Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja

LDRP-ITR, Gandhinagar.
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INTRODUCTION
The topic which is taken by me is Marketing Strategies of PetPooja, which studies the Previous Marketing Strategies of PetPooja and do the reasearh process on Creating the New Corporate Customers, make the leads of orders to them.When we gone to PetPooja they give us the training of real life marketing in the real world that is they had given us the opportunity to work in real market.I have taken the Study of Marketing Strategy of PetPooja which deals with the current marketing strategies of PetPooja and plan and design the marketing strategies for the next five year plans,
Marketing Strategies key concept deals with the Services Marketing, Pricing Strategies, Distribution Strategies, Brand Management Strategies, Account based Marketing, Ethics, Effectiveness of Marketing, Research Segmentation, Finding the target Customers, Strategy of dominance of the Brand through Marketing Operations.
Promotional Contents of the Marketing Strategies are Advertising in any of the Public exposure in various events whether its is in magazines, Newspapers, radio, TV, Youtube, facebook, twiter, etc digital medias, which can reach out the maximum target customers in Ahmedabad. Direct Marketing through the students of Summer Internships Students which deals in the word of mouth selling and marketing of PetPooja. Loyality Marketing to the loyal customers,Branding and Advertisementsof PetPooja are also the marketing Strategies of PetPooja. PetPooja also include the mobile marketing, internet marketing, Sales Promotions through vouchers of various value added services from various saloons,movies tickets for the loyal customers.PetPooja also uses the Printing media such as printing of leaflets and distribute in to various corporates offices and the retail customers of home.
Promotional Medias such as Printing,Publications, Broadcastings, Out of home Advertisement,Digital Marketing,Word of Mouth ,Brand Ambassador,etc. The Project report entitled Marketing Strategies of PetPooja Multi-Restaurant Delivery Service, One Stop Solution for all the restaurants which comes under Prayosha Food Services
LDRP-ITR, Gandhinagar. Page 2
Pvt Ltd. The Evaluation of Marketing Strategies should be analysis has been increasing day by day. Now- a -days, Marketing Strategies for all the companies in the business should be based on research analysis and hypothesis which should go under the various statistical tools, so as the marketing strategies should be well planned, defined and executed as per planned. These days marketing strategies are great importance. This project represents the information regarding Marketing Strategies of PetPooja. Generally Marketing Strategies are carried by the companys manager, but I have done this project with respect to enhance my marketing skills to suggest how to increase the market share by segmenting the market, which means who are our target customers and what are the concern areas where the company needs to concentrate more, so as the business is going to achieve the target of the sales, profits. One more thing that Marketing strategies are also going to help establishing PetPooja as a brand in the Ahmedabad market. Selecting the target corporate customer is the main thing in marketing, so we The main objective of the project is to understand how the marketing strategies of the PetPooja are to be made effective to reach as many as customers in the Ahmedabad. The perspective of the consumers for the companys SWOT (Strength, weakness, opportunity and threats). Consumer is the king of the market today. He/She is the one who chooses from all the available brands and selects the company of his will. Idea behind the project is to understand the consumers preference and behavior effectively and efficiently, So as to prepare the marketing Strategies of the PetPooja. For execution of the project methodology adopted for collection of data through Questionnaire, processing and analyzing the data. A sample of 200 people was selected randomly and survey was done as per the parameters of the Questionnaire. The results of every parameter have been included in this report and shown graphically (Pie Charts, bar graphs etc.) A complete structure of the research design has been included. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test. With the help of all data in which I have done cross tabulation of different question with different factors. This shows that they are dependent or independent on any of the above factor. I
have also used hypothesis testing in the ranking questions. This shows the consumers preference on which they give highest rank and lowest rank. Highest rank shows that the consumers are satisfied with that and vise a versa. So they are select rank as per their thinking, experience and what they believe. From the all survey which I have done throughout my project is giving me the final conclusion which shows the current position of the company as well as past of the organization and the impact of its services over its consumer. So after analyzing all the data I can conclude the actual as well as future perception of consumer regarding PetPooja. Another purpose of this project report is to know about the consumers practical knowledge (experience) and expectation from the PetPooja. Moreover, the knowledge regarding how the services that are provided by PetPooja impacts its customers. The primary data collected also being analyzed over here with chart, and by the use of statistical tools the impact of services is also analyzed. This project provides marketers to understand and predict the future behavior, to create the market strategies as well as future plans, too. Various factors of the Companies influence the consumer perception and the buying decision. The main idea behind the project is to predict the future behavior of the current customers and their and expectation from the PetPooja. To know consumers views and perception about PetPooja as well as the level of knowledge people have about PetPooja. Various Statistical tools which are used in the Data Interpretation and Analysis are like Chi Square, Z- test, hypothesis testing, etc. On the basis of the result obtained through analysis of the project I have designed and prepared the marketing strategies of PetPooja. The executive summary of the project which deals to find the research Gap in the Restaurant Industry is that Why the Restaurant Industry Fails and which leads to the innovative idea of the Multi Restaurant Delivery Service. According to H.G. Parsa, an associate professor in Ohio State University's Hospitality Management program, found that about one in four restaurants close or change ownership within their first year of business.* The big question is why? Why do so many restaurants fail so quickly? Few other businesses tout such disheartening statistics. Most restaurants dont fail because of just one problem. It usually a combination of problems that finally reach a head and the business cant be saved.
There are ten common reasons that many restaurants fail within their first three years. Previous Research on Restaurant failures leads to the innovative idea of Multi Restaurant Delivery Service. Multi-Restaurant Delivery Service started with the Vision of finding the Reasons of failure of the restaurants in Ahmedabad, Which includes the Location, Not able to provide the Delivery of food to the Customers, Restaurant owners who dont work, Hiring Poor Management, Not Paying Taxes, Bad Customer Service, Not Watching the Cash Flow, Keeping Payroll too high, dont able to do the Advertising & Marketing, Not Understanding food cost, Spending too much money before Opening day. These are among the reasons which are the lead cause of failures of Restaurants. There are about 1 in every 4 Restaurants fails in Ahmedabad due to the above discussed reasons of failure. When we analyze the reasons it has been founded that many of the restaurants who are failed doesnt have the Delivery System. Thats why we focused on Multi-restaurant Delivery Service, which leads to the one stop solution for the all the restaurants. This concept is successfully working in Europe and Australia.
The introduction provides the company background of PetPooja and operational & other important information provided by the company which would assist in studying the distribution pattern of PetPooja Company. I had also done some industry analysis about the PetPooja Company which helps to find the Distribution and delivery pattern and profit making strategies of the company. During the summer internship training, I had gone to do the survey, as well as generating the demand for the food in various corporate companies, institutions, universities, call centers, etc. I travelled almost all over the Ahmedabad to study the multi-restaurant delivery system and note down the response from the various corporate companies. So that I can help in the marketing management of PetPooja by suggesting the marketing strategies of PetPooja. This Report is divided into Two Parts, First will Give The Basic Information About The Project, Industry and The Company. The Second Part Consists of Research Analysis and Conclusion on The Basis of Particular Research Process. At The End I Have Provided a Short List of Reference Books and Sites that Provided Useful Information During the Project. From the all survey which I have done throughout my project is giving me the final conclusion which shows that which are the marketing strategies are needed to implement the
changes in the PetPooja so as to increase the profit margin, sales, brand improvement, branding strategies, etc. It also shows that which instrument gives more sustainable and long term profit margin. One of the most used marketing strategies of PetPooja are, to use the students of various MBA college in the name of Summer Internship and make them work as a delivery boy, which also comes under the marketing strategies of PetPooja. In this project I have used many statistical instruments like hypothesis and cross tabulation. This is very important statistical test which helps me a lot to design and prepare the marketing strategies of PetPooja.
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LITERATURE REVIEW
A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and as such, do not report any new or original experimental work. Also, a literature review can be interpreted as a review of an abstract accomplishment. Most often associated with academic-oriented literature, such as a thesis, a literature review usually precedes a research proposal and results section. Its main goal is to situate the current study within the body of literature and to provide context for the particular reader. Unlike other businesses, service businesses have their employees in the full display where the employees directly communicate and engage into some form of relationship with the customers. Relatively large number of previous research works has documented that level of effort put by the employees has direct linkage with the successful operations and, therefore, increased sales of the organizations (Mattsson, 1994). Indeed, the service employees are enormously critical to the success of the organization they represent, because they directly impact customers satisfaction (Hartline et al., 2000). The attitudes and behaviors of service employees can significantly influence customers perceptions of the service, and there fore, service organizations must find ways by which they can effectively manage their service employees attitudes and behaviors so that they deliver high qualit y services
(Chebat&Kollias,2000). Such a work environment where the importance of the employee role in organizations successful operations is highly emphasized is the restaurant industry. Also, the restaurant business is where the level of competitiveness is very high and each caf wants to survive and bring profit, striving to survive in business and occasionally to expand its market share. Generally, the restaurant industry can be described as a somehow complicated and unique in its environment industry. Its internal structure, management style and organizational culture are very diversified and present unique characteristics. In essence, the restaurant owners or the managers are running two critical components of business operations, which are manufacturing and sales, all under one roof (Biswas and Cassell, 1996). Therefore, restaurateurs must be concerned with both product
quality and the
level of service quality provided

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(Bojanic&Rosen,1994). Professor Geert Hofstede says that the Culture is more often a source of conflict than of synergy.Cultural differences are a nuisance at best and often a disaster (Emeritus Professor, Maastricht University). However, culture is only one of the factors that affect the employee efficiency. It is also argued those other factors such as the organizational internal structure, the reward system of the human resources management, and the motivation system affect the employees efficiency. Service Marketing: A study by George William R and Hiran C Barksdale (1974)
A study on the marketing activities in the service firms discovered that service marketing is generally on the low ebb. Service firms tend. To be less marketing oriented; less likely to have Marketing mix activities carried out in the marketing department; less likely to perform analysis in the area of service product; more likely to undertake advertising internally rather than go to specialized advertising agencies; less likely to have overall sales plan; less likely to develop sales training programmes; less likely to utilize the services of marketing cons~iltants and marketing research firms; and less likely to spend much on marketing, as a percentage of gross sales. A Study by Bessom, Richard M and Donald W Jackson Jr (1975)
A Study of 400 service and marketing firms revealed that service firms are less likely to have marketing departments, to make use of sales planning and training, and to employ marketing Professionals like consultants, advertising firms and market research agencies. Making Strategy Work: A Literature Review on the Factors Influencing Strategy Implementation by Business School, Central University of Finance and Economics, Beijing, China (1989)
In this study, we review the factors that enable or impede effective strategy implementation, and survey the state-of-the-art in this domain. We highlight how strategy implementation has been researched so far and in which contexts and how this field may be moved forward. We will review the 60 identified studies and analyze their research context, their main results, theoretical bases, the research methods used as well as the analytical techniques employed. Examined organizational levels and organizational types are two elements of the research context. As the
core of our literature review, the results section compiles nine factors that influence strategy implementation success, as well as several frameworks or models that aggregate or relate relevant factors to each other. We then briefly discuss the theoretical bases of the reviewed studies. Finally, the research methods and analytical techniques will be reviewed to see which methods are still underutilized in the context of strategy implementation. A Study by James F Devlin on service marketing (2000)
He studied as to how attempts can be made to add value when offering services exhibiting increased complexity, intangibility and impalpability in the eyes of most consumers. It was found that the features and quality of the core service provided are judged by managers to be more important in adding value to more complex services; as are organizational factors such as image and reputation. In addition, price i:j perceived to be significantly more important in adding value to more simple, rather than complex, offerings. Marketing Strategies during Recession: A literature Review and Proposed Guidelines by Volkan PolatYalova University, Turkey &Ahmet Tuncay NergisGebze Institute of Technology, Turkey (2004) Some research in management discusses that recession period requires a turnaround strategy and turnarounds are of increasing relevance (Schendel,Patton, and Riggs 1976; Ham brick and Schecter 1983; Hofer 1980). Marketing plays a key role in number of decision areas (Cundiff, 1975) and, although the best time to prepare for a recession is while the economy is still flourishing (Lovelock, 1997), companies need to understand changed customers in recession. Some firms are caught by surprise when recession strikes and sliding profits may in panic lead to efforts to curtail costs, often taking such forms as laying off employees, cutting back service hours, skimping on maintenance, and eliminating value-added service features (Lovelock, 1997). The effective firms see this situation a chance as creating and manufacturing customers, rather than creating and manufacturing products or services in both recession and in prosperity (Christoper, 1975).In recession period, all phases of the marketing mix can contribute (Lynn, 1975). Companies may offer special guarantees and reasonable prices, arrange trial periods for machines, accept success-dependent payment, communicate tangible, visible benefits, develop new business models and promotion can be rational and spend more for advertising (Simon, 2009; Bohlen et al, 2010; Kotler and Caslione, 2009; Lynn,1975). Increasing interdependencies
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have been developed between firms and between markets and being market oriented has become the main source of competitive advantage (Mattsson, 2009; Pelham and Wilson, 1996). People expect firms to address social problems linked to what they sell (Quelch and Jochz, 2009). Review of Literature Related to the Marketing Strategies of Small Craft and Art-Related Businesses by Rachel Johnson Research Methods spring 2006
A review of research from the areas of fine art marketing and small business marketing, as well as general craft and art-related business strategy, uncovered three major themes that are relevant to the marketing of small craft and art-related businesses. The first theme is that craft and artrelated businesses base their marketing strategies on different goals and definitions of success than traditional profit centred businesses (Fillis, 2000, p. 131; Paige & Littrell, 2002). Secondly, creativity in marketing is important (Fillis, 2000; Paige & Littrell, 2002) and the Internet may be a significant new area where artists and related businesses can apply their creative marketing approaches (Clarke & Flaherty, 2002; Lovelace, 1998; Poon & Swatman, 1999; Torres, 2002, p. 236; Wilkinson, 1996). Finally, strategic alliance networks and general Networking between artists and between small craft or art-related businesses can help all of the parties involved develop their general marketing practices as well as increase access to technologically-based marketing avenues. Creative strategies like this example and others, such as targeting niche, arts-exclusive markets (Clarke & Flaherty, 2002), and pooling resources with other artists or small arts-related businesses (Torres, 2002), can help the business owners to achieve their unique personal and art-based business goals. The field work which I have done going in the market lets me to do the survey in the form of primary data collection and thus in the end I know that there is no such concept available in the whole area of the Ahmedabad, and there is no such company who provides such services in India. Thus we dont have the literature review on any of such services of the multi-restaurant delivery services available. I can probably say that this concept of multi restaurant delivery services are being inspired by Mumbai dabbawalas, but the owner of PetPooja, think it in a different way so as to provide the delivery services of food to the big corporate customers where there is demand fo the foods of big restaurants, as well as retail customers who demand the food on the regular basis or on any occasion.
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RESEARCH METHODOLOGY
DEFINITION:-
Research is a process of finding a problems & way of solving them, finding the opportunities and meets them and investigation of all problems related to the respondents in the area during research time. In simple words Re-Search means Searching the things which has already being done and find the limitations in them and tries to find out the way to solve it and finally conclude the decision making parameters that help to improve the product and their selling strategies.
RESEARCH PROCESS:-
Establishing need for research, Define the problems, Convert the problems in to respondents survey, Determine research design, Methods of assessing data, Design collection forms, Collection of data, Analyzing of data Prepare a Final Report
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RESEARCH OBJECTIVES OF THE STUDY:There are several objectives so that research is needed Primary Objective. To Study the current marketing strategies. To Plan and Design the new Marketing Strategies of PetPooja To know how much is the demand in the market for the PetPooja Services.
Secondary Objectives. To know regarding the awareness of PetPooja. To identify the potential Customers. To know the popularity of the PetPooja To understand multi- restaurant service of PetPooja will going to sustain or not. To know the satisfaction level of the Services of PetPoojas existing customers. To find out the overall satisfaction level of Customers of the PetPooja. To know the well responds level of them.
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To study the different types of competitors available in market To know what are the service issues occurring in the market about the PetPooja. To know the Customer Preference about PetPooja Services. To know from how customers give the orders from one or more multiple restaurants. To know the feasibility, reliability, survival strategy of the PetPooja. To know how the existing customers came to know about the services of PetPooja. The purpose of the analysis is to determine that whether the multi-restaurant delivery system is feasible as a business option in the future to establish as a well reputed and branded company or not.
RESEARCH METHOD:
The goal of the research process is to produce new knowledge or deepen understanding of a topic or issue. This process takes three main forms (although, as previously discussed, the boundaries between them may be obscure).

Exploratory research, which helps to identify and define a problem or question. Constructive research, which tests theories and proposes solutions to a problem or question.
Empirical research, which tests the feasibility of a solution using empirical evidence.
There are two ways to conduct research: 1. primary research 2. secondary research: 1. Primary Data SourcesInformation collected firsthand from such sources as historical documents, literary texts, Artistic works, experiments, surveys and interviews .These all are the most important Sources to collect the data. These data are relevant collected from the primary sources. 2. Secondary Data SourcesA secondary source is a report on the findings of the primary source while not as authoritative As the primary sources, the secondary source often provides a broad back ground and readily
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Improves ones learning curve. summarize 1. Internet 2. Newspaper 3. Magazine
Most text books are secondary sources.
They report and
These all are the major secondary sources for collecting the data, data collection by these Methods sometimes are not relevant. Research design: The research will be carried out in the form of a survey which will be do ne in areas near to Ahmedabad .The populat ion has been segmented on the basis of Emplo yee Strength and Typ of Industry or Sectors of Corporate Offices I propose to first conduct a intensive secondary research to understand the full impact and implication of the industry, to review and critique the industry norms and reports, on which certain issued shall be selected, which I feel remain unanswered or liable to change, this shall be further taken up in the next stage of exploratory research. This stage shall help me to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. The various tasks that I have undertaken in the research design process are: Defining the information need Design the exploratory, descriptive and casual research. Research design- Descriptive research Descriptive research: Statement of the problem Identification of target population and determination of sampling plan Identification of information needed to solve the problem Development and selection of instruments for gathering the information
Design of procedure for information collection Collection of information Analysis of information
Generalization and predictions DATA COLLECTION PLAN

Data Collection is an important aspect of any type of research study. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results. Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantitative methods and at the other end of the continuum are Qualitative methods for data collection.
PERSONNAL INTERVIEW OF DATA GATHERING
T h i s s t u d y i n vo l v e s d a t a c o l l e c t io n ( p r i m a r y r e s e a r c h) fr o m d i f f e r e nt C o r p o r a t e O f f i c e s i n different areas of Ahmedabad. Collection of Quantitative data PRELIMINARY INVESTIGATION

This phase involved preliminary investigation of the various factors which could possibly affect the consumers perception about the various brands and in turn influence the purchase decisions of the consumer. We primarily used three methods to identify the various factors..
Measurement and Scaling Procedures: Non-Comparative Rating scale is used in which respondents evaluate only one object at a time, and for this reason non comparative scales are often referred to as monadic scales. Non comparative techniques consist of continuous and itemized rating scales. We have used continuous rating scale in order to rate the choices for purchase considerations and the sources of purchase decisions. Questionnaire Design: This phase involved the design of the questionnaire on the basis of the potential factors identified as influencing the customer behavior. Research problems were listed and then the information needed was identified. The questions were then prepared in order to fulfill the information requirements as identified earlier.
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Survey: Different Survey methods were used for collection of data. The principle method used was Personal Interviewing of the respondents. Corporate Office interviews were conducted by us at various locations in Ahmedabad.. Due to the shortage of time, we conducted a few telephonic interviews to maintain diversity in data.
SAMPLING
Target Population: The target population is the collection of elements or objects that process the information sought by the researcher and about which inferences are to be made. Our target population involves the users, deciders and buyers of food .The users include the old and the young population. The deciders and the buyers mostly include the Admin, HR Executives, Managers, etc who buy the product from the market.
SAMPLING METHOD
Here, we have used probability sampling method this means that a sample procedures in which each elements of the population has a fixed probability chance of being selected for the sample. In probability sampling method, We have choose sub sampling method, that is of MIXTURE OF QUOTA, RANDOM, & STRATIFIED SAMPLING METHOD, that means that sample has been selected randomly & Thus there are equal chances for selection of respondents based on the target segment of the market. Sample Size: It denotes the number of elements to be included in the study. Due to time constraints the sample size chosen is very small.
DETERMINATION OF SAMPLE SIZE:

To choose a sample from the population is as follows, n = (Za/2)
e2
Here, n=sample size a/2= 0.025 because a=0.05 =(5/4) E= error n= (1.96)*(5/4)
(0.173) = 3.8416*1.5625 0.0299 = 6.0025 0.0299 =200.75 n= 200(approximately) Sampling Technique: A mixture of quota and stratified method was used for sampling, with care being taken to get responses from customers of different age groups and different family sizes.
SPECIFING THE SAMPLING PLAN: -
We have to choose SAMPLING PLAN which is as follows: SAMPLE SIZE:-200 Respondents SAMPLE UNIT : 200 New & Existing Corporate Offices. TYPE OF RESEARCH:-Exploratory Research SAMPLING PROCEDURE:- Convenience based sampling. SAMPLING INSTRUMENT: - Questionnaires SAMPLING TECHNIQUE: -Personal Interview. EXTENT:-Ahmedabad. DATA SOURCE:-Primary. SAMPLING FRAME:-Ahmedabad. AREA OF THE RESEARCH STUDY:- Ahmedabad TIME TAKEN:-6 Weeks.
SAMPLE DESIGN:-
The target populat ion for our study is Corporate offices main HR person, or an Admin person, or any other who manages the Ordering of food for their respect ive Companies Offices in for their emplo yees and their own management people as well as working staff. The sample will be selected by a simple random sampling method .
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RESEARCH INSTRUMENT
In this study the research instrument is Questionnaire. It consists of set of question presented to respondents. The questionnaire is structured & combinations of various close and open ended questions. Close ended question already have the possible answers and the open ended question allow the respondents to answer in their own word. Hypothesis testing and cross tabulation is also used in this survey
CHOICE OF RESEARCH DESIGN:Research design is helpful to specify the method and procedures for conducting a particular study. A research design is the plan strategy of investigation conceived so as to obtain answer to reserved question and to contact variance. Various authors have classified the designed in different ways. Different types of research designed have emerged on account of the different prospective from which a researcher study can be viewed. While observation and focus groups are best situated for exploratory research survey are best suited for descriptive research. We undertake surveys about customers knowledge, beliefs, preference, and satisfaction and so on to measure these magnitudes in the general population. Descriptive study could be taken up when he is interested in knowing the proportion of people in a given population we have behaved in particular manner making project of certain things or determining the relationship between two or more variables. Descriptive studies can be divided into to broad categories cross sectional studies are of two types field study and survey data on number o f characteristics of sample elements are collected and analyzed.
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Theoretical framework The objective of this research is to identify the factors that influence a person into making a decision to buy a particular restaurant and more than one restaurant. So as to provide the long term marketing strategies of PetPooja As mentioned in the Literature Review, according to industry analysts, this category has grown only on promotions and for now, except for promotions, nothing seems to be working. Therefore, ideally, this research should be able to bring to the fore, certain other factors that could lead to a growth of this segment. At the very least, the research should corroborate the existing assumptions regarding the influencing factors, so we can come to decide the various marketing strategies of PetPooja. It should be in a position to verify that the steps various players are taking to stimulate volumes are in the right direction, and would eventually lead to an increase in market share. Research Questions I. What are the different Customer Segments depending upon the preferences? II. What is the perception of people towards the leading brands of Restaurants to influence them to order from PetPooja rather than the restaurant Food? III. What are different factors that influence the customer when He/She buys a food from any restaurant in Ahmedabad? IV. Who are the major Influencers in the purchase decision of Food?
Identification of information needed After fixing the objective, we started an extensive reading on the topic. The very first question we needed to clear in our mind was: What does PetPooja Multi Restaurant Delivery Service mean? The subsequent readings helped us understand the consumer patterns and perceived needs of the consumers to order the food from PetPooja multi restaurant Delivery Services. Depending upon that, we listed down several factors that can influence a consumer in buying or not buying a health drink. The study on Consumer Behavior throws light on the prevalent consumer purchase influencers like Price, Nourishment, Palatability, and Packaging which are included in the purchase influence factors in the questionnaire, so we can able to design the marketing Strategies of PetPooja.
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The Literature on Indian Nourishment shows that the Indian consumer is getting more and more health conscious and thus there is huge potential for the packaged food from the restaurants in the market. Here our potential market and target customers are the employees who are working in the various reputed corporate companies and who are the people responsible and having the authority for ordering their corporate offices. Nowadays there can be a number of sources that influence a family in buying a Food from their favorite restaurants. These sources can be promotions, Peer Group talks (word of mouth) and choice of the authorized people themselves. All identified factors were discussed and screened by the research team. In this process, factors that did not convey much, did not sound authentic or did not differ much from other factors were eliminated.
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RESEARCH DESIGN
The methodology followed for analyzing the consumer behavior of customers such as corporate offices admin person, HR Executives, Management people, etc are as shown in the figure. Preliminary Investigation
Secondary data analysis Qualitative research
Collection of Quantitative data
Measurement and Scaling Procedures Questionnaire Design Survey

