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dvb- 7118443, 8623251, 8112441
E-mail

: gyankoshprokashoni@gmail.com
gk_tarafder@yahoo.com

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SEO Specialist in Bangladesh since 2001
Seoppcsmm.com

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infobook7@gmail.com
mmr.sinha@yahoo.com(Facebook)
+8801741498043

http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217

10

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

m~wPc GK bRi
1g Aavq : mvP Bwbi cv_wgK aviYv .........................................................................................23
2q Aavq : UKwbKvj Uvg (SEO Jargon & Technical word)...................................................37
3q Aavq : Gm B I Gi Rb cwiKbv Zwi (Creating an SEO plan)...........................................55
4_ Aavq : mvP Bwb djx IqemvBU Zwi................................................................................67
5g Aavq : KxIqvW wimvP Ges wmjKkb.....................................................................................87
6 Aavq : KxIqvW GbvjvBwmm Uzj&m (Keyword Analysis tools)...............................................113

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7g Aavq : Avcbvi IqemvBUK SEO Kib..............................................................................139


8g Aavq : B-gBj GWm Zwi................................................................................................465
9g Aavq : Blogspot G eM Zwi............................................................................................177
10g Aavq : Blogspot Gi eMK SEO Kiv..............................................................................195
11g Aavq : evsjvq eM Zwi....................................................................................................203
12g Aavq : Avcbvi evsjv eMK SEO Kib..............................................................................261
13g Aavq : Rygjvi Iqe mvBUK SEO Kiv..............................................................................277
14g Aavq : IqejxZ wd eM Zwi...........................................................................................297
15g Aavq : Iqejx eMK AbcBR AcwU gvBRkb....................................................................321
16g Aavq : Iqejx eMK AdcBR AcwU gvBRkb...................................................................349
17g Aavq : IqvWcm wd eM Zwi..........................................................................................403
18g Aavq : wd IqvWcm eMK SEO Kiv.................................................................................431
19g Aavq : IqvWcm mvBUK SEO Kiv..................................................................................443
20Zg Aavq: Social Merketing...........................................................................................467
21Zg Aavq: Microworkers................................................................................................501
22Zg Aavq: Odesk (wdjv gvKUc-m).................................................................................515
23Zg Aavq: Geta freelancer..............................................................................................583

11

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

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12

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

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1g Aavq t mvP Bwbi cv_wgK aviYv....................................................................23
1.1 mvP Bwb wK?....................................................................................................................23
1.2 mvP B (Search index)................................................................................................24
1.3 mvP Kvqwi (Search quary)..............................................................................................25
1.4 Kvqwi BUvidm (Quary interface)..................................................................................26
1.5 mvP Bwb gvKwUs Kb GZ iZc~Y? (Why bother which sear)............................................28
1.6 cqvRbxq Uzj&m (Gathering your tools).............................................................................29
1.7 wewfb aibi mvP Bwb (Clasification of search engine).....................................................29
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1.8 IqemvBU gvKwUs Uzj.........................................................................................................34
1.9 gvbyl mvP Ki Kb?............................................................................................................34
1.10 mvP Bwb wKfve KvR Ki.................................................................................................34
1.11 Kvwiqvi wnme SEO.......................................................................................................35

2q Aavq t UKwbKvj Uvg (SEO Jargon & Technical Word)..........................37


2.1 mvP mvBU (Search Site)....................................................................................................39
2.2 mvP Uvg (Search term).....................................................................................................39
2.3 mvP iRv (Search result)...............................................................................................39
2.4 mvP Bwb AcwUgvBRkb (Search engine optimization)......................................................40
2.5 vqjvim (Crwles)........................................................................................................40
2.6 ivswKs (Ranking)...........................................................................................................40
2.7 BbW (Index)...............................................................................................................41
2.8 AiMvwbK iRv (Organic)...............................................................................................41
2.9 j mvP..........................................................................................................................43
2.10 cmwms Kvqvwim (Processing Quaries)...........................................................................46
2.11 KxIqvW (Keywords)......................................................................................................47
2.12 In bound link or back link..........................................................................................50
2.13 cBR ivsK Ges KbUU...................................................................................................51
2.14 Black Hat & White Hat SEO. ...................................................................................52
2.15 Aviv wKQz GK bRi.........................................................................................................53

3q Aavq t Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)....................55


3.1 SEO Kb cqvRb (Why you need SEO).........................................................................57
3.2 Avcbvi Iqe mvBUi wWRvBbviK wekvm bv Kiv (Do not trust your website designer)............59
3.3 SEO Gi Rb goal wVK Kiv (Setting SEO goals)..............................................................60

4_ Aavq t mvP Bwb dwj IqemvBU Zwi............................................................67


13

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

4.1 gvwwgwWqv Gi eenvi Kgvbv (Limiting Multimedia).........................................................69


4.2
Mvwd
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4.3 cvMvwgs jvsqR Ges SEO. ............................................................................................74
4.4 mnR Ki IqemvBU Zwi (Make it user friendly)..............................................................76
4.5 KbUU (Content)...........................................................................................................78
4.6 Iqe Kwc ivBwUs...............................................................................................................82

5g Aavq t KxIqvW wimvP Ges wmjKkb.................................................................87


5.1 KxIqvW Gi iZ (Importance of Keyword )...................................................................87
5.2 KxIqvW GbvjvBwmm i Kiv (Starting your keyword analysis)...........................................91
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5.3 Anchor UU.................................................................................................................99
5.4 KxIqvW WbwmwU (Right keyword density)......................................................................101
5.5 KxIqvW PzR Kiv...............................................................................................................104
.

6 Aavq t KxIqvW GbvjvBwmm Uzj&m (Keyword Analysis tools).........................113


6.1 IqvW UvKvi.....................................................................................................................115
6.2 Word tracker G GKvDU Zwi.........................................................................................117
6.3 KxIqvW WbwmwU Uzj&m.......................................................................................................121
6.4 Mj Adwords wK?........................................................................................................124
6.5 Mj Adwords GKvDU Zwi............................................................................................124
6.6 Iqe gvvi Toolkit.......................................................................................................132

7g Aavq t Avcbvi IqemvBUK SEO Kib.........................................................139


7.1 Ab-cBR AcwUgvBRkb...................................................................................................139
7.2 UvBUj UvM (Title tag)...................................................................................................141
7.3 gUv wWwckb (Meta discription)...................................................................................146
7.4 WywcKU KbUU eenvi bv Kiv...........................................................................................148
7.5 BD Avi Gj....................................................................................................................150
7.6 GBP wU Gg Gj Gi iZ...................................................................................................151
7.7 KxIqvW AcwUgvBRkb .....................................................................................................154
7.8 Avi UvM (Alt tag).......................................................................................................154
7.9 WvgBb bBg (Domain Name)......................................................................................156
7.10 mvBUgvc (Sitemap).....................................................................................................158
7.11 Ad-cBR AcwU gvBRkb (Off-page SEO).....................................................................160

8g Aavq t GKwU B-gBj GWm Zwi Kiv.............................................................165


14

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

9g Aavq t eMU ewMs Zwi.............................................................................177


9.1 e- w Ms wK?........................................................................ .............................177
9.2 e- w Ms-Gi c K vif`........................................................... ..............................177
9.3 Blogspot G GKvDU Zwi Kiv..........................................................................................178
9.4 Blogspot-G cv wjLv...................................................................................................182
9.5 Blogspot-G GWmi wevcb `Lvbv..............................................................................186

10Zg Aavq t Blogspot Gi eMK SEO Kiv......................................................195


10.1 Blogspot Gi eMK SEO Kiv........................................................................................195
10.2
Kibe-Mi welqe................................................................................................................195
10.3 eM UvBUj....................................................................................................................195
10.4 UjU cQ` Kiv.........................................................................................................196
10.5 gvbmZ KbUU ev AvwUKj wjLv......................................................................................196
10.6 KxIqvW (Keyword )...................................................................................................196
10.7 UvBUj G wK-IqvW hvM Kiv............................................................................................196
10.8 cv G wK-IqvW hvM Kiv..............................................................................................197
10.9 wewfb mvgvwRK bUIqvwKs mvBUjvi gvag.......................................................................199
10.10 M AvwUKj wjLvi gvag............................................................................................199
10.11 wj weAvc Gi gvag.................................................................................................199

11Zg Aavqt evsjvq eM Zwi..............................................................................203


11.1 eMvi eM Zwi...............................................................................................................203
11.2 j G GKvDU Zwi.......................................................................................................204
11.3 mvBb Avc.....................................................................................................................204
11.4 WvmevW......................................................................................................................205
11.5 eM jLv.......................................................................................................................206
11.6 eM wkivbvg..................................................................................................................206
11.7 UgcU cQ`................................................................................................................207
11.8 cvws.........................................................................................................................209
11.9 fvlv cwieZb (Language)..............................................................................................216
11.10 New blog.................................................................................................................217
11.11 Edit Post..................................................................................................................217
11.12 Edit Page.................................................................................................................217
11.13 Comments...............................................................................................................218
11.14 Monetize.................................................................................................................219
11.15 e-M UvwdK cheY (Stats) ...........................................................................................220
11.16 Settings....................................................................................................................221
11.17 Publishing...............................................................................................................225

15

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22Zg Aavq Odesk (wdjv gvKUm)

11.18 Formatting...............................................................................................................226
11.19 Comments...............................................................................................................228
11.20 Who Can Comments...............................................................................................228
11.21 Archiving................................................................................................................230
11.22 Site Feed.................................................................................................................231
11.23 Email & Mobile......................................................................................................232
11.24 OpenID...................................................................................................................233
11.25 Permission..............................................................................................................234
11.26 Page Elements........................................................................................................235
11.27 Edit HTML.............................................................................................................237
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11.28 UjU wWRvBb..........................................................................................................240
11.29 Templates................................................................................................................241
11.30 Background.............................................................................................................241
11.31 Layout.....................................................................................................................242
11.32 Adjust widths..........................................................................................................243
11.33 GvWfvW (Advanced)
..............................................................................................244
11.34 Kvg WvgBb cwieZb.................................................................................................256

12Zg Aavq t Avcbvi evsjv eMK SEO Kib.......................................................261


12.1
Mj
(Google)
............................................................................................................262
12.2 mvP Bwb AcwUgvBRkb wkLZ wK wK jvMe.......................................................................263
12.3 K mePq iZc~Y........................................................................................................264
12.4 KxIqvW wK..................................................................................................................267
12.4.1 KxIqvW evQvBKiY......................................................................................................267
12.4.2 KxIqvW evQvBKiY cwqv............................................................................................268
12.4.3 wKfve eenvi Kieb Kx-IqvW......................................................................................270
12.5 gUv UvMi gvag.........................................................................................................270
12.6 mvBUi KbUU ev AvwUKji gvag..................................................................................271

13Zg Aavq t Rygjvi Iqe mvBU K SEO Kiv....................................................277


13.1 IqemvBU wK?...............................................................................................................277
13.2 Rygjv Iqe mvBU ..........................................................................................................278
13.3 Rygjv IqemvBU SEO Kivi myweav..................................................................................279
13.4 Rygjv IqemvBU Gi SEO Gi m~Pbv..................................................................................281
13.5 mvP Bwb (Search Engine)...........................................................................................281
13.6 Joomla Website G SEO apply..................................................................................283

16

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22Zg Aavq Odesk (wdjv gvKUm)

13.7 Joomla Website Gi landing page SEO....................................................................286


13.8 Title Ges H1 headding..............................................................................................286
13.9 Privacy Policy..........................................................................................................288
13.10 XML sitemap creation............................................................................................288
13.11 W3C Validation......................................................................................................289
13.12 Image Optimization................................................................................................289
13.13 Ad cBR AcwU gvBRkb.............................................................................................290
13.14 Indexing and Submission.......................................................................................290

14Zg Aavq t IqewjZ wd eM Zwi....................................................................297


KibWeebly mvBU wbRi Iqe mvBU ev eM ZwiKiY...............................................................297
14.1
14.2 weebly.com wd GKvDU Zwi........................................................................................297
14.3 bZzb mvBUi bvg wbaviY..................................................................................................298
14.4 WvgBb bvgKiY............................................................................................................299
14.5 Weebly Z tab contents mg~n......................................................................................303
14.6 Designs Tab _K Tamplate evQvBKiY........................................................................304
14.7 Weebly design Gi default image cwieZb..................................................................306
14.8 bZzb weebly page Zwi ev mshvRb................................................................................307
14.9 Content cwZvcb........................................................................................................309
14.10 Title mn paragraph cwZvcb.....................................................................................310
14.11 Paragraph G title wbaviY...........................................................................................310
14.12 Qwe mshvRb...............................................................................................................311
14.13 bZyb e-M (blog) page Zix...........................................................................................312
14.14 Editor Tab page.....................................................................................................314
14.15 Settings Tab............................................................................................................316
14.16 Weebly site Publish................................................................................................317

15Zg Aavq t Iqewj eMK AbcBR AcwU gvBRkb.............................................321


