Questionnaire

We are conducting survey on the To study the Opinion of retailers towards Garden sarees& dress material as a brand with special reference to Surat city . The survey is for use for academic purpose only. We assure you that information will be strictly kept confidential. _________________________________________________________________________________________________________ 1) Since last how many years you purchased the products from Garden silk mills? Less than 1 year 1-2 Years 2-4 Years 4-6 Years 6 & above 2) What type of products you purchase/purchased from Garden Silk mills? Dresses Sarees Both 3) Do you stock sarees of some other brand(s)? Yes No 4) If yes which brand(s)... Vishal Sahiba Rivaa Parag If other, also specify________ 5) Do you stock dress materials of other brands? Yes No

6) If yes which brand(s)... Vishal Sahiba Rivaa Parag If other, also specify ________ 7) Which brand is more preferred by consumers for making purchases for special Occasions like marriages or has special image in the minds of consumers? Vishal Garden Laxmipati Shivangi Others 8) Garden is the most sellable brand in sarees and dress materials amongs the other brands in the market. .(on scale of 1 to 5 where 5=you strongly agree, 4=agree, 3=neutral, 2=disagree, 1=strongly disagree) For sarees For dress materials 1 1 2 2 3 3 4 4 5 5

9) Rate the main Stregnth of the Gardens Sarees and Dress materials. For sarees Easily available More Fashionable/stylish Products Durability Varieties in Designs 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 for dress materials 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5

10) Are you satisfied with profit margin that you are getting from Garden silk mills? For sarees 1 2 3 4 5 For dress materials 1 2 3 4 5

11) Rate the following questions based on the value offerings. Garden silk mill Price Consistent Quality Availibilty Delivery time 12) For what Reasons you consider Garden as a best Brand amongs the others? For sarees Products Varieties Good Mixture of price, quality, perforamnce More discounting schemes Good Customer Relationship Advt. of Latest Upcoming Products 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 for dress materials 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 Vishal Parag Sahiba Vipul Shivang

13) Do you think that Garden give more important to some criteria (which mentioned in the table) over the price while selling of sarees and dresses in market? For sarees for dress materials Designs over the price Quality over the price Performance over the price customers satisfaction over the priec 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5

14) Rate the following Question with reference to Gardens products For sarees Fabric Varieties Margin Offer Products Quality Service Quality Customers Acceptance 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 1 1 1 1 1 for dress materials 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5

15) Do you think that sarees and dresses are testimonials itself for showing strong brand of garden in the market? For sarees For dress materials 1 1 2 2 3 3 4 4 5 5

16) Would you suggest to other retailers for purchasing the Garden products? For sarees For dress materials 1 1 2 2 3 3 4 4 5 5

PERSONAL INFORMATION

Shoap name: _______________________________________________ Market area: ________________________________________________