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*• Academy ol Managem»Dl Executive. 2003, Vol.

17, No 2

Not the usual suspects: How to


use board process to make
boards better
Sydney Finkelstein and Ann C. Mooney

Executive Overview
Research on corporate boards and board reform efforts alike have been dominated by a
concern for board independence and its effect on the monitoring of the CEO. However,
attention to what we call the "usual suspects"—the number of outsiders on boards,
director shareholdings, board size, and whether the CEO also holds the Chair position
(CEO duality)—does nof yield either strong research results or more robust corporate
governance in practice. In this article we argue that the "usual suspects," as measured
by the classic indicators, do not ensure a truly independent board and that the key to
making boards work better rests in an area largely ignored by researchers: board
process. Based on structured interviews with members oi corporate boards, we open a
window to what is really going on inside boardrooms. Our anaJysis suggests five critical
goals for which all boards should strive and presents a detailed checklist of
recommendations for directors on how best to realize these goals.

Boards of directors play multiple, and critical, roles odd, however, when we consider that, with the
in organizations. Boards are primarily responsible exception of CEO duality (where the same person
ior (1) providing oversight, advice, and counsel to holds both the CEO and Chair positions), a dra-
CEOs, and (2) monitoring and if necessary disci- matic shift has been taking place in corporate gov-
plining CEOs. While the former role has not been ernance in the United States. According to our
the subject of as much research as the latter, the study of firms in the Standard & Poor's (S&P) 500,
independence of the board of directors has been outsiders now account for 75 per cent of directors
seen throughout as a centerpiece to effective cor- on the average board; only the CEO and perhaps
porate governance.' Remarkably, research on one other top manager sit as insiders on the typical
board independence, as well as efforts to improve board. Directors are also highly compensated with
board effectiveness in corporate governance cir- stock; on average, 91 per cent of the directors on
cles, has coalesced around identifying what we each S&P 500 board own stock, and 56 per cent of
call the "usual suspects"—few outside directors on the S&P 500 boards are comprised entirely of direc-
the board, insufficient share ownership by direc- tors with shareholdings. Average board size has
tors, boards that are too big, and CEOs who also dropped from about 16 directors in the 1980s to 11
serve as board chairmen. Outsiders are expected today. Only CEO duality remains high (78 per cent
to be more vigilant than insiders because they are of S&P 500 firms).
purportedly less dependent on the CEO and are There is just one small problem with the logic of
the formal representatives of shareholders.^ Direc- the usual suspects^—it doesn't work! Support for
tors who own stock have "skin in the game," pro- this contention comes from two sources. First, each
viding an incentive to pay close attention.^ Smaller of these levers for independence does not work
boards can avoid the inefficiency that character- nearly as smoothly as often assumed. For example,
izes many bigger boards.'' And the separation of many outsiders are beholden to the CEO because
the CEO and Chair positions can limit the power of they or the firms they represent transact consider-
the CEO to control the board and its agenda.^ able business with the CEO's company.^ Further,
This fixation on the same dominant problems is Josh Weston,'' honorary chairman and former
101
102 Academy oi Management Executive May

chairman and CEO oi ADP, actually told us that D Low Periormers


stock ownership does not affect behavior but "it's • High Performers
good to have because it looks good on the proxy 100%
statement."^ Similarly, ending CEO duality (where
both CEO and Chair positions are held by the same
person) risks sending mixed signals to the market
regarding who is really in charge at the top. It is also
not hard to imagine how boards may find it difficult
to attract top quality talent to the CEO position when
a sitting independent Chair is part of the package.
Both Louis Gerstner at IBM and Larry Bossidy at
Allied Signal insisted on the joint positions before
accepting their offers.^ In sum, when one looks more
closely at each of the classic indicators of board
independence, it becomes apparent that their ability
% Outsiders % Directors w/
to clearly make corporate governance a success is Shareholdings
misleading.
• Low Periormers
• High Pertormers
When one looks more closely at each 15
of the classic indicators o/ board
independence, it becomes apparent that
10
their ability to clearly make corporate
governance a success is misleading.

Second, the S&P 500 data enabled us to examine


more closely the relationship between the classic
metrics of board independence and what they are Board Size
ostensibly designed to support: shareholder re-
turns. We conducted two tests. In the first, we com- • Low Periormers
puted the industry-adjusted fiscal year 2000 total • High Performers
1
return to shareholders for all S&P 500 firms using
data from COMPUSTAT and then compared the 0,8
upper and lower quartiles in terms of how they
scored on board independence. Result: no signifi- 0.6

cant differences in the number of outsiders, direc- 0.4


tor shareholdings, board size, and CEO duality
between high and low performers (see Figure 1). 0.2

In the second test we honed in on a "rogue's 0


gallery" of select firms—Enron, WorldCom, Global CEO Duality
Crossing, Quest Communications, and Tyco—to (0=No Duality; UDualily)
see whether they too adhered to the "usual sus-
pects" approach to corporate governance. Using FIGURE 1
data collected from proxy statements filed in the Comparison of the "Usual Suspects" in Low and
year before scandal publicly hit each company, we High Performing S&P 500 Firms
found that the boards in all five firms had almost
uniformly "stellar" credentials (see Table 1). these recommendations; yet an even more funda-
Hence, whether one considers the entire S&P 500 or mental approach to improving corporate gover-
just a select group of troubled firms, the result is nance remains buried while academics, consult-
the same—the benefits of board independence ants, and reformers pursue the holy grail of
seem to be rather illusory. Most boards are "inde- independence.
pendent," yet independence assessed in the tradi- In this article, we offer an alternative perspec-
tional fashion is unrelated to firm performance.^'^ tive on boards of directors that starts with the sim-
Unfortunately, many of the recent reforms spear- plest of premises: the ability of a board of directors
headed by Congress and the SEC include exactly to do all the things scholars and corporate gover-
2003 rinfe:e!s(ein and Mooney 103

Table 1
The "Usual Suspects" in Selected Poor Performing Boards
% Directors w/
Company % Outsiders Shareholdings Board Size CEO Duality

