Mission, Vision & Values

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

Focus on the Market

Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious

Work Smart

Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently

Act Like Owners

Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt

Be the Brand

Inspire creativity, passion, optimism and fun

This month marks the 94th anniversary of the iconic Coca-Cola coutour bottle. Now, a treasured hallmark, this single shape of packaging has achieved iconic status since its creation in 1915. The Coca-Cola logo itself is the single most recognizable brand in the world. The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda's two ingredients, the coca leaf or the kola nut. Dean couldn't find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle:

The 1915 Coke Bottle: A prototype of the first contour bottle developed by Root Glass Company in 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. See the evolution of the contour bottle from 1916 to today, after the jump.

Dean sketched out the design of the bottle, and it was approved for moulding in only 24 hours. A prototype was made, and the bottle received a patent in November 1915. The prototype never actually made it into production because its middle diameter was larger than its base, making it unstable on conveyor belts. Dean solved this issue by decreasing the bottle's middle diameter, and today's contour shape was

born: The 1916 Coke Bottle: The patent was renewed on December 25th, 1923, thus creating the "Christmas" bottle. The bottle has become very popular among collectors. On the base plate, most of these bottles bear the name of the city where they were first filled.

The 1957 Coke Bottle: In 1957 The Coca-Cola Company decided to eliminate the traditional embossing of its trademark on the bottle, and replaced it with Coca-Cola in white Applied Color Labeling (ACL). In 1960 the bottle was registered as a trademark, becoming only the second package in history to be trademarked.

The 1961 Coke Bottle: As the ACL process became more sophisticated, a two color, full wrap label was developed. The white Coca-Cola trademark on a red background gave the bottle a very colorful appeal. This two color version was used predominately in the international markets. 1961 also marked the 75th anniversary for Coca-Cola.

Variations of this bottle, and the embossed bottle, were used up all the way until the introduction of the plastic bottle in 1994.

The classic glass bottle is still available in some areas around the world.

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The increase of 35% in water tariff has directly affected the cost of soft drinks at Phoenix Beverages. The price of water and soft drinks has increased from Rs 2 to Rs 5. Quality Beverages Limited has not yet fixed the new prices of its products and we also do not know if it will increase or not. The new water tariffs came into effect from 1st January 2012 and the price of soft drinks was increased on the 5th January. This increase is due to the increase in water prices and the extension of an levy on the finished products which is increased from 5 cents to Rs 1 per liter of soft drink sold, said Richard Wooding, CEO of Phoenix Beverages, on Friday. Soft drinks of 2 liters such as Coca-Cola, Fanta and Sprite has increased by 12.5 % and are sold at Rs 45. The pint of Coca-cola is sold for Rs 12 instead of Rs 10, and the liter to Rs 19. The pint of Coca-cola is sold for Rs 12 instead of Rs 10, and 1 Liter Coca Cola is now at Rs 19.