Académique Documents
Professionnel Documents
Culture Documents
Khalid Al-Hedary
Kahh2008@hotmail.com
1
TOYOTA
Automaker Market Leader Agenda
Leader’s Profile & Facts
TOYOTO NETWORK / Distribution
Products & Services 2008
Market Share
Competitive Information
Financial Performance
Culture
Leadership
Strengths Concept
TOYOTA Production System
Innovation
Award
Offensive Strategy
Defensive Strategy
Target Customer
Is TOYOTA Market-Based?
2
Leader’s Profile & Facts
4
TOYOTO Network / Distribution
5
Products & Services 2008
Automobile:
Passenger Vehicles, diesel & gasoline engines, car air-
conditioning compressors, foundry parts, electronics components.
Logistics:
Transportation services, logistic planning, operating of disruption
centers, collection and delivery of cash and managements of
sales proceeds and secure storage.
Textile machinery:
Air-jet looms, water-jet looms, ring spinning frames
6
World Automobiles Market
7
Market Share
&
Competitive Information
8
U.S Market Share
GM Volksw agen
Toyota Hyundai 2.2%
5.6%
Ford Mercedes
Chrysler Nissan 7.2% 1.8%
Honda Honda 12% GM 19.3%
Nissan
Chrysler
Hyundai 10.7%
BMW Toyota
Ford 15.4%
18.4%
Volksw agen
Mercedes
9
Source http://www.usnews.com/blogs/flowchart/2008/6/9/how-toyota-could-become-the-us-sales-champ.html
Competitive Information
Automaker
20
Profits 15
Ranking 2008 15
10 5.6 5.4 5.2
Toyota
4.3 4.2 Volkswagen
Toyota 15,042.5 B$ 5 2.8 1.7 1.2
Daimler
0
Volkswagen 5,639.3 B$ Million $ USD Honda
-5 1 -2.7
Daimler 5,446.3 B$ BMW
-10
Billion
Nissan
Honda 5,254.2 B$ -15
Fiat
BMW 4,278.8 B$ -20
Hyundai-Kia
-25
Nissan 4,222.9 B$ Peugeot
-30
Fiat 2,673.2 B$ Ford
-35 GM
Hyundai-Kia 1,722.3 B$ -40
-38.7
Peugeot 1,211.4 B$ -45
Source http://money.cnn.com/magazines/fortune/global500/2008/index.html 10
TOYOTA
Financial Performance Report
2008
11
Revenues & Expenditure
224
USD
198 14
Million USD
184 11
Million USD
200 12 10 11 10
161 165
10 9
Billion
143
Billion
150
8
100 6
4
50 2
0
0
2000 2001 2002 2003 2004 2005 2006 2007 2000 2001 2002 2003 2004 2005 2006 2007
Source http://www.toyota.co.jp/en/ir/financial_results/2008/index.html
12
TOYOTA Financial Data 2007
Source TOYOTA website
13
CULTURE
“A culture of quality people working together with
shared Toyota Values to continues improve”
Developing and motivating their people to drive excellence throughout the
production process
Humility, because without this culture, team member will not be willing to
accept that the current way is not the best. (ego is barrier for improvement & Change)
Organizing all jobs around human activity in the work place, creating an
efficient sequence called standardized work
TOYOTA CULTURE
15
LEADERSHIP
Since its founding, our company has been aiming to enrich society through car
making Our goal is to be a "good corporate citizen" constantly winning the
making.
trust and respect of the international community. Continuing in the 21st
century, we aim for stable long-term growth,
growth while striving for harmony with
people, society and the environment.
17
Strengths Concept
20
AWARDS
2008
The all-new Toyota Corolla has been awarded a
maximum five-star safety rating for adult occupant
protection in the highly regarded Euro NCAP tests
Toyota has achieved the premier position in overall
customer satisfaction for the fourth consecutive time,
2005
according to the J.D. Power and Associates Germany
Customer Satisfaction Index (CSI) Study.
21
Offensive Strategy
Toyota aggressively marketed their cars to Americans as being fuel-
efficient, environmentally friendly, small size and having better build
quality than other Brands.
In the 1980's they had people tell the story of hitting 100,000 miles in
their Toyota while other different cars were died at 80,000 miles. Toyota
found that many of their cars were going 200,000 miles. That was a huge
marketing success and it didn't even cost much money. (Building a
Quality Brand Strategy).
Building a Huge Dealers network overall the world, that’s made their products reachable
for all around the world.
Built the best system (TOYOTA Production system-TPS) that organizes manufacturing
and logistics for their automobile manufacturer, including interaction with suppliers and
customers. Their system has proven its effectiveness through the past and present. And
Now TPS system being studied & followed by other automakers.
After many years of the excellence, TOYOTA brand become known in selling a high
quality, low maintenance, reliable and fuel efficient vehicles with widely available spare
parts.
By the excellent reputation that TOYOTA has built through the past, their cars have got
the best resale value. This participates in “Captives Customer” and maximizes customer
retention, market share, profitability and maximize Net marketing contribution.
2005
In the past TOYOTA MOTOR COMPANY has lunched “Scion” for youth market, because
the younger customer has a greater "lifetime value" to the company. (The younger
person has more car purchases in his future than does the older one). 23
Targeted Customers