Enron 86% 100% U No


WorldCom 75% it m
Global Crossing 73% n
Qwest Communications
Tyco International
64%
73%
•SSBSi
100%
14
u m
Yes

nance experts advocate depends on the quality of tegic involvement; (5) Address decisions compre-
the individuals who become directors and their hensively.
ability to get the work of the board done as a group.
The insight that boards are groups, and hence that
such group processes as conflict, teamwork, and GoaJ #i: Engage in Constructive Conilict
comprehensiveness are critical determinants of (Especially with the CEO)
board effectiveness, opens up a new tack on how to
improve board effectiveness. Rather than simple Every one of the directors we interviewed men-
counts of insiders and outsiders, a focus on board tioned the importance of constructive conflict,
process suggests that the nature of the interactions which occurs when directors hold and debate di-
among board members influences their effective- verse views among themselves and with the CEO.
ness in fulfilling the key roles of advice and coun- Such exchanges help the board better understand
sel for, and monitoring of, CEOs.'^ issues surrounding the decision context and syn-
thesize multiple points of view into a decision that
Our aim in this article is to develop these ideas is often superior to any individual perspective. In
in the context of corporate governance today, other words, as is true with other groups,'^ con-
where boards have evolved to embrace many of structive conflict improves decision-making in a
the basic attributes of effective governance advo- board and is an important determinant of effective-
cated by scholars and other experts. The next sec- ness.
tion identifies five critical process goals for
boards. The central challenge after that is how to Although all of our directors underscored the
achieve these goals, which we address in detail by importance of constructive conflict, several pro-
offering a checklist of recommendations to im- cess issues made this a difficult goal to achieve.
prove board effectiveness. Dave Wathen, a director with years of experience
on boards, said that in one case managers were
slow to adapt to changes in the industry, and "we,
the board, did not force them to act sooner. The
What Is Board Process and Why Is It Important? lesson learned—and we learn this all the time—is
If you want to understand board process and effec- be faster and more aggressive in dealing with
tiveness, you have to talk to the people who sit on management missteps. We didn't act quicker be-
boards. We conducted thirty-two structured inter- cause we don't like conflict."
views with directors who, despite concerns for con- Board members' willingness to challenge man-
fidentiality, spoke candidly with us about their agement has much to do with the CEO. Paul
board experiences, yielding insights on what re- Fulchino, CEO of Avial, asserted that at one ex-
ally makes boards work or not work. Consistent treme you have CEOs that want a "bunch of lap
with our premise, these directors did not talk of dogs—guys that basically just say 'yes sir, yes sir'"
"board independence" in a sterile fashion but em- and at the other extreme, CEOs aren't allowed to
phasized the multitude of ways in which directors make a decision on their own, so "every little thing
interact and behave as they fulfill their duties. Out that comes up, the CEO has to check with the
of these discussions came a clear picture of board board." Indeed, our directors offered many exam-
processes and how to execute on them. Board ef- ples of the first extreme: dominant CEOs who dis-
fectiveness requires that five interrelated process courage constructive conflict. One person we inter-
goals be realized: (1) Engage in constructive con- viewed noted that at his company the former CEO
flict: (2) Avoid destructive conflict; (3) Work together "wasn't really looking for input as much as he was
as a team; (4) Know the appropriate level of stra- looking for approval" from the board. Josh Weston,
104 Academy of Management Executive May

former CEO of ADP, said, "CEOs in certain compa- might feel threatened when other directors chal-
nies like to manage the news, don't want anything lenge their ideas. When personal and emotional
rocking their boat, and will try to unilaterally de- considerations gain prominence, constructive con-
termine the agenda and everything that comes flict spirals into destructive conflict, degrading
up." group decision-making and interfering with the
Unfortunately, many interviewees noted that not board's ability to perform its key roles.'^
all directors stand up to dominant CEOs. When Although twenty-five (78 per cent) of the directors
there are insiders on such a board, few will openly we interviewed stressed the importance of keeping
challenge their boss. Referring to an internal conflict constructive, personal friction and tension
board member (the CFO), one director told us, "I in the boardroom—destructive conflict—does oc-
think because his boss is sitting t h e r e . . . he cur. Paul Foster, the former CEO of Tandy Indus-
wouldn't say anything that would be in direct con- tries, related that the "dynamics of our board
flict with an opinion held by his boss. So I take changed dramatically after the proxy fight when
them somewhat as a unit." Outsiders can also two dissident board members joined. Prior to that
buckle under the pressure of a dominant CEO. In there was a lot of open and free dialogue. When
one director's opinion, "The most annoying thing to they came on board, it was clear they were work-
me in boards that I have served on has been what ing not with us but against us."
I call the applauding director.. . someone who Destructive conflict can emerge not only when
can't find enough ways to tell the CEO how well there are issues of corporate control but in the
they are doing . . . it's called brown-nosing." everyday activities of boards. Directors can have
strong views, and when they are not balanced with
a degree of tolerance and open-mindedness, they
Many interviewees noted that not all can disrupt how the board works together. For ex-
directors stand up to dominant CEOs, ample, a computer company CEO we interviewed
When there are insiders on such a board, recalled how personal tensions among directors
few will openly challenge their boss. escalated when one director's concern for em-
ployee morale was seen as "irrelevant" by the rest
of the board. Another CEO told us how the board
A lack of constructive conflict, however, might reacted against his desire to bring in a new, rela-
not always have to do with the CEO. For example, tively young board member, in part because of a
one director told us, "I often get the board packet justified concern that the person was too inexperi-
the night before I leave for the meeting, so I don't enced but also as a reaction to the person who was
have enough time to fully understand the issues. leaving the board. The new director was to replace
As a result, I am less likely to challenge what's a prestigious outside board member, and the
going on and more likely to defer to the CEO." board wanted a director of equal stature or, as the
Furthermore, even if directors are able to prepare CEO put it, "Jesus Christ himself."
for meetings, too many told us that board meetings
Finally, there is an inherent tension between
are "jam packed" and "overscheduled," providing
reducing destructive conflict on a board at the
little opportunity for debate.
same time that constructive conflict is being pro-
In summary, although most directors agreed that moted. Destructive conflict personalizes a dispute
challenging each other and the CEO is important, by making it less about solving an overarching
boards don't always do it. As one director of a group problem and more about the individuals
major retailer told us, "Most boards are not as involved. Despite their lofty positions, board mem-
inquiring as they should be. Either they don't know bers are people, and they are subject to the same
that much about the subject even though they biases and behaviors that all of us are. In the end,
should have done more homework, or they feel shy however, the combination of constructive conflict
challenging the CEO." without destructive conflict is a priority for suc-
cessful board process, and boards that cannot
master these dual goals simultaneously will
Goal #2: Avoid Destructive Conflict
suffer.
Constructive conflict can pit one director's views
against another's, and while open discussion has
clear value, sometimes such task-oriented, con- Goal #3: Work Together as a Team
structive debates are taken more personally. For A central component of board process is teamwork,
example, board members who are not used to be- which came up in twenty-seven (84 per cent) of our
ing confronted as an ordinary course of business interviews. Since board members, like top man-
2003 Finkehtsin and Mooney 105

