5th semester HRM

PROJECT OF ENTREPRENEURSHIP

Payam-e-mashriq -Art Gallery and personal enrichment center.

Name of Instructer: HumayunShujaSatti Names of Students:

1. ShireenGhebaNajib - Reg. No. 1552-406137

2. Raja Iftikhar Ahmed Reg.No. 1432-410194. 3. Sultan Mehmud- Reg.No. 1432-310200 4. AdeelaHasnain-

ACKNOWLEDGEMENTS:
We are grateful to Dr. Abdul Basit for providing us this opportunity for growth and development in Preston University. And we are especially grateful, to our teacher HumayunShujaSatti for his inspiration at every step during this venture.

Table of Contents:
1. Introduction. 1.1. 1.2. 1.3. 1.4. 1.5. 2. 3. 4. Name and address of the business. Names and addresses of the principals. Nature of business. Statement of financing. Statement of confidentiality of report.

Executive summary.(to be given later) Industrial analysis. (Not applicable in our case.) Description of venture. 4.1. 4.2. 4.3. 4.4. 4.5. Mission statement, history of venture, location and size of business. Product/service details. Services. Office equipment and personnel. Background of Entrepreneurs.

1.Introductory page: 1.1.Name and address of business:

Payam-e-Mashriq
Sharing the joys of the East!

Art gallery and personal enrichment center. Address: H. No. 14, St. 12, F-8/3, Islamabad Phone No: 0333 510 4510 (Raja Iftekhar)

Names and address of the Principals: 5. ShireenGhebaNajib Managing Director. 6. Raja Iftikhar Ahmed Director Human Resource. 7. Sultan Mehmud Director Finance 8. AdeelaHasnain Director Marketing

1.3.Nature of Business:

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Art gallery andCaf with shop of prints of paintings. Art classes Instrumental & Vocal Music classes Western music/Eastern music/folk music

Marriage Counselling Workshops/seminars/conferances. Musical evenings/concerts Drama club. Spiritual healing/Reiki/yoga

1.4: Statement of Financing Needed:

An initial investment of Rs. 20,000,000/- with no financing but contribution of cash capital from each of the 4 Partners equally as given below:

1. Investment Capital: Share Partner A Ms. ShireenGheba: Partner B Mr. Raja Iftikhar: Partner C Mr. Sultan Mehmood: Partner C Ms. AdeelaHasnain: Total Rs. 5,000,000 Rs. 5,000,000 Rs. 5,000,000 Rs. 5,000,000 Rs. 20,000,000 25% 25% 25% 25%

2. Planned Expenditure:

The main area of expenditure would be capital expenditure for renovation of building, purchase of furniture, equipment, shelves for display of art, house rental and Salaries of artists, chef & councilors as well as a highly qualified and experienced Business Manager to run the operations of the Business.

3. Expected Revenues: The major sources of revenue are expected to be as follows: a) Revenue from Tuition Fee and sale of Art Classes b) Conference Room Rental Income c) Marriage Counseling Fee Income d) Revenue from Fee of Cooking Classes e) Income from Art Displays (Ratio 30:70) f) Sale of items through internet.

4. Running Capital: An amount of Rs. 5,000,000/- will be kept for running of the business in order to avoid any cash flow issues. 5. Profit and Loss Sharing: All 4 partners will share the profit and loss equally.

Year 1:

No profit is expected in the first year of investment. Year 2: In the second year, a profit of only Rs. 200,000/- is anticipated from the business. Year 3: A profit of around Rs. 2,000,000 is anticipated as there would be less investment cost involved and the business entity is anticipated to start earning huge amount of profit as of third year.

1.5: Confidentiality report. All the analysis, findings, data and recommendations contained within this report are the exclusive property of the Payam-e-Mashriq officials. As required by the code of ethics and rule of the University. All information is based on the survey and analysis performed by the team and no information has been copied from anywhere.

