Product Name: Planet of the Apes Target User: Everyone over 16 Brief History:

Redesign Plan

Planet of the Apes is a 1968 American science fiction film directed by Franklin J. Schaffner, based on the 1963 French novel La Plante des singes by Pierre Boulle. The film stars Charlton Heston, Roddy McDowall, Maurice Evans, Kim Hunter and Linda Harrison. It was the first in a series of five films made between 1968 and 1973, all produced by Arthur P. Jacobs and released by 20th Century Fox. The film tells the story of an astronaut crew who crash-land on a strange planet in the distant future. Although the planet appears desolate at first, the surviving crew members stumble upon a society in which apes have evolved into creatures with human-like intelligence and speech. The apes have assumed the role of the dominant species and humans are mute creatures wearing animal skins.

Big Idea:

Despite of its huge success, and critical acclaim from the movie critics the cover of the movie Planet of the Apes has been voted one of the worst in the history of movie making. It could be improved significantly to communicate more to the viewers, so that theyd be interested to watch the movie, and would not ignore it by just looking at the DVD cover. Ill be creating of minimalist cover poster for the DVD. I dont want do create a cliche of all the other science fiction movies, but Ill definitely get some ideas from them. The whole idea is to entice people to watch the movie by giving them something about the movie, but not everything so that it wouldnt spoil the movie. The plan to advertise this new product is by the use of print ads in various mediums and through tv commercials. This redesign will change the view of the people who judge movies by the covers. Also because of the reboot of the whole Planet of the Apes series, people are interested in watching the original version as well so this new design will encourage them to buy or rent the movie, and increase the sales for the franchise.

Fonts: Header

Style Guide
Fonts: Body

Movie Letters
The main title of the movie, and the name of the casts will us the special Planet of the Apes font designed specifically for the movie. It will gice the consistency to the movie franchise, and please will be able to recognize the movie easily. The font size for the title will be around 48 points, and for the name of the artists will be around 36 points. Using less than three types of fonts will make it easier to read.

Arial

Almost all the descriptions, and credits

for the movie will be in the Movie Letters font with a size of 18 to 20 points. Its the Hollywood standard. Some of the important details will be in Regular Arial font to make it easier to read. Font size for Arial will be 12 to 14 points.

Color Scheme:
CMYK: 0 46 80 0 RGB: 248 156 73 Pantone: 157 C HEX: # f89c49 CMYK: 81 58 51 34 RGB: 49 76 85 Pantone: 7477 C HEX: #314c55 CMYK: 0 94 90 0 RGB: 238 52 47 Pantone: 1788 C HEX: #ee342f CMYK: 3 12 43 0 RGB: 247 220 159 Pantone: 7401 C HEX: # f7dc9f CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: Black 6 C HEX: # 000000 CMYK: 0 0 0 0 RGB: 255 255 255 Pantone: 663 C HEX: #ffffff

Style Guide
Title:

The DVD cover will have the title in the original Planet of the Apes fonts. We do not intend to change the Title design, because its a franchise branding, and it is recognized by many viewers. However, the poster of the DVD in different than the previous DVDs. We are creating a minimalistic poster.

Our goal with the title is to let the users know what they are buying, and thats all. However, we want the Planet of the Apes franchise fans to recognize the reference in the minimalist poster. Hence, the color of the title will be simple with no artistic alterations.