agement teams, are confronted with complex and full participation of members, which is nobody's
ambiguous strategic decisions, they too are re- idea of good governance.
quired to work together by sharing information,
resources, and decisions.''^ Boards that are unable Goal #4: Know the Appropriate Level of
to work in partnership not only end up less able to Strategic Involvement
rein in powerful CEOs; they are also less effective
at providing the advice and counsel at which more All boards vote on major strategic decisions. How-
collaborative boards excel. ever, what one board deems as "major" may be
Unfortunately, boards often do not act like very different from another board. Further, some
teams. Developing strong team norms is difficult boards may get involved with more issues and
because boards spend little time together and, decisions than just major strategic decisions. In
hence, have few opportunities to coalesce as a short, the strategic issues with which the board is
group. Most directors we spoke to said they attend involved will vary, often in ways that affect not
about four to six meetings a year, with directors only how boards work as a group but to how
boards perform.
flying in the night before and meeting the follow-
ing day. Although spending more time together Every one of the directors we interviewed
might seem like a good solution, it's not—many of brought up this point, noting the increasing impor-
our directors stressed that their boards already tance of strategic involvement as the expectations
of boards change. The CEO of a financial services
require too much time from them. The challenge,
company told us that "today's directors have to go
rather, is making the most of the time boards have
further than just monitoring the CEO—they have to
to develop team norms naturally. become deeply involved in understanding what
Another factor that might hinder a board's abil- the company Is doing. There is just too much lia-
ity to be a strong team, according to our interviews, bility for directors that don't pay any attention to
is the relative distribution of influence among what's actually going on." This presents a di-
board members. As Paul Fulchino put it, "If you lemma, as described by D. R. Grimes, chairman
threw five dogs in a room, they would be very clear and CEO of NetBank: "There is a little bit oi a
about who the senior dog was and who the junior philosophical change here. The outside world is
dogs were." John Cook, chairman and CEO of Profit beginning to hold directors more accountable, and
Recovery Group, agreed and said that a director's directors do have day jobs. Where do you cross that
power has to do with professional background and line between oversight and micro-management of
personality. He explained that "anytime you have the company?"
a group, you have certain personalities that are Indeed, many of the board members we inter-
more or less leaders and, thus, have more influ- viewed stressed that boards should not be overly
ence over other members." involved in the firm. As Josh Weston of ADP said, "I
Power that is based on expertise is considerably don't think it should be for every board member to
more legitimate, and few boards should disregard be an internal busybody." A consumer products
relevant expertise when it is there. At the same CEO we interviewed put it this way: "Some boards
time, though, boards need to learn how to avoid take some liberties and encroach upon manage-
doing so at the expense of other board members' ment's role [by saying things like] 'here's who you
valuable contributions. This is particularly true should hire, here's who you should use, here's a
with new directors. When new directors step in decision you should make.'" Directors noted that
"cold," the odds are, as one interviewee told us, this tendency is a particular concern when the
that they will "stay quiet for a few board meetings. CEO is newly appointed. CEOs need time to estab-
Some regrettably stay quiet for a long, long time." lish their vision and priorities, and excessive
The bottom line on board teamwork is to avoid board pressure could lead to a revolving door at
having a small number of dominant directors take the top.
over deliberations. Not only does this deprive the The proverbial leash, on the other hand, must be
CEO of feedback and advice from less central di- tightened when the corporate outlook turns down-
rectors, but such boards can also degenerate into ward. This is especially true because CEOs under
fiefdoms that are unwilling to share expertise and attack tend to circle the wagons and cut back on
information across boundaries. As Stanley Gault, new or varied sources of information.^^ The biggest
the retired CEO of Rubbermaid, said, "If you have challenge for boards is to identify those early
chemistry problems within the board, you can ex- warning signs that something might be amiss and
pect to have functional problems as well." The net then act on them. The experience of boards in com-
result can be board decisions made without the panies such as Enron, K-Mart, and WorldCom sug-
106 Academy of Management Executive May

gests that the burden of proof may well have plex to achieve than, for example, just adding more
shifted toward ever-closer board involvement. outsiders. Despite this challenge, however, there
are many steps directors can take to get process
Goai #5: Address Decisions Comprehensively right.

