May 3, 2013

Issue 31 May 3, 2013

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Interactive Packaging: Here it Comes!............................................... Donna Sturgess Apples Innovation Problem ...... Greg Satell Every Business is (or should be) a Social Business .. Deborah Mills-Scofield Leadership and Simplicity.......... Mike Myatt 25 Things Successful Educators Do ... Julie DeNeen Pain of Skeptic Executives An Open Innovation Challenge .... Stefan Lindegaard Business Models, a Canvas for Growing Innovation Convergence ... Paul Hobcraft Love is the answer how innovation & love play same game ... Juan Cano-Arribi Learning to Play the Lean Start-Up Way! ..... Janet Sernack Mapping Innovation Across the Three Horizons ..... Paul Hobcraft

Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the worlds leading companies.

Our mission is to help you achieve innovation excellence inside your own organization by making innovation resources, answers, and best practices accessible for the greater good.

Cover Image credit: Outside the Box from Bigstock

Interactive Packaging: Here it Comes!

Posted on April 28, 2013 by Donna Sturgess

We are on the cusp of transformation in the way that packaging engages consumers. Interactive packaging is advancing with Near Field Communication (NFC) technology and pilot projects are underway in a variety of industries as companies vie to capitalize on the first mover advantage.

Today we are living in an on-demand culture as we interact with technology that surrounds our everyday life pads, pods, phones, computers, homes, autos appliances, lighting and more. The smart phone, enabled with NFC, is growing at a rapid rate and by 2016 is estimated to capture over 50% of the market. As market penetration increases, NFC will be the driver of opportunities such as the mobile wallet and interactive packaging beyond QR Codes.

Consumer goods and technology companies, like Avery Dennison, are aggregating the supply chain partners necessary to advance interactive packaging. Currently pilot project are running in numerous industries, ranging from beverages to pharmaceuticals. The leading companies involved are learning, adapting, re-engineering and re-testing to evaluate the full potential of the technology and the opportunity to build relationships and unique interactions with customers. According to Jay Gouliard, vice president of innovation at Avery Dennison,

Interactivity between the package and the consumer is the next avenue to build the romance between your brands and your customers.
If you want to join the upcoming conversation, there is a web chat hosted by Avery Dennison and The Dieline on May 2 nd at 1:00 EST. You can register here: http://bit.ly/interactivepackaging

An important question for businesses is how will you capitalize on this technology when it becomes available? Many of the leaders I have talked to view it as just another way to deliver a price incentive or coupon between the aisle and the register. If that is your view, think again. NFC will create a big opportunity to connect to your customer in the store and in the home.

Here are a few ideas to stir your thinking:

1. Product information for health conditions such as diabetes, heart disease, peanut and gluten allergies or weight loss.

2. Better Product Labeling for older eyes is an opportunity through NFC ; it may also offer a new level of communication to satisfy FDA label requirements to facilitate Rx- to OTC switches

3. New ideas for recipes or how to tips, matching wine and food, or asking an expert opinion in many categories either before or after product purchase

4. Entertainment is a wide open opportunity with NFC, ranging from a brand engaging customers with a great joke (my favorite idea!), to offering suggestions on how to have fun with the product

5. Gaming could involve participation in a challenge or adventure (whether in the store or out in the world) where tapping with your phone is part of the activity

6. New Voices of real people or communities with something to say can be connected to customers Mom bloggers speak out on baby food perhaps?

7. Track & Trace counterfeit products or diverted product outside of the intended market

As the number of interaction opportunities expand, it becomes critical to develop a unified brand story across the various devices and technologies, rather than simply creating pieces of interaction. This shift represents a need for brands to develop content that engages customers, not just creative communication that will be pushed to them. It challenges the basic brief process to open up big enough territories for larger brand stories to be created.

I encourage you to pull out the current brand brief and ask yourself whether the insights or elements on it are leading to big, chunky stories that customers can engage in across many touch points. If you have one that does I would love you to send it to me. The briefs I come in contact with are using the same structure they did before the explosion of technology. Most brands have simply created a digital brief as a separate document from the communication/TV brief.

Interactive packaging will push this issue up another notch. NFC technology will make interactions simpler and faster than QR Codes. The time has come to rethink the elements of a strong brief if you want to build a relationship with customers to drive your business. Interactive

packaging will be another big opportunity to engage with them, but you will have to have strong story content and a unified strategy to leverage it rather than chase it.

Donna Sturgess is the President and Co-founder of Buyology Inc and former Global Head of Innovation for GlaxoSmithKline. She is also Executive in Residence at Carnegie Mellon University. Her latest book is Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive. Follow on Twitter: @donnasturgess

Apples Innovation Problem

Posted on May 1, 2013 by Greg Satell

Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? Im beginning to think hes not.

There have been some missteps, of course, like some earnings releases that disappointed investors, the maps debacle, the continued lack of Near Field Communication (NFC ) or an Apple TV, but thats not why Im having doubts.

I find it easy to believe that those things would have happened if Steve Jobs were still around (well, except for maps, maybe). Apple s legendary founder had more than his share of flops, but he had a great sense of what technology could do. Without him, Apple will have to learn to innovate differently and Tim Cook doesnt seem up to it.

Focus or Tunnel Vision?

I first began to have doubts when I read Mr. Cooks remarks in a Businessweek interview, which I will quote here (with my own emphasis added):

Creativity and innovation are something you cant flowchart out. Some things you can, and we do, and were very disciplined in those areas. But creativity isnt one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door. (Laughs.) Everybody in our company is responsible to be innovative, whether theyre doing operational work or product work or customer service work.
In just a few sentences, he encapsulates both why Apple has been so enormously successful and also why its future is so precarious. Steve Jobs legendary focus can easily manifest itself into blindness about whats going on outside the company.

Many successful companies have innovation departments (such as Google X, the supersecret division responsible for Project Glass, autonomous cars, and who knows what else?). Why would Tim cook want to dismiss innovation teams out of hand?

Innovating The Apple Way

In Walter Isaacsons acclaimed biography of Steve Jobs , he recounts the story of how Steve Jobs decided to build the iPad. He was having someone from Microsoft over for dinner who showed him a prototype for their new tablet computer. Seeing that it included a stylus, Jobs flew into one of his characteristic rages. (Jobs hated the idea of a stylus).

He didnt dismiss it though. He thought it was stupid, just as he thought that the way MP3 players and countless other products were stupid (sucky was his adjective of choice), but rather than write it off, he went off and built something better and thats what made Apple the worlds most valuable company (for a while, anyway).