15.1 Weebly mvBK mvP Bwb Gi DchvMx Ki Zvjv t.............................................................323
15.2 Weebly Ab cBR AcwUgvBRkb t................................................................................323
15.3 Site Description t......................................................................................................327
15.4 Meta Keywords........................................................................................................329
15.5 Fotter Code...............................................................................................................332
15.6 Header Code.............................................................................................................340
15.7 Weebly Z Advanced Settings mshy Kiv...................................................................342
15.8 Weebly ALT UvMi eenvi.........................................................................................345
15.9 Weebly mvBU Gi wjsK GP......................................................................................346

17

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

16Zg Aavq t Iqewj eMK AccBR AcwUgvBRkb..............................................349


16.1 Weebly mvBUK Off page optimization.......................................................................351
16.2 AvwUKj wWiwi mvewgkb................................................................................................351
16.3 wWiwi mvewgkb............................................................................................................356
16.4 Uc WvBiKUwi ZvwjKv.....................................................................................................358
16.5 dvivg cvws................................................................................................................362
16.6 Forum List................................................................................................................366
16.7 wj of DoFollow Blogs (cR i 3+).......................................................................374
16.8 wjsK GKP.................................................................................................................377
Kib
16.9 mvkvj eyKgvwKs............................................................................................................377

17Zg Aavq t IqvWcm wd eM Zwi...................................................................403


17.1 Wordpress.com G GKvDU Zwi Kiv.............................................................................405
17.2 Wordpress.com G cv wjLv......................................................................................415

18Zg Aavq t IqvWcm eMK SEO Kiv.............................................................431


18.1 Avmyb c_gB `Lv hvK SEO KvK ej?............................................................................433
18.2 Home Title...............................................................................................................435
18.3 Home Description....................................................................................................436
18.4 Home Keywords .....................................................................................................436

19Zg Aavq t Wordpress.com Gi Gm B I...........................................44 3


19.1 mvBU UvBUj I UvM jvBb wVK Kiv....................................................................................445
19.2 cvi UvBUj G KxIqvW hy Kiv..................................................................................446
19.3 cvi ga KxIqvW hy Kiv..........................................................................................450
19.4 URL ev wj GwWU Gi gvag.........................................................................................452
19.5 cv UvM hy Kiv........................................................................................................457
19.6 BgRi ev Qwei Gm B I.................................................................................................461

20Zg Aavq t Social Merketing...................................................................467


20.1 Twitter Kx..................................................................................................................469
20.2 Twitter Status...........................................................................................................469
20.3 Following.................................................................................................................469
20.4 Follower...................................................................................................................469
20.5 Twit..........................................................................................................................470
20.6 Twitter G iwRkb Kiv.............................................................................................470
20.7 Twitter G vUvm wjLv.................................................................................................482

18

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

20.8 Twitter _K Avqi Dcvq.............................................................................................478


20.9 be-a-magpie..............................................................................................................484
20.10 RevTwt...................................................................................................................484
20.11 Sponsored Tweets...................................................................................................486
20.12 GvfWm UzBUvi........................................................................................................487
20.13 Facebook Marketing..............................................................................................487
20.14 Face book G GKvDU Zwi..........................................................................................488
20.15 Face book Gi gvag Avq..........................................................................................497

21Zg Aavq: Microworkers..........................................................................501


Kib
21.1 Microworkers _K Avq..............................................................................................501
21.2 KvRi cKvif`.............................................................................................................501
21.3 Microworkers G iwRkb Kivi cwZ.........................................................................501
21.4 Microworkers G KvR Kivi cwZ.................................................................................506

22Zg Aavq: Odesk (wdjv gvKUcm)............................................................515


22.1 wdjv gvKUcm .........................................................................................................517
22.2 Odesk.......................................................................................................................517
22.3 Odesk mvBU iwRkb Kiv.........................................................................................518
22.4 ODESK-G KvRi Rb weW `qv....................................................................................536
22.5 ODESK TEST.........................................................................................................543
22.6 Odesk U mvRkbm...................................................................................................557
22.7 Odesk-Gi wj ew Kiv................................................................................................561
22.8 Odesk _K AwRZ UvKv wKfve ZzjZ nq.........................................................................566

23Zg Aavq: Geta freelancer.......................................................................583


23.1 Geta freelancer.........................................................................................................583
23.2 Freelancer mvBU iwRkb cwZ................................................................................583
23.3 Freelancer mvBU G KvRi Rb weW `qv........................................................................601

19

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

20

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

1g Aavq
Kib

mvP Bwbi cv_wgK aviYv (Basic of search engine)

21

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

22

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

1 mvP Bwbi cv_wgK aviYv (Basic of search engine)


1.1 mvP Bwb wK?
Avcwb hLb Kvb Z_ (information) Rvbvi Pv Kib ZLb Avgiv KvDK wRm Kwi Ggb
AbK wKQz AvQ hwU nqZv Avgvi Avkcvki KD Rvb bv| ZLb Rvbvi Dcvq wK? Avgiv
hLb Kvb Z_ Rvwb bv ZLb Avgiv mvP Bwb (search engine) LuvRvi Pv Kwi, hgb t
j (Google), Bqv (yahoo) BZvw` mvP Bwb Avgiv mvP Kwi| Avcwb GKwU k
(word) A_ev dm (phase) mvP e wjL mvP evUb wKK Kib| KqK mK-Gi ga
KZ
Kibjv (hundreds or thousends) cBR `Lvq, idvimn| Gici H wjsK-G wKK
Kij AvcbvK Kvb wbw` cBR G wbq hve|
mvP BwbK wWRvBb Kiv nqQ BbdigkbK mvP Kivi Rb| Gjv mvaviYZ Iqv IqvBW
Iqe (world wide web) Ges GdwUwc (FTP) mvfvi| mvP Kivi ci h Bbdigkb cvB
mwU mvaviYZ Iqe cBR, BgR, Z_ Ges Ab hKvb dvBj|
mvP Bwb nQ GKwU mdUIqvi cvMvg (software program) A_ev Uzj&m (tools) hwU mvP
wUgi Dci wfw Ki wewfb Iqe mvBU LyuR ei Ki `q|
wbg GKwU wP Avwg Mj mvP Bwb wjLwQ (hotel in coxes bazar) KviY Avwg Rvwb bv
KevRvi wK nvUj AvQ|

wP t mvP iRv `LvQ


23

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

wP mvP iRv `LvQ Dcii wP KZjv wjsK `LvQ, GLb Avwg h Kvb GKwU wKK
Ki `LZ cvwi Avwg hv PqwQjvg Zv wK GLvb cvIqv hvQ wKbv| Avwg GLb Hotels wjsK
wUZ wKK KiwQ|

Kib

wP t wKK Coxes bazaar hotel


wKK Coxes bazaar hotel GB aibi mvP iRvjv memgq GK iKg bvI _vKZ cvi|

1.2 mvP B (search index)


mvP Bwb index collects, pharse & data store Ki `Z Ges mwVK (acctual)
Bbdigkb retrival Gi Rb|
Bws Gi Dk nj speed Ges performance K AcwUgvBR Kiv| Gi dj BDRvi hwU
RvbZ Pvq m aibi Z_ `Lvq| AbK mgq `Lv hvq Avcwb hwU PvQb wVK mwVKfve HwU
cvQb bv| GwU bv cvIqvi AbZg GKwU KviY nQ mwVK Bws| wbgi wP `Lv hvQ,
Avwg RvbZ PvwQ Hotel porjaton mLvb nqZv Gi Iqe mvBU A_ev Z_ `Lve, wK
mUv Hfve bB|
24

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t mvP iRv `LvQ


we:`t Avgiv hfve Hotel porjaton wP `LwQ GwU GiKg bvI _vKZ cvi, KviY mvP
Bwb memgq cwieZb nq|

1.3 mvP Kvqwi (search quary)


GKRb BDRvi Zvi cqvRb h Z_ mvP Ki A_ev Iqe mvP Bwb wjL (type) mwUB nQ
mvP Kvqwi| GLb Avcwb hw` (online money earning) mK RvbZ Pvb Zvnj wbgi
wP Avcwb wjLjb online money earning Avi GwUB nQ mvP Kvqwi|
25

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t Online money earning w`q mvP Kiv nQ|


Online money earning w`q mvP Kiv nQ| Dcii wP ei wfZi h jLvwU AvQ
(online money earning) mwUB nQ mvP Kvqwi|

1.4 Kvqwi BUvidm (quary interface)


Kvqwi BUvidm ejZ mvP Bwb ejj c_g gvbyli gb h welqwU Avm| Kvqwi
BUvidm nQ GKwU cBR hwU BDRvi `L hLb Zviv GwUK mvP Bwbi mv_ navigate
Ki|
wbgi wP `Lv hvQ t26

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t mvP BUvidm (www.ask.com)


mvP BUvidm (www.ask.com) nQ GKwU wmj cBR hLvb mvP BbcyU Ges evUb
AvQ| wbg yahoo Gi mvP BUvidm `Lvbv njv t-

wP t yahoo Query Interface


Dcii wP Bqv cBR G Kvqwi e QvovI AbKwj myweav BDRvK `Iqv nQ, hgbtwd B-gBj GKvDU, Iq`vi Bbdigkb, wbDR, Ljv-ayjv BZvw`|
27

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

1.5 mvP Bwb gvKwUs Kb GZ iZc~Y? (why bother which sear)


mvP Bwb Kvb GKwU IqemvBUi wfwRUii Drm| ewkifvM IqemvBU mvP Bwb w`q
wfwRU Kiv i nq| ewkifvM IqemvBUi, cvq 80% wfwRUi mvP Bwb _K Avm (GwU
fwelZ Aviv evoe)|
wewfb KviY mvP Bwb AZ iZcY~ tK) ewki fvM wfwRUi mvP Bwb _K Avm| cwZ gvm wewjqb mvP nq|
L) GK Rwic `Lv MQ united states cwZ gvm 10 wewjqb mvP
nq (comscore,2008)
KibM) ewkifvM BDRvi Rvb bv Zv`i Kv_vq hZ ne, GgbwK Zviv AbK Iqe mvBUi
(url) gb ivLZ cvi bv| mRb Zviv mvP BwbjvZ mvP Ki|
N) mvP nj inexpensive GKwU cwZ hvi gvag Lye Kg LiP gvbyli KvQ cuQvbv
me|
gb Kib Avcwb Wji GKwU KwDUvi q KiZ Pvb, wK Avcwb wKQzB Rvbb bv| Kv_vq
cvIqv hvq, g~j KZ? Ges KbwdMvikb wK? GLb Avwg GKwU mvP Bwb mvP w`j wbgi
wPi gZ GKwU wP Pj Avme|

wP t Wj KwDUvi mvP Kiv nQ


Wj KwDUvi mvP Kiv nQ GLvb _K Kvb GKwU wjsK G wKK Ki Avwg Wj KwDUvi
mK RvbZ cvie| GZ Ki Wj Kvvwbi wew evojv, Avi Avgvi KwDUvi q Kiv
nj|
28

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

1.6 cqvRbxq Uzj&m (gathering your tools)


Avcbvi IqemvBUK AcwUgvBR KiZ Ges fvj ivsK-G wbq hZ Avcbvi wKQz Uzj&m
cqvRb| hgbtK) BUvibUi cv_wgK vb
L) BUvibU mshy GKwU KwDUvi
M) GKwU IqemvBU A_ev eM
N) html mK vb
html cvMvwgs mvP Bwb AcwUgvBRkb Kivi Rb LyeB iZcY~ | ZvB Avcwb jLKi html
Kib
eBwU coZ cvib, hLvb Avcwb html mK c~Y vb cveb| Avi eM Ges Iqe mvBUi
Rb jLKi weMxwbs Rygjv I weMxwbs IqvWcm eB `ywU LyeB iZc~Y|

1.7 wewfb aibi mvP Bwb (Clasification of search engine)


mvP Bwb mvaviYZ wZb aibi t1. cvBgvwi mvP Bwb
2. mKix mvP Bwb
3. UvMUW mvP Bwb
cvBgvwi mvP Bwb tmvP Bwbi K_v gb Kij c_gB hme mvP Bwbi K_v gb co, hgb-Bqv, j,
GgGmGb Gjv nj gRi mvP Bwb|
cvBgvwi mvP Bwb mvaviYZ Iqe mvBUi ewkifvM UvwdK Zwi Ki| cZKUv cvBgvix mvP
Bwb Abjvi Pq Avjv`v| j nQ ccyjvi GKwU mvP Bwb Abjvi Pq| KviY GwU
better iRv `q| cvBgvix mvP Bwbjv mvP iRv QvovI w`b w`b bZzb bZzb mvwfm w`q
_vK| hgb news, entertainment, maping BZvw`|

29

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

j (Google)
Google nj mvP Bwbjvi ga AbZg Rbwcq GKwU mvP Bwb| Google mvP Bwbi
GWm nQ-www.google.com.