Finally, all of the interviewed directors empha-


sized that if a board deems a matter important and An Action Plan for Improving Board Process
strategic enough to require their involvement, they
must make the effort to address that decision Given that the five process goals presented in the
comprehensively. The problem is, however, that previous section are so critical to board effective-
boards often tackle problems in a less than com- ness, we spent the lion's share of our interviews
prehensive manner—they often address decisions probing our directors on these points. In addition,
with little depth, avoid seeking help from experts, we looked at related research on groups, top man-
and limit their exploration of decision alterna- agement teams, and decision-making to fine-tune
tives.^^ our thinking. Most of the recommendations that
emerged from this analysis were helpful in ad-
How comprehensive boards are in delving into a vancing more than one process goal and, in some
decision depends on numerous considerations but cases, addressed all five goals. For example, as we
especially the financial condition of the company discuss below, formal evaluations of the board can
and the potential risks that might emerge. When help directors achieve all five process goals. As a
the margin for error is small because of financial result, we put together all of our recommendations
difficulties, greater scrutiny is called for. This is in a checklist that spans multiple goals (Table 2).
one of the reasons that the Mattel board was so
criticized after they allowed then CEO Jill Barad to
continue missing earnings targets quarter after
quarter. And this is also one of the primary reasons
Formal evaluations of the board can help
that the Enron board is going down as a textbook directors achieve all five process goals.
example of what not to do—board approval for a
myriad of off-balance-sheet partnerships and other
arrangements was apparently given with only the Selection: Get the Right People
most cursory of investigations. Boards are only as good as the people who sit on
As such incidents have received notoriety, board them, and several directors pointed out that the
members appear to be moving toward a deeper selection process should not be dominated by the
appreciation for the value of decision comprehen- CEO.'^ Rather, the incumbent board members
siveness^—so much so that some executives shy should be actively involved in selecting new boaid
away from directorships because they feel it's too members. This involvement has the salutary effect
difficult to add value. For example, even Robert of enhancing their support for the new people, cre-
Galvin, former chairman and CEO of Motorola, ating an incentive for sitting board members to
who would be seen by many as an ideal director integrate newcomers into the larger group. Involv-
based on his experience, expressed his reluctance ing all directors also avoids exclusionary feelings
to join boards: "The reason I have not gone on other that can create tension.
boards was that I never felt, knowing what I knew When working together to select new directors,
about Motorola—and I was very hands on—that I our directors repeatedly stressed the importance of
could ever know enough about the other company opting for directors with stiategically relevant ex-
to be relevant in my advice to the chief executive perience. As Charles Elson, director of Sunbeam,
officer. If you want to talk generalizations, fine, call put it, "The key to creating a monitoring mecha-
me and we'll have a drink together, and I'll do that nism [is to have] folks on the board with expertise
every couple of years." in different areas, whether it be finance, market-
In sum, addressing decisions comprehensively, ing, general management, retailing, international,
like the other four key goals we identified, is really [or] accounting." For example, one experienced di-
at the heart of what it takes to make successful rector said that "if you want to understand house-
corporate governance happen. The dilemma is wives, then you'd better have somebody who un-
that, as described above, there are numerous chal- derstands housewives sitting on the board; if
lenges to achieving these five goals. This is be- you're going to depend on innovation, then you'd
cause the goals that define effective board process better have some free-thinking and imaginative
are really all about the people who sit on boards, people in there." And Russell Lewis, president and
making them considerably more messy and com- CEO of the New York Times Company, told us that
2003 Finkelstein and Mooney 107

Table 2
Checklist for Effective Board Process
Goal #1: Engage in Constructive Conflict
Goal #2: Avoid Destructive Conflict
Goal #3: Work Together As a Team
Goal #4: Know the Appropriate Level of Strategic Involvement
Goal #5: Address Decisions Comprehensively
Goals

Board Action Items #1 #2 #3 #4 #5

Selection: Get the Right People


Be actively involved in the selection oi new direciors
Look for directors with strategically relevant experience y y
Select directors with strong communication skills J y
Consider the personality ol potential directors y y
Ensure that new directors will have the time to serve J y y y
Structure: Put Meaningful Structure in Place
Avoid unnecessary divisions among directors / y
Communicate between board meetings, especially with CEO y y
Appoint a lead outside director J y
Regularly evaluate the board and CEO using performance metrics J y y
Set term limits to keep the board Iresh J y y
Staging: Set the Stage for Eifective Board Meetings
Establish criteria lor the strategic decisions Ihat the board will
address
Clarify rules of behavior y y y
Help new directors get assimilated on board y y
Demand adequate lime to prepare lor meetings y y y
Ensure thai materials received tor board meetings are meaninglul y y y
Ensure that meetings are not overscheduled y y y
Periodically hold meetings "in the field" y y
Steering: Steer Board Meetings to Improve Board Process
Keep a close eye on management and have the "guts" to disagree y y
Talk to people who are directly involved in decisions y y
Solicit help from outside experts y
Meet without the CEO y y
Promote devil's advocacy to explore altematives y y
Solicit feedback from more junior, and less vocal, directors y y
Encourage facilitation techniques to maximize contributions y y y y
Regularly ask CEOs big-picture questions
Perform scenario planning y

, - Although each action item might arguably address all five board process goals, a checkmark indicates that the action item is
likely to be especially helpful in assisting boards to achieve that board process goal.

he and his board try to get directors with "a diver- Recovery Group, said, outside board members'
sity of professional backgrounds that pertain to our knowledge and skills should complement those of
business, and we also try to get a diversity of folks the CEO and top management, providing a richer
from a gender and ethnic point of view because we consideration and resolution of strategic issues.
think that is important and mirrors what we are Board members also stressed the importance of
doing at the business level." evaluating the communicafion style oi potential
Directors valued strategically relevant experi- directors. Can they explain themselves well? Are
ence not only because such members are more they good listeners? As one director suggested, it
likely to engage in constructive conflict by offering is important that a new director be "somebody who
informed but differing points of view but also be- is a good listener and has the patience to hear
cause they are more likely to improve decision somebody else out." Although one would expect
comprehensiveness by adding richness to discus- communication skills to go along with valuable
sions. As John Cook, CEO and chairman of Profit work experience, it isn't always the case. As one
108 Academy of Management Executive May