Sampling Process
Target population Sample Size Sampling technique Field Work
Plan for Analysis of Data
Hypothesis test Z Test Chi Square
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FIELDWORK
The survey was conducted keeping in mind the customers and the person who are responsible for ordering the food from PetPooja such as Admin, HR Executives, Managers, etc and other decision making authorities of the various corporate companies. The survey was conducted in the Ahmedabad in the areas of Gujarat. We made several trips to the Various Offices of the Corporate Company who are our corporate customers who gives their food orders to PetPooja to gather information from relevant people.
SCOPE OF STUDY
Investment has been subjected to speculations and inefficiencies, which are beached to the rationality of the investor for any kind of business. But here in PetPooja the company deals with the multi restaurants delivery service. Here the Scope of Study of PetPooja deals with how the marketing strategies are prepared and execute in delivering the good services to the customer, who are the corporate offices as well as tie ups with various restaurants in Ahmedabad, So as to generate the profit margin which is any company s primary target. Traditional theory is based on the two assumptions. Firstly, how much company is ready to invest in delivering the service to their customer. Secondly what are the target customers which are to be reached at maximum level by Marketing Strategy, which helps me to make, design, plan and execute the marketing strategies of PetPooja to make rational decisions.
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INDUSTRY ANALYSIS
Industry Analysis of US Pizza who started the home delivery of the Pizzas in the home. Thus taking the idea and finding the Gap that this can be established as a company who can provide the multi restaurants delivery service to various customers identified and selected as the target segment of the PetPooja. This Industry analysis presents an overview of the U.S. Pizza franchise industry including background of its integration into American cuisine and current trends within the industry. It also outlines the initial costs associated with investing in a pizza franchise. The report is based on data drawn from online sources and the Franchise Disclosure Documents (FDD) of a sample of 20 pizza franchises. From its origins in the Naples-region of Italy, pizza has become a mainstay in the American diet. According to the latest Pizza Power Report, an annual analysis of the industry by respected trade publication PMQ Pizza Magazine, there are approximately 65,000 pizza restaurants in the United States, which combine for over $36 billion dollars in sales per year. Over 90% of Americans eat pizza at least once per month, and 26% of Americans eat pizza at least once a week.2 Pizza arrived in the United States in the early 1900s thanks to a large population influx of Italian immigrants. Up until the mid-1940s, pizza remained confined largely to the areas where the immigrants had gathered most notably New York City, Chicago, San Francisco and Philadelphia. The popularity of pizza in the United States grew with the return of American troops to the U.S. after being stationed in Italy during World War II. Upon their return, the troops brought home to the U.S. a demand for the dish they had enjoyed in Italy, which expedited the mainstreaming of pizza into American cuisine. Because of this boom in demand, pizzerias began opening all over the country between the mid-1940s and early-1960s to create enough supply. Franchises that were founded in this timeframe that would become mainstays and market leaders in the pizza business include Pizza Hut, Little Caesars, and Domino's. For prospective pizza franchise buyers, acquiring financing will continue to be a main challenge, as it has been across all franchise industries. Commodity prices, such as gas and grain prices, will also have an impact on the rate of growth the pizza industry will experience in the near future. If the commodity prices rise, pizza franchises may have to consider raising prices to offset the increases, or find ways of absorbing the extra production costs. Despite these challenges, the outlook for the pizza industry is positive. Factors such as the increased usage of mobile internet devices and the popularity of social networking sites have helped pizza franchises keep pace with the demands and landscape of the marketplace. Additionally, consumers have become more budget-conscious over the past several years leading to some diners to trade down from more upscale restaurants to options including pizza establishments. If youre looking to get into a diverse industry with stable demand, a franchise within the pizza industry is an attractive for you. Operating a pizza franchise provides a franchisee advantages over their independent pizzeria counterparts. These advantages include an established
business model, access to a larger pool of resources, and the marketing benefits that come with the experience and branding of a known pizza provider. The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators have been substantially affected by changes in consumer spending, intense external competition and an increase in health consciousness. Despite these challenges, the industry still expanded as pizza restaurants adjusted their products to adapt to consumer preferences, says IBISWorld industry analyst Mary Nanfelt, and consumer spending returned in 2010, which increased the demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5% as consumer confidence in the economy improves and people indulge in luxuries such as eating out. As the economy continues to improve, consumers will increase their purchases of nondiscretionary goods, such as restaurant pizzas. However, the Pizza Restaurants industry will continue to be negatively affected by increased competition from grocery stores and increased health consciousness from consumers. Grocery stores will continue offering a variety of unique goods, such as made-to-order pizza, which will entice customers away from pizza delivery shops. Also, says Nan felt, consumers will steer toward healthier foods, so pizza restaurants are expected to use fresher ingredients and add products on their menu that cater to the more healthconscious diners, such as entree salads. In line with greater competition, the industry will face higher ingredients costs as the price of milk and wheat rise. Higher costs will hamper profit margins in the next five years. As revenue continues to expand in the next five years, establishments' numbers will follow. More players will enter the industry as revenue grows steadily and Americans keep demanding pizza. While there are well-established and well-known pizza brands in the industry, there is also a large number of small, independent and locally focused pizza restaurants across the United States. Over the five years to 2012, concentration has increased slightly. As unprofitable operators have exited the industry, survivors have captured a larger portion of demand, increasing their presence in the Pizza Restaurants industry. Most of the industry's largest operators have also grown by successfully introducing new products and expanding their marketing and promotional activities. Major companies include Yum! Brands Inc. (Pizza Hut), Dominos Inc., Papa Johns International Inc. and Little Caesar Enterprises. For more information, visit IBIS Worlds Pizza Restaurants report in the US industry page.
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COMPANY OVERVIEW
Overview
This document is intent to give you brief idea about the innovative
300 + restaurants One stop solutions for all your food Single point of contact for food Eat food of your choice Lots of food options Choose any food Choose any restaurant Delivery at any place Fastest Delivery Easy to order Easy way to find your restaurants Customized food solutions Customized food solutions Get best guidance of what to eat what to no Any food, Any place, Any time Are you hungry, Dont worry LDRP-ITR, Gandhinagar. PETPOOJA Delivering Happiness
service in food industry of Ahmadabad called as PetPooja. It depicts the introduction of the service, how it works, service offerings and benefits.
About PetPooja
PetPooja is a part of Prayosha food service s Pvt. Ltd. It is a multi restaurant delivery service operating through call center and web site that links individuals and companies with the best local restaurants. It is launched by the professionals who have more than 7 years of experience in service industry and having wide range of experience from supply chain, operations, financial modeling, venture capital, customer relations, vendor management, business process
engineering, retail management, people management and so on. PetPooja is associated with almost all major restaurant in Ahmadabad and also tie up with large corporate. We are one stop solution for any food from any restaurant for corporate and retail customer and delivery solution for the restaurants
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Company Introduction What is PetPooja?

PetPooja is a multi restaurant food delivery service to serve lunchdinner-snacks to corporate Let us say, you have a corporate lunch or dinner, where food for more than 10 people is being ordered. The problem is evident: Not everybody wants to go for Punjabi or Pav bhaji or Dosa. Not everybody wants to go for same restaurant Havmor or Sankalp or Barbaque Nation etc. So what is the solution? Minority is always being suppressed and all people agree to same choice? Punjabi and restaurant X. But solution is not supposed to be that way always. Why cant we have a service where we order the food from multiple
Single point of contact
restaurants? Why every person in the group has to eat same dish from same restaurant? Here is a unique solution. Its PetPooja. We are the one-stop-delivery guys for you. Give us order involving deliveries from multiple restaurants; we make sure your food reaches at your door step. Our Business objective is to fulfill the clients need for food, of their choice from multiple places, and make food available to them conveniently For companies, its a cost savings, time saving, stress reducing as well as convenient service that simplifies and streamlines the food ordering process. Its PetPooja- we automates the entire order process, allowing employees to focus on work, instead of dealing with the hassle of passing around paper menus, coordinating meal sign-up sheets, and calling restaurants with multiple orders.
All in 1
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How it Works?
Call PetPooja on 079 4008 1234 call center to place your food order Or Login www.PetPooja.com for online order
Call PetPooja
Your order forwarded to particular restaurants.
We collect your food from restaurants
Your food is on the way.
Group Orders
Your delicious food arrives at your place where you are.
Enjoy PetPooja
Happy Customers
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Where to call ?
You just have to call on our call center number. Below is our escalation matrix structure to serve you better. We have our two call center number. 1. 079 4008 1234 2. 079 3245 9020 If all lines are engaged you can give orders to our coordinator. 1. 90999 12487 2. 90999 12484 If you have any query, feedback then just call to RM. 1. 90999 12481 2. 90999 12484
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PetPooja Services
PetPooja is the best way to order you food for delivery and pick up from restaurants over 300 + restaurants in Ahmedabad. PetPooja have below services started first time in India starting from Ahmedabad.
Multi restaurants delivery service

Multi Restaurants Delivery
More than 300 + restaurants tie ups You can demand multi restaurants food on single call Customized food solutions Free Delivery from PetPooja for corporate orders only Single point contact for all restaurants
Company / Group Orders

PetPoojas' Group Orders make it easy for a group to order from one or a few restaurants. The PetPooja system automates the entire order process, allowing employees to focus on work, instead of dealing with the hassle of passing around paper menus, coordinating meal sign-up sheets, and calling restaurants with multiple orders.
Group Orders
Catering service
PetPooja catering service simplifies the entire process of ordering food from local caterers. PetPoojas catering experts are available to help you place orders, set up saved favorites, reconfirm delivery times, and more. Your company can focus on the reason for the gathering instead of worrying about the food. Catering Service Companies can customize information required at checkout, set any necessary budget rules or time restrictions and run real-time reports on catering spend. Create relationships with a broad network of caterers and gain peace of mind - all in one place.
Corporate Canteen
PetPooja believes in customized care, we adapt ourselves according to the needs of the client and provide best quality services at competitive market rates. Corporate Canteen PetPoojas aim to provide you the best options of canteen service provider who provide hygienic, healthy and delicious food as per your customized requirement. Page 33
Restaurants Benefits
Service Features Restaurant Marketing through PetPooja Advantage Increasing Brand valuation, Market awareness about restaurants More value addition of brand In summary sales increase Staff Training PetPooja Delivery Boys Your food will move in Ahmedabad Delivery is free Saving of money on fixed coast of delivery boys Trained delivery boys PetPooja Call Center Centralize Call center for your restaurants Marketing of your restaurant through Call Center Easy and smooth order system Corporate Sales Increasing sales through our corporate network More corporate awareness Single Marketing platform Reducing the cost of marketing Easy for everyone to reach you Party Celebration Cash Collection by PetPooja No investment in collection channel Assurance to take money from customers Restaurant listing on WWW.PETPOOJA.COM Increasing visibility of your products More customers aware about your restaurants Birthday Celebration LDRP-ITR, Gandhinagar. Page 34 24*7 & 365 days continue marketing
Conferences
Restaurants Proposal
Service Features Tie up with PetPooja for one year Restaurant listing on PetPooja Menu listing on PetPooja Delivery boy on your order delivery (any location) Commission on our order PetPooja Delivery boy on our order delivery (any location) Dedicated co-coordinator for cash management and menu update Commission on our order Conferences Vehicle on any either of the delivery Any types of marketing till 6 months 15 % Commission Advantage Rs. 1500 /- Year
Staff Training
15 % Commission Free Delivery
Free
15 % Commission Free Free
Party Celebration
Birthday Celebration
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Terms and Conditions