While Apple has gained a reputation as a disruptor, in truth, its products generally dont meet the definition of disruptive innovation (except for iTunes, which does). The thing that has set the company apart is that its products have been so insanely great that, even in established categories, an Apple launch has felt like something completely new.

A Model For Long Term Success?

I think three factors account for the companys success innovating thi s way. One, is the discipline that Tim Cook spoke of above. The second is world class talent like Jony Ive and lastly, of course, is Steve Jobs. It was his ability to see the incredible possibilities of technology along with his reality distortion field that drove Apple to create such wonderful products.

But that last crucial element is gone now and Apple will need to adapt. Steve Jobs was a unique talent, one that might come along once in a generation. He simply cant be replaced. To succeed going forward, they will need to develop a new model for success.

That doesnt mean the companys core values, such as quality and design, have to change, nor does it mean that it is in crise s, with over $150 billion in cash and strong positions in rapidly growing categories like smartphones and tablets, Apple is in an enviable position.

However, what it does mean is that Tim Cook needs to look to the future rather than the past and that Apple will need to expand its vision and learn to innovate more broadly.

Innovation Across The Matrix

Apple, of course, is not the worlds only innovative company. Google, IBM, Procter and Gamble and many others have consistent ly been able to develop new products and services that keep them ahead of the competition. However, when you delve a little deeper, you find that they each approach innovation in a different way.

To add some clarity and structure to innovation, I developed the Innovation Management Matrix, which asks two questions: How well is the problem defined and who is best placed to solve it?

Ive put a version of the matrix below, along with organizations which excel at t he type of innovation represented by each quadrant.

Apple, much like Toyota, has thrived in well defined areas. They make important improvements to existing products, which is w hy Tim Cooks approach of getting everybody involved in the innovation process works well there.

However, when it came to deciding which new directions for the company to develop, Apple had a committee of one: Steve Jobs. Now that hes gone, its imperative that they start exploring other innovation methods.

Basic Research: In 1993, IBM research achieved the worlds first quantum teleportation that will form the centerpiece of the next digital frontier of quantum computing which will begin to take hold sometime around the year 2020. Its that kind of long term thinking that has enabled them to build products like Watson, todays most impressive computing platform.

As I noted in an earlier post on Forbes, Apple spends very little on research and development and even less (or nothing) on basic research. Investing in completely new paradigms, rather than simply improving existing ones, might be something that Tim Cook and Apple may want to consider.

Breakthrough Innovation: Another thing that Cook highlighted in the interview is how tight knit Apples senior management is. Thats great for running operations, but inevitably people who spend a lot of time together end up thinking a lot alike.

That makes it difficult to overcome tough problems when you get stuck as well. Breakthroughs, after all, happen by synthesizing across domains and that is very hard to do in a very focused environment.

Many companies are achieving great success with Open Innovation platforms like Innocentive or P&Gs internal program, Connect + Develop. However, for Apple to create truly collaborative relationships with outside entities they will have to make serious adjustments to their famously prickly culture.

Disruptive Innovation: Google and 3M have been able to consistently come up with truly disruptive innovations that have created new categories. Products like Google Maps, which funds a satellite imagery service by selling ads to hardware stores and the like, isnt the type of idea that thrives in a centralized structure.

Both companies have versions of the 15% / 20% rule which encourages experimentation on a massive scale, rather than a laser like focus on a few blockbuster products. Other organizations pursue disruptive innovation with internal VC arrangements, innovation jams, hackathons, innovation days and yes, innovation departments.

So while Apples approach has worked magnificently in the past, thats no guarantee that it will succeed in the future. Before Mr. Cook dismisses workable approaches that other companies have adopted successfully, he might want to look around a bit more.

Which brings me to something else Tim Cook said in the Businessweek interview about what Steve Jobs told him when he handed over the reins:

He said, I want to make this clear. I saw what happened when Walt Disney passed away. People looked around, and they kept asking what Walt would have done. He goes, The business was paralyzed, and people just sat around in meetings and talked about what Walt would have done. He goes, I never want you to ask what I would have done. Just do whats right.He was very clear.
Perhaps Jobs knew that, after him, Apple would have to become a very different company, that they would have to find their own way, set their own mark and operate differently.

And maybe even get an innovation department

image credit: allthingsd.com

Greg Satell is an internationally recognized authority on Digital Strategy and Innovation. He consults and speaks in the areas of digital innovation, innovation management, digital marketing and publishing, as well as offshore web and app development. His blog is Digital Tonto and you can follow him on Twitter.

Every Business Is (Or Should Be) a Social Business

Posted on May 1, 2013 by Deborah Mills-Scofield

I believe the distinction between social and non-social business is a false dichotomy. And yet, its one we continually want to make. We talk about social businesses those that are mission-led and focused on creating positive social change and non-social businesses those that focus on revenue and profit. Social entrepreneurs launching ventures may ask themselves if their business models need to be different. Does pursuing a social purpose require something unique to describe and structure your business?
As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. To answer it, I evaluated a few years worth of business models created and implemented by clients (usually established, mature businesses), invested companies (early stage), entrepreneurs Ive mentored, and college students starting new ventures. The r esults? I found that both social and non-social businesses focused on making sure revenues were greater than costs, either through selling something, raising money or getting grants. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

That said, this initial evidence showed that social businesses focus more on achieving a positive impact in each of the nine business model elements value proposition, customer segment, channels, relationships, key partners, key activities, key resources, costs and revenues as well as the whole model. Many of the non-social businesses in my sample also focused on the impact of each element and interestingly, they are very successful businesses (might there be a correlation?).

All businesses are social. All companies have people as customers, employees, and suppliers. At some point, in deciding which supplier to use, in engaging your workforce, and in getting your product into users hands, relationships with people matter. Improving these their experiences always improves the outcome for your company.

If a business isnt providing valuable, meaningful solutions to real customers problems or delivering outcomes that both make a positive difference in the customers lives and support the companys mission, the business wont have to worry about profits or outpu ts for long. The market has a way of taking care of that.

The historical division between social and non-social business and purpose vs. profits is artificial and antiquated. Almost exactly two years ago, Michael Porter and Mark Kramer called for a new definition of capitalism shared value to unify this false choice. I think this is how

Adam Smith envisioned capitalism; we just redefined it to serve our purposes. In fact, our financial crisis in part stems from non-social businesses divorcing impact from profit and the outcome will haunt us for a long time.

