Samsung's History From its inception as a small export business in Taegu, Korea, Samsung has grown to become one

of the world's leading electronics companies, specialising in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognised. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. Pioneering the Digital Age The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovation. 2000-Present Pioneering the Digital Age The digital age has brought revolutionary change and opportunity to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation. At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.

Vision 2020 As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future." This new vision reflects Samsung Electronics commitment to inspiring its communities by leveraging Samsung's three key strengths: New Technology, Innovative Products, and Creative Solutions. -- and to promoting new value for Samsung's core networks -Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: Creativity, Partnership, and Talent. Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our productsfrom memory chips that help businesses store vital knowledge to mobile phones that connect people across continents have the power to enrich lives. And thats what making a better global society is all about.

Our Values
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of conduct and these core values are at the heart of every decision we make.

People Quite simply, a company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential.

Excellence Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.

Change In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe.

Mr. B D Park is the President and CEO of Samsung South West Asia Operations and Managing Director, Samsung India Electronics Ltd. In his role, Mr. Park will oversee the operations of Samsung India Electronics Pvt. Ltd. (SIEL); Samsung India Software Operations (SISO), Samsungs R & D Centre at Bangalore; Samsung India Software Centre (SISC) and SEL India, Samsungs R&D Centers at Noida as well as the Companys operations in the SAARC Region. Under Mr. Parks leadership, Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Companys market share in Mobiles has grown from 6% in 2008 to over 30% as on date. Mr. Park is well known within Samsung for his very practical management style, innovative channel management and his customer oriented approach.

Oh-Hyun Kwon
Vice Chairman & CEO, Samsung Electronics,

Gee-Sung Choi
Head, Corporate Strategy Office (2012~Present)

Ju-Hwa Yoon
President & CFO, DMC Management Office, Samsung Electronics,

Dong-Min Yoon
Attorney at Law, Kim & Chang Law Office (1999~Present)

In-Ho Lee
Corporate Advisor, Shinhan Bank (2009~2011)

Han-Joong Kim
Professor Emeritus, Yonsei University (2012~Present)

Byeong-Gi Lee
Professor of Electrical Engineering, Seoul National University (1986~Present)

Social Welfare
Samsung lends support to people and their communities in many different ways. Our current area of focus is on investing in teenagers futures, through support of science education and creative thinking that encourages leadership; assisting children in lowincome families by supporting educational infrastructure, and discovering and supporting outstanding students; and supporting programmes that encourage family well-being. We also carry out programmes in these areas at each of our eight volunteer centres.

Culture and Arts

Samsung provides support for diverse artistic and cultural activities around the world. Over the years, Samsung has contributed extensively to numerous museums, galleries and exhibits in Korea and in many countries, including the United States and France. The Samsung Museum of Modern Art collects preserves and exhibits modern and contemporary art from Korea and abroad, while the Samsung Children's Museum, the first of its kind in Korea, invites children have fun exploring the world they live in. Samsung also hosts and supports various cultural events for children and programmes that encourage their early artistic development.

Volunteer Services
In 1995, Samsung launched the Social Contribution Corps to encourage employees to get involved in community service. The initiative has since expanded to eight volunteer centres across Korea, manned by social welfare experts who support the development of employee volunteer programmes. Our employees use their expertise and skills to give back to local communities, and each employee donates an average of 10 hours to community-based projects.

Academics and Education

Strengthening the minds and fostering the creativity of young people is a primary focus of many of Samsungs programmes. Samsung is a major supporter of the Korea Youth Science Olympiad, the countrys most prestigious science competition for junior, middle and high schools and the National Students Creativity Olympiad, aimed at encouraging inventiveness among students from junior to high school levels. Since 2001, Samsung has teamed up with the Green Family Movement Association to run a "green school," which promotes environmental awareness in children and enables them to take practical steps to protect our ecosystems

At Samsung, we believe its our responsibility to do business in a way that enriches our planet.
Thats why we carry out a wide range of environmental activities all around the world. Were the leader in delivering innovative eco-friendly products to consumers and are committed to products stewardship throughout the entire life cycle of our products. Everything we do is guided by our focus on the greening of management, products, processes, workplaces and communities. Our green management policy guides and supports the continuous enhancement of greener environment through all of our business activities including product design, manufacturing process and workplace operations.

Eco-Management Framework

Centralization and Decentrelization:

The product development of Samsung is really fast. Starting in the middle of 1980s, their semiconductor business surpassed Japanese competitors and dominated its market only in ten years. For the cell phone market, they caught up with Motorola, who started this business earlier than Samsung. In the market of digital TV and LCD, they beated Sony only in five years. For the laser printer market, some Japanese companies, such as Canon and Sharp, was surpassed by Samsung in less than five years. In summary, Samsung's business pattern is to enter existing markets and catch up with their leaders quickly. Strictly speaking, this company is not a market creator, but a efficient market follower. On the other hand, Apple is a market creator. They created the innovative product, iPod. They changed and dominated the existing mp3 market in five years. The iPhone is also an creative product even though Samsung and Nokia are making its similar kinds of products. The appearance of iPhone accelerated its rivals' product development. Regarding Apple's products, the company has shown efficient business performance However, there is another clear difference between Samsung and Apple. Samsung's product development pattern is extremely centralized; Apple outsources manufacturing functions to other companies. When Samsung Electronics produces a new phone, they use their own semiconductor chip, their own LCD panel, their own camera devices and so on. They don't have to ask other suppliers to manufacture the product components. On the other hand, Apple does not have their own factory. What they do for iPhone includes R&D, marketing and design. Ironically, they use Samsung's semiconductor chip and other components such as earphones, LCD panel, etc. from Chinese production companies.

ADVANTAGES Strong decision making Fast execution Ability to respond quickly to major issues Low risk of conflicts between parts of the organization.

DISADVANTAGES Sometimes actions are taking more slowly when problematic situations arise below the management level at that time employees can feel alienated or even isolated from management.

Organizational structure: