MICHELLEKITSON

4501 Glen St. La Mesa, CA 91941 (619) 277-2216 Kitson.Michelle@gmail.com www.MichelleKitson.com

P ROFILE
I am a marketing strategist who brings creative energy and a positive attitude to work. I help companies and organizations develop and implement integrated marketing campaigns (social media, web, email, traditional, events), tell authentic brand stories, increase social media engagement and create genuine connections with target audiences.

E DUCATION
University of California, Santa Barbara Bachelor of Arts, Sociology with a minor in SocioCultural Linguistics Graduated with honors and leadership certification Relevant coursework: Critical Thinking, Problem Solving, Studying People, Conversation Analysis

P ROFESSIO NAL E XPERIENCE

Michelle Kitson Consulting (Freelance) Marketing Strategist Jan/10 Present Develops digital marketing strategies and campaigns. Clients include a financial education company, a women's health care provider, a yoga instructor, a clinical psychologist, an auto repair shop and a marketing agency. Managed content development for LoaLiving Magazine (brand touch point) and served as editor for first 2 issues. Kitz & Calvin: Travel blog Social Media Marketing Manager Dec/12 Apr/13 Developed and distributed content on social media for Kitz & Calvin," a travel blog that documented a fourmonth-long adventure in Southeast Asia and Oceania. Chased down free wi-fi signals like you wouldnt believe! Community Environmental Council (CEC) Online Marketing Manager Jan/11 Dec/12 Developed, implemented and analyzed the success of all web, email and social media marketing efforts. Created a Personal Stories blog series that utilized brand storytelling to prompt behavior change and better explain the organizations mission. The series drew 103% more traffic than any other blog category. Managed social media content calendars on multiple platforms (Facebook, Twitter, Instagram, LinkedIn). Increased Facebook likes by 138%, increased Twitter followers by 105%, and increased user engagement. Directed a marketing committee and sub-contractors (graphic design, photography, event production) for CECs Santa Barbara Earth Day Festival (35,000 attendees). Systemized company brand identity across all marketing channels, both online and offline. Alcohol & Drug Program, UC Santa Barbara Community Education and Outreach Coordinator Jan/09 Dec/10 Recruited, hired, trained and supervised student staff through the development of four health marketing campaigns. Campaign strategies included web development, social media, print materials and street marketing. Launched a website that drew 450,000+ hits and Facebook Page that gained 1,150 followers in only four months. Led focus groups and administered surveys to measure campaign impact. Marketing/Administrative Assistant July/08 Dec/08 Enhanced department brand recognition through the execution of a comprehensive marketing plan (website redesign, social media presence, branding of physical spaces, redesign of printed and electronic material).

Orientation Programs, UC Santa Barbara Editor, Kiosk Student Handbook Sept/07 Jun/08 Managed outreach/advertising campaign to solicit funds for final publication, fundraised over $8,000 for project. Wrote the first-ever transition report thoroughly outlining the project process for successor. Program Coordinator Nov/06 Sept/07 Recruited, hired, trained, and directly supervised a 25 member staff. Spoke to over 4,000 incoming students and their parents. Served as brand ambassador for the university. Staff Advisor Advised over 200 students on academic schedules and student life issues. Led campus tours and extensively trained in leadership skills and diversity issues.
Mar/06Sept/06

A DDITIONAL S KILLS
Highly Proficient in: o David Allens Getting Things Done (GTD) productivity method, Trained in 2012 o Social Media Tools (Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, RSS feeds, Blogs) o Content Management Systems (Joomla, Wordpress, Custom CMS) o MS Office (Word, Excel, Powerpoint, Outlook) o Internet Browsers (Mozilla Firefox, Google Chrome, Internet Explorer) Proficient in: o Basic HTML coding o Web Analytics Tools (Google Analytics, Facebook Analytics, bit.ly) o Adobe Creative Suite (Photoshop, InDesign, Dreamweaver, Illustrator)