To further test what I had learned, I turned to business model guru and friend, Alex Osterwalder (Ive used his Business Model Canvas since 2009 because I believe its one of the best methodologies out there). He has vast experience creating business models all ove r the globe, in almost every industry sector, and he came to the same conclusion: There is no significant difference in the business models themselves. In fact, we agreed that for-profit social businesses are a powerful way to increase impact. For instance, Sun Edisons business model demonstrates that increasing impact doesnt decrease profitability. One of Alexs favorite businesses, PeePoople, is implementing a similar model to provide basic personal sanitation to the 2.6 billion people who dont have it today. As Alex says, The most amazing business models are those where profit and impact live in harmony. Business models can be designed where impact doesnt diminish revenues or profit and vice versa.

Does this answer the question about needing something different for a social business? I think so and the answer is clearly n o. Its time we stop talking about social vs. non-social and encourage all entrepreneurs to focus on impact in ev ery element of the business model as well as the whole. We read about companies, like Patagonia, Virgin, Cemex, who profitably and purposefully balance doing well and doing good. If they do it, why cant you?

There are also some quiet, under the radar companies, like 6th generation family-held Menasha Corpin Wisconsins Fox Valley. The 164-yearold corrugated packaging firm has over $1B in revenue. Despite being in a commodity-driven market, it has experienced seven consecutive years of remarkable growth, even during the recession. Menashas plants use heat from the corrugators to warm the buildings; theyve reduced water usage while increasing production; their culture is collaborative; and their people are active in their communities, serving on school boards, supporting art and music, and having plain old fun in the Muscatine Great River Days boat races. The result is synergistic growth of a company and its communities.

By focusing on each individual business model element and the models overall impact to create outputs that support sustainab le outcomes, perhaps our social entrepreneurs can help society break down this tired, man-made wall between social and non-social businesses.

Follow the Scaling Social Impact insight center on Twitter @ScalingSocial and register to stay informed and give us feedback.

Originally published in Harvard Business Review

image credit: dhiyafaris.com

Deb, founder of Mills-Scofield LLC, is an innovator, entrepreneur and non-traditional strategist with 20 years experience in industries ranging from the Internet to Manufacturing with multinationals to start ups. She is also a partner at Glengary LLC, a Venture Capital Firm.

Leadership and Simplicity

Posted on May 1, 2013 by Mike Myatt

One of the most effective ways to order your world is to simplify everything you encounter. However the problem for many is keeping it simple often becomes very difficult when our basic human nature is to over-complicate everything we touch.

In thinking about the people I respect the most, to the one, they possess the uncanny ability to take the most complicated of issues and simplify them. You will find that the best leaders, communicators, teachers, innovators, etc., have a true knack for taking extremely complex, dense, or intricate content and making it engaging and easy to understand. In fact, it was Leonardo Da Vinci who said: simplicity is the ultimate form of sophistication. In todays post Ill take a look at the often overlooked benefits of keeping it simple

While simplicity may have become a lost art, understanding the importance of simplicity is nonetheless critical to your success. Consider all the presentations/meetings youve attended in the l ast few weeks; was it the people who were able to articulate their positions in a simple and straight forward fashion, or the individuals that made things complex and tedious that got traction with their ideas? It has been my experience that the more complicated, difficult, or convoluted an explanation is, that one or both of the following issues are at play: 1) the person speaking is a horrible communicator, or; 2) the person speaking really doesnt possess a true command of their subject matter. It is one thing to toss around the latest buzz-words or to have the most complex flow chart, but it is quite another thing to actually possess such a deep and thorough understanding of your topic that you can make even the most complex issues easy to understand.

It is almost as if business people have come to believe that complexity is synonymous with sophistication and savvy. It has been my experience that the only things that complexity is synonymous with are increased costs and failed implementations. There is an old saying in the software development world that states usability drives adoptability which tends to lend support to my observations. Those of you th at know me have come to understand that I prefer to cut to the chase and get to the root of an issue as quickly as possible this requires the ability to simplify, not complicate matters. Complexity is precisely what plagues many businesses. You dont solve complicated matters by adding t o the complexity. The most effective way to deal with complexity is to strip it away by addressing it with simplicity.

The truth is that simplifying something doesnt make it a trite or incomplete endeavor. Rather simplification makes for a mor e productive and efficient effort that is often more savvy than other more complex alternatives. Another benefit of simplicity is that it serves as a key driver of focus, which enables greater efficiency, productivity, and better overall performance. Keeping things simple allows you to focus on one thing at a time without the distractions that complexity breeds by its nature alone. I would suggest that you break down every key area of your business (operations, administration, marketing, branding, sales, finance, IT, etc.) and attempt to simplify your processes, initiatives, and offerings.

As a C-level executive you must focus on simplifying your day in order to maximize your effectiveness. By simplifying everything from the information and reports you view, to your communications protocol, to your agenda, to your decisioning structure, you will be better able to operate in todays unnecessarily complex world. Ill leave you with this quote from Longfellow: In character, in manner, in style, in all things, the supreme excellence is simplicity.

What say you?

Mike Myatt, is a Top CEO Coach, author of Leadership MattersThe CEO Survival Manual, and Managing Director of N2Growth.

25 Things Successful Educators Do Differently

Posted on April 30, 2013 by Julie DeNeen

If you ask a student what makes him or her successful in school, you probably wont hear about some fantastic new book or video lecture series. Most likely you will hear something like, It was all Mr. Jones. He just never gave up on me.

What students take away from a successful education usually centers on a personal connection with a teacher who instilled passion and inspiration for their subject. Its difficult to measure success, and in the world of academia, educators are continually re-evaluating how to quantify learning. But the first and most important question to ask is: Are teachers reaching their students?

Here are 25 things successful educators do differently.

1. Successful educators have clear objectives
How do you know if you are driving the right way when you are traveling somewhere new? You use the road signs and a map (although nowadays it might be SIRI or a GPS). In the world of education, your objectives for your students act as road signs to your destination. Your plan is the map. Making a plan does not suggest a lack of creativity in your curriculum but rather, gives creativity a framework in which to flourish.

2. Successful educators have a sense of purpose

We cant all be blessed with epic workdays all the time. Sometimes, life is just mundane and tedious. Teachers who have a sense of purpose and who are able to see the big picture can ride above the hard and boring days because their eye is on something further down the road.

3. Successful educators are able to live without immediate feedback

There is nothing worse than sweating over a lesson plan only to have your students walk out of class without so much as a smile or a, Great job teach! Its hard to give 100% and not see immediate results. Teachers who rely on that instant gratification will get burned out and disillusioned. Learning, relationships, and education are a messy endeavor, much like nurturing a garden. It takes time, and some dirt, to grow.

4. Successful educators know when to listen to students and when to ignore them
Right on the heels of the above tip is the concept of discernment with student feedback. A teacher who never listens to his/her students will ultimately fail. A teacher who always listens to his/her students will ultimately fail. It is no simple endeavor to know when to listen and adapt, and when to say, No- were going this way because I am the teacher and I see the long term picture.