2.1 Executive summary. The aim of this project is to develop a platform where people can get cultural as well as personal education. Art in its many forms is expressing ones feeling and mind. It inspires and refreshes others. In our project we have included many aspects of art like painting, music and literature (poetry). In our art gallery historical paintings along with the paintings by new talent will be displayed. Art is expressing ones feelings, just by looking at them inspires others. The beauty of art is that people can interpret the art work differently. Art is more diverse than language because it gives everyone the authority to feel the work in their unique way. Art is a way to express many things. It's a way to deal with feelings that cannot be expressed through typical means: conversation, for example. It can put people at peace and help them relax. Our Art gallery will include historical paintings which will give people means to understand their roots as well as Iqbal, Ghalib and other important poets poetry in the form of painting will also be displayed as it expresses true human emotions and provide a guideline to them. These paintings will also be available in paper form for the ease of customers if they want a copy of them. Art in music form is also very important. Music is an important art that appeals to the conscious mind, but the best music also appeals to the subconscious. It has an incredible soothing effect, and since life is becoming hectic, which often triggers stress and strain, music has the magical power of bringing solace to the mind. It is therapeutic and has been used in medical settings as a way to appease and help heal victims of post traumatic stress syndrome, and also to maintain an equilibrium mental balance for patients suffering from mental or depressive disorder. Music is a powerful medium to express emotions as it touches our emotional being and evokes moods and feelings that are sometimes difficult to let out. Music can bring us back to memories we wish to never forget, or bring us hope when we feel that all is lost. Our project also includes instrumental and vocal music classes. Musical evenings will also be arranged where western, Eastern and folk music will be promoted.

Drama is another form of art. The human being have the sense that can perceive warmth in a conversation, that can perceive the light of truth in a persons speaking, that can feel the power of strong words. Theatrical dramas if conveyed strongly can bring a huge difference in a persons life. Our aim is to promote these dramas as well as giving people a way to question life and its different aspects. Spiritual healing, Reiki and yoga classes are also a part our project as it will provide help to those people who wants it. Along with all the other activities marriage counseling is also a part of our venture.

3. 1. Industry analysis.(Not applying to this venture.)

4. Description of venture 4.1.Mission statement: Enriching life through provision of maximum opportunities for personal growth and development. To prepare individuals of all ages emotionally, financially, intellectually and spiritually for life in todays world. To find ways to cope with challenges of todays life by creating and sharing beauty of every kind. 4.2. History of venture: This venture is basically connecting Islamabad with its great history of Gandhara Arts (which is the other side of Margalla hills in Taxilla), and connecting this rich heritage of intellectual growth and development with arts of painting, poetry (specially of Iqbal, as well as of Ghalib and Faraz.) and promotion of current writers, artist, poets, and music. The plan is to share our heritage of Eastern Arts with new generation and people of the world through through net and direct contact, by taking exhibitions abroad. To enrich the upper five percent strata from all three socio-economic levels of population, who are keen to enrich themselves from Eastern heritage of philosophies, thoughts, culture and specially to maintain our heritage of hospitality. 4.3. Location and size of business: It is proposed that the recommended location must be in a posh area of high income group of Islamabad, where people have the time and know the beauty of life. And the need for regular quality entertainment and personal growth is fulfilled for all age groups. Initially, the business is to be restricted to the building itself. But within six months, there shall be efforts made to connect with the other cities of the world through the net. Regular programs shall be uploaded on You tube, and prints of paintings shall be sent by mail to other cities of the world on demand. Sale of paintings, as well as sale of prints shall be a way of sharing our arts with the rest of the world. hence the name Payam-e-Mashriq meaning message from the East, which is inspired by IqbalsPayam-e-Mashriq.

Iqbals birthday, Valantines day, Faizs dates of birth and death, Quaide-Azams speeches, poetry of well known, young poets will also be available on plaques or posters, on net, which can be bought through internet shopping, and would be available in shop. Special verses of Holy Quran which people often recite, shall also be available in the form of paintings, plaques, posters and soft copies. Therefore, the size of business and scale of business is hoped to increase. Special efforts are to be made to increase sale in USA, and UK. It is planned that we shall have agents in US and UK and these outlets will serve our products to outlets in other parts also. 4.4. Product The product is two-fold: Original Oil paintings of well-known and younger artists. Prints of paintings (with permission from artists) in the form of posters, plaques, cards. Prints of poetry with paintings as decoration pieces. Cards for Eid, greetings, new year, Christmas, birthdays, and other special occasions. Calenders, and desk calenders. Photographs by photographers. Music cds of performances. Audio cds of lectures of workshops conducted. Caf: with Eastern foods mainly including bun-kebabs, roll parathas, chips, biryani, murghpalao, and chatkhara type items. And special new item of DaalPuri. 4.5. Services: These will include the following:

 Art classes. Twice a week each for children, ladies and boys and men. Cooking classes. Once a week. Music classes: instrumental and vocal (Western and Eastern) Once a week. Marriage counseling: three hours five times a week. (5-8 couples expected per day) Reiki classes, Yoga classes: Daily or 3- 5 days a week- depending on availability of instructor. Once a week entertainment which will be any of the following: Art exhibition. Lecture by visiting personality like Abbas Husain (Management and spiritual specialist), Dr. Moiz, (Mind Sciences expert) and others. Drama. Cartoon and animation classes. Musical evening. (every Saturday or Tuesday evening) 6-8 pm. Families are welcome with reasonable tickets like Rs. 100/- per person. During Ramzan, special religious provisions shall be arranged, to continue functioning, instead of coming to a complete stop. On Eid, special arrangements to be made to invite and entertain orphans from orphanages, they shall also be entertained once a month.

