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Target Sector Identified as Needing Project IEC Examples: 1. LGU 2. Project affected families 3. POs 4. NGOs 5. Schools Major Topic/s of concern in Relation to Project Examples: Project description & status EIA findings Performance against ECC / EMP Actual Impacts & Measures IEC Scheme / Strategy / Methods Examples: Individual methods Group methods Multi-media Information Medium Examples: Invitation letters Focus Interviews Authority figures & Key Informant Interviews Focus Group Interviews Focus Group Discussion Multi -sectoral Cluster Meetings Hand-outs Audio-visual presentations Comics on EIA in local language Illustrative primer about the project News paper publication Radio broadcast Posters Flyers Indicative Timelines and Frequency Example: At least 1 month prior to start of project construction; or Annually Indicative Cost

Examples: Project expected number of attendees Cost of meals Cost of venue Cost of IEC Materials

Guidelines on the Conduct of Information, Education and Communication (IEC)

1) The objective of conducting IEC is to inform through the process of education using communication mediums. The communication processes shall provide feedbacks to the preparer and the proponent about the stakeholders understanding of the EIA process and project, the issues and concerns about the project, as well as their suggestions and other inputs. IEC methods may include the following: a) Individual methods, e.g. home visits, personal letters, focus interviews b) Group methods, e.g. meetings, study tours, group workshops, Focus Group Discussions c) Multi- media, e.g. newspaper publication, radio broadcast, web posting The proponent or preparer may use any or all kinds of information materials in conducting IEC campaigns. These may be in print (e.g. flyers, pamphlets, comics, posters, newspapers, banners) or in other forms, such as video, film, and sound slides. These materials should be: a) Prepared in a manner and language that can be easily understood by everybody and should contain balanced and complete information. The information material on EIA should, as much as practical, be in the local language or dialect. b) Contain sufficient information including a description of the proposed project, the proponent, the EIA process, and the expected outputs. It shall also include such appropriate studies as evaluation of public health, environment, population, gender, socio-economic, and cultural impacts of the project or undertaking and the appropriate mitigation and enhancement measures. The information drive should at the same time inculcate value formation by making the members of the community aware of their responsibilities as stakeholders. In the conduct of IEC, it is beneficial to the proponent to engage the services of locally based Communication or Language Teachers or Community Organizers in planning, implementing, assessing and documenting the conduct of IEC.




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