Sunrise Media Company 123 Radio Avenue Boone, North Carolina (phone) 828-555-1234 www.sunrisemedia.

com

Fueling your successful radio advertising campaign.

April 19, 2013

Prepared for: Jordan McNulty

Beech Mountain Resort

Prepared by: Megan Handerhan

Account Executive

Who are we?

We are a company dedicated to radio. With our humble start out of Boone, North Carolina, weve grown to a company that owns 15 radio stations in Winston-Salem/Greensboro, Charlotte, and Johnson City. Our dedication to the craft of building a successful radio advertising campaign is crucial to how we do business.

Table Of contents
Letter of Appreciation 3 Executive Summary 4 Beech Mountain Resort Objectives 5 Why Sunrise Media Our Radio Family 6 7

Schedules 8 The Gold Plan 9 Week By Week 10

The Silver Plan 11 The Bronze Plan 12 Contract 13-15 Contact Us 16

Megan Handerhan - Account Executive

meghanderhan@gmail.com - 9196492352

Letter of appreciation
Megan Handerhan 123 Radio Avenue Boone, North Carolina Jordan McNulty 1007 Beech Mountain Parkway Beech Mountain, North Carolina Dear Jordan McNulty, I am truly excited to work with Beech Mountain Resort this upcoming season. Last season proved to be a great success for your resort and all of us at Sunrise Media Company would love the opportunity to contribute to your success once again. We sincerely congratulate you on your thriving business. I hope that you will take a look at this proposal with great detail. We have tailored each plan specifically for Beech Mountain Resort for maximum cost efficiency and wide market coverage. Throughout the following pages is a proposal to work with us again for your radio advertising campaign for the upcoming 2013-2014 season. On behalf of Sunrise Media Company, I look forward to working with you again. Sincerely, Megan Handerhan Account Executive, Sunrise Media Company

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Executive Summary
The Objective:
Beech Mountain Resort is in need of a radio advertising campaign that reaches 20-50 year olds in a variety of markets while highlighting the resorts competitive advantages.

Beech Mountain Resort needs to reach their target customers in a variety of markets in a cost effective manner. The goals of Sunrise Media Company are: 1. Provide professional and effective radio advertising services. 2. Propose advertising schedules for late October 2013 to early March 2014. 3. Guarantee quality and cost effective service.

The Goals:

The Solution:
Sunrise Media Company owns 15 radio stations across three markets: Winston-Salem/Greensboro, Charlotte, and Johnson City, Tennessee. It is our companys duty to accomplish Beech Mountain Resorts objectives. 1. Propose three advertising schedules that vary in intensity and coverage of markets. 2. Provide optional sponsored weather broadcasts and production for special promotions. 3. Provide bi-weekly payment plans to ensure cost efficiency.

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Beech Mountain Resort

Advertising Objectives:
On the following pages, we will go over why radio and Sunrise Media will accomplish your advertising objectives. We will also examine three radio marketing programs that will achieve your advertising objectives. Widespread advertising across different markets. Have radio spots in our Winston-Salem/ Greensboro markets, Charlotte market, and Johnson City, Tennessee market. Reach current customers and gain loyalty with younger crowd. Have radio spots in stations that reach your current main customers (40s and 50s) and new market (20s and 30s with children). Tailored advertisements for each station. Production crew ready to create unique spots in each of our 15 stations.

Competitive Situation:

An important goal in this sales proposal is to help you maximize the following competitive advantages while minimizing disadvantages: Competitive Advantages Full family experience New commitment to sustainability More slopes than any other resort in the area Competitive Disadvantages Not enough younger visitors Lack of visitors from Tennessee

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Why sunrise media?

The Benefits of Advertising on Radio
The following research clearly shows that radio is the best medium to help you achieve your advertising objectives: You will reach cutomers and gain loyalty with the younger crowd. Each week, radio reaches 93% of persons 12 and older. Source: Arbitron, 2011 Each week, radio reaches 94% of adults 25 to 54 years old with household incomes of $50,000 or more. Source: Arbitron, 2011 Radio is a personal medium. Only radio creates a one-on-one relationship with listeners and allows you to deliver your messages in an enviroment of trust.

The Benefits of Advertising with Sunrise Media Company

The following facts demonstrate that Sunrise is the best choice to help you achieve what you want to accomplish: You will reach a widespread audience across different markets. At Sunrise, we own 15 radio stations in Charlotte, Winston-Salem/Greensboro, and Johnson City, Tennesse. You will have tailored and effective radio advertisements for each radio station. We specialize in radio since our company only own radio stations. We also have pro duction teams on site at each station ready to create Beechs next big radio campaign. You will reach current and new clients. We own a wide variety of stations that reach older men to young teenagers. On the next page, you will see a list of these stations and the people they reach.

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Our Radio Family

Charlotte, North Carolina
WSOC 103.7 FM - Country Good general audience WBT 1110 AM - News/Talk Adult male audience WEND 106.5 FM - Alternative Twenties WKZC 95.1 FM - Country Good general audience WSMS 98.7 FM - Adult Hits Male & Female with children WMAG 99.5 FM - AC Middle aged women WKQC 104.7 FM - AC Middle aged women WPEG 97.9 FM - Hip Hop Adult male audience

Greensboro/Winston-Salem, North Carolina

WMKS 105.7 FM - Top 40 Teens WKRR 92.3 FM - Classic Rock Males

Johnson City, Tennesse

WQUT 101.5 FM - Classic Rock Large audience WTFM 98.5 FM - AC Middle aged women WRZK 95.9 FM -Rock Middle aged men WXIS 103.9 FM - Hip Hop Young people WKOS 104.9 FM - Hot AC Young women

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Schedules
35 spots a week - Sunday through Saturday - 5 spots a day 3 spots Midday (10AM-3PM) 2 spots Evening (7PM - 12AM)

Heavy SChedule

Medium SChedule
25 spots a week - Monday through Friday - 5 spots a day 3 spots Midday (10AM-3PM) 2 spots Evening (7PM-12AM)

10 spots a week - Monday through Friday - 2 spots a day 1 spot Midday (10AM-3PM) 1 spot Evening (7PPM-12AM)

Light SChedule

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

THe Gold Plan

Objectives: Reach current demographic: 40 and 50 year olds Reach family oriented demographic: 20 and 30 year olds with children Reach teenagers Reach Johnson City market Appropriate creative strategy for each station

The Plan: October 27, 2013 - March 8, 2014

CHARLOTTE: WEND: Heavy JOHNSON CITY, TN WQUT: Heavy

462 spots midday 308 spots evening Price: $123,970 WKQC: Heavy 462 spots midday 308 spots evening Price: $108,570 WBT: Light 110 spots midday 110 spots evening Total spots: 1,760 Price: $19,800

462 spots midday 308 spots evening Price: $90,860 WRZK: Heavy 462 spots midday 308 spots evening Price: $34,650 WTFM: Heavy 462 spots midday 308 spots evening Total spots: 2,310 Price: $92,400

WINSTON-SALEM & GREENSBORO: WSMS: Heavy

462 spots midday 308 spots evening Price: $93,170 WKRR: Medium 330 spots midday 220 spots evening Price: $72,710 WMKS: Light 110 spots midday 110 spots evening Total spots: 1,540 Price: $23,430

Weather sponsorships:

Production: $100/hour per station

Every Friday from Dec 27- Feb 28. $20 each station, every Friday.

Total Gold Price: $327,580 After Quantity Discount: $212,927 Production: $900 Weather Sponsorships: $1,800 Total After Add-ons: $215,627

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Week by week
October 27, 2013 - March 8, 2014 19 Weeks, 133 Days
Week 1-4 (Oct 27-Nov 23): Light - Early in the season 20 spots midday, 20 spots evening Week 5 (Nov 24-Nov 30): Medium - Build awareness 15 spots midday, 10 spots evening Week 6 (Dec 1-Dec 7): Heavy - Excitement of season 21 spots midday, 14 spots evening Week 7 (Dec 8-Dec 14): Light - Slow Christmas hours 5 spots midday, 5 spots evening Week 8-9 (Dec 15-Dec 28): Heavy - MLK coming up 42 spots midday, 28 spots evening Week 10-13 (Dec 29-Jan 25): Medium - Maintenance 60 spots midday, 40 spots evening Week 14-19 (Jan 26-March 8): Light - End of season 30 spots midday, 30 spots evening

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

The Silver Plan

Objectives: Take weekly fluctuations into account. Still reach current customers. Reach new demographic of 20 and 30 year olds with children.