Kib

wPt google mvP Bwb

Bqv (Yahoo)
AbK BqvK mvP Bwb ej wK GwU Iqe wWiwiI| wewfb Iqe mvBUi ZvwjKv GLvb
Category Ges Sub category AvKvi cvIqv hvq| GwUi GWm nQ www.yahoo.com

wPt Yahoo mvP Bwb


30

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

GgGmGb (MSN)
GgGmGb mvP BwbwU Bqv,ji gZ GZ kwkvjx bv| GgGmGb K mvaviYZ IqemvBUi
Gi ivswKs Gi Rb evenvi nq _vK| bZzb IqemvBUi Rb GwU fvj, KviY Lye mnR
GgGmGb G iswKs G Avbv hvq| MSN g~jZ cBR Gi KbUU Gi Dci wbfi Ki iswKs
wbaviY Ki| MSN GWm nQ www.msn.com

Kib

wP t MSN mvP Bwb


mKvix mvP Bwb tSecondary Search Engine mvaviYZ QvU UvMU Ges wbw` wKQz audience `i Rb|
GwU AbK ewk UvwdK RbviU Ki bv| GwU locally LyeB eenvi Kiv nq| KqKwU
mKvix Search Engine hgbt-lycos, looksmart, miva, Ask.com Ges espotting
Gjv mvaviYZ valuable traffic generate Ki| AbKB G Rb Secondary Search
Engine Gi Dci wekvm ivL|
31

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t www.ask.com

wP t www.lycos.com

32

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t www.looksmart.com
UvMUW mvP BwbtG aibi Search Enginejv LyeB specific (wbw`) mevi Rb| GwU mvaviYZ LyeB mvaviY
Uwc wbq KvR Ki| hgbt-medicine, science, travel, sports BZvw`| wbg GKwU
citysearch Gi wP `Lvbv njv|

wP t www.citysearch.com
33

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

1.8 IqemvBU gvKwUs Uzj tK) IqemvBU GKwU kwkvjx hvMvhvMi Uzj wnme KvR Ki| hw` GwUK Avgiv UwWkbvj
wcU Ges eWKvws wgwWqvi mv_ Zzjbv Kwi|
L) cWv cgkb, wew Ges mvwfm KvgviK Bbdig Kivi Rb|
M) mvBU ZLbB ewbwdwkqvj ne hw` Avcbvi BDRvi iv GwUK LyR cvq|
N) cvq 50% evDRvi mvP Bwb eenvi Ki Avi evwK 50% mivmwi BD Avi Gj eenvi Ki|
Kib
G aibi Kvb cvWv q-weq msv IqemvBU Kivi Rb jLKi B-Kgvm G Rygjv
fvPygvU Ges B-Kgvm G `ywU eB msMn Kib| Avi wbR wbR Avcwb AbjvBb GKRb eemvqx
nq hvb| ZvQvov AbjvBb AbK KvR cvIqv hvq mjv KiZ cvib| eBwUZ B-Kgvm Zwi
mK Lye mnR fvlvq mewKQy jLv AvQ PvBj h Kvb KD GwU wkLZ cvi| hZw`b hve
Gi wWgv ZZ evoZB _vKe| KviY gvbyl GLb me wKQz Ni em cZ Pvq| Avi gvbyli
Gme cqvRbxq mvwfm `Iqvi Rb Avcbvi GKwU IqemvBU cqvRb| GLb Avcbvi H
IqemvBUwU mevBK Rvbvbvi Rb IqemvBU K SEO KiZ ne| GQvovI jLKi BgvKwUs eBwU coZ cvib| wKfve BUvibU gvKwUs KiZ nq m welq RvbZ| GKwU
mdj AbjvBb weRbmi AekB IqeUzj&m Ges ewMs Kivbv DwPZ| KviY BUvibU eenvi
GLb hfve w`bw`b eo PjQ ZvZ Kvb wKQz LyuR cvIqv KwVb nq coQ| Avi m RbB
IqemvBUK SEO KiZ ne hb Abiv Lye mnR LyuR cvq|

1.9 gvbyl mvP Ki Kb?


gvbyli eZvi mv_ mv_ gvbyl GLb Kg wRwbm iY ivLZ cvi| GgbwK gvbyl GLb Pvq
me wKQz hb hZ `Z me Rvbv hvq| GwU GKgv m e mvP Ki| Avi GwU Avgiv mvP Bwb
Ki _vwK hgbt-j, Bqv BZvw`| Ggb wK bB hv mvP w`q cvIqv hvq bv| gvbyli
eenvii me wKQzB GLb BUvibU cvIqv hvq| gvbyl mvP Ki ARvbv wRwbm Rvbvi Rb| Avi
GB mvwPs me mgq _vKe KviY gvbyli Rvbvi kl _vKe bv| Avi G myhvM K KvR jvwMq
Avcwb ewbwdUW nZ cvib| mRb eBwU AvcbvK AbK mvnvh Kie|

1.10 mvP Bwb wKfve KvR Ki


GwU eySvi mnR Dcvq nj Avcbvi eB Gi c_g h B _vK m B _K cBR bv^vi
`L Avcwb hUv PvQb mLvb Pj hZ cvib| Avi m B hw` BjwbK B nq
Zvnj GKwU wKK Gi gvag Lye mnR LuyR cveb| mvP Bwb nQ Ggb GKwU UKbvjwR
hwU Kvb aibi wbw` Kvb Z_ GB wekvj Iqv IqvBW Iqe _K ei Ki Gb `q|
34

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Avcwb h IqvWwU mvP e wjLQb mvP Bwb mwUK Kqvi Ki mvP Bwb WvUvemi
mv_| GRb mvP Bwb wewfb cvMvg Ges GvjMvwi`g eenvi Ki _vK| mvP Bwb hfve
KvR Ki Zvi mB dvskbjvK mvaviYZ wZbwU fvM fvM Kiv nqQ|
Gjv ci wevwiZ AvjvPbv Kiv nqQ| GQvov BUvibU gvKwUs mK Aviv ewk RvbZ
B-gvKwUs eBwUi mvnvh wbZ cvib|

1.11 Kvwiqvi wnme SEO


Kvwiqvi wnme SEO Gbvwj GKwU PgrKvi cdkb Ges GwUi wWgv w`b w`b evoZ
Kib
_vKe| Z_ chyw hZ DbZ ne Gi Pvwn`v ZZ evoe| h Kvb KD PvBj wdjvvi wnme
SEO Gi KvR KiZ cvib Ges Pvwn`vI AbK| BUvibU Z_v IqemvBUjvZ cPzi
cwigvY SEO Gi KvR cvIqv hvq| hme mvBU KvRjv cvIqv hvq odesk, freelancer
BZvw` mvBU jvZ AbK ewk KvR cvIqv hvq| hLvb KvRi Zzjbvq KvR Kivi jvK
AbK Kg| GLvb KvR Kivi Rb msMn Kib BUvibU AvZKgmsvb eBwU| GQvov I
BUvibU eemv Kivi Rb msMn Kib B-Kgvm Ges Rygjv fvPygvU eBwU| gb ivLeb SEO
KvR Kivi Rb Lye GKUv wkvMZ hvMZvi `iKvi nq bv| GgbI `Lv MQ KD GKRb `kg
kYx ch covbv KiI SEO Gi KvR KiQ| h evK MvDiB nvK bv Kb, h KD
SEO Z KvR KiZ cvib| wkvMZ hvMZv GLvb Kvb evav bq| evav ay gbi BQv|
Avcwb hw` Pvb Avcbvi c cviv me| GgbwK Avcbvi Kvb AvBwU bjRi cqvRb bvB|
evmvq emI cwZw`b `yB wZb Nv mgq w`q AvDU mvwms Gi gvag ek fvj UvKv Avq KiZ
cvib| GQvov evsjv`ki wewfb KvvwbZ SEO cdkbvj wnme Kvwiqvi i KiZ
cvib| hvi Pvwn`v evsjv`kI GLb AbK ewk|

35

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

36

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2q Aavq

Kib

UKwbKvj Uvg (SEO Jargon & Technical Word)

37

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

2 UKwbKvj Uvg (SEO Jargon & Technical Word)


38

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.1 mvP mvBU (Search Site)


mvP mvBU nQ GK aibi IqemvBU hvi gvag Avcwb Ab GKwU Iqe mvBU LuyR _vKb|
hgb j Bqv BZvw`|

2.2 mvP Uvg (Search term)


GwU GKwU k ev k mgw| hwU Avgiv Kvb Z_ LuvRvi Rb mvP Bwb wjL _vwK|

2.3 mvP iRv (Search result)


mvP iRv nQ wKQz Z_ hjv Avcbvi mvP Uvgi Dci wfw Ki Avm| wbgi wP `Lyb
GLvb
Kib Avwg kids w`q mvP `Iqvi ci AbKjv wjsK kv KiQ| Avi GjvB nj mvP
iRv| hgb KqKwU wjsK shopping result for kids dress, image for kids dress
Ges Flower girl dress BZvw`|

wP t kids dress KxIqvW Gi mvP iRv

2.4 mvP Bwb AcwUgvBRkb (Search engine optimization)


39

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

mvP Bwb AcwUgvBRkbK msc Gm B I ejv nq| GwU GKwU IqemvBU Ges Iqe cR
K fvj ivswKs-G bIqvi Rb AcwUgvBR Ki|

2.5 vqjvi&m (Crwles)


Crwlers nQ GKwU cvMvg hwU wewfb mvP Bwb Kvb Iqe mvBUK Scan I Analyze
Kivi Rb eenvi Kiv nq| spider Ges robots AbKUv Crwlers Gi gZ KvR Ki|

2.6 ivswKs (Ranking)


Avcwb Google G ev Kvb mvP Bwb mvP w`eb GwU KqK nvRvi iRv cvq (Less or
more
Kib depends on relevant content website)| GZ jv _K Search engine
aygv c_g 500 wU K Rank G wbq Avm| wbgi wP `Lyb Avwg Computer wjL mvP
w`qwQ mLvb `Lyb AbKjv iRv `LvQ| Zvi ga wbP wKQz bv^vi j KiQb|
Gfve 2 bs I 3bs cBR G wKK Kij Avgiv bZzb Aviv AbKjv cBR Gi wjsK cve|

wP t 2.2 cZK cBR G AbKjv wjsK


40

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.7 BbW (Index)


hLb Kvb cBRK Crawel Kiv nq Zvi ci H cBRi Content jvK Index Kiv nq
hjvK WKzgU wnme GKwU WUvem vi Kiv nq|

2.8 AiMvwbK iRv (Organic)


mvP Bwb Avgiv mvP Kij h iRvjv cvB mjv `yBaibi nq _vK| GKwU nj
organic AbwU nj Paid (ppc)| Organic iRv jv GKwU IqemvBUi content Ges
KxIqvW-Gi Dci wfw Ki nq _vK| wbg wP `Lv hvQ wKQz mvP iRv nQ AiMvwbK
iRv Avevi wKQz nj Paid placement result.
Kib

wP t 2.3 cBW iRv (Paid result)


Gi Avi GKwU bvg nj Paid palacement result| GB cwZZ Avcwb pay Ki Avcbvi
mvBUi ivswKs evovZ cvib| Ggwb Avcwb PvBj pay Ki iRvi iZ Avcbvi
IqemvBUK `LvZ cvib| wbgi wP `Lb t41

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 2.4 Paid search result mvP iRv

wPt 2.5 Paid local and natural iRv


42

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.9 j mvP
ji IqemvBU G Kvb wKQy wjL mvP Kivi cwqv nQ j mvP|

Kib

wPt 2.6 j mvP


Gfve hgb Avcwb Avcbvi evDRvi wjLjb www.yahoo.com

43

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 2.7 Bqv Iqe mvP


Avcwb GvWfv mvP I KiZ cvib hgbt-wbgi wP j Kib ji nvg cBR Avmvi ci
Avcwb Wvb `Leb Advance Search Ges Search Tools G `ywU Ackb AvQ Avcwb
Advance Search Ackb wKK Kib |

44

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 2.8 Advance Search

wPt 2.9 ji Advance Search mvP Ackb


45

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.10 cmwms Kvqvwim (Processing Quaries)


hLb Kvb GKUv Z_i Rb mvP Bwb Avm ZLb Bwb mUv wiUvBf Kivi Pv Ki hZjv
WKzgU AvQ mjv Kvqvwi Gi mv_ gvP Ki|
Top Down Design

Kib

wPt 2.10 Top Down Design


Shallow wide design

wP t 2.11 Shallow wide design


46

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.11 KxIqvW (Keywords)


KxIqvW nQ GKwU Iqe cBR Gi k hwU H cBRK WvBe Ki| A_vr Avcwb GKwU
cvivMvd wjLQb H cvivMvd G wbqB KZjv k _vKZ cvi hwU nj H cvivMvd Gi g~j
k| SEO Kivi c~e Avcbvi KxIqvW wmjK&kb LyeB iZcY~ | A_vr Avcwb Kvb aibi
KxIqvW wmj Kieb Avi mB KxIqvW wijUW KbUU Avcbvi Iqe cBR _vKv fvj|
Zvnj BDRvi hLb mvP w`e Avi mUv hw` Avcbvi KxIqvW Gi mv_ wgj hvq Zvnj mB
Iqe cBRwUK mvP Bwb kv Kie|
gUv
KibUvM (Meta Tag)
gUv UvM viv GKwU IqecBRi wWwckb cvfvBW (mieivn) Kiv nq| gUv UvM G
mvaviYZ gBb KxIqvW Gi wjjv eenvi Kiv nq|

wPt 2.12 gUv UvM Ges UvBUj UvM


47

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

UvBUj UvM (Title Tag)