5. Successful educators have a positive attitude

Negative energy zaps creativity and it makes a nice breeding ground for fear of failure. Good teachers have an upbeat mood, a sense of vitality and energy, and see past momentary setbacks to the end goal. Positivity breeds creativity.

6. Successful educators expect their students to succeed

This concept is similar for parents as well. Students need someone to believe in them. They need a wiser and older person to put stock in their abilities. Set the bar high and then create an environment where its okay to fail. This will motivate your s tudents to keep trying until they reach the expectation youve set for them.

7. Successful educators have a sense of humor

Humor and wit make a lasting impression. It reduces stress and frustration, and gives people a chance to look at their circumstances from another point of view. If you interviewed 1000 students about their favorite teacher, Ill bet 95% of them were hysterical.

8. Successful educators use praise smartly

Students need encouragement yes, but real encouragement. It does no good to praise their work when you know it is only 50% of what they are capable of. You dont want to create an environment where there is no praise or recognition; you want to create one where the praise that you offer is valuable BECAUSE you use it judiciously.

9. Successful educators know how to take risks

There is a wise saying that reads, Those who go just a little bit too far are the ones who know just how far one can go. Risk-taking is a part of the successful formula. Your students need to see you try new things in the classroom and they will watch closely how you handle failure in your risk-taking. This is as important as what you are teaching.

10. Successful educators are consistent

Consistency is not to be confused with stuck. Consistency means that you do what you say you will do, you dont change your rules based on your mood, and your students can rely on you when they are in need. Teachers who are stuck in their outdated methods may boast consistency, when in fact it is cleverly masked stubbornness.

11. Successful educators are reflective

In order to avoid becoming the stuck and stubborn teacher, successful educators take time to reflect on their methods, their delivery, and the way they connect with their students. Reflection is necessary to uncover those weaknesses that can be strengthened with a bit of resolve and understanding.

12. Successful educators seek out a mentor for themselves

Reflective teachers can easily get disheartened if they dont have someone a bit older and wiser offering support. You a re never too old or wise for a mentor. Mentors can be that voice that says, Yes your reflections are correct, or No, you are off because. and provide you with a different perspective.

13. Successful educators communicate with parents

Collaboration between parents and teachers is absolutely crucial to a students success. Create an open path of communication so parents can come to you with concerns and you can do the same. When a teacher and parents present a united front, there is a lower chance that your student will fall through the cracks.

14. Successful educators enjoy their work

It is easy to spot a teacher who loves their work. They seem to emanate contagious energy. Even if it on a subject like advanced calculus, the subject comes alive. If you dont love your work or your subject, it will come through in your teaching. Try to figure out why you feel so unmotivated and uninspired. It might have nothing to do with the subject, but your expectations. Adjust them a bit and you might find your love of teaching come flooding back.

15. Successful educators adapt to student needs

Classrooms are like an ever-evolving dynamic organism. Depending on the day, the attendance roster, and the phase of the moon, you might have to change up your plans or your schedule to accommodate your students. As they grow and change, your methods might have to as well. If your goal is to promote a curriculum or method, it will feel like a personal insult when you have to modify it. Make connecting with your student your goal and youll have no trouble changing it up as time moves on.

16. Successful educators welcome change in the classroom

This relates to the above tip, but in a slightly different way. Have you ever been so bored with your house or your bedroom, only to rearrange it and have it feel like a new room? Change ignites the brain with excitement and adventure. Change your classroom to keep your students on their toes. Simple changes like rearranging desks and routines can breathe new life in the middle of a long year.

17. Successful educators take time to explore new tools

With the advance of technology, there are fresh new resources and tools that can add great functionality to your classroom and curriculum. There is no doubt that the students you are teaching (far younger than you) probably already have a pulse on technologies you havent tapped into yet. Dont be afraid to push for technology in the classroom. It is often an underfunded area but in this current world and climate, your students will be growing up in a world where technology is everywhere. Give them a headstart and use technology in your classroom.

18. Successful educators give their students emotional support

There are days when your students will need your emotional support more than a piece of information. Connecting to your students on an emotional level makes it more likely that they will listen to your counsel and take your advice to heart. Students need mentors as much as they need teachers.

19. Successful educators are comfortable with the unknown

Its difficult to teach in an environment where you dont know the future of your classroom budget, the involvement of your s tudents parents, or the outcome of all your hard work. On a more philosophical level, educators who teach the higher grades are tasked with teaching students principles that have a lot of unknowns (i.e. physics). How comfortable are you with not having all the answers? Good teachers are able to function without everything tied up neatly in a bow.

20. Successful educators are not threatened by parent advocacy

Unfortunately, parents and teachers are sometimes threatened by one another. A teacher who is insecure will see parent advocacy as a threat. While there are plenty of over-involved helicopter parents waiting to point out a teachers mistakes, most parents just want whats best for their child. Successful educators are confident in their abilities and not threatened when parents want to get into the classroom and make their opinions known. Good teachers also know they dont have to follow what the parent recommends!

21. Successful educators bring fun into the classroom

Dont be too serious. Some days, fun should be the goal. When students feel and see your humanness, it builds a foundation of trust and respect. Fun and educational arent mutually exclusive either. Using humor can make even the most mundane topic more interest ing.

22. Successful educators teach holistically

Learning does not happen in a vacuum. Depression, anxiety, and mental stres s have a severe impact on the educational process. Its crucial that educators (and the educational model) take the whole person into account. You can have the funniest and most innovative lesson on algebra, but if your student has just been told his parents are getting a divorce, you will not reach him.

23. Successful educators never stop learning

Good teachers find time in their schedule to learn themselves. Not only does it help bolster your knowledge in a certain subject matter, it also puts you in the position of student. This gives you a perspective about the learning process that you can easily forget when youre always in teaching mode.

24. Successful educators break out of the box

It may be a self-made box. Oh I could never do that, you say to yourself. Perhaps you promised youd never become the teacher who would let the students grade each other (maybe you had a bad experience as a kid). Sometimes the biggest obstacle to growth is us. Have you built a box around your teaching methods? Good teachers know when its time to break out of it.

25. Successful educators are masters of their subject

Good teachers need to know their craft. In addition to the methodology of teaching, you need to master your subject area. L earn, learn, and never stop learning. Successful educators stay curious.

Previously posted on informED

Julie DeNeen has her bachelors degree in Clinical Psychology from the University of New Haven. She spent several years implementing new technologies to help students and teachers in the classroom. She also taught workshops to teachers about the importance of digital student management software, designed to keep students, parents, and teachers connected to the learning process. @jdeneen4 and Google+.

Pain of Skeptic Executives An Open Innovation Challenge

Posted on May 1, 2013 by Stefan Lindegaard

This should have been a short message to executives and other people in influential positions, who are skeptical towards opening up their corporate innovation efforts..

but I got think that they would not read this any so this is more like a piece of advice to corporate innovation teams having to deal with such people.

What I want to bring out here is that continuing to do the same things that you have been doing for the last couple of decades might keep you at your position for a longer period of time. Since you are already at the top of the firm and since you most likely believe that the skills and mindset that got you there will keep you there, you probably dont see much reason to change your learning behaviours, stay u p to date and sharpen your saw. It is just easier for executives to forego changes compared to those who are still climbing the corporate ladder.

This is well for the skeptic executivebut very bad for your company. The fast pace of change in business and innovation requ ires up-to-date understanding, skills, toolbox and mindset. If this is not in place, your company is in danger of being run over by companies that are more nimble and more prepared for dealing with changes.

Corporate innovation teams need to find a way to deal with this. It is a tough challenge and there is only one comfort if your bosses are really difficult to deal with on this matter. At some point, other executives or perhaps the board will notice and the executives who were unwilling to change and adapt will be out of a job. Unfortunately, this is a long processs and the damage will already have incurred by that time.

The only solution is that corporate innovation teams need to find a to deal with skeptic executives early on. There are no easy answers here. It is just not easy to tell executives that what is best for them might not be the best for the company. Perhaps you have some good suggestions?

image credit: doubtful man image from bigstock

Stefan Lindegaard is an author, speaker and strategic advisor who focus on the topics of open innovation, social media and intrapreneurship.

The Business Model, a Canvas for Growing Innovation Convergence

Posted on April 27, 2013 by Paul Hobcraft

So where were you when this Business Design Summit was happening? Did you miss it? Well kick yourself if you are remotely interested in where innovation is evolving too. I missed going as it was a sell out fast but I watched the live streaming. So I had a more detached view but let me give you the flavor of what is bubbling up around the Business Model and its Canvas where a new (and older) generation of innovation tool-smiths are all converging in a growing community. In Berlin, held at the Classic Remise Berlin on 19th & 20th April 2013, around 250 people gathered around the Business Model and started to bring together the converging aspects required in any Business Models design in tools, concepts, and methodologies. Lucky for many that were unable to attend, the wonderful thing was that the summit also was live streamed and had a dedicated hashtag of #bdsummit. I watched it and got very caught up in the event. They plan to release the presentations and I think a whole lot more from this summit in outcomes through most probably the toolbox center to build better Business Models. This summit became the place of the innovation tool-smiths to meet and exchange so as to begin the forging and crafting of the new tools needed for innovation. These are aimed to help us in todays and tomorrows world where innovation is more central within business strategic thinking. Firstly, the Business Model meets one of todays need Unless you have lived under a rock, in a hermits cave or on a beach disconnected from the world, anyone remotely interested in innovation will have had business model innovation seared into their thinking. Then you would be aware of the Business model canvas and the book Business Model Generation by Alex Osterwalder and Yves Pigneur and a core team of leading exponents, that included Alan Smith, Patrick van der Pij and Tim Clark and co-authored by 470 Business Model Canvas practitioners from 45 countries. The Business Design Summits Objectives

The Business Design Summit had as its primary question: Are the Business Tools you are using relevant for todays world? It went on to ask If you want to teach people a new way of thinking, dont bother trying to teach them, instead, give them a tool, the use of which will lead to new ways of thinking. So this was a summit of different concepts, tools and a host of the forward thinking people within the world of innovation offering the parts that are converging. The different speakers offered a rich diversity of ideas, suggestions and examples to stimulate your thinking. Each speaker contributed a tool and suddenly we had born a whole new community of tool-smiths crafting away within innovation. The speakers included at the Summit These included Alex Osterwalder, Yves Pigneur, Patrick van der Pijl, Lisa Solomon, Lisa Chen, Luke Hohmann, Mark Johnson, Stefano Mastrogiacomo, Dave Grey, Karl Landart, Henry Chesbrough, Muki Hansteen-Izora , Steve Blank and Rita McGrath. Regretfully I missed one or two of the speakers as I got sidetracked within my day. The visuals produced as these sessions developed were stunning.

Example of a visual recording, this is by @HolgerNilsPoh: A Business Opportunity Canvas by @mukiz from the #bdsummit

Apart from Holger Nils Pohl working away, I think there were lots of visual and graphic recorders busy capturing what was presented in terrific event maps. Each of these contributed and made it a visual feast. These visuals significantly improve ways to teach. More and more in our daily work, visual thinking will play an increasing part on the new tools

needed in understanding increasing complexity and being quickly able to visualize it in todays world and become part of our tool box for determining the next steps. Some stand outs that I gained It is hard to suggest one part was better than another, it was this convergence that made the event come together but for me the timely reminder by Mark Johnson on the strategic importance of the jobs-to-be-done cannot be ever understated. Jobs-to-be-Done are central to arriving at the value proposition as they should inform on the needs of the customer that present the new innovation opportunities, perhaps also needing new business models.

The second was Luke Hohmann and his innovation games, something I will need to explore a whole lot more. His tag line of The Seriously Fun Way to Do WorkSeriously. This offers online and in-person games to help organizations to solve problems across the enterprise by using collaborative play to tap into true innovation. Lisa Solomon who did such a fantastic job of being a main facilitator to much of the summit. She introduced her forthcoming book around Strategic Conversations and spoke about her work and teaching around innovation, leadership and design. Of course, Alex Osterwalder had his usual high octane mix of presenting, tweeting, facilitating, just physically driving the summit along. He must be shattered after events like this, energized for whats ahead but drained in the immediate aftermath. He was everywhere, the Innovation puppet master pulling all the strings of a well orchestrated summit. Yves Pigneur did such a great job, introducing the BM Canvas but also in both wrap ups of three minutes to summarize each of the days sessions. The way he did this has some real lessons on how to recall and conclude succinctly.

Dave Gray and his evolving cultural mapping tool is yet another topic I need to climb into more following this appetite teaser as a tool, the hammer sees everything as a nail culture itself is a tool where he introduces the tool steps of Evidence, Levers, Values & Assumptions. This seems a more diagnostic tool and I feel will develop the more this is progressed, improved and used. Then the whole topic of where large corporations need to fit into this business model movement with the challenges and emerging issues discussed by Karl Landart and Henry Chesbrough. This is where the Business model canvas has to deepen its presence. The Business Model Canvas has still not fully found its way into large corporate culture, certainly not easily into the boardrooms. Time, short attention span and limited patience are real constraints. Should it- certainly yes, how it is going to happen is a real challenge. This whole area or corporate challenge needs some real intellectual capital in solving this as it is a necessity for BMC to really take hold in large corporations. By the way, this was the best presentation in my opinion I have heard from Henry Chesbrough and I was intrigued by his emerging thoughts on providing a Corporate Conflict Detector. Muki Hansteen-Izora( @mukiz) of Intel talked through their internal tool, a first in a public forum, the Opportunity Identification Tool or Canvas- the opportunity space is bringing their perspective into a conversation, developing up the essential components, and getting these rooted and traceable. The summit finished with a conversation between Steve Blank and Rita McGrath around the end of competitive strategy Both are real influences within innovation, firstly they talked through the new playbook for strategy and where so much is due to change. The sum of this was that Organizations are still awfully reluctant to give up power, we simply cant continue as we are, as all our ground is eroding and that long term quest for finding sustainable competitive advantage is rapidly disappearing . Transient short term competitive advantage is taking the place of sustainable competitive advantage. This will become a big idea and influence our future in how we set about dealing with this. Rita is about to launch her book around this whole area in the coming weeks and I feel will rattle a few cages in a few boardrooms, when they read it I suspect. Steve worked his usual magic of weaving both the start-up and established organization into much of this conversation. He provided numerous examples, spoke of the different epiphanies he has had on his customer process and where the link comes together in his work and the Business Model Canvas. Always throwing in the amusing story but always underscoring a powerful learning outcome. Between Rita and Steve there was such a wonderful conversation between two deeply experienced people, full of knowledge to share, stories to tell and ways to bring these together in practical ways that you could relate too. A great, great finish.

Are tools or ideas enough? The world is moving really fast My growing concern is not the enormous energy being invested in new tools and methodologies; these are good, really good, my concern lies still in the iteration process. The issue is do we crowd source these more and more, with growing built in bias, to keep improving on them as soon as an idea hits us or do we slow them down from just being put out there (alpha versions) to being better beta versions? Im not sure when the right time is to release tools. We have to remember Alexs original foundation for his Business model canvas was a PhD and that was incredibly wellgrounded and why it has taken hold to such a level. Steve Blanks customer work has integrated his enormous set of experiences and lots and lots of experimentation but that comes in a fairly unique package. Just having tools for tools sake is not the ideal place to go but tools, well thought through, placed out in the broader community to be experimented with, reiterated and improved is highly valued and needed. Finding the balance is going to be the key from all these tool-smiths. Congratulations to the organizers of this Summit The Business Design Summit brought together an enormously talented group could it have looked out into the future more, could it have debated more instead of the tried and tested listen and group work? Perhaps not, the group needed to begin to work together, to find a greater common language. To have this streamed was incredible and valued by us that were not able to attend. I offered this tweet to Alex:

But I do have a what if as my wish? We do need to plot all the tools into the Business Model Map so we can have a more comprehensive roadmap of what tool or methodology fits where and why. Ive love that to emerge from this summit. We really need a live mashup of all that is going on in a dynamic business model canvas environment so a growing community can all provide the next generation. I think this is where the summit has begun to provide a real momentum the shifts we need to make to teach people a new way of thinking. The next summit will be tentatively in Berkeley late this year or sometime next year.
image credit: businessdesignsummit.com

Paul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities.

Love is the answer how innovation & love play same game
Posted on April 27, 2013 by Juan Cano-Arribi

Its not about sending flowers to employees or having dinner by candlelight or maybe it is, to some extent. You cannot force people to be creative, or to carry out the extra effort that taking part in innovation entails, or even to have the will to do it, as you can neither force someone to love you. However, you can flirt with them, seduce them. Incidentally, dont worry if youre not a seducer, its something you can learn, at least regarding innovation.

Fall in love with innovation

The prerequisite, naturally, is that you are in love. You have to feel the impulse of doing what is required to make the subject of your love feel special. In this case, the subjects are the customers (who are going to buy your innovation) and the people at your company (particularly those who are going to be involved in innovation). Its a strange case of a love triangle that works, unlike what happens in romantic relations. Remember that initiative corresponds to you. As for your employees, if you dont take the init iative, no one will. Even worse, regarding your customers, for sure somebody else will take it!

Furthermore, you dont only need seduction to win their hearts, but also confidence and understanding to keep them by your si de. In many senses, confidence is a matter of expectation. If you only add ornament but you beat the drum for a revolution, you will only get disappointment and rancor.

Love means understanding; theres plenty of literature about that. Many deem understanding your partner 100% needless, and so me even recommend not trying it at all. Anyhow, its obvious that you need at least some ability to wear its shoes. We also know that knowin g its likes is practically imperative, as well as those kinds of things that can surprise it. We dont need the help of any literat ure for that. In fact, not doing it is a grave fault that entails anger, and when repeated, estrangement. Its exactly the same when it is about customers, speciall y in some industries where customers tend to be unfaithful and dont need much to leave with the first one that offers them something of interest. Its life but dont worry, just be consistent in your seductiveness and youll get long -lasting and profitable relationships.

Court people involved in innovation

Innovation runs parallel to the rest of business functions. For instance, if you are from marketing you dont innovate instead of doing marketing, but rather you carry out your marketing work as well as participating in innovation. Usually people dont have enough time fo r their habitual work, so participating in innovation implies doing extra work. On the other hand, innovation entails facing change and uncertainty, it requires leaving the comfort zone, and this is something that most of us dont do spontaneously. People must feel the need to d o it, must wish it, and you are the one that has to make them wish it.

Give them a worthwhile purpose and make them feel special. More specifically, set goals for what is worth fighting for and make them feel important. As Mary Kay Ash said, everyone has an invisible sign hanging from their neck saying, Make me feel important. Theres no reward more effective or durable. As for goals, appeal to elevated values, since they are more capable of obtaining commitments beyond duty and allow a better management of creative tension.

Seduce customers

Why is a girl or boy going to take notice of you when there are so many fish in the sea? You have to be special, deliver something special and make her/him feel special. The meaning of special varies on each case a nd depends on you (what you are able to do; not everybody is an underwear model, you know) and on what turns her/him on. You can bet, in business its the same thing.

Deliver something special: Obviously, this is the matter. Deliver something that nobody else offers like you do; that adds real value to your customers and proves attractive. Ok, this is crystal clear, right?

