Questionnaire

The questionnaire contains attribute based questions in which respondents would be required to rank the brands according to the variety of features identified thorough the research. Exploratory research Questionnaire: 1. Which brand of toothpastes are you aware of 2. Which brand of tooth paste do you use 3. Reasons as to why do you prefer the mentioned toothpaste. 4. What additional features would you like in your toothpaste 5. What factors influence the choice of toothpaste
Details: 1. Name ___________________________ 2. Gender ___________________________ 3. Occupation ___________________________ 4. Region: North South East West 5. Age Age less than 15 Age: 16-20 Age: 21-25 Age 26-30 Age more than 30 Questions. 1. Usage of toothpaste in a day? Once a day _________________ Twice a day_________________ After every meal_____________

2. Toothpaste brand you Use?

Pepsodent

Colgate

CloseUp

Meswak_______________

Babool

Dabur Red

Sensodyne

Amway________________

Others___________________ (please specify)

3. Frequency of buying toothpaste? Every month Every two months Every three months Not very often

4. Since how long you have been using this particular toothpaste? >3 months 3-12 months 1-2 years <3 years

5. Type of toothpaste you use? Paste ____________ Gel ____________

Others ___________

6. Frequency of changing Toothpaste? Do not change/ Brand loyal Occasionally Frequently The brand does not matter as long as it is toothpaste

7. You buy toothpaste from? General Store Departmental Store Medical Shop/Pharmacy Others

8. Features you prefer while buying toothpaste? Rank these features according to your preference. FEATURES Price: Cleansing Power Medicinal Value RANK

Lather Calcium Content Cavity Protection Prevention against bad breath Anti Bacterial Protection Flavours Brand Colour 9. Various Promotional activities you come across for toothpastes? Newspaper Ads Radio jingle Free sample distribution TV Commercials Kiosks Word of mouth/ Recommendations

10. Before making a buying decision whose advice you would prefer? Individual decision Shopkeeper Family Dentist friends None

11. Cheapest toothpaste would be my selection 12. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 12. Toothpastes cleansing power makes a difference 13. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

13. Brand is one of the deciding factors in purchase decision. 14. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 14. Medicinal value that the toothpaste has to offer is important. 15. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 15. Satisfaction derived from the toothpaste has lot to do with lather

16. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 16. Every time I buy toothpaste, I look for new features promised. 17. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 17. I prefer toothpaste which can prevent me from bad breath. 18. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 18. I choose toothpaste that can prevent me against cavity. 19. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 19. I keep changing toothpaste to taste different flavours that the companies have to offer. 20. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) 20. Calcium content should be optimum in my toothpaste. 21. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

21. Indian toothpastes would be my preference over imported toothpastes. 22. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

22. In order to save money, I buy combo packs rather than single units. 23. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

23. I prefer offers in buying toothpastes for example toothbrush, extra quantity, freebies etc. 24. (1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree)

24. Rank these brands according to the features

Features/Brands Price Cleansing power Medicinal value Lather Calcium content Protection against cavity Bad breath prevention Bacterial Protection Flavours Brand Colour

Colgate

CloseUp

Pepsodent

Dabur

Sensodyne

Babool

25. Read the following statements and mark accordingly(1=Strongly Agree; 2=Agree; 3=neither agree nor disagree; 4=disagree; 5=strongly disagree) A B C D E F G H I I thing extensively before buying anything Health is one of the major concerns Products that are branded are better My decisions are influenced by advertisements I dont mind paying more for premium quality I make my own decisions Imported products are better than Indian products I am brand loyal for most of the products I check for all details like expiry date, mfg date before buying a product. J I do not care about calories. K I go on holidays often L Others influence my decision to an extent M Latest fashion and fads are my choice N I dont compromise quality for price O I go on holidays very often P I watch television in my leisure 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

Questionnaire created by: Dipak Thakur and Tanvi Hastir