BOB LIVINGSTON

2318 Oak Cliff Drive, Waco TX 76710 Home: 254.307.8924 | Cell: 254.652.0892 | E-Mail: livingston_robert@hotmail.com
Website: robertslivingston.com | LinkedIn: linkedin.com/in/boblivingston
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MANAGEMENT
Vice President | General Manager | Division Director | Branch Manager | Business Manager
Flexible, results-oriented and top & bottom-line focused manager, who sets aggressive goals, thrives on challenges, takes decisive action and makes the necessary changes to build, achieve and sustain revenue growth and profits through a team of talented professionals committed to the firms vision, values and mission.

Qualifications Summary
Revenue & profit driven manager with more than 20+ years of leadership and cross functional management expertise gained from positions of increasing responsibility at start-up, entrepreneurial, mid- market and Fortune 500 companies and who is known for delivering sustainable results in revenue growth, operating efficiency and improved profit performance. Take charge manager with an innate ability to assess situations, determine key issues, and change directions when circumstances warrant while continuing to enhance company revenue growth and profitability. Creative problem solver with reputation for taking underachieving departments or divisions, quickly turning them around, and consistently meeting and exceeding performance goals for revenue and profitability. Persuasive and visionary manager adept at aligning teams and individual effort toward company goals.

Areas of Expertise
Turnarounds | Change Management | Business Analysis & Strategy | Strategic Planning | P&L Management Financial Management & Control | Business Plan Development | Cost Reduction Initiatives | Key Metrics Analysis Sales Forecasting | Competitive Analysis | Sales Processes & Strategies | Sales Management | Market Expansion ______________________________________________________________________________________________ PROFESSIONAL EXPERIENCE National Sales Director, WRS Group, Waco, Texas, 2012 to 2013 Implemented a new ecommerce solution that seamlessly integrated with existing technology resulting in greater user engagement, product information requests and orders. Researched, tested, implemented and trained staff on a new industry standard sales order system that reduced data input by 67% and eliminated need to hire one additional sales support staff. Reorganized unit to target three revenue streams existing customers, prospects and internet, and reduced headcount 11% through better utilization of new sales order and ecommerce technologies.

General Manager, SpringTree, Westminster, Colorado, 2009 to 2012 Negotiated contract production activity based pricing resulting in 55% margins - eliminating need for production building & staff, inventory, and equipment saving over $150K in start-up capital. Completed comprehensive analysis of on-line shopping cart systems resulting in selection of off the shelf product saving the company $50,000 in software development & integration. Improved call-back rate 250% by executing combined direct mail and voice mail initiatives to contact prospective clients to provided name recognition reminder and program details.

Division Director, Melco Industries Inc., Westminster, Colorado, 2006 to 2009 Initiated and completed five-year business review by customer, channel and product category resulting in major revision to existing business model that generated 14% revenue increase year one. Partnered with President and CFO in the analysis, deal terms, negotiation and sale of the accessory division resulting in 2 point margin improvement and no loss of operating profit.

BOB LIVINGSTON

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Reduced annual customer churn by 75% through more frequent contact, targeted promotions, outbound sales rep training, rebate incentive program and establishing realistic goals by rep.

Controller, Melco Industries Inc., Westminster, Colorado, 2007 to 2009 Oversaw accounting & finance department in addition to managing accessory division.

Managing Director, Sapient Financial Services Corporation, Monument, Colorado, 2001-2006 Founded full service mortgage brokerage focused on consumer home loans. Developed and launched national FSBO website and lead generating system for mortgage brokers.

Director, Mass Market Distribution, Cook Communications, Colorado Springs, Colorado, 2000 Achieved $500,000 annual cost reduction and increased retail store count 180%, or 4500 stores, by transitioning from route sales personnel to retail merchandisers. Eliminated 50% of slow moving stock resulting in one-time $400,000 inventory reduction. Division Director (1997-1999)

Sales Director (1999-2000);

Vice President, Chronotech International Inc., Monument, Colorado, 1995-1997 Formed software development company focused on next-generation HR business application. Negotiated third party product fulfillment contract eliminating inventory, warehousing and staff costs.

President and Chief Operating Officer, Natural Nectar Corporation, Industry, California, 1991-1995 Increased revenue $16 million, or 67%, in three years by doubling retail distribution, adding new sales channels, product line extensions, private labeling, expanding international distribution, innovative marketing programs and recruiting & motivating a talented senior management team. Achieved $4 million in annual savings and a 10 point margin improvement through product reformulation, automation, purchase price negotiations and staff training.

Senior Vice President and Chief Financial Officer, Natural Nectar Corporation, Industry, California, 1988-1991 Vice President of Finance and Administration, Teleflora Incorporated, West Los Angeles, California 1987-1988 Orchestrated start-up of new technology division with first year profits of $500,000. Spearheaded profit improvement plan resulting in a net savings of $750,000 per year.

Director of Finance, Teleflora Incorporated, West Los Angeles, California, 1985-1986 PREVIOUS PROFESSIONAL EXPERIENCE Taco Bell, Irvine, California, Manager of Profit Analysis, 1983-1985; Manager of Financial Analysis, 1983 Mattel Toys, Hawthorne, California, Manager of Financial Control, 1981-1983 Mobil Oil, Los Angeles, California, Planning Analyst, 1980-1981; Marketing Representative, 1977-1980 EDUCATION University of Southern California, Los Angeles, California Master of Business Administration, Marketing Management, 1980

Bachelor of Science, Finance, Magna Cum Laude, 1977