This Agreement entered into at Ahmedabad dated on the ____________ BETWEEN Prayosha Food Services Private Limited, a company incorporated under the Companies Act, 1956 having its registered office at 5/Sushilnagar Society-2, Opp. Apang manav Mandal, Drive-in Road, Memnagar, Ahmedabad - 380052 hereinafter called "PetPooja" (which expression shall unless it be repugnant to the context or meaning thereof be deemed to mean and include its successors and assigns ) being the party of the FIRST DRAFT; AND HAVMOR, a proprietorship firm having its registered office at through its proprietor Mr. ____________ and resident of ________________________________________________________ (which
expression shall unless it be repugnant to the context or meaning thereof be deemed to mean and include the survivors of the proprietor/his respective heirs and legal representatives and the proprietor for the time being) being the party of the SECOND PART. FOR THE PURPOSE OF Providing services offered by PetPooja to HAVMOR and its customers as agreed between the parties hereto for the consideration and upon the terms and conditions hereinafter mentioned. WHEREAS 1. PetPooja provides service of delivering food ordered online through its portal to the customers. 2. HAVMOR provides restaurant /food services. NOW THIS AGREEMENT WITNESSETH AS FOLLOWS : 1. HAVMOR agrees to provide its restaurant Menu, which shall contain list of the items sold alongwith its prices to PetPooja and thereby permits PetPooja to place the Menu so provided on the website(s) run by the PetPooja for the use of public. HAVMOR would take onus of supplying Menu information on a periodic basis or as and when there is a change in the Menu items and/or its price. The information so supplied by HAVMOR would be used for calculating amount to end customers and commission to be paid to PetPooja.
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2. PetPooja in return of its services (delivery of food), would collect the amount charged from end customers and would settle with HAVMOR (including the commission charged by the PetPooja) at first day of the every week ( Monday). Till that day of every week, the PetPooja would keep the amount collected from the customers. 3. PetPooja shall charge HAVMOR for the services it provides as a percentage of the amount of order it handled. If the order has come from the PetPoojas own channel (website/phone call to the PetPooja or its employees ), then PetPooja would charge @ 15 % of the amount of order it handled, to the HAVMOR. 4. If the order has come from the HAVMOR channels (website/phone call to the PetPooja or its employees), then the PetPooja would charge the 15% of the amount of order it , to the
HAVMOR. The settlement mechanism of the commission would as mentioned in previous clause (clause no. 2) of the agreement. 5. If the order has come from the PetPoojas own channel (website/phone call to the PetPooja or its employees), then PetPooja would free charge extra delivery or marketing fee to end-customers (amount declared to end-customers as a separate charge).In that case, The HAVMOR would not have any right whatsoever in deciding the delivery or marketing fee charged to customers. Above fees (delivery or marketing) would be charged on in the case when order has come from the PetPoojas own channels. 6. Photos related to HAVMOR and name of HAVMOR, content, menu, dish name and other credential including owner name, phone no, address and other details shall be place on the website run by PetPooja for the marketing purpose and HAVMOR permits PetPooja for the same. PetPooja is charging listing fee to place the details of HAVMOR on PetPoojas website. However, in future PetPooja may decide to charge any consideration for placing the details of HAVMOR on PetPoojas website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR will not have any problem with the content and their credentials. If the details are provided wrongly by HAVMOR, which can damage our brand name, PetPooja shall have full right for damage penalty (decided on case to case basis). 7. For listing restaurant party halls/buffets, Photos and other details like menu, prices, past customers etc. related to party halls or buffets would be put up on PetPooja site as part of Party hall listing service and PetPooja would be marketing them through its website. 8. charging listing fee to place the details of HAVMOR on PetPoojas website. However, in future PetPooja may decide to charge any consideration for placing the details of HAVMOR on PetPoojas website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR will not have any problem with the content and their credentials. If the details are provided
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wrongly by HAVMOR, which can damage our brand name, PetPooja shall have full right for damage penalty (decided on case to case basis). 9. If restaurant or individual provides Catering services, detail profile (with photos of caterer) of caterers would be put on PetPooja site and PetPooja would be marketing them through its website. PetPooja is currently not charging any amount to place the details of caterer on website. However, in future PetPooja may decide to charge any consideration for placing the details of caterer on website. If it is so decided, it shall be communicated to caterer and shall be agreed upon by both the parties on mutual understanding. Till the time agreement is in place, caterer will not have any problem with the content and their credentials. If the details are provided wrongly by caterer, which can damage our brand name, PetPooja shall have full right for damage penalty (decided on case to case basis). 10. If restaurant or individual in this case HAVMOR wants to participate in the weekly deals services provided by PetPooja through its website, restaurants or individuals would not share the same deals (shared with PetPooja) with any other third party including end customers if end customer has not come from PetPooja channel. In the event, deal is shared without prior permission from PetPooja, shall have full right for damage penalty (decided on case to case basis). 11. In the event of strike, fire, flood, lock-out, accidents, interruption of power, inability to procure raw materials, war, riots viz. major and other causes beyond the control of the PetPooja which interfere with the normal production and transportation of its products in and out of the premises of the PetPooja, the deliveries under the agreement may be suspended or delayed for such period till any of the aforesaid contingency or cause is removed or repaired any in no way the principal shall be liable for breach of contract. 12. TERMINATION If either party desires to terminate its agreement, it can do so by giving 90 (Ninety) days notice period in writing. On termination of this agreement, the PetPooja would not provide its services to the HAVMOR. It shall be the PetPoojas right to decide on continuing the HAVMOR Menu items on its website(s). NOTWITHSTANDING anything contained in this clause, the agreement shall be terminated ipsofacto upon the HAVMOR committing any act of insolvency or going into voluntary liquidation or making any change in the management which in the opinion of the PetPooja is detrimental to any interest of the company or permitting any distress
attachment distraint or other proceedings to be taken against them or transferring the entire undertaking except by way of amalgamation or reconstruction. 13. If any dispute or difference arise on any of the provisions contained in this agreement such dispute or differences shall be referred to an arbitration in accordance with the provisions the Indian Arbitration Act, 1940.
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14. All legal proceedings in respect of any matter governed by this agreement shall be subject to the jurisdiction of the courts of Ahmedabad or Gujarat. TO THOSE INTENTS AND PURPOSES the parties hereto set their hands Dt. ________ on above written. SIGNED AND DELIVERED BY FOR PRAYOSHA FOODS SERVICES PVT. LTD. Director Date: _________________ SIGNED AND DELIVERED BY : FOR HAVMOR, Date: _______________
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Corporates PetPooja Requirements

General corporate have below general requirements for food.
Corporate Food Requirements

Basic fix lunch Meetings food Conferences food Seminars food Annual Meets / Quarterly Meets/ Sales Meets food Staff Training Trainings / Farewells / Ger together food Birthday celebration food Festivals celebrations food Event celebrations food and many more..
Corporate Food Problems

Very few options for food Same food in whole trainings Timely delivery is major headache Conferences Not every restaurants doing delivery Different food requirements from staff and management Do not have restaurants knowledge Have to call each restaurants for every requirements but dont know restaurants number Morning and late night delivery ..uffffffno options Few options for Food packets Party Celebration
Corporate Food Questions

1. Is it possible to order different food at single place? 2. Is it possible to call only single point contact for all food requirements? 3. Can every restaurants food delivery possible? 4. Can we have someone to guide for different food ? 5. Can it possible to get different food , lunch pack on daily bases? 6. Can we get best quality food as per our price and budget? 7. Can someone guide us for customized food solutions?
Birthday Celebration LDRP-ITR, Gandhinagar.
8. Can we get at one place al restaurants menu? 9. Can we able to give good, bad and very good dishes reviews.? Page 40
PetPooja Corporate Solutions for

Basic fix lunch Meetings food Conferences food Seminars food Annual Meets / Quarterly Meets/ Sales Meets food Trainings / Farewells / Ger together food Birthday celebration food Festivals celebrations food Event celebrations food and many more..
Terms and Conditions

We are very transparent to the customers.
Delivery Charge Free delivery till 10 kms for corporate orders Minimum order value is Rs. 300/More than two restaurant food order, delivery charge of Rs.30/Time General office timings for order is 9:00 am to 9:00 pm Sunday is closed for food orders Advance order will be delivered at any place any time including sunday Price Food price is as same as the restaurant price There is no charge on food price from PetPooja Billing PetPooja will provide you the food bill inclusive of VAT Payment Cash on delivery Cheque Credit for 15 days to corporate customers only General Conditions Once the order placed it cannot be cancelled. PetPooja is acting solely as a facilitator of communications between the restaurant/ different food vendors and the customers. PetPooja shall not be responsible for the quality of goods or services offered by the restaurants and different food vendors to you or for any delayed/defective delivery.
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Company Informations
Particulars Company Name Brand Name Address Descriptions Prayosha Food Services Pvt.Ltd. PetPooja 2- Mangal Shopping Complex, Above Yogeshwar Medical Store, Vastrapur, Ahmedabad-15 1. 079 4008 1234 2. 079 3245 9020 3. 90999 12487 4. 90999 12486 Email Director Nature of Business Current bank Bank Number Account apurv@PetPooja.co.in Mr. APURV PATEL Service Industry ICICI 136705000192
Contact No
Company PAN Card TIN Number
AAGCP0140D 24073406007
Date_of_registration. 19 May, 2011
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List of Restaurants associated with PetPooja

Associated Restaurant /Food jointsMore than 300
Panjabi Cuisine Restaurant options Gwalia Groups ( Cine Masala) Tomatos Panache Tulsi Picca Lili Zodiac Epicurean Alley WOW Navarang Tastey Awadhpuri Eat Smart Meritorious Kabir Epsalon And many more. Mirch Masala Amazo 902 Dhaba Topaz Tweet Point Abhilasha Junglebhookh Dinne Bell Vaibhav Anand Snacks Saffron Dugli Dums Curries Bavarchi Upper Crust
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Gujarati Cuisine Restaurant options Sasuji Agashiyan Dadi Rasoi Corn Fantasy And many more continuous to be added. Snacks Restaurant options TGB Jay ambe Neelkanth Tummy Fillers Purohit And many more continuous to be added. Pizza Restaurant options US Pizza Garcia Fresh Cook Waah And many more continuous to be added. Uncle Sames G2 Pizza Real Paprika Pizza Hub Krunal Shambhu Treat Jay Bhavani Charbhuja Gopi Ame Gujarati Gokul Gordhan Thal Jalaram Parotha House
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Organization Chart of PetPooja-Multi-Restaurant Delivery Service.
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CONCEPTUAL FRAMEWORK
A conceptual framework is used in research to outline possible courses of action or to present a preferred approach to an idea or thought. For example, the philosopher Isaiah Berlin used the "hedgehogs" versus "foxes" approach a "hedgehog" might approach the world in terms of a single organizing principle; a "fox" might pursue multiple conflicting goals simultaneously. Conceptual frameworks (theoretical frameworks) are a type of intermediate theory that attempt to connect to all aspects of inquiry (e.g., problem definition, purpose, literature review, methodology, data collection and analysis) . Conceptual frameworks can act like maps that give coherence to empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they take different forms depending upon the research question or problem. Several types of conceptual frameworks have been identified, such as

Working hypothesis Descriptive Categories Practical ideal types Models of operations research Formal hypotheses
These are linked to particular research purposes such as:

Exploration or Exploratory research Description or Descriptive research Decision making Explanation Prediction Market ing research is t he collect ion and interpretat ion of data that help the market ing management to get the products more efficiently in to the hands of the consumers.
American Marketing Association defines, Marketing research as systematic collection, recording, analysis,
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i n t e r p r e t a t io n a nd r e p o r t i n g o f i n fo r m a t io n a bo u t e x i s t i n g o r potential markets marketing strategies and tactics etc. Marketing research and market research should not be confused. Market research is one of the markets itself th at is its size no. o f competitor active in it and their market share. Market research can be used for estimating the market share but i n r e a l it y t h e r e m a y h a ve t o be e l i m i n a t e d b e c a u s e o f c e r t a i n factors. Market research is very much significant in determining t h e m a r k e t p o t e n t i a l . I n t he r e s e a r c h u nd e r t a k e n fo r t he p o t e nt ia l bu ye r s o f u s i n g t he
s e r v i c e s o f P e t P o o ja a r e market research has played an important role. Thus market ing research can help the manufacturer, but here in this case Restaurants and service provider PetPooja in deciding his potential market in the context of size of market a n y R e s t a u r a n t s s e e k i n g a n e w m a r k e t w o u l d b e interested in getting this informat ion because this will help to decide whether or not it is accepted in the market. I n t h i s w a y r e s e a r c h p l a ys a n i m p o r t a nt r o le f i r s t l y f i n d o u t market share & how to the increase the market share. o To analyze the primary data and then decide strate g y f o r increase the market share. A n y m a n u f a c t u r e r w h o h a s l a u n c h e d a n e w p r o d u c t w o u l d b e interested in getting this informat ion because this will help to decide whether or not the product is accepted by the consumers.
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DATA INTERPRETATION & ANALYSIS OF SURVEY QUESTIONS.

CORPORATE COMPANIES SURVEY QUESTIONNAIRE. Creating New Corporate Customers which is the Target Customers of PetPooja.
1) A) Do you order the food from the restaurant? Response No of Respondent Percentage
Chart 1:-
Yes 158 70%
No 42 30%
Orders food from restaurant or not?