CHARLOTTE:

WEND: Week 1-4: $6,100 Week 5: $4,025 Week 6: $5,635 Week 7: $1,525 WKQC: Week 1-4: $7,300 Week 5: $4,825 Week 6: $6,755 Week 7: $1,825

JOHNSON CITY, TN
Week 8-9: $11,270 Week 10-13: $16,100 Week 14-19: $9,150 TOTAL: $53,805 Week 8-9: $13,510 Week 10-13: $19,300 Week 14-19: $10,950 TOTAL: $64,465 WQUT: Week 1-4: $4,700 Week 5: $2,950 Week 6: $4,130 Week 7: $1,175 WTFM: Week 1-4: $4,700 Week 5: $3,000 Week 6: $4,200 Week 7: $1,175 Week 8-9: $8,260 Week 10-13: $11,800 Week 14-19: $7,050 TOTAL: $40,065 Week 8-9: $8,400 Week 10-13: $12,000 Week 14-19: $7,050 TOTAL: $40,525

WINSTON-SALEM & GREENSBORO:

WSMS: Week 1-4: $4,600 Week 5: $3,025 Week 6: $4,235 Week 7: $1,150 WKRR: Week 1-4: $5,040 Week 5: $3,305 Week 6: $4,627 Week 7: $1,260 Week 8-9: $8,470 Week 10-13: $12,100 Week 14-19: $6,900 TOTAL: $40,480

Weather sponsorships: Every Friday from Dec 27- Feb 28. $20 each station, every Friday. Production: $100/hour per station Total Gold Price: $283,606 After Quantity Discount: $184,344 Production: $600 Weather Sponsorships: $1,200 Total After Add-ons: $186,144

Week 8-9: $9,254 Week 10-13: $13,220 Week 14-19: $7,560 TOTAL: $44,266

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

The bronze Plan

Heavy Schedules on Medium, Medium Schedules on Light Week 1-5 (Oct 27-Nov 30): Light Week 8-9 (Dec 15-Dec 28): Medium 25 midday, 25 evening 30 midday, 20 evening Week 6 (Dec 1-Dec 7): Medium Week 10-19 (Dec 29-March 3): Light 15 midday, 10 evening 50 midday, 50 evening Week 7 (Dec 8-Dec 14): Light 5 midday, 5 evening

CHARLOTTE:

WEND: Week 1-5: $7,625 Week 10-19: $11,350 Week 6: $4,025 Week 7: $1,525 TOTAL: $32,575 Week 8-9: $8,050 WKQC: Week 1-5: $9,125 Week 10-19: $18,250 Week 6: $4,825 Week 7: $1,825 TOTAL: $43,675 Week 8-9: $9,650

JOHNSON CITY, TN
WQUT: Week 1-5: $5,875 Week 10-19: $11,750 Week 6: $2,950 Week 7: $1,175 TOTAL: $27,650 Week 8-9: $5,900 WTFM: Week 1-5: $5,875 Week 10-19: $11,750 Week 6: $3,000 Week 7: $1,175 TOTAL: $27,800 Week 8-9: $6,000 Weather sponsorships: Every Friday from Dec 27- Feb 28. $20 each station, every Friday. Production: $100/hour per station Total Bronze Price: $189,250 After Quantity Discount: $123,012.50 Production: $600 Weather Sponsorships: $1,200 Total After Add-ons: $124,812.50

WINSTON-SALEM & GREENSBORO:

WSMS: Week 1-5: $5,750 Week 10-19: $11,500 Week 6: $3,025 Week 7: $1,150 TOTAL: $27,475 Week 8-9: $6,050 WKRR: Week 1-5: $6,300 Week 10-19: $12,600 Week 6: $3,305 Week 7: $1,260 TOTAL: $30,075 Week 8-9: $6,610

