Disclaimer: I understand that if I want a policy that reflects the latest legislation and is appropriate to my organisation, I will seek

specialist legal advice. Policies, job descriptions and person specifications are intended for guidance only and do not act as a substitute for professional advice. I understand that if my organisation decides to rely on a document obtained from the NCVO's HRBank, it does so at its own risk. XXX MARKETING AND COMMUNICATIONS MANAGER MAIN PURPOSE AND SCOPE OF THE JOB To plan and manage the implementation and evaluation of XXXs marketing strategy to promote XXX and home-based XXX, incorporating brand positioning, events and printed and online publishing. To lead on the development of a strong and vibrant volunteer community to support XXXs work. POSITION IN ORGANISATION Reports To: Responsible for: Director of Communications Senior Publications Editor Web Editor Marketing and Events Officer Volunteer Officer

DUTIES AND KEY RESPONSIBILITIES A Marketing and publishing With the Director of Communications, develop, implement and evaluate strategies to establish and market XXX as a brand and home-based XXX to a range of stakeholders, including parents. To ensure that Membership and Professional Development and Operations Departments are supported to develop, implement and evaluate marketing activity focused on XXX and local authorities respectively. To oversee the production of all XXX publications and marketing materials to ensure they support XXXs diversity agenda and comply with its brand image and guidelines. To ensure that XXX maximises the potential of its online presence as a marketing and information resource and as a vehicle to engage with members and other stakeholders To lead, with input from Human Resources, XXXs internal communications plans to ensure effective engagement with staff. To oversee the management of all core XXX events, including the annual conference and XXX Network Seminars to ensure they contribute to XXXs objectives To lead on identifying and establishing strategic partnerships where appropriate to Marketing and Communications to support XXX to meet its objectives. Volunteer development To lead on the implementation and evaluation of XXXs volunteer strategy to support and develop XXXs volunteer community, including recruitment and retention strategies To ensure XXX Forum and Regional Forums are supported to operate effectively

To ensure that the policies and procedures that guide the work of volunteers are appropriate and up to date to improve consistency and manage risk. People Management To lead and manage the performance of the Marketing and Communications team by example, communicating effectively, coaching and developing staff and providing regular feedback, to ensure high levels of performance and that agreed objectives and targets are met. Business planning and management

To contribute to the Communications Departments work planning, including budgeting, financial planning and re-forecasting and inform wider organisational strategy. To be the budget manager for all Marketing and Communications team activity, monitoring the budget and ensuring variances are minimised and report on these to the Director of Communications. To ensure compliance with financial policies and procedures.

XXX MARKETING AND COMMUNICATIONS MANAGER This person specification sets out the essential, minimum qualities we are seeking for this post. Please ensure that your application demonstrates how you meet the criteria. You may include voluntary, unpaid and paid work. CRITERIA Criteria Tested At Application Intervie w

Test

EXPERIENCE

Experience in a similar role at a senior level including: Successful track record of managing marketing strategies and the production of materials, including web and print Working with volunteers Collaborative working with external partners and agencies People management and development Budget management.

SKILLS AND ABILITIES

Project management skills with a proven capacity to organise human and financial resources within rigorous timeframes and budgets Intermediate ICT skills Financial and commercial acumen Influencing and persuasion Editorial skills Strong interpersonal and communication skills Excellent oral, written and presentation skills Motivational and coaching skills Demonstrate anti-discriminatory practice in all areas of work

KNOWLEDGE

Knowledge of A range of marketing techniques and tools, including publications Event management Volunteering Knowledge and commitment to diversity and ability to apply awareness of diversity issues to all areas of work

EDUCATION/ TRAINING

Educated to degree level or equivalent Evidence of CPD with demonstrable relevance to the services managed

OTHER REQUIREMENTS

Ability to work flexibly including some work at weekends To be able to occasionally be away from home overnight