experienced director explained, "You can be the The directors we interviewed also suggested
smartest person, but if you don't speak out frankly, that a structure be put in place to help directors
it's worthless. You've got to be effective in commu- communicate betv/een board meetings. Whether
nicating, in a way that people will listen to and not the entire board meets via conference call between
just turn off." formal board meetings, or individual directors ini-
The peisonality of new directors is an additional tiate their own calls to the CEO, ongoing commu-
important consideration. Sitting directors should nication is critical. For example, one director said,
evaluate whether the new director "clicks" with the "If I see something in the paper or I'm curious
board and has the right attitude, the integrity to about a competitor, I'll often call him [the CEO] and
represent shareholders effectively, and the cour- chat with him about it, what's going on with this
age to speak up to the CEO and management. guy—and how about this {some strategic, M&A
Indeed, one of our directors commented that thing that is going on with one of the competitors),
boards should choose directors that are "very op- have they moved into another business or discon-
timistic and positive but not afraid to ask serious tinued a business, things like that." By leaving the
questions" and "forceful and outspoken, and not at door open for communication beyond the small
all hesitant to voice their point of view on any number of board meetings held each year, direc-
subject." As one experienced director summarized, tors can do a better job of monitoring management,
"There is nothing worse than a board member who and managers will have more timely feedback
comes in and sits there and doesn't say anything." from outsiders.
Stanley Gault of Rubbermaid told us what he says Appointing an outside lead director can help
when invited on a board: "I will do my homework, improve board functioning. An outside lead direc-
and I will learn as much about the business as tor who is truly independent of the CEO could help
possible, but I do speak my mind. If you're looking mitigate a CEO's control by being more involved in
for someone who will always agree with manage- planning the board agenda and facilitating board
ment and be a 'rubber stamp' director, I'm not your meetings so that the right strategic issues are con-
boy."' sidered and critically evaluated. As Josh Weston of
Finally, board members noted that potential di- ADP explained, this might not mean appointing
rectors must have the time to serve. With the aver- one lead director; boards can have multiple lead
age executive now sitting on four boards, almost a directors that lead based on their areas of exper-
quarter of the companies in the Korn/Ferry Inter- tise. He says:
national survey (2001) actually place limits on the
number of other board seats their directors can I am on the JCREW board. Stuff with JCREW,
take on. Without adequate time, directors will be I'll get very involved in at the board meeting.
unlikely to attend all board meetings or be as But then when they get into style discussions,
involved in decision-making as they might other- I know enough to know that there are a lot of
wise be, limiting their ability to contribute to con- people there that know more. In other words,
structive debate, decision comprehensiveness, and I'm not the lead director in that dialogue.
team dynamics on the board. They have the guy who is the CEO of Feder-
ated Stores; he knows more about it than I do.
Structure: Put a Meaningful Structure in Place It isn't the same person all the time; I don't
think it should be.
A board's structure is also an important element in
promoting effective process. It is becoming fairly Another important practice that should be built
common today for boards to appoint an executive into the structure of the board is to regularly eval-
committee that meets more often than the full uate the board and CEO using clear performance
board and has responsibility for certain decisions. metrics. Stanley Gault provides this blueprint:
While this practice has potential advantages
(speed of decision-making, for example), it can This evaluation process should be managed
also create a two-tier system that elevates the ex- by an outside independent organization, and
ecutive committee to a higher authority. Over time, every committee of the board should undergo
the other directors might start to see themselves as an annual evaluation of its performance. . . . If
less central. Such tension can lead to destructive the performance or conduct of any board
conflict and make it harder for the board as a member(s) is deemed to be , . , of concern to
whole to work together. So, boards should assess the other members, the chairman and at least
their committee structure to ensure that it does not one other board member should arrange to
result in unnecessary divisions among directors. meet with the involved individual(s) to dis-
2Q03 Finkelstein and Mooney 109

CUSS the issues or concerns that have been function, prerogative, and responsibility to share-
identified and how the individual(s) proposes holders." Several directors emphasized that the ex-
to address them. If the issues are not resolved tent of board involvement on an issue depends on
satisfactorily in a reasonable time, the indi- its potential downside. The director of a global
vidual(s) should resign from the board or the media services company said, "Boards really come
board should not recommend the individu- into their own in fearful situations. Number one,
als) to stand for re-election as a board when there is a change in chief executive and
member. somebody has got to make that call is when the
board really has to be tested, and second, when
Finally, boards should set term limits to keep the you want to merge, buy, or be bought, and third,
board fresh. Directors that serve together for years when you decide to expand either in a big way into
on end may be less inclined to question manage- a new geography, a new category, or a completely
ment critically. As one director put it, directors can new business."'^
get "pretty tight with management" over time. Di- The upshot is this: boards must decide what trig-
rectors who serve for a long period of time might gers will force a closer look at the CEO and his or
also not have the right expertise to comprehen- her activities. Whether it involves the board agree-
sively address the firm's current strategic issues. ing on a particular investment threshold that au-
As D.R. Grimes explained, "If you are a director of tomatically triggers the board's attention, as one
a company and the biggest company you ever director told us, or some other method, the right
worked for is X and then all of a sudden the com- time to have this debate is before something goes
pany you are a director for grows from X to lOX— wrong. Setting decision criteria helps boards be
that may be a challenge." more comprehensive when they need to be, while
reducing the likelihood that any director will be an
"internal busybody."
Staging: Set the Stage for Effective Agreeing to the triggers for comprehensive ac-
Board Meetings tion is not the only prep work for boards. Directors
need to clarify expectations and rules of behavior
Once the right directors have been selected and a
for such matters as attendance at board meetings,
meaningful structure is put in place, directors need
confidentiality of discussions, and involvement in
to set the stage for effective board meetings. In
discussions. These rules will help directors under-
particular, the directors we interviewed repeatedly
stand and, in turn, meet the expectations of their
noted how important it was that boards establish
fellow directors, promote collective action,'^ and
criteria for the strategic decisions which the board
aid new directors in getting up to speed more
will address.
quickly.
How can directors assess what is appropriate?
Russell Lewis, CEO of the New York Times, put it Directors should also consider what other steps
bluntly: "The board's primary responsibility is to can be taken to help new directors get assimilated
make sure the management team knows what the on board. How many companies spend the time to
hell it's doing," The CEO of a major fashion com- ease the passage of a new director into an already
pany said, "I think the board should approve the established group? How often are specialized ori-
strategies of the company—I don't mean that in entation programs created to help a new director
any passive reactive way—-it should be engaged in gain not only a deeper understanding of the com-
the process, and I think it ought to hold the CEO pany's direction but also insight into board func-
and the management accountable for results," tioning and dynamics? For example, one director
noted that the CEO of the company flew to see her
and spent half a day discussing the firm's finan-
"The board's primary responsibility is to cials. In another case, a director mentioned that a
couple of senior directors sat down with him sep-
make sure the management team knows arately for a few hours before the first board meet-
what the hell it's doing." ing to give him a sense of what to expect. But
overall there were few such testimonials; many of
In addition to overseeing strategy, the other ar- our directors agreed that when they were starting
eas directors agreed were non-negotiable were out on their boards, they could have benefited from
performance shortfalls and CEO succession. As more help from standing directors.
one experienced director put it, "The most impor- Adequately preparing for board meetings also
tant role a board has is naming the chief executive sets the stage for stronger interactions. As Bob
officer, and that is wholly and solely the board's Galvin of Motorola said, "My advice would be to
110 Academy of Management Executive May

learn as much about the company as you can so processes of group interaction play out in such a
that you are relevant, and then give unto us every substantive way. Consistent with their key roles,
bit of common sense that you can, and that will be directors must keep a close eye on management
your value added as a member of the board." and have the "guts" to disagree with them. As
Of course, directors' busy schedules get in the Charles Elson, the Sunbeam director, put it, do you
way of finding the time to prepare. And directors "have the stomach to make difficult decisions for
were quick to tell us how frustrating it was to the shareholders' benefit? If the answer is no, you
receive discussion materials just before the meet- shouldn't be on a board." The need for courage is
ing, without adequate time to review them. Thus, even more important when the CEO is especially
directors should demand adequate time to prepaie powerful or dominant.^"^
/or meetings. The best time to challenge a CEO, however, is
Time is one thing, but quality of materials is not when the only option is dismissal. Before that
another. As one director put it, "Information pack- happens there are always a series of actions, or
ets which directors receive should have sufficient inactions, to which boards are privy. Several direc-
detail to make them useful, and directors should tors who were also CEOs acknowledged that their
request additional information if needed." If the boards often disagreed with them. Robert Galvin
materials are not adequate, directors should speak of Motorola relayed this experience: "I proposed
up to ensure that the materials they receive are two acquisitions that I felt were very significant.
meaningiul. One director, for example, said that he The board voted me down. We walked out of that
has often called to request clarification of an board meeting, and you would never have known
agenda item or to request additional readings on there had been a negative meeting . . . that's what
an issue before the board meeting. they are there for. They voted their point of view. It
Preparation can only go so far when board meet- was different from mine."
ings are as jam-packed as directors insisted they Despite the importance which directors attrib-
are. Directors must work with the Chair to ensure uted to having boards with the "guts" to disagree
that meetings are not overscheduled and that time with management, they almost uniformly acknowl-
is left for directors to discuss issues and become edged that more is needed. And one of the biggest
familiar with one another. Not only would this al- areas where directors find themselves at a disad-
low directors greater opportunity to process the vantage relative to the CEO is their knowledge of
information they are hearing, but having more the company. Outside directors can never truly
time to interact would also help cut down on de- understand a company's business in the way that
structive conflict. As a director of a major Fortune insiders do, but this gap is wider than it need be in
500 company said, "The better you get to know and many firms. Many of the directors we interviewed
understand about other people on the board, to tackled this challenge by recommending that
develop chemistry, the more effective you'll be as a boards talk to the people who are directly involved
total board." in decisions. A director of a food products company
Given the time constraints of board meetings, said that consulting individuals in the firm or even
directors should look for other opportunities to people outside the firm like suppliers or customers
learn more about the CEO and management as can enrich the board's decision-making. He said,
well as the company as a whole. One way is to "We are given access to those who have come up
periodically hold meetings "in the field," as Home with and done the work, which I think is superior
Depot does with board members visiting dozens of because it's not filtered."
stores a year. One of our board members stressed In a similar vein, it is increasingly common for
how helpful such a practice can be: "Have board boards to solicit help from outside experts to enrich
meetings in manufacturing plants, in sales offices, decision-making. Aviall's Paul Fulchino, for exam-
in distribution centers . . . any place but the board- ple, regularly brings in experts to help boards un-
room, to be in contact with the real world as op- derstand a decision they need to vote on. Fulchino
posed to the ivory tower, which everybody has a also makes it a practice to invite consultants about
tendency to be corrupted by when you sit in those once a year to help his board understand and con-
rooms." tribute to Aviall's strategic plan.^' Other boards
expect to hear from lawyers and investment bank-
ers, when needed.
Steering: Steer Board Meetings to Improve
Board Process Even informed directors can face resistance from
recalcitrant CEOs. One idea that kept coming up in
It is during board meetings that much of the work the interviews that can help in this regard was to
of boards is accomplished, and it is here that the dedicate some time for directors to meet without
2003 Finkelstein and Mooney 111

the CEO, Josh Weston of ADP pointed out how volvement and debate. A director of several For-
convening in executive session without the CEO tune 500 companies said.
present is particularly helpful in dealing with pow-
erful CEOs because directors get an opportunity to If there is a good CEO, they have the unique
freely voice concerns about the CEO's perfor- power and ability to facilitate an extremely
mance, or anything else. In fact, Weston insists effective board by good communications, by
that each board he joins has an executive session chemistry... by candor and openness, and
on every agenda. Institutionalizing executive ses- that can't be stressed enough. What does 'an
sions means "you don't have to furtively run ability to facilitate' look like? To encourage
through the halls or set up secret conference calls." participation, to draw out the best in people,
Veteran director Dave Wathen agreed. He told us, to not allow a prominent personality to be the
"Sometimes the board might have completely sep- only voice that everybody hears, to establish
arate ideas about the strategy of the company and the climate where you feel comfortable to ex-
at least be able to bounce those around without press an opinion.
threatening the management. A process where the
board meets separately would help that. I've been
a CEO, and it's a great job, but it always feels high Facilitation techniques abound. It could be as sim-
risk. It's not fair to cause a CEO undue anxiety." ple as asking each director to comment on major
Another approach to encouraging constructive issues or employing more sophisticated methods
conflict, addressing decisions comprehensively, such as the nominal group technique,^^ dialectical
inquiry,^^ or the Delphi method,^^ all of which are
and avoiding groupthink^^ [^ XQ promote deviVs
designed to improve the richness of discussions
advocacy on the hoard. According to Charles El-
and reduce the opportunity for one or two people to
son, "Devil's advocates are terrific in any situation dominate.
because they help you figure a decision's numer-
To make the most of board meetings, directors
ous implications . . . the better you think out the
should also take time out to regularly ask CEOs
implications prior to making the decision, the bet-
probing, big-picture questions. For example, in
ter the decision ultimately turns out to be. That's each board meeting, directors might ask the CEO
why a devil's advocate is always a great person, to identify the top three issues the company is
irritating sometimes, but a great person." focused on, or the top three things that could
Best practices for board process also include di- go wrong and what the company is doing about
rectors taking upon themselves the task of solicit- them. Provided the CEO is candid in his response,
ing feedback ham more junior, and less vocal, di- this will allow the board to understand the big
zectois. Dave Wathen argued that "every one of us picture as the CEO views it. And experienced
[board members] has a responsibility to help fix directors, particularly those that are CEOs them-
that problem of deferring to high-status people on selves, will often be able to see through presenta-
the board and purposely turn to Bob and say, 'You tions that only skate over the critical issues. In
haven't talked much. What do you think about either event, the process should also provide
this?' You've just got to do it once in a while." For boards some direction for key areas to monitor
example, the consumer products CEO we inter- management.
viewed said that he makes it a point to solicit Either by asking such questions or just through
feedback from quieter board members. In fact, he the ordinary course of board meetings, directors
noted that in some circumstances, he might even should be actively involved in scenario pJanning to
call or have lunch with such board members so prepare for major events that are potentially "life
that he can talk to them individually. Such initia- changing" for the corporation, such as merger,
tives might push junior and quieter directors to bankruptcy, or fundamental competitive or regula-
speak up and help these directors feel more a part tory change. One long-time board member said
of the board, improving the board's chemistry and that it isn't enough for the board to passively await
ability to act as a team. an unknown fate. The board "should prepare
Even senior directors can get shut out of a debate ahead of time. Expect the worst and prepare."
when "airtime" is constricted in tightly choreo- That is an appropriate way to end our discussion
graphed board meetings. If we really believe that of best-practice recommendations for excellent
boards are groups, however, there are well-estab- board process. When we recognize that boards are
lished methods to address this problem. But it really groups, and that much of what we know
starts with directors who encourage facilitation about groups can be translated to boards of direc-
techniques that can promote greater director in- tors, a new window opens up to making boards
112 Academy of Management Executive May