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Contract
This Contract is made effective as of April 19, 2013 between Sunrise Media Company, Party One, of 289 Ambling Way, City of Boone, State of North Carolina, and Beech Mountain Resort, Party Two, of 1007 Beech Mountain Parkway, City of Beech Mountain, State of North Carolina. For valuable consideration, the parties agree to the following: I. RECITALS. Party One is responsible for providing radio ad placement on their radio stations described under Term of Contract and Payment Terms. Party Two is responsible for paying for the services of Party One as described under Payment Terms. II. OBLIGATION OF PARTIES. Beech Mountain Resort grants Sunrise Media Company the right to air Beech Mountain Resorts radio ads on Sunrise Media Companys listed radio stations under the Term of Contract. Beech Mountain Resort accepts Sunrise Media Companys services under Term of Contract and will pay for services under Payment Terms. III. TERM OF CONTRACT. Beginning on April 19, 2013, Sunrise Media Company will provide to Beech Mountain Resort the following services: Gold Plan: Air 5,610 radio spots according to Gold Plan schedule listed in sales proposal on Charlottes WEND, WKQC, WBT, Winston-Salem & Greensboros WSMS, WKRR, WMKR, and Johnson Citys WQUT, WRZK, and WTFM from October 27, 2013 March 8, 2014. Total cost: $212,927 OR Silver Plan: Air 2,046 radio spots on a weekly fluctuation listed in sales proposal on Charlottes WEND, WKQC, Winston-Salem & Greensboros WSMS, WKRR, and Johnson Citys WQUT and WTFM from October 27, 2013 March 8, 2014. Total cost: $184, 344 OR Bronze Plan: Air 1,410 radio spots on a weekly fluctuation listed on the Bronze Plan page on Charlottes WEND, WKQC, Winston-Salem & Greensboros WSMS, WKRR, and Johnson Citys WQUT and WTFM from October 27, 2013 March 8, 2014. Total cost: $123,012.50 Choose stations to use production services: Charlotte ____ WEND $100/hr ____ WKQC $100/hr ____ WBT $100/hr Winston-Salem & Greensboro ____ WSMS $100/hr ____ WKRR $100/hr ____ WMKS $100/hr Johnson City ____ WQUT $100/hr ____ WRZK $100/hr ____ WTFM $100/hr Total Production Costs: $__________

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Megan Handerhan - Account Executive meghanderhan@gmail.com - 9196492352

Contract
Weather Sponsorships: Every Friday from December 27, 2013 February 28, 2014 the chosen stations will air Beech Mountains weather forecast and current slope conditions during the chosen stations weather forecast broadcast. Total: 10 Fridays at $20 each = $200 each station Charlotte ____ WEND $200 ____ WKQC $200 ____ WBT $200 Winston-Salem & Greensboro ____ WSMS $200 ____ WKRR $200 ____ WMKS $200 Johnson City ____ WQUT $200 ____ WRZK $200 Total Weather Sponsorship Costs: $__________ This Contract will terminate automatically upon completion by Sunrise Media Company of the Services required by this Contract. IV. PAYMENT TERMS. Payment shall be made to Sunrise Media Company, 289 Ambling Way, Boone, North Carolina, 28607. Beech Mountain Resort agrees to pay the sum of $______ as follows: Event Payment Amount Every other week $___________ starting on Friday, November 1, 2013 and ending on Friday, March 7, 2014. In addition to any other right of remedy provided by law, if Beech Mountain Resort fails to pay for the Services when due, Sunrise Media Company has the option to treat such failure to pay as a material breach of this Contract, and may cancel this Contract and/or seek legal remedies. V. WARRANTIES. Sunrise Media Company shall provide its services and meet its obligations under this Contract in a timely and workmanlike manner, using knowledge and recommendations for performing the services which meet generally acceptable standards in Sunrise Media Companys community and region, and will provide a standard of care equal to, or superior to, care used by service providers similar to Sunrise Media Company on similar projects. VI. LIABILITY. Beech Mountain Resort expressly waives any and all claims for consequential, speculative, and unforeseeable damages resulting from the purchase or use of this product or from subsequent contact with Sunrise Media Company or Third Parties. VII. TERMINATION. If any provision of this Contract shall be held invalid or unenforceable for any reason, the remaining provisions shall continue to be valid and enforceable. If a court finds that any provision of this Contract is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision shall be deemed to be written, construed, and enforced as so limited. VIII. FORCE MAJEURE. If performance of this Contract or any obligation under this Contract is prevented, restricted, or interfered with by causes beyond either partys reasonable control (Force Majeure), and if the party unable to carry out its obligations gives the other party prompt written notice of such event, then the obligations of the party invoking this provision shall be suspended to the extent necessary by such event. The term Force Majeure shall include, without limitations, acts of God, riot, war, civil unrest, terrorism, labor dispute, or other cause beyond such partys reasonable control. The excused party shall use reasonable efforts under the circumstances to avoid or remove such causes of non-performance and shall proceed to perform with reasonable dispatch whenever such causes are removed or ceased. An act or omission shall be deemed within the reasonable control of a party if committed, omitted, or caused by such party, or its employees, officers, agents, or affiliates.