GB UvM Gi UUUv Avcbvi evDRvi DBvi Uc `Lve| UvBUj Kvb GKwU cBRi
mvaviY mvivsk `q| ewkifvM SE UvBUj UvMUvK AbK iZ `q GUv eySvi Rb h GwU
Kvb aibi IqemvBU UvBUj UvM `L ejv hvq GwU wKmi mvBU nZ cvi| mvP Bwb
Money Eearning wjL mvP `Iqvi ci h mvBUwU Avmjv|

Kib

wP t 2.13 cBR Ges UvBUj UvM


Dci UvBUj G `Lv hvQ How to earning money on the web Ges cBR G Gm
`Ljvg Iqe wKfve UvKv DcvRb Kiv hvq m welq wjLv nqQ| Gme welq mnRfve
wevwiZ Rvbvi Rb jLKi GBP wU Gg Gj eBwU msMn Kib Ges Zvi mv_ wWg Iqfvi
eBwUI|
48

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

GvsKi UvM (Anchor Tag)


GKwU WKzgUi mv_ Ab AviKwU WKzgU Gi wjsK ev mshvM KivK GvsKi UvM ej|
A_ev GKwU cBRi mv_ Ab cBRi mshvM|
<a href=home.html>Home</a>
GLvb home IqvWwU nQ GvsKi UU| GLvb Avcwb Avcbvi gZ Ki h Kvb wKQz
(UU) wjLZ cvib|
Kib

wPt 2.14 Anchor tag & text


SEO Kivi Rb GB UvMwU LyeB iZcY~ | Avcwb Abi mvBUK Avcbvi mvBU wjsK Kivi
Rb GvsKi UvM eenvi KiZ ne| Avevi AbivI hLb Zv`i IqemvBU Avcbvi
IqemvBUi wjsK w`e ZLb Avcbvi mvBUi iZ eo hve| Ges mUv ivswKs G hvevi Rb
mnvqK ne|
49

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

2.12 In bound link or back link


Ab GKwU IqemvBU _K hw` KD Avcbvi IqemvBU G Avm mUvB nj inbound A_ev
back link wbqB Ab Kvb mvBU Avcbvi mvBUi wjsK `Iqv AvQ| A_vr GUvK BbKvwgs
wjsK ej| GKwU IqemvBUK ccyjvi Kivi Rb ewk ewk evKwjsK Zwi KiZ ne| hgb
Kvb cwjwUwkqvb cwiwPwZ cvIqvi Rb wewfb vb Zvi cvvi evbvi jvwMq `q| hZ ewk
cvvi evbvi hZ ewk RvqMvq jvwMq `e ZZ ewk Zvi cwiwPwZ cve|

Kib

wPt 2.15 In bound link or back link


Dcii wP `Lv hvQ Ab me nvUji IqemvBU Gi wVKvbv GB IqemvBU G `Iqv
AvQ| myZivs KD hw` GLvb wKK Ki Ab Kvb IqemvBU G hvq Avi GUvB ne back link
H IqemvBU-Gi Rb| Avi GB IqemvBU-Gi Rb, GwU nQ Outbound link
50

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Outbound link
Avcwb hLb Avcbvi IqemvBU Gi Kvb wjsK G wKK Ki Ab IqemvBU G hveb GwUK ejv
ne Outbound link . Outbound link Avcbvi IqemvBU Gi iZ evwoq `q|

2.13 cBR ivsK Ges KbUU


cBR ivsK nQ GKwU wjsK GbvjvBwmm GvjMwi`g| Abfve ejv hvq cBR ivsK nQ
GKwU wbDgwiK fvjy hwU wbaviY Ki GKwU IqemvBU KZUv iZc~Y| cBR ivsK Gi
Dci wfw Ki GKwU IqemvBU mvP Bwb AvM ci Avm GUv g~jZ AbZg GKwU welq|
cBR ivsK hZ ewk mvP iRv ZZ AvM Avmvi mvebv| cBR ivsKjv 1 _K i nq
Kib
_vK hZ msLv evoe ZZB Zvi cBR ivsK ewk| Avcwb Avcbvi IqemvBU GWm wjL
cBR ivsK PK KiZ cvib h Avcbvi IqemvBUGi eZgvb Aevb Kv_vq AvQ| cBR
ivsK mvaviYZ 0 _K 10ch gRvi Kiv nq|

wPt 2.16 IqemvBU Gi cBR ivsK PK Kiv


51

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

KbUU (Content) t
Avgiv Kvb IqemvBU hv wKQz `LZ cvB A_ev Kvb IqemvBU hv wKQz wWmc Ki ZvB nQ
KbUU| KbUU nZ cvi textual, visual GQvovI UU, BgR, mvD, wfwWI A_ev
Gwbgkb|

Kib

wPt 2.17 Qwe c`wkZ me wKQz nQ KbUU

2.14 Black Hat & White Hat SEO


Black hat mvP Bwb AcwUgvBRkb nQ GKwU UKwbK GwU eenvi nq mvP Bwb Higher
ivswKs cvIqvi Rb Ges Unethical fve GwU Kiv nq GRb ejv nq Black hat SEO|
GwU mvaviYZ mvP Bwbi wbqg bxwZ gvbbv| KUUjvK Unethical fve wicRU Kiv
nq|

52

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

White hat SEO nQ Black hat Gi Dv GLvb me wKQz ethical fve Kiv hvq| Ges
mvP Bwb AcwUgvBRkbi mKj wbqgbxwZ gvbv nq|

2.15 Aviv wKQz GK bRi


Analytics GKwU IqemvBU Gi gRvigU vwUmwU hgb KZjv wfwRUi A_ev UvwdK
H me wfwRUi A_ev UvwdK Kv_v _K GmQ Ges Zviv IqemvBU KZ mgq wQj| UvwdK
GbvjvBR Kivi Rb j GbvjvBwU eenvi Kiv hZ cvi| GbvjvBwU g~jZ Iqe
GbvjvBwU| Iqe GbjvBwU gRvigU, wicvwUs Ges Iqe em GbvjvBwmm Z_ Gme wKQz
msMn Ki IqemvBU AcwUgvBR Kivi Rb eenvi Ki| GbvjvBwU mvaviYZ `yB aibi Ad
Kib
mvBU Ges Ab mvBU| Iqe GbvjvBwU ay gv Uzj bq hwU IqemvBUi UvwdK gRvi Kivi
Rb cwigvc Kiv nq| GwUK weRbm Ges gvKU wimvP Kivi Rb I eenvi Kiv nq| Avcwb
hw`g bZzb Kvb GvWfvUvBRgU KvBb Pvjvb Zvnj wK cwigvY UvwdK AvmZ cvi mB
welqI aviYv cvIqv hvq| GwU IqemvBU wfwRUi KZjv wfwRUi GmQ Ges KZjv
cBR `LQ mB mKI aviYv `q|
Bounce
SEO Gi Rb evD LyeB iZcY~ | A_vr Avcbvi IqemvBU Gi evD iU hZ ewk ne
SEO KivI ZZ KwVb ne| gb Kib Kvb BDRvi mvP Bwb mvP w`q Avcbvi mvBU GmQ
wK 1wgwbU ev 2wgwbU (mgq wbfi Ki) Ab Kvb mvBU Pj wMqQ GUvK ej evD|
wfwRUi Avcbvi IqemvBU Qo Pj hvIqvi kZKiv cwigvY A_vr Zviv hUv PvQ mUv hw`
Zviv bv cvq| evD iU Kgvbvi Dcvq njt-Avcbvi mvBU wWRvBb I KbUU Gi w`K bRi
w`Z ne| A_vr Ggb I `Lv MQ wfwRUi Avcbvi nvg cBR Gm Ab Kvb cBR hvQ
KviY Zv`i KvQ gb nqQ hUvi Rb Zviv Avcbvi mvBU GmQ mUv nqZv Avcbvi mvBU
bB|
Impression (Bckb)
KZevi GKRb gvbyl A_ev wfwRUi GKwU IqemvBU A_ev GvWfvUvBRgU `L| A_vr
GKRb wfwRUi viv GKwU IqemvBU wfD A_ev wWmc|
wKK evU&m (Click Bots)
mdUIqvi GwcKkb eenvi Ki BUvibU A_vr GKwU AUvgkb mdUIqvi eenvi Ki
SEO Gi Rb wKQz KvR Kivbv| GwU GKwU KwDUvi RbviUW wKKI ejv nq _vK|
wnDgvb wKKI KwDUvi wKKi ga AbK cv_K AvQ| GQvov Aviv AbK ewk UwbKvj
Uvg GvWfv SEO eBZ AvjvPbv Kiv nqQ|
53

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

54

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

3q Aavq
Kib

Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)

55

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

56

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

3 Gm B I Gi Rb cwiKbv Zwi (Creating an SEO Plan)


GKwU IqemvBUK mvP Bwbi Rb AcwUgvBR Kivi c~e GKwU mvP Bwb AcwUgvBRkbi
cwiKbv Zwi Kiv `iKvi| GwU AvcbvK SEO Gi Rb j cuQvZ mvnvh Kie| SEO
c-vb Zwi Kij Avcwb eySZ cvieb KLb Kvb welqwU Avcbvi ewk bRi ivLv DwPZ| SEO
Ggb GKwU KvR hwUi cvb AvcbvK gvS gvS cwieZb KiZ nZ cvi| SEO Gi c-vb
WvBbvwgK nIqv DwPZ| KviY ^vfvweK wbqg cwieZb nq|

3.1 SEO Kb cqvRb (Why you need SEO)


SEO
Kib nQ GKwU Technology hwU Avcbvi Iqe mvBUK mvP Bwbi GKwU fvj Aevq
wbq hZ mvnvh Ki| GKwU mvBUi Internal Ges External Dfq welqjv wPv Kiv
DwPZ| KviY GKwU mvBU mvP Bwb fvj Aevq hvIqvi Rb GjvI KvR Ki|
mvP Bwb AcwU gvBRkb GZ iZc~Y nIqvi KviY wK? gb Kib AbKjv gvbyli gvS
Avcwb AvQb, GLb GZ gvbyli gvS Abiv wKfve AvcbvK LuyR cve|

wP t 3.1 People crowd


57

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 3.2 AbKjv gvbyli wfo


Dcii wP `Lv hvQ GZ gvbyli gvS GK AbK LuyR cvIqv LyeB KwVb| Ges eve
mevB nqZv mevi bvg Rvb bv Zvnj Zv KvDK Ly&R cvIqv Aviv KwVb| GiKgfve eve
Avgiv AbK Iqe mvBUi bvg (URL) Rvwb bv ZvB Avgv`i cI AbK KwVb GKwU
IqemvBUK LuyR ei Kiv| Avi Gi GKgv mgvavb nQ mvP Bwb| Avcwb Kvb Iqe
mvBUi bvg bv Rvbj mwUK mvP Bwbi gvag Lu&yR ei Kiv hvq| hgb aib Avcwb USA
embassy XvKv Gi GvWm Rvbb bv, Zvnj Avcwb hw` mvP Bwb hw` jLb USA
embassy in Dhaka Zvnj Avcwb mvP iRv USA embassy in Dhaka Gi Iqe
mvBU wUi wjsK kv KiQ|

58

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 3.3 USA embassy in Dhaka Gi mvP iRv


AbK mgq mvP iRv Avcbvi IqemvBUjvi 9 I 10 bs cBR G kv Kij AbKB mUv
`Leb bv| KviY kli w`Ki cBRjvZ mvaviYZ KD hvq bv | Avi mRb Avcbvi
IqemvBU wU 1,2, I 3 bs cBR Gi ga ivLvUv fvj | mvaviYZ c_g cBR G ewk UvwdK
_vK Avi UvwdK _K revenue Avm Avi hwU nQ mvP Bwb AcwUgvBRkbi g~j j|

3.2 Avcbvi Iqe mvBUi wWRvBbviK wekvm bv Kiv (Do not trust your
website designer)
Avcbvi Iqe mvBU wWRvBbviK wekvm Kieb bv, Avcbvi SEO cR gvbR Kivi Rb
mvaviYZ B-Kgvm mvBUjvi GwU LyeB Risky | AbK mgq `Lv hvq SEO Kivi Rb
Avcbvi mvBUi wKQz Backend cvIqvi SEO gvbRviK w`Z nq Avi mB SEO gvbRvi
hw` LyeB wek bv nq ZLb LyeB mgmv nq| GB AwfhvMjv Avwg cvq mgq wewfb
organization _K b _vwK| wet`t- GLvb wekvm Kiv bv KivUvK ewMZfve ejwQ bv |
wekvm Kiv bv KivUv GKvB Avcbvi evcvi| Avwg `ytwLZ welqwU GLvb DjL Kivi Rb|
59

