gravity of a situation. #cmgrchat
A4: you will not be taken seriously if you copy and paste. Fake apology #cmgrchat
Kelly Lux @KellyLux
18:33 - 17 Apr 13
18:33 - 17 Apr 13
A4. What boggles my mind is HOW COULD ANYONE NOT KNOW in this case?? #cmgrchat
Love this MT @districtofaris: A4: Don't wait. Own it. Use firm, sincere wording. If statement needed, announce it's coming #cmgrchat
18:33 - 17 Apr 13
18:33 - 17 Apr 13
A4) Timeliness is key. Apologize quickly & efficiently. Avoid additional posting for some time (unless update is needed). #cmgrchat
Agreed! RT @ChelseaRhane: A4 contd: dont make audience feel as if THEY were wrong for calling you out - YOU did it - own it #cmgrchat
Jenn Pedde @JPedde
18:33 - 17 Apr 13
18:34 - 17 Apr 13
A4 Why not create a quick video? Record an apology, acknowledge the mistake. #CMGRchat
A4: Sincere and *concise*. "Methinks she doth (apologize) too much" applies here. And yes, don't copy/paste apologies #cmgrchat
18:34 - 17 Apr 13
18:35 - 17 Apr 13
Video's a great idea RT @JPedde: A4 Why not create a quick video? Record an apology, acknowledge the mistake. #cmgrchat
A4: Don't delete. Never delete. Acknowledge the mistake and apologize for it. #cmgrchat
Deborah Ng @debng
18:35 - 17 Apr 13
18:35 - 17 Apr 13
A4. And "Oops. My bad.LOL" isn't an apology, just for future reference. #cmgrchat
HA RT @debng: A4. And "Oops. My bad.LOL" isn't an apology, just for future reference. #cmgrchat
18:35 - 17 Apr 13
Kelly Lux @KellyLux
18:35 - 17 Apr 13
lol nope it's an excuse RT @debng: A4. And "Oops. My bad.LOL" isn't an apology, just for future reference. #cmgrchat
A4. It is fairly obvious which brands have multiple levels of approval and which understand that SM happens in real-time. #cmgrchat
13
18:35 - 17 Apr 13
Kelly Lux @KellyLux
18:35 - 17 Apr 13
+1 RT @JPedde: A4 Why not create a quick video? Record an apology, acknowledge the mistake. #CMGRchat
A4. Waiting hours and hours to say something makes everything worse, once you mess up. #cmgrchat
Dana Boone @deboone
18:36 - 17 Apr 13
18:36 - 17 Apr 13
Spot on. "@KellyLux: A4 There is a difference between being clueless (auto tweets) & not understanding the gravity of a situation #cmgrchat"
A4) Only do a video after you've made it right in text. An angry Twitter mob may not stop to view a video. #cmgrchat
18:37 - 17 Apr 13
Dana Boone @deboone
18:39 - 17 Apr 13
Please tell me no one actually did that :) RT @debng: A4. And "Oops. My bad.LOL" isn't an apology, just for future reference. #cmgrchat
Agreed! "@leapingwoman A4 Only do a video after you've made it right in text. Angry Twitter mob may not stop to view a video. #cmgrchat"
18:39 - 17 Apr 13
Adam Magliac @adammagliac
20:47 - 17 Apr 13
A4 Also wonder - CMGR be likely to inform execs internally - per @hugeheadca - in crises? Like brands that offered help #cmgrchat
"@ChelseaRhane: A4: don't be defensive & don't try to pretend it never happened #cmgrchat" Ignorant people always do this
14
TWEETS BY CATEGORY
Category
Answer 5
Tweets to answer 5
Most Active Users
34
22
users
11
retweets
50.016
potential reach
134.040
potential impact
1,5
tweets / user
1. KellyLux 2. apdolan 3. stirlingdm 4. DistrictOfAris 5. JPedde
Margaret Aprison @mhapriso
18:41 - 17 Apr 13
Kelly Lux @KellyLux