Make them feel special: The aforementioned is enough to make them look at you (or to make them buy), but not to fall in love with you. You have to make them feel good and special. To know how to do it, observe them in their daily routine and, above all, look at them in the eye every time you try to surprise them. You will learn a lot. Remember that if your innovation doesnt succeed its not because they have it in for you, but because you didnt push the proper buttons.

Be special: Seduction is not only in what you make them feel but also in what you are. As for business, a good branding strategy multiplies the innovation chances to succeed. Why do you think that iPhone users feel more special than Galaxy users? Indeed its not a matter of technical characteristics but of Apples glamour.

In sickness and in health

Innovate means to go into uncharted territories, which implies getting lost on more than one occasion and have some hard times before finding a golden vein. In this sense, love has two additional characteristics that are going to be very useful in innovation management and in the way we face bad results: generosity to keep on giving effort and hope in spite of disappointments, and positive thinking to surround obstacles in a creative way in search of a goal that is beyond the pitfall.

In conclusion: love your customers, love your employees. Its more pleasant than deeming them a han dful of fossilized people. Besides, even if it doesnt guarantee 100% success, it dramatically increases the chances of achieving it. On the contrary, forgetting that in novation requires seduction will guarantee a fiasco. Moreover, seduction approaches make the process more enjoyable, just like we enjoy flirting regardless of its result. Love them all, since fortune and love favor the brave (Ovid dixit).

image credit:

Juan Cano-Arrib is founder and CEO at Plantel, company specializing in affordable innovation tools. He is visiting professor at the innovation graduates school at Universidad de Valencia. He is an active tweep; follow him on twitter at @Pull_Innovation.

Learning to Play the Lean Start-Up Way!

Posted on May 2, 2013 by Janet Sernack

In a recent article Why the lean Start-Up Changes Everything, in HBR, Steve Blank describes a lean start-up as favoring experimentation over elaborate planning, customer feedback over intuition, and iterative design over big design up front developments.

Residing in Israel, where there are currently more than 4,500 lean start -ups being developed at this very moment, around this tiny nation, I decided to explore how this phenomena could be applied to creating entrepreneurial and innovative corporate leaders.

With Innovation as a current buzzword, The Boston Consulting Group (BCG) reports in The Most innovative Companies 2102 that 76% of their respondents rank innovation as a top three strategic priority the highest level in the surveys history! That 85% of CEOS ranked innovation as a top three priority, with almost 40% ranking it as the top priority, with a strong commitment to increase their investment in innovation. The report also states that since the advent of the list in 2004, companies that have been on the list every year have delivered a 4% premium over 10 years, indicating that when companies become consistent innovators, they achieve longer term growth.

So, how does a company become a consistent innovator?

How can they do this by maximizing the qualities of the lean Start-Up to create a new entrepreneurial economy?

How can they create value from understanding the generative nature of business problems and ideas?

When researching the possible answers to some of these questions, I noticed that most companys efforts were focused on insta lling idea generation and crowd based platforms as well as identifying mostly technology based process improvements. I also discovered that most innovation education was based around practical problem solving and idea generating techniques and tools, or upon a range of mostly formal consultant led interventions. Which, to my mind, were very traditional and even conservative approaches to becoming consistent or lean innovators and would not deliver the desired or possible long term growth factors!

You cant solve problems with the same thinking (or mindset and behaviors) that created them!

With this as my mantra of I invested time towards understanding and identifying the unique attributes of the Israeli innovative eco-system, to explore how this systemic approach could be replicated and incorporated into a corporate learning environment. I also researched and codified the range of cultural drivers that drive it, to see if these could be inculcated into organizations as the basis for developing innovative cultures as the development of an innovative culture is the basis for being a consistent innovator.

Ultimately, I researched, codified and replicated the intrinsic motivators, mindsets and behaviors into the Innovate like an Israeli Model and Learning System (ILI). I integrated these concepts, principles and techniques with other cutting edge approaches to innovation management and emergence processes, including Otto Sharmers Theory U as a way of leading from the future as it emerges.

Innovation is a leadership responsibility!

Discarding most of what I already knew, I also researched and explored a wide range of options, including enterprise gamification, to create a visceral, provocative and memorable learning experience, which ultimately became The Start -Up Game; a business simulation to teach innovative and entrepreneurial leadership in the global corporate arena.

Adopting a generative, gamified and experiential approach

Utilizing my 30 plus years in designing customized corporate curriculum, I adopted a generative and experiential approach to learning that emphasizes continuous experimentation and feedback in an ongoing examination of the way organizations go about solving problems, which is very much aligned to the lean start-up way. This also involves integrating the spiral of learning; by creating an initial and relevant experience that is debriefed to conclude and plan better ways of doing things next time. As games are metaphors for what happens in real life, learnings can also be applied and integrated at the individual, team or business levels.

Catering for differing learning and cultural styles

The concept of experiential learning incorporates the 4 styles developed by David Kolb; Activist, Reflector, Theorist and Pragmatist. These factors all influenced the sphere of adult learning and became the basis for designing and developing the majority of corporate education programs since the early 1990s. Additionally, consideration was taken around the role and impact of cultural differences and inclinations in learning program design.

Making learning sensory specific and neurologically adept

It was also important to integrate the key sensory factors involved in learning, to make the learning program sufficiently sensory specific to all types of individual processing and preferences; visual, auditory, kinaesthetic and audio digital. The intent was to stimulate peoples neurological processing and preferences for acquiring and accessing information, through a broad and diverse range of visual, auditory and active techniques based stimuli. Neuropsychological research into learning suggests that Sensation Seeking provides a core biological drive of curiosity, learning and exploration. A high drive to explore leads to dysfunctional learning consequences unless cognitions such as goal orientation, conscientiousness, deep learning and emotional intelligence re-express it in more complex ways to achieve functional outcomes such as high work performance.

Entrepreneurial innovation as a learning system

In 2011, Robert M. Gemmell surveyed 172 technology entrepreneurs to explore links between learning style and learning flexibility and decision making behaviours hypothesized to produce entrepreneurial innovation and success. His study confirms the profound role of experimental practices within a learning system for innovation, suggesting that an overwhelmingly large portion of innovation performance achieved by our entrepreneurs (52%) can be explained by their hands on, iterative approach to learning and problem solving.

Gemmell concluded that entrepreneurs are most innovative when they utilise experimentation as a key practice without ignoring the other learning processes. Entrepreneurs will be more successful and innovative when they take time to reflect upon multiple alternatives and when they test trial ideas socially before maki ng important decision.