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

3.3 SEO Gi Rb goal wVK Kiv (Setting SEO goals)


SEO Kivi c~e Avcwb GKwU cwiKbv Ki wbeb| AbK mgq cvwbs evevwqZ nq bv, Gi
KviY nQ mywbw` Mvj bv _vKvi KviY| hgb GKwU Iqe mvBUi Rb AbK aibi wK
IqvW nZ cvi GLvb _K Kvb Kx IqvWjv Avcwb wmj Kieb mUv wbfi Kie Avcbvi
j wK? Avcbvi MvjwU Ggb nIqv DwPZ hwU Avcbvi Kvvwbi need (wbW) c~iY Kie|
KviY cZKwU weRbm-Gi bxW wfb| Ab jvBbi Kvb eM ev IqemvBUK band KiZ nj
Avcbvi SEO KiZ ne| wbgi wP j Kib Avwg j snake+vedio wjL mvP
w`qwQ|
Kib

wPt 3.4 snake+vedio w`q Mj mvP


Dcii wP j Kij `Lv hvQ AbKjv IqemvBUI wewfb aibi wfwWI AvQ| wK
BDwUDe mevi Dci | Avi G _vKvi KviY nQ BDwUDeK evws Kiv nqQ| Ze
AbjAvBb mePq branding ai ivLv wKQzUv KwVb KvR| AvcbvK wmv wbZ ne
Avcbvi Iqe mvBUK locally Kvb wbw` `k bv internationally evw Kieb| mvP Bwb
ivswKs hnZz cwZwbqZ cwieZb nQ| m Rb Avcbvi IqemvBUK memgq AvcWU ivLZ
ne| hgb AbK mgq IqemvBUK ev Ki w`Z cvi AbK KviY| GKwU D`vniY w`wQ
AbK mgq Iqe gvvi cPzi GwWkvbvj wjsK mvBU GvW Ki wK GUv `Lv DwPZ H
60

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

mvBUjvK Avcbvi Iqe mvP wijUW wKbv| SEO Gi Rb Mvj jv mvaviYZ Pvi I Qq
gvmi Rb Kij fvj KviY SEO nQ `xNgqvw` KvR|
cBR ccviwU t
cyiv IqemvBUi K_v GKmv_ wPv bv Ki Avcwb cZKwU Avjv`v Avjv`v cBRK iZ
w`Z cvib| KviY GKwU IqemvBU A mgq cyiv Kiv me bq| GwU axi axi AvcWU
nZ _vK| ZvB c~Yv IqemvBU bv Kiv ch SEO Kiv hve bv GiKg bq| hgb Avcbvi
Iqe mvBUi AbKjv cBR AvQ, Zvi ga hKvb GKwU cBR m~Y Z_ w`q H
cBRi Rb SEO i KiZ cvib hUvK Landing page SEO ejv nq| wfwRUi
Kib
mvaviYZ
nvg cBR Avm| mRb Avcwb Kvb cBR property Kgb ne mUv mU
Kieb| wbgi wP Avwg Mj Hard disk mvP w`qwQ|

wPt 3.4 Hard disk wjL Mj mvP

61

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

GLvb j Kij `Leb wikipedia mvBUwUi mivmwi nvg cBR Avm wb| GmQ
wikipedia mvBUi GKwU cBR| hgb Hard disk drive GLvb Hard disk drive GwU
nQ wikipedia mvBUi GKwU cBR| eM, Iqe mvBU, Iqe cBR Gjvi wevwiZ mnR
aviYv cvIqvi Rb jLKi weMxwbs Rygjv, weMxwbs IqvW cm Ges HTML eBjv cob|
mvBU Assesment t
cyiv IqemvBUK GK mv_ bv `L ev wPv bv Ki cZKwU Avjv`v Avjv`v cBRK acess
Kiv DwPZ| mKjv cBR Gi iZ memgq| Kvb cBR Gi iZ wK Zv weRbm need-Gi
Dci wbfi Kie|
Kib
mvBU Assesment Kivi mgq wbgi BwjgU (Element) jv Consider Kiv DwPZtK) mvBU/cBR taggingt- Iqe mvBU wK aibi meta tag add Kiev mvP Bwbi Rb
GwU LyeB iZcY| A_vr Kvb welqi Dci Attention `eb| GQvovI tag Ges
description tag mvP Bwbi Rb AZ iZc~Y| Avi Gme UvM mK mnR cwic~Y
aviYv cvIqvi Rb Avcwb jLKi HTML Ges Dream waver eBwU `LZ cvib|
L) cBR KbUUt- KbUU nQ Avcbvi IqemvBU Avcwb hv kv KiZ PvQb A_vr
wfwRUiiv Avcbvi Iqe mvBU Gm hv wKQz `LQb mjvB nQ KbUU| hgbt text,
audio, video, flash image BZvw`| KbUUjv memgq AvcWU _vKZ ne|
M) mvBU wjsKt-IqemvBUi wjsKjv SEO Kivi Rb LyeB cqvRbq| KviY crawler Ges
spider memgq mvBUi URL wfwRU Ki Ges WvUv msMn Ki| evKb wjsK mvP Bwb
ivswKs-Gi Rb GKwU mgm| AbK mgq `Lv hvq, GKwU wjsK G KiwQ wKy mUv KvR
KiQbv| G iKg nIqv hve bv|
N) mvBU gvwcstewkifvM Iqe mvBU AbK ewk wjsK _vK| hme Iqe mvBU AbK
ewk cBR| H me IqemvBU BDRvi Gi c Zv`i cqvRbxq Z_ LyuR cvIqv KwVb|
mRb mvBU gvc Zwi Ki IqemvBU w`q w`j BDRvii cqvRbxq cBR hZ myweav nq
Avi mUv mvP Bwb AcwUgvBRkbi Rb AbK fvj|

62

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 3.5 GKwU Iqe mvBU Gi mvBU gvc|

wPt 3.6 mvBU gvc


wet `t GB eB G hZjv screen short bIqv nqQ eBwU wjLvi mgq IqemvBUi h
cwRkb me mgq GKB bvI _vKZ cvi|
63

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

j Analytics
Mj GbvjvBwU nQ GKwU wd Iqe vwUmwU Iqe GvwcKkb| hLvb Avcwb Avcbvi
IqemvBUi UvwdK UvK (Tract) KiZ cvieb | Mj GvbvjvBwU BDR Kivi Rb ji
GKwU BDRvi bBg (wR gBj GKvDU) `iKvi| Avi GRb AvcbvK hZ ne
www.google.com/analytics Avcbvi GKwU wR-gBj GWm viv Avcwb Mj GbvjvBwU
G iwRkb Ki wbeb| Zvici Mj GbvjvBwU G jMBb Ki Avcbvi Iqe mvBUi
UvwdKi wewfb aibi vwUmwU `LZ cvieb| GLvb Mj AvcbvK GKwU KvW c`vb
Kie Avi mB KvWwU Avcwb Avcbvi IqemvBU GvW Kieb|
Kib

wPt 3.7 j GvbvjvBwU nvg cBR


KvW mK Kvb wKQz Rvbvi Rb jLKi GBP wU Gg Gj Ges wW g Iqfvi eBwU AvcbvK
AbK mvnvh Kie|
64

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

4_ Aavq
Kib

mvP Bwb dwj IqemvBU Zwi

65

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

66

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

4 mvP Bwb dwj IqemvBU Zwit


GwU LyeB iZc~Y h GKwU IqemvBUK Ggbfve Zwi KiZ ne hb mwU mvP Bwb coZ
cvi Ges BbW KiZ cvi| Ze AvcbvK gb ivLZ ne Kvb Dk Avcwb mvBU wU
Wfvjc Kieb Ges mwU hb BDRvi`i cvicvm I mvf KiZ cvi| GKwU IqemvBU wK
aibi cvWv mj Kieb Zvi PqI ewk cqvRb GKwU BDmdzj mvBU Zwi Kiv| KviY
Avcbvi mvBU hZ BDmdzj ev BDRvi dwj ne wfwRUiI ZZ ewk Avme| hgb
Amazone.com GwU ay eB wew KiQ bv AviI AbK wKQz| GwU GKwU BDmdzj (Useful)
IqemvBU|
Kib

wP t 4.1 amazone Gi IqemvBU


67

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.2 Amazon Gi gby I mve gby


Amazone.com g~jZ GKwU B-Kgvm IqemvBU hLvb wewfb aibi cY weq Kiv nq|
g~jZ GwU eB wewi Rb AbK weLvZ| AvgvRvb G AbKjv cBR AvQ Zvi ciI
BDRviiv GLvb Gm Lye mnR LyuR cvq| hgb cBR Book Page, GB cBR Book
catagories, Besk Books, Amazon kindel Gfve mvRbv AvQ|

68

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 4.3 Amazone.com Gi eyK cBR


BDRdzj mvBU Wfvjc Kij `ywU cvicvm mvf ne| GKwU nj IqemvBU UvwdK evoe|
Ges AbwU nj mvP Bwb mvBU ivsK evovZ mvnvh Kie| Avwg GLvb hv wjLev Zv nj
Making your website mvP Bwb dwj|

4.1 gvwwgwWqv Gi eenvi Kgvbv (Limiting Multimedia)


AbK ewk Mvwd Ges gvwwgwWqv IqemvBU BDm Kiv wVK bq| GwU Avmj cqU jm|
weki ewkifvM mdj IqemvBU gvwwgwWqv eenvi Ki bv evwZg wKQz IqemvBU Qvov|
Flas, Animation,video eenvi bv KivB fvj| hgb Amazone.com IqemvBUwU LyeB
wmj, mLvb Kvb Gwbgkb Ges wfwWI eenvi Kiv nq wb| GgbwK IqemvBUwUZ Kvb
Flas, Animation,video eenvi Kiv nq wb|
69

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.4 Amazon.com web


Abw`K j Kib myspace.com IqemvBUwU hLvb AbKewk gvwwgwWqv eenvi
KiQ| G aibi IqemvBU Lye ewk mvP Bwb dwj bv|

70

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.5 myspace.com IqemvBU


wK wKQz IqemvBU AvQ hv`i Gjv BDR Kiv `iKvi KviY Zviv G aibi mvwfm w`q
_vK| hgb-yahoo, Google, cnn &rboh BZvw`|

71

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.6 cnn IqemvBU

wP t 4.7 ebay IqemvBU


Avcwb Avcbvi cqvRb wKQz gvwwgwWqv BDR KiZ cvib| Ze gvUvgywU eenvi Ki| KD
IqemvBU AbK eenvi Ki| Kvb IqemvBU gvwwgwWqv ewk eenvi, GwU mvP Bwb
cQ` Ki bv| AbK mgq Iqe wWRvBbvi AvcbvK Lywk Kivi Rb Avwbgkb BDR KiZ
eje| ZLb Avcbvi wK wPv KiZ ne h Avcwb Kv`i ewbwdUi Rb mvBU Zwi KiQb|
72

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

4.2 Mvwd bq UU eenvi Kib


AbK IqemvBU cBR UU `Iqvi Rb Mvwd eenvi Kiv nq| wbgi Qwei
IqemvBUwUZ j Kieb UUjv BgR AvKvi `Lvbv nqQ| GB UUjv wK
BgR QvovI `Lvbv hZ cviZv| cvq mgq Iqe wWRvBbvi BgR w`q UU `LvZ Pvq|
AbKmgq me aibi dU me evDRvi fvjfve `Lvq bv Avi hw` UUjv BgR Gi ga
_vK Zvnj hKvb evDRviB wVK gZ `Lvq|

Kib

wPt 4.8 BgRi ga UU

73

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.9 IqemvBU cocacola


wK mvBP Bwb BgRi gaKvi UU coZ cvi bv | AbK mgq Avgiv Avgv`i wKQz wK
IqvW cBRi UU Gi ga iL `B| hnZz mvP Bwb mjv coZ cvi| wK BgRi
ga w`q Zv Kvb jvf bB| cBRi ga BgR _vKjI mwU jvW nZ AbK mgq jvM|
Avcbvi ZwiKZ IqemvBU hb Bivi Ges evM&m wd nq| Avcwb Iqe cBR Zwi Kivi mgq
h aibi Iqe wWRvBb UKbvjwR Ges Uzj&m eenvi Kieb gb ivLZ ne H Iqe cBR
Myjv hb mvP Bwb wiW KiZ cvi|

4.3 cvMvwgs jvsqR Ges SEO


Avgiv hLb SEO c-vwbs Kwi ZLb cvMvwgs jvsqRK eenvi Kiv nq IqemvBU Zwi Kivi
Rb| GKwU IqemvBU wewfb aibi cvMvwgs jvsqR eenvi Kiv nq| hgbt-PHP,
HTML, JAVA Script, CSS BZvw`|
74

