Yellowfin Launches New Consumer Oriented Android App for Mobile BI Global Business Intelligence (BI) vendor, Yellowfin,

has launched a new HTML 5 a pplication for Android devices, offering the same feel and functionality as its existing native applications for iPad and iPhone. Melbourne, VIC, Australia, April 19, 2013 -- The application is available on And roid version 4.1, and like Yellowfins other mobile applications, comes as part of a standard Yellowfin license. This latest application replaces Yellowfins origin al native Android app, released in February 2011. The new application brings Yellowfins support for Android devices into line with i ts industry acclaimed and award-winning support for Apples iOS platform, said Yell owfin CEO, Glen Rabie. Yellowfin for Android now integrates Yellowfins renowned ea se-of-use and collaborative capabilities to deliver a Mobile BI application base d on the intuitive, interactive and collaborative principles underpinning the wo rlds foremost social media platforms and applications. The application is available for free download from the Android Marketplace and complements Yellowfins native applications for iPad and iPhone, released in Novem ber 2011 and April 2012 respectively. Features and functionality Yellowfins new Android application supports device multi-touch interface, and inc ludes all the ease-of-use and interactivity now synonymous with the vendors mobil e offerings. A completely restyled User Interface (UI) mirrors Yellowfins current apps for iOS , enabling users to view all their dashboard tabs and favorites at a glance, Int eract with reports, toggle between chart and table mode with a single swipe. A d ropdown inbox allows users to control all information delivery, access and disse mination from one central location. The new UI also makes knowledge sharing easi er, allowing users to comment on, annotate and email reports to incite action wi th a few simple touches. Users can subscribe to and save favorite reports, filter results, drill down and t hrough reports, sort data and set alerts. The new application also embraces Yell owfins author once, consumer anywhere approach any reports created via the browse r are immediately ready for mobile distribution. Customers gain the benefits of Mobile BI immediately. Enriched analytical capabilities include the ability to apply series selection a nd section reports. Series selection allows users to dynamically change the metr ic or metrics that are being displayed on a chart, enabling easier interpretatio n of charts that are crowded or have different scales. Section reports allow use rs to split-up a report into multiple sections, making it easier to compare cate gorical information and identify trends. Yellowfin: Responding to the consumerization of BI Rabie said that the new application would deliver a compelling mobile reporting and analytics experience by embracing the consumerizaiton of BI and enterprise IT at large. Above all else, we want to offer business people a genuinely enjoyable, collabora tive user experience so the application has been designed with a consumer mental ity front-of-mind, said Yellowfin CEO, Glen Rabie. Weve looked at how people like t o use leisure-oriented mobile applications, interact and share content on popula r social media platforms, and replicated that experience in a business environme

nt. As with Yellowfins applications for iOS, we wanted to ensure that customers a ccessing BI from Android-based mobile devices could also engage with their BI co ntent, and each other, in an immersive and enjoyable fashion. Yellowfins Android app to help boost lackluster BI adoption rates Industry experts agree that the growing popularity of user-friendly Mobile BI ap plications may provide an antidote to persistently poor BI user adoption rates. BI user adoption rates are estimated to sit anywhere between eight and 24 percen t of potential users. Analyst firm Nucleus Research predicated that increased Mobile BI usage during 2 013 would see BI adoption rates double worldwide this year. Yellowfin: An industry leading Mobile BI solution The release of Yellowfins latest mobile application reaffirms the vendor as a fir st-choice provider of Mobile BI, capping an impressive 18 months in which: DAS identified Yellowfin as a leading Mobile BI solution in its latest Mobile Bu siness Intelligence Market Study, which ranked and compared the worlds foremost M obile BI providers The Business Applications Research Centers (BARC) The BI Survey 12 the worlds larg est end-user BI study identified Yellowfin as a top dashboard vendor in Mobile B I Analyst firm Ovum acknowledged Yellowfin as a top Mobile BI vendor leading the ch arge with feature-packed yet functional mobile solutions in its report Solutions Guide: Mobile Business Intelligence Yellowfin was recognized in Gartners latest Whos Who in Mobile BI report Yellowfin offers customers the ability to receive mobile analytics out-of-the-bo x, on any device or platform, via native applications for the iPhone, iPad and A ndroid platforms, Web-browser or HTML 5 integration. About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit www.yellowfinbi.com For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager, Yellowfin on +61 3 8617 4954 or lachlan.j ames@yellowfin.bi For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence) or email pr@yellowfin.bi to subscribe to Ye llowfins free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria, Australia +61 0 3 8617 4954 lachlan.james@yellowfin.bi http://www.yellowfinbi.com/