So, The Start-Up Game was born, a co-creation between ImagineNation and The Playful Shark, two Israeli Start-Ups, as a two day business simulation that develops innovative and entrepreneurial leadership capability. It aims to develop a culture of provocative competence, which is an innovative and entrepreneurial way of thinking, doing and be-ing resulting in consistent innovation, the lean start-up way!

image credit: musicteachershelper.com

Janet Sernack is the Founder & CEO ImagineNation. She is an ICf certified executive coach and experiential learning specialist with expertise in adaptive leadership and team effectiveness. Janet facilitates a weekly business network in Zichron Yaakov, Israel, for English speaking business owners and entrepreneurs.

Mapping Innovation Across the Three Horizons

Posted on April 24, 2013 by Paul Hobcraft

One of my most exciting areas within my innovation activities is applying the three horizon methodology, for working through the appropriate lenses for different innovations and their future management. Let me outline the rationale for adopting this within your organization.

Clarifying our options requires multiple thinking horizons

For me, the three horizons have great value to map different thinking and possible innovation options over changing horizons. You can frame innovation in alternative ways by using this approach. Innovation has multiple evolution points and working with this framework allows you to significantly improve innovations contribution.

It goes well beyond the present value of just fitting your existing innovation portfolio and directional management into a one dimensional, viewed in the present, framework. You can see opportunities completely differently beyond the existing mindset and activities, it takes innovation from tactical to strategic, to foresight in your evaluations.

Innovation is constantly facing disruption; it is constantly going through life cycles and new waves of different activities. We need a far more robust, well thought-through way to apply our innovation resources to meet and anticipate these changing events.

Disruption points that need innovation response Ive outlined the three horizon methodology I subscribe too, in a number of different blogs by entering in the search under the three horizons These previous posts can contribute into your understanding of this emerging frame so Id ask you to spend a few minutes view ing as I feel this methodology in its approach has real value to you and how you need to manage your innovation in better ways.

The innovation perspective for the use of the three horizons framework

We are all well aware that organizations struggle on innovation - they seem to have real difficulties to climb out of the incremental traps. One of the primary reasons is that they fail to apply different mindsets to evolutionary thinking and stay locked in the here and now and this is such a huge mistake.

I believe the three horizons can be specifically set up for a specific innovation engagement to allow you to have some far more stimulating and added value to your discussions around innovation, these can go from detailed to broad evolutionary explorations and so, radically alter many of your present constraints and debates.

We need to separate and structure different mindsets to developing innovation capabilities.

Structuring the approach, by looking across multiple horizons, allow you to evolve the entire innovation portfolio and begin to recognize the many gaps that exist within your thinking, within your capabilities and capacities to innovate. By looking at this through separate lenses assists you in allocating the appropriate but usually different resource needed to be applied to each of the time horizons and challenges that lie within.

There is this prevailing or dominant system where many organizations stay firmly engaged within, that needs radically challenging, as this is the famous incremental trap where growth performance stays restricted . The three horizons asks you to apply three totally diff erent mindsets to see constraints, weaknesses and often very limited opportunities differently, it alters your thinking into a far more evolutionary approach.

The Different Horizons

The big idea of the three different horizons

The (big) idea is you go beyond the usual focus on fixing problems in the present and begin to plot and map some of the future disruptions that might occur as you move forward. You work and think through three different time and clarity lenses focusing on different horizons.

The three horizons also seeks to capture the linkage on the transition points and possible disrupting junctions, as well as highlights those potential gaps presently seen that needs clearly resolving. It can provide the distinction of choices as well as begins to highlight present organization realities. The more you see the more you can fill those gaps. The more you can foresee, the more you can becom e ready for managing transformation that will be needed.

The three horizons will also help you on innovation differently than the S-Curve approach, as it is more evolutionary where you are work far more concurrently and building capacity and understanding progressively on the future predictions as they emerge and become clearer.

To approach the three horizons I see this going through different phases

a) Firstly clarify the burning needs relating to your present position and required future position by asking what improves existing activities, what extends the current competencies and takes you into new avenues to develop/ mature. Link it to your known strategy but keep questioning this to keep it fresh and relevant to ever-changing market conditions.

b) Then by deciding and weighting accordingly the winning needs you begin to articulate and frame these. These concept storyboards provide the necessary linkage; it captures emerging trends for constructing plausible and coherent innovation activities projected into the future. These begin to shape the decisions on resources and to determine investment options. This offers a clear shaping of the search for emerging winners yet you are still able to constantly scan the horizons for changes.

c) By looking across the three horizons separately you allow H2 to have the discussions for the space for transition and resolve the constant dilemma of protecting core or investing in new debates.

d) The H3 starts exploring fundamental different premises for replacing business as usual with exploring nascent ideas, concepts that might replace what you presently have, it begins to shape your thinking and awareness of what is needed to build capabilities and capacities.

e) Often these H3, even some in H2 are weak signals today where many unknowns prevail but allow you to straddle between (h1) improve, (h2) extend and (h3) change.

Planning across these different horizons needs different tools

Planning in different horizons needs different tools and these are based on (h1) see and operate, (h2) adjust your thinking frame and solutions, (h3) more evolutionary. Each has different techniques to explore.

For me innovation portfolio allocations require the double axis of knowledge needed, over the axis of known knowledge, to manage the dimensions of innovation concern, to see and operate accordingly. This is something Ill explore at another time.

Managing with different mindsets

Different mindsets and discussions are based on (h1) operational: the here and now, (h2) more entrepreneurial: attempting to detect shifts and adjusting in agile ways, (h3) more futuristic: based on values, visions and beliefs. Each needs separating.

There is a need to work through typical dangers competing voices, mixed signals and all the uncertainly dimensions. What you must consciously stop doing is looking backwards (legacy) and keep the mind free to project forward. Th ere is a lot of work specifically on the mindset traps and how to avoid them, or to find the solutions, to surface them and address them.

The value of visualization to align dissenting as well as consenting opinions

Work through the visualisation and turning the talking into planning you can work through three options (h1) whats now, (h2) whats next and (h3) whats the goal to drive towards in descriptors and actions (resource allocations and specialised need to develop for ex ample). This helps further extend your horizon thinking and relate this into the actions you need to take.

The three horizons for innovation is very useful. In the words of Mahatma Gandhi First they ignore you, then they laugh at you, then they fight you, then you win. The three horizons does allow you to pick your fights and show others how and where you can possibly win in better ways than just in the present.

Can you see the three horizons value?

The value of the three horizon approach for innovation is where I partly wish to take my work beyond its present position through far more testing and exploring its application across different challenges and business segments.

Im looking to engage with organizations further on this interested? Id welcome the opening conversations on this with you.

image credit: simplyzesty.com

Paul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities.

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