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

JAVA Script t
Rvfv w nQ GKwU cvMvwgs jvsqR hwU w`q Iqe wWRvBbviv WvBbvwgK KbUU Zwi
Ki wKy eve GwU SEO dwj bv| Rvfv w Gi KviY Crawler Kiv hvq bv| Gi KviY
mvP Bwb iRv Lye fvj nq bv| AbK mvBUi KbUU Ges wjsKjK mvP Bwb _K
nvBW Ki ivL | wK GiKg bv Kiv fvj, KviY mvP Bwb G aibi gvS gvS Avcbvi
mvBU wU mvP Bwb viv vg nIqvi mvebv _vK|
dvk (flash) t
dvk Aviv GKwU UKbvjwR| hwU ewkifvM BDRvi (BUvibU eenviKvix) cQ` Ki bv|
Kib
GwUi KviY GKwU cBR jvW nZ AbK mgq jvM| GwUi KviY GKwU IqemvBU AbK v
nq hvq| dvk hLb cyivcywi AvKwUf bv Ki ZLb cBR _K Ab cBR divqvW Kiv
hvqbv| dvk w`q ZwiKZ IqemvBUK SEO AbK KwVb| IqemvBU dvk BDm bv KivB
fvj|

wPt 4.10 dvk Qvov Iqe mvBU 4.3.1


75

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

4.4 mnR Ki IqemvBU Zwi (make it user friendly)


Avcwb Iqe mvBU wK wbRi Rb Zwi Kieb bvwK Abi Rb ? wbq Abi Rb IqemvBU
Zwi Kieb| myZivs hvi Rb Zwi Kieb m hb GwUK Lye mnR eenvi KiZ cvi|
mRb Avcbvi IqemvBU wUK mnR Ki Zwi KiZ ne| AbK mgq wfwRUi`i KvQ Lye
KwVb nq hvq Zviv IqemvBU hUv PvQ mUv cZ| ewkifvM Iqe mvBU GKwU wbw` mev
w`q _vK| BDRviiv hw` m mvwfmi Rb Avcbvi Iqe mvBU Avm, m hb Lye mnR mwU
LyuR cvq| wbgi wP j Kib GKRb wfwRUi Delta airline website G hve Gqvi wUwKU
eywKs `Iqvi Rb Avi mRb Zvi iZB eyK G wUc AckbwU iLQ|
Kib

wPt 4.11 Iqe mvBU Delta


KviY GB Iqe mvBU Kvb BDRvii Avmvi g~j KviYB nj wUKU eywKs `Iqv, mRb Ackb
wUK Ggbfve ivLv nqQ hvZ BDRvi mnR LyuR cvq| Avcbvi Iqe mvBU hLb Zwi
Kieb gb ivLeb Avcbvi Iqe mvBUi h mvwfmjv w`Z PvQb m jv hb Lye mnR
BDRv`i bRi AvK KiZ cvi| Avcbvi Iqe mvBUi cPzi Z_ mvP Bwb K w`Z ne
76

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

hb mvP Bwb Avcbvi Iqe mvBU wUK bwfMU KiZ cvi| wbP wKQz bwfMkb wmg
`Iqv nj|
Sitemap (mvBU gvc)
Table of content A_ev index
Navigation Bar
Navigational text links
Kib
Avwg Lye `ytwLZ h wKQz wKQz BsiwR ki evsjv `qv nqwb| Zvi KviY nQ H jv evsjvq
wjLj cieZxZ Avcbv`i mgmv nZ cvi| KviY Avcwb hLvb KvR Kieb mLvb Zv Avi
evsjv _vKe bv|
Kvb wjsK h UU wjLZ nq mUv QvU bv wjL js UU jLvUv fvj| GKwU wjsKi UU
GKi AwaK nZ cvi| GLvb j Kiv hZ cvi Dell computer GB wjsK js UU
AvQ|

77

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.12 Dell Gi Iqe mvBU Ges wjsK UU


GKwU cBRi wjsK Gi UU `L eySvbv hvq h H cBRwU wK aibi A_ev wjsK jLv
co eySv hvq H cBR wK aibi Z_ AvQ| GwU ay BDRviK mvnvh Ki bv GwU mvP
Bwbi RbI fvj nq| wjsK Kvb BgR evUb eenvi bv Kiv fvj| KviY mvP Bwb H
evUbi UUjv wiW KiZ cvi bv|

78

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.13 evUb UU


mvP Bwb AcwUgvBRkb Kivi AvM AekB `L wbZ ne h Avcbvi mvBUi wWRvBb Lye
fvj|

4.5 KbUU (Content)


GKwU Iqe mvBU mvaviYZ Kiv nq _vK KbUU wWmc Kivbvi Rb| Avi mB KbUU Gi
Rb mvaviYZ wfwRUiiv Avcbvi mvBU Avme| Zgwb Iqe mvBUi KbUU nQ AbZg
GKwU Dcv`vb SEO dwj Kivbvi Rb| AbKB ewkifvM mgq KbUU wjLvi Rb w`q
_vK Avevi KD KD cdkbvj KbUU ivBUvi w`q KbUU wjL _vK| KviY Avcbvi Iqe
mvBUi KbUU hZ fvj ne, wfwRUi ZZ ewk Avme Ges ivswKs-G I fvj Aevb _vKe|
Ggbfve KbUU Zwi KiZ ne hb Search crawler mUv cQ` Ki|

79

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.14 Iqe mvBUi KUU


fvj KbUU jv mvaviYZ Key word Ges Phrase w`q i nq| h Kvb GKwU cBRi
KbUU (UU) mvavibZ wZbi ewk wK IqvW eenvi bv KivB fvj| Iqe mvBUi KxIqvW
jv KbUU G eenvi Kiv hZ cvi| AbK ewk Kx IqvW KbUU G BDR Kij AbK
mgq mvP Bwb BbW Ki bv|

80

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.15 UvBUj Ges KUU cBR


KxIqvW WbwmwU nQ GKwU cBR KZevi KxIqvW jLv nqQ| ewkifvM mvP Bwb G Kx
IqvW WbwmwU jv, j KxIqvW WbwmwU 5 _K 7 Gi ga| Abvb mvP Bwbjv hgb
Bqv Ges Gg Gm Gb Gi KxIqvW WbwmwU 5 AvjvD Ki|
AbK mgq `Lv hvq GKwU IqemvBUi KbUU Ab GKwU IqemvBU ev eM Kwc Ki Zvi
wbRi IqemvBU ev eM eenvi KiQ| Gfve hw` KD KbUU Kwc Ki wbq hvq, AbK
aibi Uzj&m AvQ hjv eenvi Ki Avcwb LuyR cveb Kv_vq ev Kvb IqemvBU ev eM
Avcbvi KbUU bIqv nqQ| eM mK c~Yv aviYv Ges mnR eM Zwi Kivi Rb jLKi
weMxwbs IqvW cm eBwU msMn Kib hwU w`q h Kvb KD AvBwU bjR Qvov eM Zwi KiZ
cvieb| BUvibU UvKv DcvRbi GKwU fvj Dcvq nj B-Kgvm| Avi BUvibU eemv Kivi
Rb msMn Kib B-Kgvm Ges B-Kgvm G Rygjv fvPygvU|
81

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

GQvovI j GbvjvBwmm w`q gwbUwis Kiv hvq| Avcbvi mvBUi eeZ mKj KbUU
memgq AvcWU ivLvi Pv Kib| cBR PK KiZ ne hb mLvb wwjs Ges GwWwUs
Bivi bv _vK| myZivs Avcbvi IqemvBUi cBRK Bivi wd ivLZ ne GQvovI cBRUvZ
hb cdkbvj jyK _vK

Kib

wPt 4.16 vB wbDR Iqe mvBU Ges cvdkbvj jyK


ZwiKZ IqemvBUwU `LZ hb AvMwj gb bv nq| hgb AbK IqemvBUi Kvjvi Kw^bkb
wVK _vK bv| cBRi UU hb BDRvii KvQ covi DchvMx nq| dU PzR Uv eUvi nZ
ne| evK MvD Kvjvi mwVK fve wmj KiZ ne hb Ab Kvjvi K Bd bv Ki|
cBRi j AvDU hb gwms nq| Avcwb hw` mvP Bwb AcwUgvBRkb (SEO) KvR KiZ
Pvb Zvnj Iqe mvBU wWRvBb mK Avcbvi wKQz cv_wgK vb _vKv AekB `iKvi| Avi
mUv Rvbvi Rb Avcbvi Kvb UBwbs bv KiI GBP wU Gg Gj Ges wWg Iqfvi jLKi `ywU
eB co wkL wbeb|
82

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

KbUU vgt- hLb wewfb Urls GKB KbUU mieivn Kie A_vr KbUU hLb WywcKU ne,
GwU nj KbUU vg nevi mvebv _vK| Avcbvi mvBU hw` Kvb BDwbK KbUU bv _vK
Ges wijfU KbUU bv _vK Zvnj mvP Bwb mUvKI vg KbwmWvi KiZ cvi| GgbwK
illegal KbUU Gi |

4.6 Iqe Kwc ivBwUs


Relevant Ges fvj wiUb KbUU nQ Iqe mvBUi wKs| GKwU IqemvBU ev Iqe
cBRK Uc ivswKs-G wbZ nj KbUU nQ AbZg wdPvi| SEO KwcivBU w`q Avcwb
BDwbK Iqe KbUU wjLvZ cvib| relevant Gi Rb Avcbvi cBRK vb Kie| 15%
Kib
Gi Kg wfwRUi cyiv cBRwUK `L, 85% wfwRUi GK wgwbUi ga cBR _K ei nq
Avm, KviY Zviv hUv Pvq mUv hw` bv cvq| myZivs Avcbvi cBRi Z_ AekB
informative, concise Ges mnR coZ cvi| Eye cathing & interesting heading
nZ ne| evKjv K Ki bv jLv, Rvbv k eenvi Kiv| cvwmf fqm eenvi bv Ki
GKwUf fqm eenvi Kiv fvj| hgb Avwg fvZ LvB, GKB wRwbm Avcwb Gfve wjLZ
cvib| Avgvi viv fvZ LvIqv nqQ| (I eat rice- Rice is eaten by me) wbgi wP
`Lyb Avwg j mvP w`q swot Analysis mK RvbZ PvwQ|

83

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.17 mvP Bb swot Analysis


mvP `Iqvi ci AbKjv IqemvBUi wjsK AvmQ, hLvb swot Analysis mK
hLvb jLv AvQ|

84

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 4.18 cBR swot Analysis content


Dcii wP `LwQ Avwg hwU RvbZ PqwQ mwU GB cBR cqwQ ejB wK Avwg cBRwU
coZ cviwQ| Avi hw` Gi wfZi `LZvg weRbm GvbvjvBwmm wbq jLv Zv nj nqZv Avwg
cBRwU coZvg bv, KviY cBR wijfU KbUU bB| KwcivBwUs-Gi Rb Avcbvi wgwbgvg
A_ev ewmK Iqe wWRvBb vb _vKZ ne hw` Avcwb GBP,wU,Gg,Gj Ges wWg Iqfvi eB
co wkLZ cvib| KbUU mK Aviv wevwiZ RvbZ GvWfv Gm,B,I eBwU msMn
Kieb|

85

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

5g Aavq
Kib

Kx IqvW wimvP Ges wmjKkb

86

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

87

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

5 KxIqvW wimvP Ges wmjKkb


mvP Bwb AcwU gvBRkbi LyeB iZcY~ welq nj KxIqvW| GKwU Iqe mvBUK mvP Bwbi
Uc ivswKs-G Avbvi Rb KxIqvW nQ LyeB iZc~Y GKwU Uzjm&| GKwU cBRi UvUvj
KUU Gi 2-5 cvmU Gi ga KxIqvW _vKv DwPZ| A_vr GKwU cBR 2 ev 3 wUi ewk Kx
IqvW bv _vKvB fvj| KxIqvW mB me IqvW hjv viv Avcbvi IqemvBUK KvUvjM Ges
BbW Kiv nq Ggb wK LuyR cZ mvnvh Ki| Kx LyuR cvIqv A_ev wmj Kiv GwU Lye
mnR KvR bv| AbK Kvvwb KvjUU wbqvM w`q _vK KxIqvW wiPvm Ges GbvjvBwmm
Kivi Rb| Avcwb hw` mwVK KxIqvW wmj KiZ cvib Ze Avcbvi mvBU wU mvP Bwb G
wfwRqej
ne| AbK aibi KxIqvW wiPvm Uzj&m AvQ hjv eenvi Ki Avcwb mwVK
Kib
KxIqvW cZ cib Avcbvi Iqe mvBUi Rb|

5.1 KxIqvW Gi iZ (Importance of Keyword)


Avcwb hLb mvP Bwb eenvi Kib ZLb Avcwb GKwU k ev GKi AwaK k UvBc Kib Ges
mvP evUb wKK Kib| Gi ci mvP Bwb H kjvK Gi B G LuyR `L| gb Kib
Avcwb mvP KiZ PvQb GKwU ev Kvi Gi bvg w`q| hgbt- Ford| GLb GwU wjL mvP
w`wQ|

88

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.1 Ford wjL mvP


ZLb mvP Bwb h KvR jv mvaviYZ Ki _vK
cBR H Ford AvQ wKbv|
cBR hw` Ford bv _vK Zvnj Gi KvQvKvwQ Kvb k AvQ wKbv|
cBRi Kvb wjsK G Ford AvQ wKbv A_vr Ford jLv AvQ wKbv|
ev UU|
Italicited UU|
Bulleted wj|
Kvb UU hwU Ab UU Gi Pq eo|
nwWs UU|
89

