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Version 2.0
ERED BY
Button sizes Please choose from 4 different button sizes, and do not distort, obstruct or redesign them. Authorised electronic files are provided for use within API designs do not use any alternate files.
DELIVERED BY
77 pixels x 19 pixels
This is most commonly used This is when you add a movie series to your queue Secondary API Logo You should use this secondary logo only when space is limited. This logo must not be used smaller than 16 pixels in width. 134 pixels x 19 pixels 97 pixels x 18 pixels
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DELIVERED BY
POWERED BY
Minimum size The minimum size for this logo usage is 120 pixels. If the creative cannot allow this then please contact: api@lovefilm.com
60 pixels x 11 pixels
120 pixels
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LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.
Logo usage
In order to maintain the integrity and consistency of the brand, please follow these rules when using the logo. This applies to all versions of the logo. The logo must maintain its relative proportions the elements must never be resized independently of each other The colours of the logo must never be changed from the specification in this guide The logo must never be recreated, imitated or mimicked The logo must never be obstructed as this affects its legibility The logo must never be skewed or distorted do not change its shape
Incorrect proportions
Altered colours
Logo mimicked
Elements resized
Inverted colours
Logo recreated
Logo obscured
Logo skewed
Logo distorted
LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.
Key Messages Key messages focus on what we do best and what we know is attractive to the customer. Key messages should be used whenever possible to explain how the service works. Always keep the key messages in this order. The messages in brackets are optional depending on your audience. Britains largest range of films and games ( 70,000 titles and counting)* FREE first class post for DVD, Blu-ray & Games rental Thousands of films to stream instantly to your PC, TV or PS3TM and now iPad at no extra cost No late fees or long term contracts cancel anytime (Films delivered direct to your door)
If you feel you need to change or edit any of this, please speak first to us at api@lovefilm.com. These guidelines may change from time to time; well keep you updated via the developer portal.
*indicates that depending on space this message can be a separate bullet or run after the first point. eg: B ritains largest range of films and games 70,000 titles and counting
Always keep the key messages in this order, and do not add or subtract.
LOVEFiLM, the LOVEFiLM logo and all other LOVEFiLM product or service names are trade marks of LOVEFiLM International Ltd. or its affiliates. 2011 LOVEFiLM UK Ltd. or its affiliates. All Rights Reserved.