Yes 21% No
79%
B) If Yes, Will you going to order the food from the restaurants if they provide you the better service and free food delivery at your place?(Out of 158) Response No of Respondents Percentage
Chart:-2
Yes 127 80.37%
No 31 19.63%
Gives order,when provided the free delivery service

Yes
20%
No
80%
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Interpretation There are 70% of respondents who orders food from restaurants for their employees and Among that 70% of respondents, 80% of the respondent are going to order the food from restaurants if they are provided with the better service and food delivery at their place. 2) Have you ever heard of the multi restaurant delivery service (one stop solution for all restaurants) in India? Response Yes No No of Respondents 17 183 Percentage 8.5% 91.5%
Chart:-3
Heard about the multi restaurant Service

Yes No
8%
92%
Interpretation:There are 91% of the respondent said that they havent heard such multi restaurant delivery service in India and about 9% of the respondent have filled up without reading the question properly or might not understood the concept of Multi Restaurant Delivery Service in India or else they might have understood PetPooja as a Single restaurant delivery service only.
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3) Which kind of Requirement of food is there in your office?(Out of 158) Response No of Respondents Percentage Fix lunch 79 50% Snacks 56 35.4% Cakes 20 12.65% Others items 3 1.89% food
Kind of Requirement of food

Fix lunch Snacks 13% Cakes Others food items
2%
50%
35%
Chart:-4
Interpretation:There are about 50% of corporate companies who requires the fix lunch type of food in there office, So I need to prepare the marketing strategies according to it for the maximum percentage of our targeted customers. And about 35% of the companies require the snacks. And about 13% of the companies requires the Cakes and all, so I need to get the tie ups with the well branded cakes shops such as monginis, TGB cakes, etc in Ahmedabad, so the customers who requires the cakes. And about 2% of the companies require others types of food.
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4) A) Do the small orders of foods such as dabeli, vadapav, tea, coffee,etc gives you the accurate and registered bill for the corporate, to show in your balance sheet?(Out of 158) Response No of Respondents Percentage
Chart:-5
Yes 38 24.05%
No 120 75.94%
Small orders bills will help in balance sheet

Yes No
24% 76%
Interpretations:Here, Out of the total 158 respondents who gives the orders. From the pie chart, I can interpret that about 76% of respondent didnt get the accurate bills of small orders of foods such as dabeli, vadapav, tea, coffee, etc. So PetPooja needs to create the new customers who didnt know that they can get the accurate and correct bill of such small variety of foods, snacks,etc. Thats the reason why the PetPooja needs to emphasize our marketing strategies with the focus of proper and accurate billing procedures.
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B) If No, Then if you are provided the bills of such small expenses on such food then, Will It going to help in your Accounts department to show in the yearly balance sheet? (Out of 120) Response No of Respondents Percentage
Chart:-6
Yes 98 81.66%
No 22 18.33%
Helps in Accounts by simple billing

Yes 18% No
82%
Interpretation:Out of 120 respondents, 82% responded that it will going to help in their accounts department for their yearly balance sheet purpose. We can interpret that majority of the corporate companies needs the bills of such a small invoice billings so that they can maintain an accurate record of their expense of their own corporate company. And the remaining 22% respondent out of120 said that it will not going to help because they never count such small amount of bills in their official accounts because they do celebrate such events on their own expenses so as the professional relations are maintained.
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5) If you are provided with the options of ordering the food from more than one restaurant, Are you going to order the food items? (Out of 158) Response No of Respondents Percentage
Chart:-7
Yes 125 79.11%
No 33 20.89%
Options of Ordering from petpooja

Yes No
21% 79%
Interpretation:79% of the corporate companies responded that they are going to order the food from more than one restaurants, and about 21% of the respondents said No, because they are having the brand loyalties of US Pizzas, KFC, Pizza Hut, TGB, etc well reputed brands in Ahmedabad. Thus I need to design the marketing strategies according to that so as to convert them to PetPooja customer by offering them the discount and various quality foods from other available restaurants in Ahmedabad such as Curries, Mehmaan, Ame Gujarati, Bluez,etc
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6) How many of the restaurants provide you the free delivery of food within 10 kms diameter from your place? (Out Of 158) Response No of Respondents Percentage
Chart:-8
One 113 71.51%
Two 17 10.75%
Three 16 10.12%
Four 12 7.59%
No of Restaurants who provide free delivery within 10 kms

120 100 80 60 40 20 0 No of Respondents Percentage One 113 71.51% Two 17 10.75% Three 16 10.12% Four 12 7.59%
Interpretation:From above, I can interpret that 71.51% of the respondents said that there are one restaurant who provide them the free delivery within 10 kms of diameter from their place. And about 10.75% of respondents said that there are two restaurants, who provide them the free delivery within 10 kms of diameter from their place. And about 10.12% of respondents said that there are three restaurants, who provide them the free delivery within 10 kms of diameter from their place. And about 7.59% of respondents said that there are four restaurants, who provide them the free delivery within 10 kms of diameter from their place.
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7) How do you rate the Concept of PetPooja -Multi restaurant Delivery System?(Out of 200)
Response No Respondents Percentage

Chart:-9
Excellent of 122 61%
Good 40 20%
Neutral 16 8%
Poor 15 7.5%
Bad 7 3.5%
Concept of Petpooja
Excellent Good 4% 8% 20% 7% Neutral Poor Bad
61%
Interpretation:61% of the respondent rate the concept of PetPooja as excellent, which means marketing strategies should be highly aggressive. PetPooja is in the introduction period of product life cycle and there is no competitor available in the market of Ahmedabad. Thus PetPooja needs aggressive marketing in Ahmedabad Market. And 20% of the corporate respondents rate the concept of PetPooja as Good & 8% of the corporate respondents rate the concept of PetPooja as Neutral, & 7% as poor and Only 4% as poor.
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SURVEY ON EXISTING CORPORATE CUSTOMERS OF PET POOJA (MULTI-RESTAURANT

FOOD DELIVERY SYSTEM)
The Age Factor.

Age Cumulative Frequency Valid 1 to 20 21 to 30 31 to 40 41 to 50 Total 4 42 130 24 200 Percent 2.0 21.0 65.0 12.0 100.0 Valid Percent 2.0 21.0 65.0 12.0 100.0 Percent 2.0 23.0 88.0 100.0
Chart:-10
Age
0% 2% 12% 21% Valid 1 to 20 Valid 21 to 30 Valid 31 to 40 65% Valid 41 to 50
Interpretation:From the above pie chart we can interpret that 65% of the respondents are in the age between 31 to 40, who are the exisiting customers that gives orders to PetPooja. And about 21% are between the age of 21 to 30. And about 12% are between the age of 41 to 50. And about 2% are between the age of 1 to 20.
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Employee Strength:Employee Strength Cumulative Frequency Valid 0 to 50 51 to 100 101 to 150 151 to 200 201 plus Total 74 89 15 14 8 200 Percent 37.0 44.5 7.5 7.0 4.0 100.0 Valid Percent 37.0 44.5 7.5 7.0 4.0 100.0 Percent 37.0 81.5 89.0 96.0 100.0
Chart:-11
EMPLOYEE STRENGTH
Valid 0 to 50 Valid 151 to 200 8% 37% Valid 51 to 100 Valid 201 plus 7% 4% 0% Valid 101 to 150
44%
Interpretation:From the above pie chart we can interpret that 44% of the respondents/corporate companies are between 51 to 100, who are the existing customers that give order to PetPooja. And about 37% are between the employee strength of 0 to 50,And about 8% are between the employee strength of 101 to 150,And about 7% are between the employee strength of 151 to 200, And about 4% are between the employee strength of 200 plus Thus the marketing strategies included to concentrate on the corporate companies who are having most of the employee strength, here in this case I need to prepare the marketing strategies for the companies who are having the employee strength of about 100 to 200 plus.
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Company Sector:Company Sector Cumulative Frequency Valid IT BPO FINANCE TELECOM EDUCATION INFRASTRUCTURE AUTOMOBILE Total 74 10 32 33 19 24 8 200 Percent 37.0 5.0 16.0 16.5 9.5 12.0 4.0 100.0 Valid Percent 37.0 5.0 16.0 16.5 9.5 12.0 4.0 100.0 Percent 37.0 42.0 58.0 74.5 84.0 96.0 100.0
Chart:-12
COMPANY SECTOR
Company Sector Valid BPO Valid TELECOM Valid INFRASTRUCTURE 12% 10% 16% 16% 5% 4% Valid IT Valid FINANCE Valid EDUCATION Valid AUTOMOBILE 0% 37%
Interpretation:- From the above pie chart we can interpret that 37% of the respondents/corporate companies are from IT sector who are the exisiting customers that gives orders to PetPooja, about 16% -16% are from the Telecom and Finance Sector respectively, and about 5% are from the BPO sector, and about 10% are Education Sector, and about 12% are from Infrastructure Sector,and about 4% are from Automobile Sectors. Thus the marketing strategies included to concentrate on the IT, Telecom, Finance, Infrastructure and Education sector, who are having capacity of giving the business to PetPooja.
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Cusine:Cusine Cumulative Frequency Valid PUNJABI GUJARATI SOUTH INDIAN CHINESE ITALIAN OHTERS Total 65 60 19 22 17 17 200 Percent 32.5 30.0 9.5 11.0 8.5 8.5 100.0 Valid Percent 32.5 30.0 9.5 11.0 8.5 8.5 100.0 Percent 32.5 62.5 72.0 83.0 91.5 100.0
Chart:-13
Cuisine
Valid PUNJABI Valid SOUTH INDIAN Valid ITALIAN 9% 11% 9% 30% 9% 0% 32% Valid GUJARATI Valid CHINESE Valid OHTERS
Interpretation:From the above I can interpret that mostly about 32% of the existing customers who are surveyed respondent that they likes Punjabi food. And abou 30% likes Gujarati, and about 11% likes Chinese food, Italian and other kinds of food.
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Kind of requirement:-
Kind of Requirement Cumulative Frequency Valid Fix lunch Snacks Tiffin Others Total 108 41 17 34 200 Percent 54.0 20.5 8.5 17.0 100.0 Valid Percent 54.0 20.5 8.5 17.0 100.0 Percent 54.0 74.5 83.0 100.0
Chart:-14
Type of Food Required

Valid Fix lunch Valid Snacks 0% 17% 9% 54% 20% Valid Tiffin Valid Others
Interpretation:From the above I can interpret that 54% existing customers of PetPooja likes to order the Fix lunch and about 34% of the people gives the order of other food items, and about 20% of the people likes to order snacks, and about 17% of the people likes to give the order of tiffin services
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How do you get to know about the services of PetPooja?
Get_To_Know_About_the_Service Cumulative Frequency Valid Radio Newspaper Leaflets Sales People Friends Websites Total 1 3 4 143 30 19 200 Percent .5 1.5 2.0 71.5 15.0 9.5 100.0 Valid Percent .5 1.5 2.0 71.5 15.0 9.5 100.0 Percent .5 2.0 4.0 75.5 90.5 100.0
Chart:-15
How do you get to know about petpooja

1% 2% 10% -1%
Radio Newspaper 15% Leaflets Sales People 72% Friends Websites
Interpretation:From the above pie chart, We can interpret that about 72% of the existing customers get to know about PetPooja via sales people, and about 15% of the people get to know about PetPooja via friends, and about 10% is through Websites. 1%,1% and 2% get to know about radio, newspaper and leaflets.
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Descriptive Statistics for all hypothesis.
N Price_of_Food Quality_of_Food Quantity_of_Food On_Time_Delivery_of_Food Food_Packaging Behavior_of_Delivery_Boys Hottness_of_Food Quality_Of_Communication_ via_Telephone MultiRestaurant_Service Simple_Billing Guidance_in_Selection_of_F ood Best__Possible_Food_within _your_Budget Home_Office_Delivery Providing_the_Discount_whe n_in_bulk_order 200 200 200 200 200 200 200 200 200 200 200
Minimum 1.00 1.000 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Maximum 5.00 5.000 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00
Mean 3.2450 3.28500 3.2450 2.4700 3.2800 2.7600 2.7650 3.1200 3.1550 2.6800 3.2850
Std. Deviation .99999 1.149077 .99999 .95059 1.09893 1.07619 1.07497 1.10075 1.03262 1.00631 1.14908
200 200 200
1.00 1.00 1.00
5.00 5.00 5.00
3.2900 2.6550 3.5250
1.11900 .92208 1.10248
Table 1
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1. Price of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Prices is excellent, good or neutral Alternate Hypothesis Ha: < 3:-Prices is bellow neutral or poor.
Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =
Step:3 Specify the Type I Error rate. Since our test is one tailed test we will take = 0.05 Step:4 Z value : =0.5000-0.0500=0.4500 = (-1.645). An observed test statistic must be less than (-1.645) to reject the null hypothesis. Step:5 Data collection : = X = 3.2450 1,we get Step:6 Z=3.465 Step:7 As Z calculated 3.465 is not less than Z (-1.645). it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the price of the food is neutral, good and excellent category. Thus PetPooja should continue to maintain the price which is considered as the topmost priorities by customers to get the best food in best price.