Q5...on it's way. #cmgrchat
18:39 - 17 Apr 13
RT @kellylux: Q5. What are some ways that a community can do to help after a tragedy? #cmgrchat
Kelly Lux @KellyLux
18:40 - 17 Apr 13
18:40 - 17 Apr 13
Q5. What are some ways that a community can do to help after a tragedy? #cmgrchat
a5 take the pulse of the community, find out if they want to do something like the tech community did with 35k in donations #cmgrchat
18:40 - 17 Apr 13
18:41 - 17 Apr 13
A5: Google Doc of places to stay was a great idea. Also, @legalseafoods offered free chowder and water to first responders #cmgrchat
A5: restaurants have offered food/water, large spaces offer shelter/place to meet, employees volunteer, if local #cmgrchat
18:41 - 17 Apr 13
18:41 - 17 Apr 13
a5) do what social does best - share resource info and compassion. #cmgrchat
A5. Being there. Money talks (if it's to the correct, vetted place), sharing resources, human kindness/support, not rubbernecking. #cmgrchat
18:41 - 17 Apr 13
18:42 - 17 Apr 13
Q5) What are some ways that a community can do to help after a tragedy? #cmgrchat #cmgr
A5: Find your resources and what you can do to help. @twilio did a great job at creating a free VOIP calling for folks in Boston. #cmgrchat
18:42 - 17 Apr 13
18:42 - 17 Apr 13
A5) Depends on the tragedy, location, etc., but generally touting counseling services, methods to help ($, blood donation), etc. #cmgrchat
A5 Offer calls to family; if permitted, offer resources of brand. In Boston, ppl offered rooms, rides to stranded marathoners #cmgrchat
18:42 - 17 Apr 13
Deborah Ng @debng
18:43 - 17 Apr 13
A5: They can offer advice, answer questions, give information on resources #cmgrchat
Q5. Share emergency numbers, etc. Stay away from charities unless you're 100% sure they're legit. #cmgrchat
18:43 - 17 Apr 13
Deborah Ng @debng
18:43 - 17 Apr 13
Yup RT @debng: Q5. Share emergency numbers, etc. Stay away from charities unless you're 100% sure they're legit. #cmgrchat
A5. REach out to individual members of your community who may be involved. See what you can do to help. #cmgrchat
15
18:43 - 17 Apr 13
Katie Ann Quinn @KTAquinn
18:43 - 17 Apr 13
A5.5) Though unless the tragedy was local I wouldn't recommend doing new posts about it; prefer individual tweets/replies. #cmgrchat
A5: free resources are great but they have to be narrowed to the communities needs to be effective #cmgrchat
Deborah Ng @debng
18:44 - 17 Apr 13
Kelly Lux @KellyLux
18:44 - 17 Apr 13
A5. Most important, Tweet confirmed facts. Not rumor or speculation. #cmgrchat
A5. If your brand has resources that are needed by those affected by tragedy, that's always helpful, but also good PR (honestly) #cmgrchat
18:45 - 17 Apr 13
18:45 - 17 Apr 13
Key: RT @debng: A5. Most important, Tweet confirmed facts. Not rumor or speculation. #cmgrchat
A5: Depending on the tragedy, location, community/brand/company, you can offer donations, your brand's resources, etc. #cmgrchat
Jenn Pedde @JPedde
18:45 - 17 Apr 13
18:46 - 17 Apr 13
Yes. better to be right than fast. RT @debng: A5. Most important, Tweet confirmed facts. Not rumor or speculation. #CMGRchat
A5 After 9/11, I wrote my co. exec's letter to Gov Pataki offering resources. #sobering. Memorable assignment. #cmgrchat
Jenn Pedde @JPedde
18:46 - 17 Apr 13
18:46 - 17 Apr 13
A5 Encourage the community to do things and that you'll help if they come forward. #CMGRchat
A5) Sometimes just talking can help. Sharing support links is also great. #cmgrchat
Kelly Lux @KellyLux
18:46 - 17 Apr 13
Kelly Lux @KellyLux
18:47 - 17 Apr 13
A5. For ex, Anheuser-Busch donates truckloads of canned H20 to disaster relief, gesture of good will by a co. who can afford it #cmgrchat
A5. Unless you're in the news business, brand should not be tweeting updates for the most part. #cmgrchat
18:47 - 17 Apr 13
18:47 - 17 Apr 13
A5 cont'd: For example, @Google had the person finder tool to help folks find loved ones at the Boston Marathon. #cmgrchat
A5: Ask & offer. Be ready with kitten videos & stories of hope to combat the horror we're inundated with. #cmgrchat
18:47 - 17 Apr 13
18:47 - 17 Apr 13
Totes agree RT @KellyLux: A5. Unless you're in the news business, brand should not be tweeting updates for the most part. #cmgrchat
A5 @JPedde - You mean CMGR act as liaison/contact point ? #cmgrchat
16
Kelly Lux @KellyLux
18:48 - 17 Apr 13
Kelly Lux @KellyLux
18:53 - 17 Apr 13
A5. @theverge got killed on twitter because they were a tech blog live blogging the BOS event. Accused of traffic bating #cmgrchat
A5. I received an email from 'Luxury Link' (travel site) saying best way to honor Boston is to travel there this summer. Thoughts? #cmgrchat