Megan Handerhan - Account Executive

meghanderhan@gmail.com - 9196492352

Contract
IX. CONFIDENTIALITY. Sunrise Media Company, and its employees, agents, or representatives will not at any time or in any manner, either directly or indirectly, use for the personal benefit of Sunrise Media Company, or divulge, disclose, or communicate in any manner, any information that is proprietary to Beech Mountain Resort. Sunrise Media Company and its employees, agents, and representatives will protect such information and treat it as strictly confidential. This provision will continue to be effective after the termination of this Contract. Upon termination of this Contract, Sunrise Media Company will return to Beech Mountain Resort all records, notes, documentation and other items that were used, created, or controlled by Sunrise Media Company during the term of this Contract. X. DEFAULT. The occurrence of any of the following shall constitute a material default under this Contract: a. The failure to make a required payment when due. b. The insolvency or bankruptcy of either party. c. The subjection of any of either partys property to any levy, seizure, general assignment for the benefit of creditors, application or sale for or by any creditor or government agency. d. The failure to make available or deliver the Services in the time and manner provided for in this Contract. XI. DISPUTES. Any controversies or disputes arising out of or relating to this Contract shall be resolved by binding arbitration in accordance with the then-current Commercial Arbitration Rules of the American Arbitration Association. The parties shall select a mutually acceptable arbitrator knowledgeable about issues relating to the subject matter of this Contract. In the event the parties are unable to agree to such a selection, each party will select an arbitrator and the two arbitrators in turn shall select a third arbitrator, all three whom shall preside jointly over the matter. XI. DISPUTES CONTINUED. The arbitration shall take place at a location that is reasonably centrally located between the parties, or otherwise mutually agreed upon the parties. All documents, materials, and information in the possession of each party that are in any way relevant to the dispute shall be made available to the other party for review and copying no later than 30 days after the notice of arbitration is served. The arbitrator(s) shall not have the authority to modify any provision of this Contract or to award punitive damages. The arbitrator(s) shall have the power to issue mandatory orders and restraint orders in connection with the arbitration. The decision rendered by the arbitrator(s) shall be final and binding on the parties, and judgment may be entered in conformity with decision in any court having jurisdiction. The agreement to arbitration shall be specifically enforceable under the prevailing arbitration law. During the continuance of any arbitration proceeding, the parties shall continue to perform their respective obligations under this Contract. XII. INDEMNIFICATION. Sunrise Media Company agrees to indemnify and hold Beech Mountain Resort harmless from all claims, losses, expenses, fees including attorney fees, costs and judgments that may be asserted against Beech Mountain Resort that result from the acts or omissions of Sunrise Media Company and/or Sunrise Media Companys employees, agents, or representatives. XIII. SIGNATURES. Buyer: Beech Mountain Resort By: ________________________________________ Date: ________________________ Seller: Sunrise Media Company By: ________________________________________ Date: ________________________

Megan Handerhan - Account Executive

meghanderhan@gmail.com - 9196492352

CONTACT US
Sunrise Media Company 123 Radio Avenue Boone, North Carolina sunrisemedia.com 828-555-1234 Megan Handerhan meghanderhan@gmail.com 919-649-2352