4.6.

Office equipment and personnel Details of office equipment is as follows:

 Furniture: 25 chairs each in two lecture rooms. 2 rostrams. 2 multimedia. 4 white boards. One large table and 12 chairs for meeting/conference room. 12 easels for art lessons. 10 tables and 12 chairs for art lessons. Cooking utensils for cooking classes. Yoga and reiki mats for 20 students. Microphone (2), speakers, and sound equipments for recordings. Spot lighting for art gallery. Display boards for corridors. 2 Display panels for paintings: 4 Reception desk and chair for receptionist. Table and chair for 2 offices of Directors and consultants.

 One sofa set. 1 table and 3 chairs for marriage counselors office. Shelves for Library. Books for library. The staff shall be as follows: 2 security guards. 1 accountant. 1 Manager. 1 Assistant manager. 1 receptionist. 1 peon. 3 domestic staff members for cleaning, serving tea etc, and helping teachers. Teachers/instructors for paintings (2), music (4) Reiki (1) Yoga (1) Cooking class (1) = total 9 Sales man (2) for art gallery, and shop.

 Computer specialist (2) for multimedia and taking care of office equipment and keeping computer data, recordings etc. 4,7: Background of entrepreneurs: ShireenGhebaNajib: Writer, artist and educationist for over twenty years. She has held ten solo paintings exhibitions, and written over 700 articles for leading dailies of Pakistan, mostly Dawn newspaper and Womens Own magazine. She has written three books published by Ferozsons on cooking. She also has been associated with teaching students for over ten years. She has been an administrator/principal/coordinator for about four years. She has lived and worked in Karachi, Islamabad, Peshawar, Lahore, Sargodha. She has travelled three times to USA (during last four years), travelled through ten countries of Europe, and lived in Kuwait for over three years, she has also been to Saudi Arabia. Raja Iftekhar: He is an HR Administrator in a Sui Northern. (Worked for ten years in Sui Southern Company and ten years in Sui Northern gas company. He has vast experience of logistic support department, marketing, and HR operations. Sultan Mehmood: Works for UN World Food Program. Has over nine years work experience in Program Management, and around eight years in Finance and Administration. AdeelaHasnain: she is a Marketing expert in a construction company.

5.Services/Production/Operational Plan. 5.1: Complete manufacturing process of products of Payam-e-Mashriq: Printing, framing, lamination, plaque development (through outsourcing) prints of paintings, cards, decoration pieces, souvirs of Islamabad, poetry of Iqbal and others, messages of Jinnah, ayats from Holy Quran. We are not manufacturing anything we are outsourcing them. These will have to be managed and procured by our staff. 5.2:However, we are offering the following services: Art classes. Cooking classes. Reiki and yoga classes. Workshops of local and visiting Intellectuals. Marriage Counseling. Music Classes. 5.2: Physical plant, layout, (distribution of production through newspaper hawkers). Art gallery20x35 feet and workshop. (dining/drawing room area)

 3 classrooms 14x16 each : one lecture room, one class room (Reiki/art class/yoga), one conference room. Canteen in garden with chairs and tables in lawn. One covered area in the middle. Kitchen for cooking classes. 5.3:Machinery and equipment: Electrical and Sound system:, multimedia, lights (spot lights for gallery), 3 computers. 1 netbook. Wifi. Fax machine with (multifunction scanner/fax/copier/printer.) Furniture: 24 chairs, 2 rostram, large table for conference room, chairs 12. White boards 2 large. One desk 4 chairs. (Lounge) cubicle offices for directors and MD. 3 tables and see attachment no. 1. Details of supplies: attachment.2 15 easels,

6. Operational Plan: 6.1: Registration of the Business: Payam-e-Mashriq Center for personal enrichment. Signing of agreement between Parners.