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

KxIqvW viv eySv hvq GKwU Iqe mvBU Kvb aibi Ges wK welq H IqemvBU _K Rvbv
hve| hgb gb Kib-Avcwb nvUj LyuRZ PvQb, myZivs nvUj nQ Avcbvi GKwU
KxIqvW| cw_exZ AbK nvUj AvQ me nvUj _K AvcbviUvK KZ b^i cwRkb
`Lve?
GLb Avmyb KxIqvW GbvjvBwmm| GKUz fveyb Avcbvi nvUj hw` nq `yevB, Avi Avcwb hw`
jLb `yevB nvUj, Zvnj AbK cwZhvwMZv Kg Mj| GLb Avcbvi nvUji mv_ `yevB
Gi nvUj jvi KwwUkb ne|
Kib

wP t 5.2 hotel KxIqvW w`q mvP Ges Gi iRv


90

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.3 hotel in dubai w`q mvP Ges Gi iRv


Dcii wP `ywU _K eySv hvQ, Avcwb hZ wbw` Ki mvP w`eb Avcbvi mvP iRv I wbw`
ne| Hotel in asia w`q mvP w`j hKvb `ki nvUj Gi wjsK mvP iRv G kv Kie|
wK Avcwb hw` hotel in dubai w`q mvP Kib Zvnj ay `yevB Gi nvUj `LZ cveb|
mvP Bwb crawler wewfb aibi IqemvBU KxIqvW w`q wfwRU Ki| Avcbvi Iqe mvBUi
Rb KxIqvW wmjKkb hw` f~j nq Zvnj IqemvBU UvwdK I Avme bv| AbKB Lye my`i
my`i wWRvBbi Iqe mvBU Zwi Ki wK Zviv mwVK KxIqvW Realize Kg Ki| GKRb
BDRvi h Kvb mvP Bwb wMq Kvb Z_ Rvbvi Rb h IqvW ev dR wjLQb mwUKB
Avgiv KxIqvW ejev| Avcwb Kx Rvbb ? gvbyl Kvb KxIqvW w`q mvP w`e? Avi gvbyli mB
Rvbvi welqUvK hZ ewk Avcwb RvbZ cvieb ZZB Avcbvi KxIqvW wmjKkb mwVK ne|
Avi G Rb AvcbvK KxIqvW wbq wiPvm Ges GbvjvBwmm KiZ ne| Avcwb KxIqvW wbq hZ
ewk GbvjvBwmm Kieb ZZB Avcbvi IqemvBUi Rb Dchy KxIqvW Ly uR cveb| G welq
jv cieZxZ Avgiv Aviv wel` fve AvjvPbv KiwQ|
91

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

5.2 KxIqvW GbvjvBwmm i Kiv (Starting your keyword analysis)


KxIqvW GbvjvBwmm i Kivi AvM fveZ ne wK aibi KxIqvW gvbyl mvP KiZ
eenvi Ki| AbK mgq `Lv hvq KxIqvW GbvjvBwmm Gi Rb AbK ewk mgq w`Z
nq|
Avcwb hme KxIqvWjv wPv KiQb A_ev fveQb H me KxIqvWjv Kvb UU
GwWUi ev IqvW cmmi UvBc Ki ivLyb| hLb Kvb KxIqvW Avcbvi gb coe
ZLbB mUvK Avcwb wjL ivLyb| Avi Avcwb hw` wjLv i bv Kib Ze Avcbvi gb
Kib bZzb bZzb KxIqvW Avme bv| hZ cvib cwZw`b wKQz wKQz KxIqvW wjLyb| G mgq
`Leb Avcwb hv wPv Kib wb Zvi Pq AbK ewk KxIqvW jLv nq MQ| Avcbvi
KLb I fvev wVK ne bv h AvRKi gaB A_ev GKevi i KiB KxIqvW
GbvjvBwmm kl Ki djev| KviY GUv AbKUvB GKUv mRbkxj I eywgvi KvR|
Ggb I nZ cvi AvRK Avcwb i KiQb fveZ I cviQb bv wK wPv Kiev| `qv
Ki _g _vKeb bv| Avevi AvMvgxKvj i Kib | Gfve GK mgq `Leb Avcwb
AbKi Pq fvj KxIqvW GbvjvBwmm KiZ cvieb| KviY Kvb KvR kl Kivi c~e
kZ nj i Kiv|
Avcwb wbR wbR ay wPv Kieb bv eis Avcbvi dm Ges KwjK`i mv_I Avcwb
AvjvPbv KiZ cvib| `Leb Zv`i _K Avcwb fvj Kvb AvBwWqv cvQb| hUv
AvcbvK KxIqvW wmj KiZ mvnvh Kie| Avcwb wewfb gvbyli mv_ K_v ej
Rb wbZ cvib Zviv Kvb aibi k w`q Kvb wbw` Z_ mvP Ki|
Gevi Avcwb Zwi Kiv wjwU PK Kib Kvb aibi evbvb fyj AvQ wKbv|
KxIqvWjv AekB BsiwRZ wjLeb| ZwiKZ wj _K wKQz KxIqvW ev` w`Z
cvib hjv Avcbvi mvBU Ges mvBUi KUU Gi mv_ wgj bB| A_vr Relevent
KxIqvW| GLb Avcwb wbR mvP Bwb mvP w`q `LZ cvib Kvb aibi KxIqvW
jv BDRvi ewk mvP Ki| GQvov Gaibi wKQz vwUmwU Gi Rb cieZxZ wKQz
Uzj&m Gi eenvi `Lvev|

92

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.4 foreign education mvP iRv|


Dcii wP `Lv hvQ foreign education w`q Mj mvP w`j mvP iRv `LvQ
132000000| GKB DkB hw` Avwg mvP Kwi Abroad education Zvnj mvP `LvQ
26000000| ay ZvBbv mvP iRv Gi wjsKjv I `yfve mvP w`j AvM ci Avme|
nqZv foreign education Gi Rb h mvBU mvP iRvi Uc AvQ `Lv hvQ Abroad
education Gi Rb mwU Uc bvI _vKZ cvi|
Avcbvi cWv-Gi bvg hw` GK k nq aib Avcbvi GKwU cWv Gi bvg Readleaf
Avcwb nqZv fveZ cvib Avcbvi KxIqvW Readleaf wK gb ivLZ ne Avcwb
hLb KxIqvW GbvjvBwmm KiQb ZLb wK Kvgvii K_v wPv Ki KiZ ne| Ggb
I nZ cvi Avcbvi Kvgvi nqZv mvP w`Q Read leaf `yUv Avjv`v k eenvi
Ki| mRb gvS gvS kK f wjLZ cvi| mRb KLbI KLbI k gvR
KiZ nZ cvi Avevi KLbI KLbI kK Avjv`v Ki wjLZ nZ cvi| Avcwb mvP
Bwb mvP w`q Ges mvP iRvi Dci wfw Ki eySZ cvieb Kvb kwU KZ ewk
eenvi nq|
93

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.5 Abroad education w`q mvP


Avcwb Avcbvi ZwiKZ wj wmyjvi Ges cvivj Avjv`v Ki GvW Ki wbb| KviY
mvP Bwb wmyjvi Ges cvivjK Avjv`v Ki wUU Ki| hgb Avcwb hw` mvP e
wjLb Ford Ges fords G`ywUK Avjv`v Ki `Lve Ges mvP iRvI Avjv`v
`Lve| cieZxZ Wordtraker wbq AvjvPbv Kiv ne hwUi mvnvR KxIqvW
wmj Kiv hvq GQvov Lye kxNB jLKi GvWfv SEO eBwU AvmQ| hLvb Aviv
GvWfv welq wbq AvjvPbv Kiv ne| Ze GKwU welq gb ivLeb GLvb AvcviKm
Ges jvqvi Km Kvb welq bq| hgb Avcwb hw` mvP Bwb FORD w`q Avcwb h
mvP iRv cveb Avcwb wVK ford w`q Avcwb h mvP Kib H GKB iRv cveb|
A_vr QvU nvZi ev eo nvZi hv w`qB Kwi bv AvDUcyU GKB Avme|
94

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.6 FORD w`q mvP

95

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.7 ford w`q mvP


GQvovI hw` Avcwb QvU nvZi ev eo nvZi GK mv_I wjLb mvP iRv GKB _vKe|

96

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 5.8
Avcvi Ges jvqvi Km w`q mvP| Ze ewki fvM BDRvi jvqvi jUvi w`qB mvP Ki|
AbK mgq wKQz IqvW KD nvBcb w`q wjLb| Avevi KD nvBcb Qvov wjLb|
myZivs Avgiv `ywUKB Avjv`v Avjv`vfve wjLe| hgb B-Kgvm GUvK AbK B-Kgvm
GfveI wjL _vK| Ze me mgq mwVK Ges fyj wPv Kiv hve bv| Avcwb hw` gb
Kib GKwU k Gfve jLv f~j Avcwb mUvK KxIqvW wnme wPv Kieb bv| GUv
wVK bv Kvib Avcbvi Dk wfwRUi wbq Avmv| myZivs Zviv fyj Ki wK mvP w`Z
cvi mUv I AvcbvK wPv KiZ ne|

97

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.9 e-commerce w`q mvP

98

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.10 e-commerce w`q mvP


AbK mgq BDRvi Kvvwb bBg Ges cvWv bBg wjLI mvP w`q _vK mRb Kvvwb
bBg Ges Kvvwb bBg I KxIqvW wj GvW Kib|
99

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

5.3 Anchor UU
wjsK UU cvq IqemvBU GvW Kiv nq| GwU mvaviYZ AvvijvBb Ges AvibwUf Kvjvi
GiKgfve _vK|

Kib

wPt 5.11 wPwZ Kiv GvsKi UU


mvP Bwb vqjvijv hLb G^WW Kiv GvsKi UU jv wiW Ki ZLb eySZ cvi GUv
Kvb aibi mvBU| Avcwb PvBj Avcbvi KxIqvWK GvsKi UU wnme eenvi KiZ
cvib| GZ Ki Avcbvi KxIqvW ivswKs Ges GvsKi UU ivswKs `yUvB eo Mj| me
mgq Pv Kiv DwPZ Avcbvi GvsKi UU Ab`i Pq Avjv`v nq| Avcbvi IqemvBUi
ivswKs evovbvi Rb Ges UvwdK evovbvi Rb AbZg nQ mvBUgvc|
100

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.12 mvBUgvc mn nvg cBR

wPt 5.13 Iqe mvBUwUi mvBUgvc


101

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

5.4 KxIqvW WbwmwU (Right keyword density)


KxIqvW WbwmwU nj KZ evi GKwU IqvW Avcbvi cBR AvQ hLb H cBR Avcwb KbUU
wjLQb| gb Kib Avcbvi GKwU IqemvBUi Kvb cBR 100 k AvQ Avi mB 100
ki ga hw` 5 evi KxIqvW cvIqv hvq Zvnj ejv hve 5 UvBgm KxIqvW eenvi nqQ|
Ges GLvb KxIqvW WbwmwU nj 5%| Avcwb ay Avcbvi cBRi IqvW KvDU KijB ne bv
mB mv_ H cBRi GBP,wU,Gg,Gj Gi ga hme KxIqvW evenvi nqQ mjvI Mbbv
KiZ ne| hgb Avcwb Avcbvi Iqe mvBU gUv UvM, UvBUj, KxIqvW, Avi UU,
wWwckb Ges KgjvI Mbbvi ga wnmve KiZ ne| D`vnviY^ic aib Avcbvi nvg
cBR
Kib 100 k AvQ, UvBUj UvM AvQ 10 wU, wWwckb UvM AvQ 20 wU, 60wU AvQ Avi
UvM Ges 10 wU k AvQ Kg UvM Zvnj `Lv Mj Avcbvi megvU IqvW KvDU nj
100+10+20+60+10=200|
KxIqvW WbwmwU AekB Bcf KiZ ne hw` mvP Bwb fvj ivswKs cZ Pvb| KxIqvW
WbwmwU GbvjvBwmm Kivi Rb wewfb aibi Uzj&m eenvi Kiv hZ cvi| GKwU cBRi
KxIqvW WbwmwU KZ nIqv DwPZ mUv mwVKfve ejv GKUz KwVb KvR| GKwU wRwbm gb
ivLeb SEO KvR Gi me wKQzi GKkZ fvM wcwWdvBb Kvb wbqg bB GgbwK AbK wKQz
wbqg AvQ hjv gvS gvS cwieZb nq| Ggb wKQz AvQ hjv AvRK Avwg GKfve
wjLwQ mjv nqZv cieZxZ cwieZb nZ cvi| Ze Avwg gb Kwi GKwU IqemvBUi
KxIqvW WbwmwU mvaviYZ 5-7% Gi ga _vKv DwPZ| Ze gb ivLeb KxIqvW WbwmwU Ly e
ewk ivLv hgb fvj bq Zgwb Lye Kg ivLvI fvj bq|

wPt 5.14 usa resturent w`q mvP


102

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22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.15 nvg cBR Top resturent


GLb Top resturent Gi KxIqvW `Lev mRb H cBR wMq gbyevi-G wMq view Z
wKK Ki Zvici page sourch-G wKK KiZ ne|