(Eq) :-1 , = 3 , = 0.9999, n= 200, putting all these values in Equation
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2. Quality of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Quality of food is excellent, good or neutral Alternate Hypothesis Ha: < 3:-Quality of food is bellow neutral or poor.
Step:3 Specify the Type I Error rate. Since our test is one tailed test we will take = 0.05 Step:4 Z value : =0.5000-0.0500=0.4500 = (-1.645). An observed test statistic must be less than (-1.645) to reject the null hypothesis. Step:5 Data collection : =

(Eq) :-1
X = 3.2850, = 3 , = 1.1490, n= 200, putting all these values in Equation 1,we get Step:6 The Z(Calculated ) = 3.5098. Step:7 As Z calculated 3.5098 is not less than Z (-1.645). it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Quality of the food is neutral, good and excellent category. Thus PetPooja should continue to maintain the Quality of food which is considered as the topmost priorities by customers to get the best Quality of food in best price.
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3. Quantity of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Quantity is excellent, good or neutral Alternate Hypothesis Ha: < 3:-Quantity is bellow neutral or poor.
Step:3 Specify the Type I Error rate. Since our test is one tailed test we will take = 0.05 Step:4 Z value : =0.5000-0.0500=0.4500 = (-1.645). An observed test statistic must be less than (-1.645) to reject the null hypothesis. Step:5 Data collection : = X = 3.2450 get Step:6 Z=3.4653 Step:7 As Z calculated 3.465 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Quantity of the food is neutral, good and excellent category. Thus PetPooja should continue to maintain the quantity of food which is considered as the one of the topmost priorities by customers to get the best food in best price of the considerable quantity.

(Eq) :-1 , = 3 , = 0.9999, n= 200, putting all these values in Equation 1,we
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4. On Time Delivery of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-On time Delivery is excellent, good or neutral Alternate Hypothesis Ha: < 3:-On Tine Delivery is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 2.470 , = 3 , = 0.95059, n= 200, putting all these values in Equation 1,we get Step:6 Z= -7.886 Step:7 As Z calculated -7.886 is less than Z (-1.645), it does not lies in acceptance area. Hence, we reject (fail to accept) the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the On Time Delivery of the food as bellow neutral, and poor category. Thus PetPooja should apply the marketing strategies of improving & increasing the number of Delivery boys in their company so as to provide the On Time Delivery of food which is considered as the one of the topmost priorities by existing customers of food. PetPoojas core business is Multi Restaurant Delivery Service. Thus, They needs to focus much more on the Delivery pattern and gives the training to their delivery boys. Thus PetPooja needs to increase the employee staff of the Delivery boys which is very much necessary when the new customers are added in the business. Thus PetPooja needs to invest in Delivery boys staff.
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5. Food Packaging to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Food Packaging is excellent, good or neutral Alternate Hypothesis Ha: < 3:- Food Packaging is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 3.2800 , = 3 , = 1.09893, n= 200, putting all these values in Equation 1,we get Step:6 Z= 3.6036. Step:7 As Z calculated 3.6036 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Packaging of the food is neutral, good and excellent category. Thus PetPooja should continue to maintain the Packaging of food which is considered as the attraction for the customers to give the orders and business to PetPooja. Packaging of the aluminum foil, and outside wrappers should be done better to attract the customers of the PetPooja, which is considered in the marketing strategies of PetPooja.
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6) Hottness or Freshness of the food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Hottness or Freshness of food is excellent, good or neutral. Alternate Hypothesis Ha: < 3:- Hottness or Freshness of food is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 2.7650, = 3 , = 1.07619, n= 200, putting all these values in Equation 1,we get Step:6 Z= -0.1790. Step:7 As Z calculated -0.1790 is less than Z (-1.645), it lies in rejection area. Hence, we (fail to accept) means reject the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Packaging of the food is below neutral, or poor category. Thus PetPooja should do something about the packaging of food, as well as the box which carries the food at the time of delivering the food, so as to keep the food as much hot as well as fresh as possible to increase the customer satisfaction as well as to maintain the customer relationship with PetPooja, Marketing Strategies also include to invest more in to the bikes as well as in the Container box. So as to keep the freshness and hotness of the food with it.
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7). Quality of Communication via Telephone of the food to the Existing Customers?
Step:1 Null Hypothesis H0: 3:-Quality of Comm_Via_telephone is excellent, good or neutral. Alternate Hypothesis Ha: < 3:- Quality of Comm_Via_telephone is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 3.120, = 3 , = 1.10075, n= 200, putting all these values in Equation 1,we get Step:6 Z= 1.5424. Step:7 As Z calculated 1.5424 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Quality of Communication is neutral, good and excellent category. If the communication via telephone is not good then that will go to affect the executing the sales of the PetPooja.
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8). Multirestarant Delivery Service of the food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Multi-restaurant Delivery Service is excellent, good or neutral. Alternate Hypothesis Ha: < 3:- Multi-restaurant Delivery Service is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 3.1550, = 3 , = 1.03262, n= 200, putting all these values in Equation 1,we get Step:6 Z= 2.1232. Step:7 As Z calculated 2.1232 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Multi-Restaurant Delivery Service as neutral, good and excellent category. Less of the Respondent said that multi restaurant delivery service is as good and excellent system, Thus the concept of PetPooja needs to expand its marketing strategies to reach as many corporate as well as to expand the business like the Mumbai Dabbawalas inMumbai reached.
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9). Guidance in selection of the food to the Existing Customers?

Step:1 Null Hypothesis H0: 3:-Guidance in selection of food is excellent, good or neutral. Alternate Hypothesis Ha: < 3:- Guidance in selection of food is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 3.2850, = 3 , = 1.14908, n= 200, putting all these values in Equation 1,we get Step:6 Z= 3.5076. Step:7 As Z calculated 3.5076 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the Guidance in selection of Food as neutral, good and excellent category. Less of the Respondent said that Guidance in selection of Food is bellow neutral, poor ,Thus the proper guidance in the selection of the foods needs to be explained to the existing customer so as to make new customers in the market and its marketing strategies to reach as many corporate.
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10). Providing the Discount when in bulk order to the Existing Customers?
Step:1 Null Hypothesis H0: 3:-providing the discount when in bulk order rate it as excellent, good or neutral. Alternate Hypothesis Ha: < 3:- providing the discount when in bulk order rate is bellow neutral or poor. Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is Z test =