Acquisition of business premises on rent. (85,000/- Per Month).Payment of annual rent after signing lease agreement for premises. Opening of bank account in Islamabad, and one in Dubai for e-commerce. Designing of renovation/layout/interior designing. Implementation of renovation plan. Hiring of HR. (Attachment.3) Website development. Home page, online shopping, Printing of cards and posters. Printing of visiting cards and brochures. Publicity and development of visibility material. Banners, signboards, . Marketing on radio and tv programs. Printing of stationary: receipts, forms, vouchers, registers, pens. Office automation. (with software for fee bills, and accounts.)

6.2: Arrangement of storage facility for storage of paintings, products, and office equipment and material. Establish inventory management system. Procurement of electrical supplies, office equipment and furniture etc.

6.3:Art Gallery: Attainment of paintings from prominent artists. Negotiations/ agreement with artists who permit printing and publishing of their paintings for posters/cards/plaques. Preparation of rooms for Yoga/Reiki classes. Preparation of rooms for cooking classes. With instructors. Time plan/ schedule/charges. Marketing of proposed classes. Admissions, and fee collection. 7% reduction offered to members of Payam-e-Mashriq. (free membership on acquiring class membership or buying any item amounting to Rs.5000/-)

Opening ceremony of business inviting a popular (TauqirNasir, personalityoffering free membership KishwarNaheed, BanoQudsia, AsgharNadeem Syed) with lots of publicity. Invite everyone. 6.4: Technology utilization in operation: Internet, website, sound system, multi media, dvd, cd, etc. dvd/cd players. Netbooks, laptops, desktop computers.Softwares for ecommerce systems.Online shopping/commerce (international and national.)Use of scanner, printer, fax, telephone. 7. Marketing and Distribution plan. 7.1: Product/services: paintings/ painting classes, cooking classes, reiki/yoga classes, traditional food served in caf/restaurant/events. Exhibitions/ marriage counseling? 7.2:Pricing:Entry fees Rs.25/-per head daily, except on Thursdays. Public holidays closed, and Friday closed. Art Gallery: Paintings at prices between (6.00,000/- to 9,000/- each. (30% per sale).Approx. 30 paintings being displayed at a time. Art classes: Admission fees: Rs.2000/- and Monthly fees 2500/- Twice a week. Cooking classes: Rs.2000/- and Monthly fees Rs.3500/once a week.

Reiki & Yoga: Admission fees Rs.2000/- Monthly fees: 3000/- (four times a week) Marriage counseling: Rs.1000/- per visit. Also workshops for unmarried and boys conducted once a month. Also for couples.Rs.500/- per head. Shop with artifacts: sale of paintings online, also posters of paintings (8x 10 plaques: Rs. 650/- and Poster. Rs.250/- laminated)small size. (12x 18 Rs.600/-) Have one portrait painter on premises Conference room: for rent for Rs.2000/- per hour. 7.3: Distribution: Laminated Posters through newspaper agencies. Street hawkers at signal lights. (will help street children). Outsource through a courier service. At the rate of adding to price. + shipping. Get import and export permit. Our target market is in USA, UK/Europe, Far East, Australia, Middle East, Iran, Turkey, and all cities and rural areas of Pakistan. Inventory. If this institution succeeds, well franchise and open more places in other cities. 7.4: Promotion: through monthly exhibitions and weekly events. Use of newspapers, radio, tv. 7.5: Control: sales forecast. Need to analyze.

8: organizational plan. 8.1: Form of ownership: Partnership. 8.2: Identification of partners or principle shareholders and their respective authorities. As mentioned above. 8.3: Middle level management team: One General Manager. 1 Assistant Manager 1 Marketing officer. 1 Receptionist. 1 Accountant. 2 janitors. 4 guards. 1 aya 1 office boy. Teachers for Cooking class, Art class, Yoga and Reiki. Marriage Counselor. 8.4: Organization structure and chart.See attachment.

9. Assessment of Risk: We can rent out the premises as offices till 2 pm. And all classes shall function in evenings. 9.1: SWOT analysis: Strengths: filling a deep need in society for ascending into self-actualization state. (Maslow theory) Weakness: People are not ready for such a thing. Recession. It can be copied very easily. Opportunities: The need of the hour in the East and in the West. Threats: Recession, Law and order situation. Inflation. 9.2: Contingency Plan: we will drop any section of the organization which is not showing results. And focus on the segments which are popular. Let the market decide. We will use the business be designed and redesigned and used for serves, which cannot fail. 10 Financial Plan: 10.1: All finances will be software based. 10.2: financial statements will be maintained including income statement, cash flow projections, and balance sheet. (Attachment: No. )

10.3: Break even analysis. First year loss Second year. Break even. Third year.Profit. 11. Appendix. List of attachments. Market research data. Price list from suppliers.