103

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 5.16 cBRi mvm KvW `Lvi Rb

104

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 4.17 Uc iziU Gi mvm KvW

5.5 KxIqvW PzR Kiv


Avcbvi hLb KxIqvW Uzjm& wbq KvR Kiv kl A_vr GZb Avcwb GbvjvBwmm KiQb|
GZb wK Avcbvi gvUvgywU GKwU KxIqvW wj Zwi nq MQ| Ges GZY Avcwb eyS
MQb Kvb KxIqvW dR jv gvUvgywU ccyjvi| GLb AbK KxIqvW Avcbvi KxIqvW wj
nZ ev` co hve| AbK mgq Avcbvi KvqU AvcbvK GKwU KxIqvW wj awiq w`e, gb
ivLeb AvcbvK wK H KxIqvW wjjv KxIqvW Uzj&m eenvi Ki GbvjvBwmm Ki `LZ
ne| cvq `Lv hvq KvqU bv eyS AbK KxIqvW w`q `q| Lye kxNB GvWfv mvP Bwb
eBwU evRvi cvIqv hve mLvb KxIqvW wmj Kivi Aviv wKQz kvj wU Ges UKwbK
105

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

wbq AvjvPbv Kiv ne| hjv Avgv`i GvWfv jfj SEO Gi KvR KiZ gvS gvS
cqvRb nq|
KxIqvW AekB mvBUi KbUU-Gi mv_ wijfU nq mB w`K I j ivLZ ne| Avevi
`Lv hvq ccyjvi KxIqvW wmj KiQb wK mUv wijfU bv Zvnj I Avcwb mdjZv cveb
bv| wmyjvi KxIqvW wmj Kivi Pq cvivj KxIqvW wmj Kiv fvj| Avcwb hw` cdkbwj
Avcbvi mvBU SEO cvKwUm KiZ Pvb gb ivLeb misspelled KxIqvW Avcbvi KxIqvW
wj _K ev` w`Z ne| Avcwb hw` gb Kib Avcbvi Kvb cvWv wek evRvi wew Kieb
Zvnj jvKvj KxIqvW GfvqW KivB fvj| B-Kgvm eBwU eZgvb mgqi Ges fwelZ
BUvibU
eemv Kivi Rb GgbwK Avcwb wKfve GKwU eemv cwZvb Ni em cwiPvjbv
Kib
Kieb, Gme wevwiZ Rvbvi Rb Ges KvR Kivi Rb eBwU LyeB mnvqK ne|
Avcwb h KxIqvW wj dvBbvj KiQb GwUK 100 fvM dvBbvj wj ejv wVK ne bv| KviY
GwU Ggb GKwU KvR hwU KwUwbDqvm KvR| gvS gvS Avcbvi KxIqvW wj wU AvcWU Ges
cwieZb KiZ nZ cvi| GUv wK GKUv mgq^vc KvR hwU Lye `Z Kiv hvq bv Ges `Z
Kiv wVKI bv| hw` Kvb KxIqvW Avcbvi KUU-Gi mv_ wijfU bv wK LyeB ccyjvi
m H KxIqvW wj _K ev` bv w`q Avcbvi KUU cwieZb KiZ cvib| Avi hmg
KxIqvW Gi KwwUkb LyeB ewk m mg KxIqvW ev` w`Z cvib| Avcwb PvBj ev` bv w`q
wKQz UvKv LiP Ki wc wc wm cvMvg Pvwjq H KxIqvW _K myweav cZ cvib| Ze GKUv
welq AvcbvK iZ w`Z ne h hLb Avcbvi cUbwkqvj wfwRUi wK aibi KxIqvW eenvi
Ki hLb Zviv Avcbvi IqemvBUK mvP Ki| Avcwb PvBj Avcbvi KwwUUi`i KxIqvW
Zv`i mvBUi cBRi mvm KvW G wMq `LZ cvib| hgb Avwg KvbvWvi GKwU iziU
Gi IqemvBU wMq view-page source G wKK Ki H mvBUi KxIqvW `Lev|

106

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.18 Bettys Gi nvg cBR

wPt 5.19 Bettys Gi mvm KvW


107

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22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 5.20 Bettys Iqe mvBUi KxIqvW


Dcii wP h KxIqvWjv `Lv hvQ Ijv Qvov Aviv AbK KxIqvW AvQ hjv QweZ
me Avbv me nq wb| Ambiguious k jv ev` w`Z ne| hgb fire control system
Ges weapons fire control system| Ze G aibi Ambigutyjv wbaviY Kiv LyeB
KwVb| hLb Avgiv Kvb wKQz mvP Kwi ZLb Avgiv Rvwb GKUv k viv mvP w`q Lye fvj Ges
wijfU iRv cvIqv hvq wK Avgiv hw` GKi AwaK k w`q mvP `B ZLb wK AbK
KvQvKvwQ iRv cvIqv hvq|

108

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.21 michael wjL mvP

109

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.22 Michael Jackson wjL mvP


Dcii `ywU mvP iRv j Kij `Lv hve michael wjL mvP w`q hgb mvP iRv cvIqv
hvq wK `ywU IqvW hgb michael jakson wjL mvP w`j Aviv ewk fvj Ges wijfU
iRv cvIqv hvq| mvP Kivi mgq ewki fvM gvbyl GKi AwaK k w`q mvP Ki| Avcbvi
KxIqvW hZ ewk kvjvBRW ne Avcbvi KwwUkbI ZZ Kg ne| hgb Avcwb BqvZ
writer wjL mvP w`b `Leb mvP iRv `LvQ 85800000|

110

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 5.23 Writer wjL mvP


Writer wjL mvP w`qwQ, GB mvPwU wK Kvb wmwdK bv, Avwg wKmi ivBUvi PvB| GLb
Avwg mvP w`Z PvwQt-

wPt 5.24 Real Estate writer wjL mvP|


111

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22Zg Aavq Odesk (wdjv gvKUm)

Dcii wP `Lv hvQ AvMi Pq mvP iRv Kg wMqQ| Ggb mvP iRvi gvbI Kg
wMqQ hUv cvq AvMi Pq AaK nqQ 46500000| GLb ck nQ Avcbvi Zv
8500000 GB iRv `iKvi bB KviY Giv Avcbvi cUbwkqvj wfwRUi bq| wK Avcwb hw`
Avcbvi IqemvBUi gvag Real Estate mwKZ jLvjwL mvwfm w`q _vKb Zvnj
4500000 GUv Avcbvi Rb AbK iZc~Y KviY Giv Avcbvi cUbwkqvj wfwRUi| wcq
cvVK SEO Ggb GKUv wRwbm hwU cvq cwieZbkxj KviY eBZ writter wjL h mvP
iRvwU `LQb nqZv wKQzw`b ci Avcwb mvP w`q wVK GKB iRv bvI cZ cvib|
GQvovI GvWfv SEO eBZv AvQB|
c
vMvwgs bjR Qvov B-Kgvm GvwcKkb Zwii mnR Dcvq njtB-Kgvm G Rygjv fvPygvU|
Kib

112

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

113

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

6 Aavq
Kib

KxIqvW GbvjvBwmm& Uzj&m (Keyword Analysis)


tools)

114

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

115

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

6 KxIqvW GbvjvBwmm& Uzj&m (Keyword Analysis tools)


Avcwb hLb GKwU KxIqvW wj Zwi Kib, Zvi cieZx KvR njv KxIqvW Uzj&m& eenvi Kiv|
Avi GB Uzjm&wU AvcbvK mvnvh Kie Avcbvi Iqe mvBUi mwVK KxIqvW wmj Kivi Rb
hwU nqZv Avcwb AvM wPv Kib wb A_vr gvS gvS Ggb nq KxIqvW wj Kivi mgq
nqZv wKQz KxIqvW Avcbvi wPvq Avm wb| wK KxIqvW Uzj&m eenvi Kij mB mg
KxIqvW Avcbvi KxIqvW wj Pj Avme| GQvovI KxIqvW Uzjm eenvi Kij Avcwb RvbZ
cvieb gvbyl Kvb aibi Uvg eenvi Ki Avcbvi cvWv Ges mvwfm LvRvi Rb| `yB aibi
KxIqvW Uyjm& GKwU nQ wd, AciwU cBW fvmb KxIqvW Uzj&m| Avwg GLvb wd fvmb KxIqvW
UzKib
j&m AvjvPbv Kie|

6.1 IqvW UvKvi


SEO cdkbvj`i KvQ IqvW UvKvi nQ LyeB Rbwcq GKwU KxIqvW Uzjm| IqvW UvKvi
LuyR ei Ki gvbyl Kvb aibi wRwbm mvP Ki ewk A_vr mvP Kivi mgq Zviv wK aibi
IqvW ewk eenvi Ki| GwU cvq 100 w`bi cvq 313 wgwjqb mvP Zvi WvUvem Z_jv
ivL| hgb IqvW UvKvi AvcbvK ej w`Z cvie jv 100 w`b KZ evi Aboard
education w`q mvP Kiv nqQ|

wPt 6.1 Word tracker IqemvBU Ges nvg cBR


116

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22Zg Aavq Odesk (wdjv gvKUm)

IqvW UvKvi AvcbvK mwVK KxIqvW wmj KiZ mvnvh Kie| Avcwb h KxIqvW wmj
KiQb mB KxIqvW w`q KZRb gvbyl mvP Ki mwU Avcwb IqvW UvKvi-Gi gvag RvbZ
cvieb| KIE hZ ewk KxIqvW Gi ccyjvwiwU ZZ ewk| KIE gvb nQ Keyword
Effectiveness Index | IqvW UvKvi viv Avcwb wd KxIqvW GbvjvBwmm KiZ cvieb|

Kib

wP t 6.2 IqvW UvKvi wd mvwfm


IqvWUvKvi KxIqvW GbvjvBwmm QvovI Abvb mvwfm w`q _vK|

117

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22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 6.3 IqvW UvKvii Abvb mvwfmmg~n


GQvov Avcwb IqvWUvKvi _K wewfb cBW mvwfm wbZ cvib| GRb PvBj Avcwb evrmwiK
A_ev gvwmK cgU w`Z cvib hUvK Zviv Annual Subscription Ges Monthly
Subscription ej| GQvovI GvWfv mvP Bwb AcwUgvBRkb eBZ Aviv AbK wKQz
wevwiZ _vKe|

6.2 Word tracker-G GKvDU Zwi


c_g Avcwb hKvb GKwU evDRvi (BUvibU Gcvivi, Mj g, gwRjv dvqvi d) Icb
Ki URL G wjLyb www.wordtracker.com
118

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wPt 6.4 Word tracker URL UvBc


GWm UvBc Kivi ci wbgi gZ GKwU Qwe A_ev cBR Avme| hwU nj IqvW UvKvii nvg
cBR|

wPt 6.5 Word tracker Iqe mvBUi nvg cBR


119

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22Zg Aavq Odesk (wdjv gvKUm)

GLb Pjyb i Kiv hvK IqvW UvKvii GKvDU Zwii KvR| IqvW UvKvi KvR KiZ nj
Avcbvi AekB IqvWUvKvi GKwU GKvDU _vKZ ne|

Kib

wPt 6.6 wKK take a free trial evUb

wPt 6.7 Word tracker GKvDU Zwi


120

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

Kib

wP t 6.8 Word tracker GKvDU Zwi

wP t 6.9 wKK Active my free trial


121

mvP Bwb AcwUgvBRkb

22Zg Aavq Odesk (wdjv gvKUm)

BUvibU gvKwUs-Gi Rb B-gvKwUs eBwUi mvnvh wbZ cvib hwUZ eve Rxebi BUvibU
gvKwUs-Gi me welq wbq AvjvPbv Kiv nqQ| WvBbvwgK mvBU Zwii Rb weMxwbs wcGBPwc
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6.3 KxIqvW WbwmwU Uzj&m


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wPt 6.10 webuildpages nvg cBR


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wPt 6.11 wKK Free SEO tools

wP t 6.12 wKK Keyword density analysis tools


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wP t 6.13 UvBc IqemvBU GWm

wP t 6.14 KxIqvW WbwmwU iRv


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6.4 j Adwords wK?


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6.5
j Adwords GKvDU Zwi
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wPt 6.15 j AdwordsGi GWm


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wP t 6.16 Adwords IqemvBU

wP t 6.17 wKK Start now


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wPt 6.18 Create Google account

wPt 6.19 j GKvDU dig


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wPt 6.21 Set time zone and currency


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wPt 6.22 Varify account page


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wP t 6.23 B-gBj Bbe


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wP t 6.24 wKK B-gBj wjsK

wP t 6.25 Adwords GKvDU


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wP t 6.26 wKK Mj Adwords


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wP t 6.27 Keyword tools-G wKK Kib


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wP t 6.28 KxIqvW jLv e


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wP t 6.29 freelance KxIqvW Gi mvP iRv

6.6 Iqe gvvi Toolkit


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wP t 6.30 webmaster toolkit IqemvBU


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wP t 6.31 KxIqvW GbvjvBwmm Uzj&m

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7 Avcbvi IqemvBUK SEO Kib


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7.1 Ab-cBR AcwUgvBRkb


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01712901842 ,01911223628
Email: infobook7@gmail.com

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