work. As our interviews indicate, process really School at Dartmouth College, and the SMS/McKinsey Review
does matter. Commiltee ior their helpful suggestions on this paper.

Focus on Board Process Endnotes


Academic research is sometimes criticized for be- ' Research on board independence is truly voluminous. One
ing out of touch with what is happening in the real oi the first in-depth studies of what boards of directors actually
do appears in Mace, M. L. 1971. Direcfors; Myth and reality.
world, but for work on corporate governance, this Boston, MA: Harvard University Press. A good summary of much
critique doesn't hold. Both academicians and cor- of the academic literature on board independence can be found
porate governance experts have been drawing in Chapter 7 of Finkelstein, S., & Hambrick, D. C, 1996. Strategic
from the same playbook for some time; yet the leadership: Top executives and their effects on organizafions {in
West's Strategic Management Series). Minneapolis, MN: West.
irony is that the book may be wrong. While the
goal of board independence is still a fundamental ^ The importance oi outsiders on boards has been stressed by
much work in corporate governance. For an overview of that
one, the dominant approach to achieving that goal research, see Dalton. D. R., et al. 1998. Meta-analytic reviews of
needs to go beyond the "usual suspects" and em- board composition, leadership structure, and iinancial perfor-
brace a more complex but realistic perspective. mance. Strategic Management Journal, 19{3): 269-290. Other
Simple demographic solutions to corporate gover- work includes Fama, E. F., & Jensen, M. C. 1983. Separation of
ownership and control. Journal of Law and Economics. 26(2):
nance problems have hit the point of diminishing 301-325 (stressed the greater objectivity of outsiders); Walsh,
returns—boards are more "independent" accord- J. P.. & Seward. J. K. 1990. On the eiiiciency oi internal and
ing to the classic indicators than at any time since external corporate control mechanisms. Academy ol Manage-
people have kept track of such things; yet corpo- ment Review, 15(3): 421-58 (focused on the reputation effect of
rate governance breakdowns seem to be appear- directorships); and Boeker, W. 1992. Power and managerial dis-
missal: Scapegoating at the top. Administrative Science Quar-
ing more often than ever. terly, 27(3): 538-47 (studied the relationship between outsiders
In this paper we emphasized three points: (1) and CEO dismissals).
reliance on the "usual suspects" to assess board ^ For examples oi work dealing with director shareholdings,
independence or to improve board effectiveness is see Alchian, A. A., & Demetz, H. 1972. Production, iniormation
flawed; (2) a messier and more complex, but in the costs and economic organization. American Economic Review,
62(4): 777-95; and Zahra. A., & Stanton, W. 1998. The implications
end more valuable, approach to understanding of board of directors' composition for corporate strategy and
boards is to focus on the key attributes of board performance, /nternafiona/ Journal of Management, 5(2): 229-
process; (3) each of the attributes of board process 236.
is a potential lever that directors and CEOs can ^ For examples of work on board size, see Zahra & Stanton,
use to improve the practice of corporate gover- op. cit. A review is also included in Dalton, et al., op. cit.
^ For research on CEO duality, see Biggs, J. 1995. Why TIAA-
nance in their companies. CREF is active in corporate governance. The Participant, p. 2;
Based on our analysis, it seems clear that board Monks, R., & Minow, N. (Eds.). 1995. Corporate governance. Cam-
process likely has a very real and important im- bridge. MA: Blackwell Business; and Finkelstein, S., & D'Aveni,
pact on overall board effectiveness and even firm R. A. 1994. CEO duality as a double-edged sword: How boards of
directors balance entrenchment avoidance and unity oi com-
performance. Board members readily acknowl- mand. Academy ol Management Journal 37(5): 1079-1108.
edge the centrality of process when asked how ^Johnson, J. L,, Daily, C. M., & Ellstrand, A. E. 1996. Board of
boards really operate. They see process issues as directors: A review and research agenda. Journal ol Manage-
central not just to how they function as a group but ment. 22(1): 409-438.
to their ability to act independently of the CEO. In 'Where interviewees gave us permission, we include their
this view, board independence is less an objective names and titles to provide context for what they told us.
^ Arguments against stock ownership can be found in Daily,
set of indicators based on composition and struc- C. M., Certo, S. T., & Dalton, D. R. 1999. Pay directors in stock?
ture and more a function of how board members No.: It's supposed to align them with stockholder interests, but
themselves can effectively operate as a group to it's an idea full oi traps and snares. Across the Board, 10(6):
fulfill their roles. This study, by bringing together 47-50; and Grossman, W., & Hoskisson, R. E. 1998. CEO pay at
the academic literature and qualitative data from the crossroads oi Wall Street and Main: Toward the strategic
design oi executive compensation. The Academy of Manage-
interviews with 32 directors, is an important step in ment Executive, 12(1): 43-57.
our evolving understanding of how boards work, ^ See Dalton, et al., op. cit., and Finkelstein & D'Aveni, op. cit.
and how they can be made to work better. '" Additional support for this assertion comes from Dalton, et
al.. op. cit.
'' For emerging research on board process, see Forbes, D. P.,
Acknowledgments & Milliken, F. J. 1999. Cognition and corporate governance: Un-
derstanding boards of directors as strategic decision-making
The authors would like to acknowledge the assistance oi The groups. Academy ol Management Review, 24(3): 489-505; Monks
Corporate Library for access to their database, the financial & Minow, op. cit.: Charan, R. 1998. Boards at woik: How corpo-
support of the Center for Corporate Governance at the Tuck rate hoards create competitive advantage. San Francisco:
2003 Finkelstein and Mooney 113