A5 @KellyLux A little too soon! #cmgrchat
18:54 - 17 Apr 13
17
TWEETS BY CATEGORY
Category
Answer 6
Tweets to answer 6
Most Active Users
12
7
users
2
retweets
11.244
potential reach
22.125
potential impact
1,7
tweets / user
1. apdolan 2. stirlingdm 3. mhapriso 4. sarahehoward 5. socialrobin
18:52 - 17 Apr 13
18:51 - 17 Apr 13
RT @thecmgr: Q6) What are some good & bad examples of posttragedy use of social media after this week's events? (Not epicurious) #CMGRchat
Q6) What are some good & bad examples of post-tragedy use of social media after this week's events? (Not epicurious) #CMGRchat
18:51 - 17 Apr 13
18:52 - 17 Apr 13
A6: The @Yankees and @RedSox cmgr exchanges were absolutely precious. Teared-up. #cmgrchat #BostonMarathon
Yes! RT @apdolan: A6: The @Yankees and @RedSox cmgr exchanges were absolutely precious. Teared-up. #cmgrchat #BostonMarathon #CMGRchat
18:53 - 17 Apr 13
18:53 - 17 Apr 13
A6) Not SM, but was still receiving Tax Day offers via email. Saw some brands tweeting "live" updates. #cmgrchat
A6 my fav TV show, @TheFollowingFox, dropped show-night tweets assume due to graphic/crime nature of images; sensitivity shown #cmgrchat
18:53 - 17 Apr 13
18:55 - 17 Apr 13
A6. Social media was years ahead of the Boston TV news media with twitpics, updates, links. Social = incredible resource to have. #cmgrchat
A6 cont'd) Personally really disliked seeing photos tweeted over & over by folks "for awareness". Seemed disrespectful of victims. #cmgrchat
18:55 - 17 Apr 13
18:56 - 17 Apr 13
A6. The #TDFamilyTravel Twitter party was postponed in light of the events in Boston. I think that was very respectful. #CMGRchat
A6 @JPedde Did newspapers drop paywalls again? Hadn't checked #cmgrchat
18:58 - 17 Apr 13
18:58 - 17 Apr 13
A6. If we haven't yet - we should reach out to the cmgrs of these brands and say "You did it right" publicly to encourage :) #cmgrchat
A6 Seems better way: wait month or so, sponsor travel Boston campaign #cmgrchat
Doug Wilson @dougw_yomego
18:59 - 17 Apr 13
Q6) @InjusticeGame postponed their live 'Battle Arena' stream this week as a mark of respect.Kudos.More important things going on.#CMGRchat
18

CMGR Chat

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CMGR Chat

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CMGR Chat

Stats and Transcripts

By Tweet Category for iPad

Analysis of the session 'CMGR Chat' created with Tweet Category

Session CMGR Chat

Categories total tweets

Tweets per user

Total tweets 283 216 49 47 45 45 36 32 19

Original Tweets 281 180 45 39 34 31 25 28 15

Followers per user

Most Active Users

num. tweets per user

Analysis of the session 'CMGR Chat' created with Tweet Category

Analysis of the session 'CMGR Chat' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Analysis of the session 'CMGR Chat' created with Tweet Category

Analysis of the session 'CMGR Chat' created with Tweet Category

Most Active Users

1. JPedde 2. ChelseaRhane 3. KellyLux 4. apdolan 5. TheJournalizer

Jennifer Phillips @jphil33

Kelly Lux @KellyLux

Jenn Pedde @JPedde

Michael Hahn @mbhahn

Elliot S. Volkman @TheJournalizer

Joe Amodio @Jmodio

Chelsea Hickey @ChelseaRhane

Aris Kyriakopoulos @DistrictOfAris

Simon Goodacre @sgoodacre

Kelly Lux @KellyLux

Chelsea Hickey @ChelseaRhane

Amanda P Dolan @apdolan

Sarah Howard @sarahehoward

Diane Stirling @stirlingdm

Analysis of the session 'CMGR Chat' created with Tweet Category

Jay Donovan @OfficeHookyJay

Dave Ellis @YouTernDave

Jack DeManche @GenuineJack

Diane Stirling @stirlingdm

Jenn Pedde @JPedde

Amanda P Dolan @apdolan

Sara McPherson @SaraBethMcP

Jenn Pedde @JPedde

Robin R-G @socialrobin

Analysis of the session 'CMGR Chat' created with Tweet Category

Most Active Users

1. KellyLux 2. debng 3. ChelseaRhane 4. GenuineJack 5. apdolan

Jennifer Phillips @jphil33

Jenn Pedde @JPedde

Kelly Lux @KellyLux

Jenn Pedde @JPedde

Chelsea Hickey @ChelseaRhane

Sara McPherson @SaraBethMcP

Joe Amodio @Jmodio

A2 Stop automated posts, consider brand's response to tragedy, if any #cmgrchat

A2. Here we go, taking down scheduled posts. #cmgrchat

Leaping Woman @leapingwoman

Jay Donovan @OfficeHookyJay

Aris Kyriakopoulos @DistrictOfAris

A2.) Check scheduled posts and suspend if necessary. #cmgrchat