(Eq) :-1
X = 3.5250, = 3 , = 1.0248, n= 200, putting all these values in Equation 1,we get Step:6 Z= 7.2453. Step:7 As Z calculated 7.2453 is not less than Z (-1.645), it lies in acceptance area. Hence, we (fail to reject) means accept the null hypothesis. Interpretation: Hence, from the above hypothesis testing, we can see that most of existing customers rated that the providing the discount when in bulk order of food is as neutral, good and excellent category. Less of the Respondent said that providing the discount when in bulk order of food is bellow neutral, poor.
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1) AGE VS CUISINE. Step:1 Null Hypothesis H0:- Cuisine is dependent on Age. Alternate Hypothesis Ha:- Cuisine not dependant on Age.
Age * Cuisine Cross tabulation Cuisine PUNJABI Age 1 to 20 21 to 30 31 to 40 41 to 50 Total 2 21 39 3 65 GUJARATI 1 3 41 15 60 SOUTH INDIAN 0 13 5 1 19 CHINESE 1 3 14 4 22 ITALIAN 0 2 14 1 17 OHTERS 0 0 17 0 17 Total 4 42 130 24 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases Table:-2 62.747 64.314 1.956 200 df 15 15 1 sided) .000 .000 .162
Interpretation. From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means Cuisine is not dependent on Age of the food.
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2) EMPLOYEE STRENGTH V/S PRICE. Step:1 Null Hypothesis :H0:-Price is dependent on Employee Strength. Alternate Hypothesis :Ha:- Price is not dependent on Employee Strength.
Crosstab Price_of_Food Very Poor Employee Strength 0 to 50 51 to 100 101 to 150 151 to 200 201 plus Total 0 3 6 5 1 15 Poor 0 11 7 7 3 28 Neutral 38 13 2 1 4 58 Good 36 54 0 1 0 91 Excellent 0 8 0 0 0 8 Total 74 89 15 14 8 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association 1.354E2a 138.959 46.400 df 16 16 1 sided) .000 .000 .000
Table :-3
Interpretation. From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means Employee Strength is independent on price of the food
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3) COMPANY SECTOR V/S PRICE. Step 1:- Null Hypothesis H0:- Company sector is dependent on price of the food. Alternate Hypothesis Ha: Company sector is not dependent on price of the. food.
Company Sector * Price_of_Food Crosstabulation Price_of_Food Very Poor Company Sector IT BPO FINANCE TELECOM EDUCATION INFRASTRUCTURE AUTOMOBILE Total Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association 2.094E2a 216.765 53.952 df 24 24 1 sided) .000 .000 .000 0 0 0 0 4 10 1 15 Poor 0 0 2 3 8 12 3 28 Neutral 38 0 0 9 6 1 4 58 Good 36 10 30 14 0 1 0 91 Excellent 0 0 0 7 1 0 0 8 Total 74 10 32 33 19 24 8 200
Table :- 4
Interpretation:From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means Company sector is independent on price of the food
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4) COMPANY SECTOR V/S AMOUNT(BUDGET) . Step 1:- Null Hypothesis H0:- Budget/Amount is dependent on Company Sector. Alternate Hypothesis Ha: Budget/Amount is not dependent on Company Sector.
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases Table :5 41.786 43.646 .008 200 df 24 24 1 sided) .014 .008 .929
Interpretation:From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means Amount/Budget is independent on Company Sector.
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5) KIND OF REQUIREMENT V/S EMPLOYEE STRENGTH . Step 1:- Null Hypothesis H0:- Kind of Requirement is dependent on Employee Strength. Alternate Hypothesis Ha: Kind of Requirement is not dependent on Company Sector.
Kind of Requirement * Employee Strength Cross tabulation Employee Strength 0 to 50 Kind of Requirement Fix lunch Snacks Tiffin Others Total 69 5 0 0 74 51 to 100 39 27 17 6 89 101 to 150 0 0 0 15 15 151 to 200 0 1 0 13 14 201 plus 0 8 0 0 8 Total 108 41 17 34 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association 2.316E2 206.133 80.164 df 12 12 1 sided) .000 .000 .000
Table :- 6
Interpretation:From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means kind of Requirement is independent on Employee Strengths.
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6) KIND OF REQUIREMENT V/S PRICE OF FOOD. Step 1:- Null Hypothesis H0:- kind of Requirement is dependent on Price of the food. Alternate Hypothesis Ha: Kind of Requiremtn is not dependent on Price of the food.
Kind of Requirement * Price_of_Food Crosstabulation Price_of_Food Very Poor Kind of Requirement Fix lunch Snacks Tiffin Others Total 0 1 2 12 15 Poor 5 3 3 17 28 Neutral 45 4 4 5 58 Good 58 33 0 0 91 Excellent 0 0 8 0 8 Total 108 41 17 34 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association 2.204 178.192 56.078 df 12 12 1 sided) .000 .000 .000
Interpretation:From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means kind of Requirement is independent on price of the food.
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7) KIND OF REQUIREMENT V/S HOW EXISTING CUSTOMERS GET TO KNOW ABOUT THE PET POOJA SERICES. Step 1:- Null Hypothesis H0:- kind of Requirement is dependent on How existing customer get to know about the PetPooja Services Alternate Hypothesis Ha: Budget is not dependent on How existing customer get to know about the PetPooja Services.
Get_To_Know_About_the_Service * Kind of Requirement Crosstabulation Kind of Requirement Fix lunch Get_To_Know_About_the_S Radio ervice Newspaper Leaflets Sales People Friends Websites Total 0 1 1 103 2 1 108 Snacks 0 0 0 32 9 0 41 Tiffin 1 2 3 8 3 0 17 Others 0 0 0 0 16 18 34 Total 1 3 4 143 30 19 200
Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 2.001E2
a
df 15 15 1
sided) .000 .000 .000
175.223 69.600 200
Interpretation:From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject the null hypothesis, which means kind of Requirement is independent on How existing customer get to know about the PetPooja Services.
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Swot analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are factors
S W O T
Things the PetPooja Company does well.
Things the PetPooja Company does not do well.
Conditions in the external environment that favor strengths.
Conditions in the external environment that do not relate to existing strengths or favor areas of current weakness.
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Strengths a nd Weaknesses (INTERNAL)
Production Costs Marketing Skills Employee Capabilities Financial Resources Available Technology Company/Brand
Image
Opportunities And Threats (EXTERNAL)
Social Demographic Economic Technological Political/Legal Competitive
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Strengths The only available Multi-Restaurants Delivery Service Company who provides such service. No Competition of PetPooja available in the Market. PetPooja believes in the customer satisfaction and focuses on the time delivery of foods in the fresh and hot conditions. PetPooja has a broader Service line and good reputation among the new customers. Revenues and increasing market share Great brands, strong distribution, innovative capabilities Popular with the HR admin people. Provide every product of food, from each food category: Dairy Products, Bakery Products, infant food etc. Degrade the headaches of bills and free Delivery within 10kms diameter. The very new concept and execution of the food with proper coordination. company has good market share in Ahmedabad Company has a brand among Consumers. Attractive schemes for Delivery, which no franchise provides Specialization in Marketing and Distribution of Restaurant in Corporate Market Weaknesses PetPooja does not use the centralized software to execute the coordination. Failurers of listing all the menus and foods available on PetPooja website. Does not have a proper and well maintenance of their vehicles which are used in the Delivery of Foods. PetPooja does not focus on small Corporate Sectors where the employee strength is small. Not a proper distribution of work to each and every delivery boys. No provision for regular replacement of fake orders calls from fake customers. Company focuses on Zero cost marketing strategies which is not possible without proper investment on distribution pattern. Not able to get the Tie ups with the lead restaurants like Havmor, US Pizzas, etc which are well established brand in Ahmedabad. OpportunitiesAs there is no competition company can attain more profit with the proper distribution pattern Things to learn from various food delivery services such as US Pizzas, McDonalds, etc Increase the coverage areas from Ahmedabad to Gandhinagar and Baroda. Increase market share by improving service Increase the target consumer every year. Opportunity to be substitute to other delivery providing Restaurants PetPooja can go for Monopoly, once they can fully penetrate the whole market. Threats Aggressive marketing strategies of US Pizzas, Dominos Pizza, Sasuji, Bluez, and various other restaurants are also wants to start up the free delivery services in Ahmedabad.
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Can distract from the core business of Delivery system into manufacturing. Distribution of delivery of the foods does not take place on time, due to the uncontrollable factors of rain and untrained delivery boys. Possibility of active attack by the major competitor, If any of such services are made available in Ahmedabad, the the marketing strategies of the Company should be redefined, which means if there arise any completion of well established brand names then the sustainability of the company should be questioned in the near future. Decline in market reputation due to ineffectiveness & delivering service.
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MARKET SEGMENTATION
a. Markets consist of buyers. These buyers may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more effectively with products and services that match their unique needs. Segmenting Consumer Markets b. There is no single way to segment a market. Marketers must try different segmentation variables, alone and in combination, to find the best way to view the market structure. 1. Geographic segmentation divides the market into different geographical units, such as nations, regions, states, counties, cities, or even neighborhoods. PetPooja Company may operate in one or a few geographic area such as in Ahmedabad, or it may operate in all areas but pay attention to geographical differences in wants and needs. 2. Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Consumer wants, needs, and usage rates often vary with demographic variables. Demographic variables are also easier to measure than other variables. 3. Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic make ups, and marketers often segment by common lifestyles. 4. Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a product. i. Occasion segmentation groups buyers according to occasions when they get the idea to buy, actually make the purchase, or use the purchased item.
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ii. Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit. iii. User status groups buyers according to whether they are nonusers, ex-users, potential users, firsttime users, or regular users of the product. iv. Markets can also be segmented according to usage ratelight, medium and heavy product users. v. Loyalty status looks at the level of loyalty to brands, stores, and companies.
TARGETING
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small businesss success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. Here in PetPooja, we have decide the target market and customers are those who are working in big corporate so that the restaurant foods are reach in bulk quantity. Thus Target customers of PetPooja is the main HR admin who arrange the foods for their employees for various occasions such as party, get together, birthday celebration events every month by various IT companies, training and development session of the various companies, Education institutes, Finacial companies such as banks & broking firms.
POSITIONING STRATEGY
As already mentioned before, Reliance Communications (previously Reliance Communication) has believed in introducing innovative techniques and practices in all its marketing strategies --- be it segmenting, targeting or positioning itself in the market. Starting from the 1 st of its kind --- PetPooja needs to offer to the present day offer of connecting the entire Ahmedabad through ONE STOP SOLUTION TO ANY KIND OF FOOD, PetPooja always has always believed in making its services affordable to the people while not compromising on the services offered and at the same time getting substantial profit margins to sustain its growth. This principle forms the primary basis of Petpoojas delivery service positioning strategy.
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Product Differentiation: - PetPooja as a food delivery service should provide the food, in such a way that quality, price, quantity and freshness of any kind of food to their existing customer should be feel that the services which are provided by PetPooja should differentiate in the eye of food customers. Service Differentiation PetPooja as a food delivery service should provide the food, in such a way
that quality, price, quantity and freshness of any kind of food to their existing customer should be feel that the services which are provided by PetPooja should differentiate in th eye of food customers. Channel Differentiation: The Distribution of food should be done in such a way so as to reach the customer who have order the food on time. Image Differentiation:-The company petooja should differentiate and create the image of PetPooja as an option to all the restaurant at the customers door step.
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The Process of Preparing the Marketing Strategies are as follows.
1) Customer Analysis:-Analysis of Potential customers of PetPooja are done during the survey questions, which leads to the foundations that 61% of the respondent rate the concept of PetPooja as excellent, which means marketing strategies should be highly aggressive. PetPooja is in the introduction period of product life cycle and there is no competitor available in the market of Ahmedabad. Thus PetPooja needs aggressive marketing in Ahmedabad Market. And 20% of the corporate respondents rate the concept of PetPooja as Good & 8% of the corporate respondents rate the concept of PetPooja as Neutral, & 7% as poor and Only 4% as poor. Which suggests that about 81% of corporate who are surveyed responded that they require the Multi- Restaurant Delivery Service.
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2) Market Analysis:-Market of Ahmedabad in which the potential corporate offices, who requires the food on the daily basis for the purpose such as meetings, conference, training, get together There are about 50% of corporate companies who requires the fix lunch type of food in there office, So I need to prepare the marketing strategies according to it for the maximum percentage of our targeted customers. And about 35% of the companies require the snacks. And about 13% of the companies requires the Cakes and all, so I need to get the tie ups with the well branded cakes shops such as monginis, TGB cakes, etc in Ahmedabad, so the customers who requires the cakes. 3) Competitor Analysis:- As I have found that there is no direct competitor available in the market who provides the multi restaurant delivery services as such. But indirect competitor such as Mc Donalds, KFC, US Pizzas who delivers their own product to the customers and they do have their own delivery systems as a whole for their own foods. 4) Distribution Channel Review:-Distribution Channel of Petpooja delivery Services are based on bikes scooters, etc and they do not have a big van or such four wheeler to execute the big and bulk order, also they rely on rikshaws and some local transport. Thus I suggest that Petpooja needs to improve in the delivery service as it is there core business. 5) Developing the Marketing Mix:-
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4 PS OF MARKETING MIX 4 Ps of Marketing Mix PRODUCT
Current Marketing Strategies A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service. Intangible products are service based like the tourism industry, the hotel or Restaurant industry and the financial industry. Product by PetPooja is nothing, but it provides the delivery services of various food prepared by various well known & renowned Restaurants in Ahmedabad. This Product/Services of PetPooja are for the Corporate Office who requires the food on various occasions such as training, seminars, meetings, birthday celebration in the company, and various events
Improved Marketing Strategies In addition to the current Marketing Strategies PetPooja can also enter in the retail manufacturing of the product by itself, this can be done when PetPooja establish as a brand of itself in the Markets of Ahmedabad. This Product/Services of PetPooja needs to enter in to the retail customers such as The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line's depth or by increasing the number of product lines. Marketers should consider how to position the product, how to exploit the brand, how to exploit the company's resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. The Prices should be given some amount of discount to the loyal customers of PetPooja if they agree to give the business to PetPooja on daily basis. If the customers do so, then PetPooja is able to give 5% discount to such customers. The price should be as nominal as restaurants, which will increase the customer loyalty towards PetPooja.
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PRICE
The price is the amount a customer pays for the product. The price is very important as it determines the company's profit and hence, survival. The price which is set by PetPooja is just the same as the restaurants from which the customer is going to order. First the budget of the customer is asked and then they are recommended the restaurant names from which the customers can
afford the food. Petpooja does not charge a penny higher than the restaurant price from the customers. In fact they do have tie-ups with the restaurants from where they earn the profit. Represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion.
PROMOTION
In addition to the current marketing strategies of PetPooja, the promotions should be done at a local televisions of Ahmedabad, cable T.V, as well as banners. But If PetPooja goes for the expansion in Gandhinagar & Baroda, then its should have the promotion style of penetrating the customers in Gandhinagar and Baroda through banners at the Various Cross Roads
The current promotion strategy of PetPooja is door to door, but here in this case corporate office to offices by sending the sales executive directly to meet the target customers and make the marketing by them. Increase the number of Employees as right now it is Promotion by PetPooja is done having a Scarcity of Human through emails, telephone calls, and Resource in the form of maintaining the customers Delivery Boys and Sales relationship strong through this executive. media. Packaging of the food includes PetPooja also introduced the radio the brand name of PetPooja. advertisement in local radio station 93.5 Red Fm of about 20 seconds. Uniforms of the Delivery boys should be designed that it shows Company had given us the field the quality of PetPooja as a work to go and create the business Brand. for PetPooja that is also one of the marketing promotion strategies. PLACE Refers to providing the product at a place which is convenient for consumers to access. Place is synonymous with distribution. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other Refers to providing the product at a place which is convenient for consumers to access. Place is synonymous with distribution. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to
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aspects of the marketing mix. Place is preferred by customers, as PetPooja is multi-restaurants delivery service, This service is provided wherever customer wants which is convenient for them
complement the other aspects of the marketing mix. Place is preferred by customers, as PetPooja is multi-restaurants delivery service, This service is provided wherever customer wants which is convenient for them
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There is no any multi restaurant delivery service company available in the market except pet pooja. It means there is no any competitor of pet pooja in the market of Ahmedabad. Pet pooja comes with new and innovative idea in the market and there are good feedbacks for that from the customers. Pet Pooja believes in the customer satisfaction and focuses on the time delivery of foods in the fresh and hot conditions. Company really needs to train their delivery boys for timely delivery of food or company require to pay good compensation to their delivery boys. From the research it is found that company needs to tie up with all lead restaurants in Ahmedabad, which is having great brand value and influence on the customers point of view and from the companys point of view. Company provides good credit period to its customers, which leads to increase the sales of the company.
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Followings are the suggestions and Recommendations. The Whole execution of taking the orders of food from the customers via a phone call and website should be centralized software, which will have the Recommendation of increasing the Staff in the Company to generate the orders and increase the market share and to cover the whole market of Ahmedabad corporate companies. Marketing Strategies needs very much loose shunted as PetPooja only have 4 employees for marketing the PetPooja brand in the Ahmedabad Market. PetPooja should list all the menus of the various restaurants on their websits Company needs to improve timely delivery service Company needs to provide some schemes and discount. Quality should not be reduced during delivery of food PetPooja Company should execute big & bulk orders properly PetPooja Company requires to tie up with the lead restaurants in Ahmadabad. PetPooja Company needs to provide some schemes and discount. Pet pooja is not enough popular with some corporate sectors like INFRA and
TELECOM, and not associate with lead restaurants like pizza hut, KFC, Subway, etc. Company needs to give proper training to its delivery boys and employees. Company requires creating more awareness by giving advertisement on television, radio, news paper etc. Company should expand its business globally as there is no or less competition in whole market.
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For student From this Report student will come to know that how is Marketing Strategies of any company is prepared and get to know, study and plan the marketing strategies of the company. From this research student will come to know that which are the feasible marketing strategy for PetPooja by studying the market segment of PetPooja and how the company is going to reach and penetrate the Ahmedabad offices. Student will get knowledge about Hypothesis of analysis which is SWOT Analysis as well as STP Analysis. For researcher From this report researcher can study the statistical data providing in this report and they can make solution in decision making of the business strategies. Researcher will come to know that how kind of requirement v/s how existing customers get to know about the PetPooja services age and employee strength in the company affects to customers while they render the service of PetPooja. Researcher will get to know that multi restaurants delivery service as a very great business opportunity to establish and make it as their own business in the metro cities which are having huge population as well as very well established corporate offices in the city. For company From this report company will get to know that the target custumer of the company and how costumer behaves while getting the services from PetPooja From this report company will come to know that what consumers exactly want from the Service Company may prepare the marketing strategies according to this project report.
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Company should know that time to time survey of the existing customers should be done online so as company can find the strength as well as weakness of the Company. This will also help the company to study the customer satisfaction which is the top priority of the PetPooja company to increase the brand value in the market of Ahmedabad.
Company should able to know that the expansion plans of Baroda and Gandhinagar is feasible or not, which is the next marketing strategy of PetPooja Company.
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The Influence of question content, question wording, response strategy, and primarily planning on question construction. In my training I also learnt how to handle the situation, when consumer not interested to cooperate with you. I have tried to design the marketing strategies of Pet Pooja, which will help me in the future from the career point of view. Finally in personal life, learnt how to manage the time and how to achieve the target which fulfills the organizations need. Behavioral pattern in the Organization should be professional. Professionalism & Organizational behavior is so much necessary to have a great career in Marketing. I learnt several marketing strategy, 1. Marketing Plan. 2. Door-to-door selling 3. Reference marketing I learnt how to communicate with people and that improves my confidence to get into marketing field.
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LIMITATIONS OF THE STUDY:

In attempt to make this project authent ic and reliable, every possible aspect of the topic w a s k e p t i n m i n d . N e ve r t h e l e s s , d e s p it e o f fa c t c o n s t r a i nt s w e r e a t p la y d u r i n g t he formulation of this project. The main limitations are as follows: Time limitation: D u e t o l i m i t a t io n o f t i m e o n l y f e w p e o p le w e r e s e l e c t e d fo r t he s t u d y. S o t he sample of consumers was not enough to generalize the findings of the study S o u r c e o f D a t a : - T h e m a i n s o u r c e o f d a t a fo r t he s t u d y w a s p r i m a r y d a t a w it h t he he l p o f s e l f - administered questionnaires. Hence, the chances of unbiased information are less.
Personal biases:
Some of the responded may have personal bias due to which they may not have given correct information and thus the right conclusion may not have been arrived at. People were also hesitant to disclose the true facts.
Area:
The area for the research work was limited to the some part of ahmedabad city. The result may have varied, if it was conducted in whole ahmedsbad.
Sample size:
The size of sample in the research study was few because of limitation of time. So the sample of customers was not enough to generalize the results of the study.
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Majority of the Consumers are satisfied with the availability of the PetPooja Services because it provides the flexibility of restaurants to the customers, so that they can give order by one phone call and get the food delivered at their door step.
The Research gets to the conclusion that PetPooja needs to enter in to the tiffin delivering service like Dabbawalas in Mumbai, because it has been found out during the survey that most of the employees of the corporate are demanding the services of providing the tiffins service and they also suggested that it should be around Rs 35 to 40, if the quality of the food is better, then they can afford up to Rs 50.
PetPooja owns the most of the market share in its own kind of delivery industry. The Demand for the PetPooja Services are about 91% among the corporate company in the market. The Current Marketing Strategies of PetPooja needs to be accelerated as there is no competition in the Ahmedabad market. But once if the competition arises from some branded company then it will be difficult for PetPooja to sustain.
The Awareness, Popularity and Branding of PetPooja is about 50% of the the Ahmedabad, because PetPooja only serves in the western side of Ahmedabad. They need to expand the business in the Central & Eastern part of Ahmedabad.
I can conclude that there is no direct competitor in the Market who provides such service. Marketing Strategies in the Introduction phase of the Life Cycle needs excessive marketing and it has been found out that about 71.5% of the customers came to know about services of PetPooja through Sales people executive. Thus Marketing Strategies needs a lot of investment in Human Resource in the Company to execute the marketing of the PetPooja Service. I can conclude that, they also needs to add the training programs and increase in the number of delivery boys.
I Can also conclude that Multi Restaurant Delivery Service is feasible and sustainable in the Ahmedabad Market.
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Books:
Philip kotler, Marketing Management. P.K. Shrivastav Marketing Management. Ken black, Business Statistics.
Companys Introduction:Director of PetPooja has given the company profile and how it works. Website link:
www.petpooja.com http://www.google.co.in/url?sa==t&crct=j&q=&esrc=s&source=web&cd=2&ved=ocgoQFjAB.p df
http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=ZY 1PDwFIoLKKeM:&imgrefurl=http://www.1000ventures.com/business_guide/marketing_strategy_mix.ht ml&docid=lPJDtqxi9iNzM&imgurl=http://www.1000ventures.com/design_elements/selfmade/marketing_mix_4p.png&w=4 32&h=324&ei=FO4GUIHVG8LTrQfy7WoBg&zoom=1&iact=hc&vpx=506&vpy=276&dur=6320&hovh=194&hovw=259&tx=115&ty=91&sig=1 13495127974069441672&page=1&tbnh=146&tbnw=195&start=0&ndsp=18&ved=1t:429,r:14,s:0,i:131 http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=zd GaRBrm--q3mM:&imgrefurl=http://eppic.biz/2010/07/17/the-4-ps-of-marketing-applied-to-td-learningknowledgemanagement/&docid=WHKFymY6WefjZM&imgurl=http://eppicinc.files.wordpress.com/2010/07/slide1 3.png&w=960&h=720&ei=FO4GUIHVG8LTrQfy7WoBg&zoom=1&iact=hc&vpx=677&vpy=374&dur=626&hovh=156&hovw=207&tx=77&ty=62&sig=113 495127974069441672&page=2&tbnh=156&tbnw=207&start=18&ndsp=23&ved=1t:429,r:3,s:18,i:155
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MARKETING STRATEGIES OF MULTI-RESTAURANT DELIVERY SYSTEM. FIELD WORK AND CORPORATE COMPANIES SURVEY QUESTIONNAIRE.
Creating New Corporate Customers which is the Target Customers of PetPooja. Full Organization Name: Name of Person Completing Questionnaire:Designation:Approx. Employee Strength:Please tick one Company Sector:- IT, BPO, Finance, Bank, Telecom, Infrastructure, Auto. Any other please specify:Address of the Organization:-
Land line Number: CELL Number: 8) A) Do you order the food from the restaurant? YES{ } NO{ }
E-mail
B) If Yes, Will you going to order the food from the restaurants if they provide you the better service and free food delivery at your place? YES{ } NO{ } 9) Have you ever heard of the multi restaurant service (one stop solution for all restaurants) in India? YES{ } NO{ }
10) Which kind of Requirement of food is there in your office? Fix lunch{ } Snacks { } Tiffin { } Others{ }
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11) A) Do the small orders of foods such as dabeli, vadapav, tea, coffee,etc gives you the accurate and registered bill for the corporate, to show in your balance sheet? YES{ } NO{ }
B) If No, Then if you are provided the bills of such small expenses on such food then, Will It going to help in your Accounts department to show in the yearly balance sheet? YES{ } NO{ }
12) If you are provided with the options of ordering the food from more than one restaurant, Are you going to order the food? YES{ } NO{ }
13) How many of the restaurants provide you the free delivery of food within 10 kms diameter from your place? One{ } Two{ } { }Three Four{ }
14) If you are provided with the free delivery within 10 kms (free delivery at your place), Will you order the food from your favorite restaurant (The Choice of restaurant will be yours, You can choose more than one restaurants at a time) YES{ } NO{ }
15) How do you rate the Concept of PetPooja -Multi restaurant Delivery System? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad
16) Is there any of events which are coming in the near future, which requires the food from any restaurants of your choice? YES{ } NO{ }
If Yes, Give Details Sr No Tentative Order Date of Name of Multi Cuisine Restaurant Selected Time Delivery Food of Address of Delivery Food of of
Sincere Thanks for your time and efforts to fill up the questionnaire.
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EXISTING CORPORATE CUSTOMERS OF PET POOJA (MULTI-RESTAURANT FOOD DELIVERY SYSTEM) Full Organization Name:___________________________.Name of the person:- ______________________. Age:- A) {10 to 20}, B) { 21 to 30 }, C) { 31 to 40 }, D) { 41 to 50 } Designation:Approx. Employee Strength:- A) 0 to 50 B) 50 to 100 C) 100 to 150 D) 150 to 200 E) 200 +. Please tick one Company Sector:- IT, BPO, Finance, Telecom, Infrastructure, Auto, Education, etc Any other please specify:Address of the Organization:-
Landline Number:
CELL Number:
E-mail
1) Which cuisine do you order? A) Punjabi B) Gujarati C) South Indian
D) Chinese
E) Italian
F)Other
2) Which kind of requirement of food is there in you company? 1) Fix lunch 2) Snacks 3) Tiffin 4)Others
3) How much amount do you normally order? A)Rs 300 -1000 B)1000-3000 C)3001-5000 D)5000-10000 E)More than 10000.
4) How do you get to know about the services of PetPooja? {1}Radio {2} Newspaper {3}Leaflets {4}Sales People {5}Friends {6 }Website. 5) How many times you have ordered the food from PetPooja multi restaurant delivery System? 1) One time 2) 2 to 5 times 3) 6 to 10 times 4) 11 to 15 times 5)15 times or more.
6) Do you know, that PetPooja provides the Value added Services to their regular customers, who gives the order of around Rs 10,000 or more per month?
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A) Currencies of Various Saloons
B) Movie tickets for you families.
C) Free gifts.
7) From How many Restaurants do you order the Foods from PetPooja? A) 1 B) 2 C)3 D) 3 or more 8) How do you rate the Price of the Food delivered by PetPooja? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad
9) How do you rate the Quality of Food in terms of Freshness by PetPooja? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad
10) How do you rate the Quantity of Food in terms of Freshness by PetPooja? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad
11) Do you get the Food Delivered On Time? A) On Time B) Before Time C) Late.
If Late, How much Late? 5) 5 mins 4) 10 mins 3) 15 mins. 2) 20 mins. 1) 30 minutes and more.
12) How do you rate the On Time Delivery of food at you Place? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
13) How do you rate the Food Packaging you receive from PetPooja? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
14) How do you rate the Behavior of the Delivery Boys ? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
15) How do you rate the Hotness of the food Delivered to you ? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
16) How do you rate the quality of communication by Telephone while giving the order and while following up the updates of order? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
17) How do you rate the Concept of PetPooja -Multi restaurant Delivery System? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad
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18) How do you rate the simple billing provided by PetPooja ? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
19) How do you rate the PetPooja in the guidance of selection of food? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
20) How do you rate the PetPooja in providing you the best possible food within your budget? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
21) How do you rate the PetPooja in providing you the Discount when you give the orders in Bulk Quantity? 5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor
22) Do You like to give any suggestions, complains So that the Services of PetPooja can be improved? _____________________________________________________________________________. Sincere Thanks for your time and efforts to fill up the questionnaire.
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Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja

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Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja

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LDRP-ITR, Gandhinagar.

quality and the

level of service quality provided

Improves ones learning curve. summarize 1. Internet 2. Newspaper 3. Magazine

Most text books are secondary sources.

They report and

Design of procedure for information collection Collection of information Analysis of information

Generalization and predictions DATA COLLECTION PLAN

T h i s s t u d y i n vo l v e s d a t a c o l l e c t io n ( p r i m a r y r e s e a r c h) fr o m d i f f e r e nt C o r p o r a t e O f f i c e s i n different areas of Ahmedabad. Collection of Quantitative data PRELIMINARY INVESTIGATION

DETERMINATION OF SAMPLE SIZE:

Secondary data analysis Qualitative research

Collection of Quantitative data

Measurement and Scaling Procedures Questionnaire Design Survey

Target population Sample Size Sampling technique Field Work

Plan for Analysis of Data

Hypothesis test Z Test Chi Square

Company Introduction What is PetPooja?

Single point of contact

We collect your food from restaurants

Your food is on the way.

Your delicious food arrives at your place where you are.

Multi restaurants delivery service

Company / Group Orders

15 % Commission Free Delivery

15 % Commission Free Free

Terms and Conditions

Corporates PetPooja Requirements

Corporate Food Requirements

Corporate Food Problems

Corporate Food Questions

Birthday Celebration LDRP-ITR, Gandhinagar.

PetPooja Corporate Solutions for

Terms and Conditions

Company PAN Card TIN Number

Date_of_registration. 19 May, 2011

List of Restaurants associated with PetPooja

Organization Chart of PetPooja-Multi-Restaurant Delivery Service.

These are linked to particular research purposes such as:

DATA INTERPRETATION & ANALYSIS OF SURVEY QUESTIONS.

Yes 158 70%

Orders food from restaurant or not?

Yes 127 80.37%

Gives order,when provided the free delivery service

Heard about the multi restaurant Service

Kind of Requirement of food

Small orders bills will help in balance sheet

Helps in Accounts by simple billing

Yes 125 79.11%

Options of Ordering from petpooja

One 113 71.51%

No of Restaurants who provide free delivery within 10 kms

Response No Respondents Percentage

Excellent of 122 61%

SURVEY ON EXISTING CORPORATE CUSTOMERS OF PET POOJA (MULTI-RESTAURANT

The Age Factor.

Type of Food Required

How do you get to know about the services of PetPooja?

How do you get to know about petpooja

Descriptive Statistics for all hypothesis.

200 200 200

1.00 1.00 1.00

5.00 5.00 5.00

3.2900 2.6550 3.5250