Jossey-Bass; and Sonnenfeld, J. What makes great boards great. potenfafes; The reality ol America's boards. Boston: Harvard
Harvard Business Review, 80(9): 106-113. Business School Press.
'^ Constructive conflict, also commonly referred to as "task" '^ It is in these "feariul situations" that outsiders may actu-
or "cognitive" conflict, has been found to be beneficial for de- ally play their biggest role. Consistent with what some of our
cision-making in top management teams (see Amason, A. C. interviewees told us, board independence may matter most
1996. Distinguishing the effects of functional and dysiunctional when a company is dealing with a takeover or other stressful
conflict on strategic decision-making: Resolving a paradox ior event. See Chatterjee, S., 8E Harrison, J. 2001. Corporate gover-
top management teams. Academy of Management Journal. nance, in Hitt, M., Freeman, E., & Harrison, J. (Eds.). Handbook of
39(1): 123-148) as well as work groups (see lehn, K. A. 1995. A business strategy. London: Blackwell: 543-563.
multimethod examination oi the beneiits and detriments of
intragroup conflict. Administrative Science Quarterly, 40(2): '^ See Katzenbach, J. R., 8E Smith, D. The wisdom of teams.
256-283). Its beneiits stem from exchanging and blending mul- New York: Harper Perennial.
tiple perspectives, as shown by Schweiger, D. M,, Sanberg, ^'' A remarkable number of the CEOs at the helm of scandal-
W. R., & Rechner, P. L, 1989. Experiential effects of dialectical plagued companies were towering figures that faced little in-
inquiry, devil's advocacy, and consensus approaches to strate- ternal opposition from other managers or the board of directors.
gic decision-making. Academy ol Management Journal, 32(4): Some attributes oi companies that iall into this trap, and the
745-772. way certain leadership habits give rise to such out-of-control
CEOs, are described in Finkelstein, S. 2003. Why smart execu-
'^Destructive conflict, also commonly referred to as "emo- tives lail. New York: Portfolio,
tional," "interpersonal," or "afiective" conflict, was studied
along with constructive conflict in studies by Amason, op. cit., ^' These eiiorts to expand the sources oi relevant information
and lehn, op. cit., and found to have damaging effects on team that boards can top into is very much in line with what experts
decision-making. in group decision-making advocate—groups that only discuss
'•" The importance of working together in a team has been issues among themselves can become insular and more sus-
stressed in the top management team literature. For examples, ceptible to limited decision-making and groupthink. See Janis,
see Hambrick, D. C. 1994. Top management groups: A concep- I. L. 1972. VictimsofgroupthinJc.-A psychoiogica/study of foreign
tual integration and reconsideration oi the 'team' label. In Re- poiicy decisions and fiascos. Boston: Houghton Miiilin.
search in organizational behavior. Staw, B. M., & Cummings, ^^ Irving Janis identified groupthink in 1972 (see lanis, op.
L. L. (Eds.). Greenwich, CT: JAI Press: 171-214; Hambrick, D. C. cit.). Although he did not use the term "devil's advocate," in a
1998. Corporate coherence and the top management team. In later book (Janis, 1. L. 1982. Groupthink: Psychological studies of
Hambrick, D. C, Nadler, D. A,, & Tushman, M. L. (Eds.). Navigat- foreign poJicy decisions and fiascoes. Boston: Houghton Miiflin),
ing change: How CEOs, top teams, and boards steer transfor- Janis stressed that to avoid groupthink, groups should assign
mation. Boston, MA: Harvard Business School Press: 123-140; "critical evaluators" to assess decisions made and generate
and Siegel, P, A., 8t Hambrick, D. C. 1996. Business strategy and other alternatives.
the social psychology of top management teams. In Shrivas-
^^ The Nominal Group Technique (NGT) systematically as-
tava. P., Huii, A., & Dutton, J. (Eds.). Advances in strategic man-
agement 3. Greenwich, CT: JAI Press: 91-119. sesses group members' opinions about key issues. For informa-
tion about the technique, see Gustafson, D. H., et al. 1973. A
'^Staw, B. M., Sandelands, L. E., & Dutton, I. E. 1981. Threat- comparative study oi diiierences in subjective likelihood esti-
rigidity effects in organizational behavior: A multi-level analy- mates made by individuals, interacting groups, Delphi groups,
sis. Administrative Science Quarterly, 26(4): 501-24. and nominal groups. Organizational Behavior and Human Per-
'^ For research dealing with addressing decision comprehen- iormance. 9(1), 280-291.
sively, see Fredrickson, I., & Mitchell, T. 1984. Strategic decision
^^ For more information, see Schweiger, D. M., Sanberg, W. R.,
processes: Comprehensiveness and periormance in an industry
& Rechner, P. L. 1989. Experiential effects of dialectical inquiry,
with an unstable environment. Academy of Management Jour-
nal. 27(2): 399-423; and Fredrickson, J. 1985. Effects of decision devil's advocacy, and consensus approaches to strategic deci-
motive and organizational performance level on strategic deci- sion-making. Academy of Management Journal. 32(4): 745-772.
sion processes. Academy ol Management Journal. 28(4): 821-843. ^^ The Delphi Method is a method of improving group deci-
"For examples of research emphasizing CEO influence in sions using the opinions of experts. For more information about
director selection, see Anderson, C. A., & Anthony, R. N. 1986. the technique, see Dalky, N. 1969. The Delphi Method: An expe-
The new corporate directors: Insights ior board members and riential study of group decisions. Santa Monica, CA: Band Cor-
executives. New York: Wiley; and Lorsch, J. 1989. Pawns or poration.

Sydney Finkelstein is the Ann C. Mooney is an assistant


Steven Roth Professor of Man- professor at the Wesley 1. Howe
agement at the Tuck School at School oi Technology Manage-
Dartmouth. His research has fo- ment at Stevens Institute oi
cused on the intersection of strat- Technology in Hoboken, NJ. She
egy and leadership. His new received her Ph.D. and M.B,A.
book. Why Smart Executives Fail, irom the University oi Georgia.
is based on a six-year research Her research interests center on
project on the underlying rea- strategic decision making, top
sons ior major corporate break- management teams, and boards
downs and what executives can of directors. Contact: amooney®
do to avoid them. Contact: Sydney. stevens-tecii.edu.
finkeSstein® dartmouth.edu.

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